Georgia Short-Term Rental Market Review 2025: Revenue, Occupancy & Supply Growth

Number of Airbnb Listings Changes in Georgia 2025

Which markets are experiencing rapid saturation?

A key consideration when entering a new short-term rental market is assessing whether it may become oversaturated. To evaluate this, we analyze the year-over-year supply change in Airbnb listings. The national average YoY supply change in Georgia was 34.80% in 2025, indicating the overall growth trajectory of the market.

Markets with Largest Absolute Supply Increases in Georgia

In absolute terms, Tbilisi experienced the largest increase with +1,281 new listings added in 2025. This was followed by Batumi (+1,114 listings) and (+0 listings).

Markets with Fastest Relative Growth in Georgia

In relative terms, Batumi experienced the most significant growth, with 45.36% more supply added over the 12-month period in 2025. Other rapidly expanding markets include Tbilisi (+24.24%) and (+0.00%).

Short-Term Rental Revenue Trend in Georgia 2025, and Future Outlook for 2026

Does increased supply necessarily indicate market saturation?

To assess market saturation, we examine year-over-year revenue trends. A decline in revenue per listing typically indicates heightened competition and potential oversaturation. The Georgia average YoY change in revenue was 9.31% in 2025, representing an increase from $8,335 in 2024 to $9,111 in 2025.

For more detailed revenue YoY change analysis by market, access the Airbtics dashboard to explore specific market performance metrics.

Easiest Markets for Hosts in Georgia 2025

Markets with high occupancy rates provide hosts with greater booking consistency, while markets with high booking volumes offer expanded opportunities across various property types and sizes.

Highest Occupancy Rate Markets in Georgia 2025

Tbilisi recorded a year-round occupancy rate of 63.00%, which is among the highest in Georgia. This was followed by Batumi (54.00%) and (0.00%).

Highest Booking Volume Market in Georgia 2025

Markets with high booking volumes present additional advantages, as they offer diverse opportunities across various property types and price points. The market that recorded the highest booking volume in Georgia is Tbilisi, with approximately 1,510,541 nights booked in 2025.

Regulatory Landscape

We define a professionalized or strictly regulated market as one where over 50% of active Airbnb listings hold valid license information, indicating consistent enforcement and higher compliance. Markets below this threshold are considered unregulated or lenient.

In Georgia, 0 out of 2 markets fall into the professionalized / strict regulation category. For detailed license compliance data and market-specific regulatory insights, the Airbtics dashboard provides the percentage of listings with valid licenses for each market, enabling investors to assess regulatory risk at a granular level.

Which Georgia Markets Are Growing Healthily vs Overheating?

Understanding market saturation requires looking at both supply growth and revenue trends together. Markets are categorized by comparing their YoY supply and revenue changes against Georgia's national averages. Markets where supply is growing faster than revenue (relative to national averages) may be approaching saturation, while markets with below-average supply growth but above-average revenue growth may present hidden opportunities.

For the latest updates of the market data in Georgia, check out our Best Airbnb Markets in Georgia.