Last updated on September 4th, 2023
airbnb occupancy rates italy
Italy is one of the most beautiful cities as well as the most visited country in Europe. This country offers breathtaking destinations, fascinating ancient culture, and of course, we can’t forget to mention its exquisite cuisine that can easily make everyone’s mouth watery!
Furthermore, an Airbnb property investment in Italy can be a profitable business idea if we consider that this country is not only beautiful but also one of the largest economies in the Eurozone.
Yet, before investing in a property in Italy, you must analyze deeply which city to target and determine the profitability based on Airbnb’s important key metrics.
In this article, you will find the top 20 best cities for Airbnb in Italy along with their respective occupancy rates, monthly & yearly revenue, average daily rates (ADRs), and more. Continue reading to learn more!
Why Invest in an Airbnb Property in Italy?
2,500 years. Its natural landscapes will easily make you fall in love and it offers the most delicious cuisines in the world. But what advantages does this country have for investors? Here are the top reasons why you should invest in an Airbnb property in Italy:
Italy is a country of great tourist importance
In fact, Italy is an attractive country that ranks high when it comes to tourism, welcoming around 65M tourist arrivals every year. Considering that almost all Italian cities are touristy areas, it can really become a profitable business for investors who want to cater to tourist accommodations.
World’s top economy
Aside from being one of the most visited countries, Italy is also a top economy, ranking 8th as the largest economy in the world and 3rd in the Eurozone. Being a country that is open to foreign investment, there are many multinational companies as well.
Airbnb investment profitability in Italy
Italy is certainly a profitable country for Airbnb investments! As a matter of fact, in Rome, a 1 bedroom apartment has an average occupancy rate of 89% and can generate up to €38,374 annually as confirmed by Airbtic’s data!
Still not sure about Italy? There’s another advantage of being a host in this country: an automated tax collection tool that will help you a lot on your journey! As a result of a recent partnership, Airbnb introduced a tool that automatically collects and remits tourist taxes from guests on behalf of hosts!
Is Airbnb legal in Italy?
While knowing Airbnb’s key metrics is important, it’s also a must to consider whether Airbnb is legal in the city you want to invest in. But you won’t need to worry about that, because Airbnb is legal in Italy!
Now that you know about Airbnb’s legality in Italy, you should also check on the regulations that each region has.
For example, to operate a short-term rental in Italy you need to complete and submit an SCIA (Segnalazione Certificata di Inizio Attività). For each Italian region, it’s also required to get permission from your city council for short-term rent in order to receive a CIR code.
Airbnb Occupancy Rates in Italy: Top 20 Profitable Italian Cities
Italy offers great investment opportunities, which is why it’s understandable that this country is attractive to property investors. But there’s still a major doubt: where to invest in real estate in Italy?
To figure out the best cities to do short-term rental investments in this country, we used Airbtics’ calculator and filtered 2-bedroom properties to find out the top 20 markets with the highest occupancy rates:
1. Rome
- Total Number of Airbnb Listings: 2,544
- Airbnb Annual Revenue: €46,293
- Average Daily Rate: €138
- Occupancy Rate: 88%
- Median Property Price (2-bedroom): €115,000
- Gross Rental Yield: 40.25%
2. Bergamo
- Total Number of Airbnb Listings: 49
- Airbnb Annual Revenue: €30,994
- Average Daily Rate: €99
- Occupancy Rate: 88%
- Median Property Price (2-bedroom): €135,000
- Gross Rental Yield: 22.95%
3. Bologna
- Total Number of Airbnb Listings: 346
- Airbnb Annual Revenue: €38,508
- Average Daily Rate: €129
- Occupancy Rate: 84%
- Median Property Price (2-bedroom): €219,000
- Gross Rental Yield: 17.58%
4. Florence
- Total Number of Airbnb Listings: 1,358
- Airbnb Annual Revenue: €43,560
- Average Daily Rate: €135
- Occupancy Rate: 82%
- Median Property Price (2-bedroom): €235,000
- Gross Rental Yield: 18.53%
5. Naples
- Total Number of Airbnb Listings: 702
- Airbnb Annual Revenue: €26,344
- Average Daily Rate: €90
- Occupancy Rate: 81%
- Median Property Price (2-bedroom): €130,000
- Gross Rental Yield: 20.26%
6. Milano
- Total Number of Airbnb Listings: 1,284
- Airbnb Annual Revenue: €43,235
- Average Daily Rate: €163
- Occupancy Rate: 80%
- Median Property Price (2-bedroom): €190,000
- Gross Rental Yield: 22.75%
7. Venice
- Total Number of Airbnb Listings: 1,534
- Airbnb Annual Revenue: €49,824
- Average Daily Rate: €164
- Occupancy Rate: 77%
- Median Property Price (2-bedroom): €290,000
- Gross Rental Yield: 17.18%
8. Bari
- Total Number of Airbnb Listings: 160
- Airbnb Annual Revenue: €30,201
- Average Daily Rate: €106
- Occupancy Rate: 77%
- Median Property Price (2-bedroom): €95,000
- Gross Rental Yield: 31.79%
9. Pisa
- Total Number of Airbnb Listings: 122
- Airbnb Annual Revenue: €27,567
- Average Daily Rate: €95
- Occupancy Rate: 77%
- Median Property Price: €168,000
- Gross Rental Yield: 16.40%
10. Turin
- Total Number of Airbnb Listings: 2,398
- Airbnb Annual Revenue: €27,575
- Average Daily Rate: €99
- Occupancy Rate: 76%
- Median Property Price (2-bedroom): €79,000
- Gross Rental Yield: 34.90%
11. Genoa
- Total Number of Airbnb Listings: 311
- Airbnb Annual Revenue: €26,474
- Average Daily Rate: €92
- Occupancy Rate: 74%
- Median Property Price (2-bedroom): €78,000
- Gross Rental Yield: 33.94%
12. Palermo
- Total Number of Airbnb Listings: 688
- Airbnb Annual Revenue: €21,581
- Average Daily Rate: €83
- Occupancy Rate: 71%
- Median Property Price (2-bedroom): €70,000
- Gross Rental Yield: 30.83%
13. Verona
- Total Number of Airbnb Listings: 241
- Airbnb Annual Revenue: €34,731
- Average Daily Rate: €134
- Occupancy Rate: 70%
- Median Property Price (2-bedroom): €165,000
- Gross Rental Yield: 21.04%
14. Como
- Total Number of Airbnb Listings: 100
- Airbnb Annual Revenue: €41,124
- Average Daily Rate: €161
- Occupancy Rate: 65%
- Median Property Price (2-bedroom): €130,000
- Gross Rental Yield: 31.63%
15. Catania
- Total Number of Airbnb Listings: 320
- Airbnb Annual Revenue: €18,005
- Average Daily Rate: €73
- Occupancy Rate: 65%
- Median Property Price (2-bedroom): €68,000
- Gross Rental Yield: 26.47%
16. Perugia
- Total Number of Airbnb Listings: 87
- Airbnb Annual Revenue: €17,464
- Average Daily Rate: €81
- Occupancy Rate: 61%
- Median Property Price (2-bedroom): €60,000
- Gross Rental Yield: 29.10%
17. Salerno
- Total Number of Airbnb Listings: 97
- Airbnb Annual Revenue: €24,765
- Average Daily Rate: €111
- Occupancy Rate: 58%
- Median Property Price: €130,000
- Gross Rental Yield: 19.05%
18. Ravenna
- Total Number of Airbnb Listings: 110
- Airbnb Annual Revenue: €20,438
- Average Daily Rate: €96
- Occupancy Rate: 57%
- Median Property Price (2-bedroom): €130,000
- Gross Rental Yield: 15.72%
19. Syracuse
- Total Number of Airbnb Listings: 350
- Airbnb Annual Revenue: €18,066
- Average Daily Rate: €88
- Occupancy Rate: 53%
- Median Property Price (2-bedroom): €85,000
- Gross Rental Yield: 21.25%
20. Matera
- Total Number of Airbnb Listings: 80
- Airbnb Annual Revenue: €18,781
- Average Daily Rate: €100
- Occupancy Rate: 53%
- Median Property Price (2-bedroom): €108,000
- Gross Rental Yield: 17.38%
Conclusion
In summary, Italy is not only a place of great cultural importance but it also has one of the world’s top economies and markets. On top of that, most Italian cities offer affordable housing options with attractive markets for Airbnb that can generate a nice amount of cash for investors.
There are many profitable cities in Italy, but there’s always a risk if you decide to invest in a market before analyzing all the metrics. That’s why it’s always recommended to conduct market research and analyze Airbnb data carefully for accuracy using short-term rental analytics tools.
Considering that we live in a digital era with endless possibilities and advantages that can make things easier and allow you to take the best investment decisions. Hence, we encourage you to use a short-term rental calculator to discover your market profitability!
