Brazil Short-Term Rental Market Review 2025: Revenue, Occupancy & Supply Growth
Brazil Short-Term Rental Market Overview 2025
Number of Airbnb Listings Changes in Brazil 2025
Which markets are experiencing rapid saturation?
A key consideration when entering a new short-term rental market is assessing whether it may become oversaturated. To evaluate this, we analyze the year-over-year supply change in Airbnb listings. The national average YoY supply change in Brazil was 31.20% in 2025, indicating the overall growth trajectory of the market.
Markets with Largest Absolute Supply Increases in Brazil
In absolute terms, Sao Paulo experienced the largest increase with +9,548 new listings added in 2025. This was followed by Rio De Janeiro (+6,650 listings) and Florianpolis (+3,720 listings).
Markets with Fastest Relative Growth in Brazil
In relative terms, Belém experienced the most significant growth, with 99.72% more supply added over the 12-month period in 2025. Other rapidly expanding markets include São Luís (+53.72%) and Cuiabá (+53.17%).
Short-Term Rental Revenue Trend in Brazil 2025, and Future Outlook for 2026
Does increased supply necessarily indicate market saturation?
To assess market saturation, we examine year-over-year revenue trends. A decline in revenue per listing typically indicates heightened competition and potential oversaturation. The Brazil average YoY change in revenue was 13.63% in 2025, representing an increase from $9,601 in 2024 to R$55,749 in 2025.
Top Markets Revenue Performance
Sao Paulo
Rio De Janeiro
Florianpolis
For more detailed revenue YoY change analysis by market, access the Airbtics dashboard to explore specific market performance metrics.
Easiest Markets for Hosts in Brazil 2025
Markets with high occupancy rates provide hosts with greater booking consistency, while markets with high booking volumes offer expanded opportunities across various property types and sizes.
Highest Occupancy Rate Markets in Brazil 2025
Fortaleza recorded a year-round occupancy rate of 66.00%, which is among the highest in Brazil. This was followed by Vitoria (65.00%) and Brasilia (64.00%).
Highest Booking Volume Market in Brazil 2025
Markets with high booking volumes present additional advantages, as they offer diverse opportunities across various property types and price points. The market that recorded the highest booking volume in Brazil is Sao Paulo, with approximately 7,156,058 nights booked in 2025.
Regulatory Landscape
We define a professionalized or strictly regulated market as one where over 50% of active Airbnb listings hold valid license information, indicating consistent enforcement and higher compliance. Markets below this threshold are considered unregulated or lenient.
In Brazil, 0 out of 103 markets fall into the professionalized / strict regulation category. For detailed license compliance data and market-specific regulatory insights, the Airbtics dashboard provides the percentage of listings with valid licenses for each market, enabling investors to assess regulatory risk at a granular level.
Which Brazil Markets Are Growing Healthily vs Overheating?
Understanding market saturation requires looking at both supply growth and revenue trends together. Markets are categorized by comparing their YoY supply and revenue changes against Brazil's national averages. Markets where supply is growing faster than revenue (relative to national averages) may be approaching saturation, while markets with below-average supply growth but above-average revenue growth may present hidden opportunities.
Benchmark: Markets are categorized relative to Brazil's national averages (Supply: 31.2%, Revenue: 13.6%). Markets above the national average are marked with ↑, while those below are marked with ↓.
Healthy Growth
Supply > avg, Revenue > avg
Expansion with demand keeping up
- Porto Alegre Supply: +33.8% | Revenue: +31.1%
- Foz Do Iguacu Supply: +41.9% | Revenue: +30.1%
- Vila Velha Supply: +33.1% | Revenue: +27.9%
- Curitiba Supply: +40.7% | Revenue: +27.8%
- Itapema Supply: +38.5% | Revenue: +25.4%
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+15 more markets
Belém, Itacaré, Ouro Preto, Pontal Do Paraná, Londrina, Balneário Piçarras, Uberlândia, Matinhos, Barreirinhas, São Tomé Das Letras, Blumenau, Aracaju, São Luís, Pocos De Caldas, Joinville ×
Early Saturation
Supply > avg, Revenue ≤ avg
Competition rising
- Cuiabá Supply: +53.2% | Revenue: +13.0%
- Pelotas Supply: +49.8% | Revenue: +0.6%
- Campina Grande Supply: +48.7% | Revenue: +4.2%
- Salinópolis Supply: +47.8% | Revenue: +8.4%
- João Pessoa Supply: +47.4% | Revenue: +12.1%
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+19 more markets
Manaus, Sao Paulo, Campo Grande, Saquarema, Belo Horizonte, Salvador De Bahia, Campinas, Barra, Rio Das Ostras, Goiânia, Porto Seguro, Caldas Novas, Brasilia, Itanhaém, Ilhéus, Recife, Ipojuca, Praia Grande, Recife ×
Under-the-Radar
Supply ≤ avg, Revenue > avg
Hidden opportunities
- Bombinhas Supply: +23.3% | Revenue: +42.0%
- Gramado Supply: +23.3% | Revenue: +35.4%
- Canela Supply: +18.8% | Revenue: +32.0%
- Florianpolis Supply: +26.8% | Revenue: +27.5%
- Ribeirão Preto Supply: +31.2% | Revenue: +26.0%
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+16 more markets
Vitoria, Maceió, Fortaleza, Armação Dos Búzios, Governador Celso Ramos, Tiradentes, Balneário Camboriú, Guarapari, Arraial Do Cabo, Caraguatatuba, Cabo Frio, Gravatá, Angra Dos Reis, Niterói, Garopaba, Imbituba ×
Declining
Supply ≤ avg, Revenue ≤ avg
Risky markets
- Urubici Supply: +29.2% | Revenue: -4.9%
- Campos Do Jordão Supply: +25.1% | Revenue: -4.6%
- Maraú Supply: +23.4% | Revenue: -0.8%
- Guarujá Supply: +19.7% | Revenue: +0.8%
- São José Dos Campos Supply: +27.4% | Revenue: +2.1%
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+33 more markets
Goncalves, Natal, Ilhabela, Camaçari, Maragogi, Olímpia, Praia Do Forte, Atibaia, Pirenópolis, Alto Paraíso De Goiás, Petrópolis, Ubatuba, Tamandaré, Nova Friburgo, Camanducaia, Socorro, Tibau Do Sul, Xangri-Lá, Peruíbe, São Sebastião, Bertioga, Mata De São João, Paraty, Domingos Martins, Santos, Aquiraz, Bonito, Palhoça, Itapoá, Tramandaí, Capão Da Canoa, Torres, Rio De Janeiro ×
For the latest updates of the market data in Brazil, check out our Best Airbnb Markets in Brazil.
All metrics are calculated using active short-term rental listings tracked weekly by Airbtics. Revenue, occupancy rate, ADR, and supply growth are estimated from historical booking calendars, listing activity, and proprietary aggregation models.
Source: Airbtics
Learn data methodology →
Cite this report
Airbtics (2026). Brazil Short-Term Rental Market Review 2025: Revenue, Occupancy & Supply Growth. https://airbtics.com/short-term-rental-market-report-2025-brazil
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