Greece Short-Term Rental Market Review 2025: Revenue, Occupancy & Supply Growth
Greece Short-Term Rental Market Overview 2025
Number of Airbnb Listings Changes in Greece 2025
Which markets are experiencing rapid saturation?
A key consideration when entering a new short-term rental market is assessing whether it may become oversaturated. To evaluate this, we analyze the year-over-year supply change in Airbnb listings. The national average YoY supply change in Greece was 22.87% in 2025, indicating the overall growth trajectory of the market.
Markets with Largest Absolute Supply Increases in Greece
In absolute terms, Athens experienced the largest increase with +2,074 new listings added in 2025. This was followed by Rhodes (+855 listings) and Santorini (+657 listings).
Markets with Fastest Relative Growth in Greece
In relative terms, Piraeus experienced the most significant growth, with 42.76% more supply added over the 12-month period in 2025. Other rapidly expanding markets include Samos (+34.96%) and Kassandra East Coast (+32.03%).
Short-Term Rental Revenue Trend in Greece 2025, and Future Outlook for 2026
Does increased supply necessarily indicate market saturation?
To assess market saturation, we examine year-over-year revenue trends. A decline in revenue per listing typically indicates heightened competition and potential oversaturation. The Greece average YoY change in revenue was 10.39% in 2025, representing an increase from $27,535 in 2024 to €28,267 in 2025.
Top Markets Revenue Performance
Athens
Rhodes
Santorini
For more detailed revenue YoY change analysis by market, access the Airbtics dashboard to explore specific market performance metrics.
Easiest Markets for Hosts in Greece 2025
Markets with high occupancy rates provide hosts with greater booking consistency, while markets with high booking volumes offer expanded opportunities across various property types and sizes.
Highest Occupancy Rate Markets in Greece 2025
Sifnos recorded a year-round occupancy rate of 77.00%, which is among the highest in Greece. This was followed by Paros (76.00%) and Zakinthos (75.00%).
Highest Booking Volume Market in Greece 2025
Markets with high booking volumes present additional advantages, as they offer diverse opportunities across various property types and price points. The market that recorded the highest booking volume in Greece is Athens, with approximately 3,355,992 nights booked in 2025.
Regulatory Landscape
We define a professionalized or strictly regulated market as one where over 50% of active Airbnb listings hold valid license information, indicating consistent enforcement and higher compliance. Markets below this threshold are considered unregulated or lenient.
In Greece, 26 out of 26 markets fall into the professionalized / strict regulation category. For detailed license compliance data and market-specific regulatory insights, the Airbtics dashboard provides the percentage of listings with valid licenses for each market, enabling investors to assess regulatory risk at a granular level.
Which Greece Markets Are Growing Healthily vs Overheating?
Understanding market saturation requires looking at both supply growth and revenue trends together. Markets are categorized by comparing their YoY supply and revenue changes against Greece's national averages. Markets where supply is growing faster than revenue (relative to national averages) may be approaching saturation, while markets with below-average supply growth but above-average revenue growth may present hidden opportunities.
Benchmark: Markets are categorized relative to Greece's national averages (Supply: 22.9%, Revenue: 10.4%). Markets above the national average are marked with ↑, while those below are marked with ↓.
Healthy Growth
Supply > avg, Revenue > avg
Expansion with demand keeping up
- Kassandra East Coast Supply: +32.0% | Revenue: +23.6%
- Samos Supply: +35.0% | Revenue: +19.7%
- Lefkadas Supply: +29.0% | Revenue: +18.6%
- Rhodes Supply: +24.6% | Revenue: +17.9%
- Piraeus Supply: +42.8% | Revenue: +14.7%
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+5 more markets
Kalamata, Kefalonia, Rhodes Town, Glyfada, Kalymnos And Kos ×
Early Saturation
Supply > avg, Revenue ≤ avg
Competition rising
- No markets in this category
Under-the-Radar
Supply ≤ avg, Revenue > avg
Hidden opportunities
- Mykonos Supply: +20.0% | Revenue: +21.7%
- Volos Supply: +17.9% | Revenue: +16.3%
- Sifnos Supply: +18.5% | Revenue: +14.3%
- Corinthia Supply: +20.9% | Revenue: +13.8%
- Nafplio Supply: +16.9% | Revenue: +11.4%
-
+2 more markets
Heraklion, Eastern Athens ×
Declining
Supply ≤ avg, Revenue ≤ avg
Risky markets
- Naxos Supply: +16.6% | Revenue: -13.1%
- Santorini Supply: +17.0% | Revenue: -9.8%
- Zakinthos Supply: +21.4% | Revenue: +2.1%
- Corfu Gr Supply: +21.4% | Revenue: +3.4%
- Athens Supply: +19.1% | Revenue: +4.2%
-
+4 more markets
Rethymno, Paros, Thessaloniki, Chania ×
For the latest updates of the market data in Greece, check out our Best Airbnb Markets in Greece.
All metrics are calculated using active short-term rental listings tracked weekly by Airbtics. Revenue, occupancy rate, ADR, and supply growth are estimated from historical booking calendars, listing activity, and proprietary aggregation models.
Source: Airbtics
Learn data methodology →
Cite this report
Airbtics (2026). Greece Short-Term Rental Market Review 2025: Revenue, Occupancy & Supply Growth. https://airbtics.com/short-term-rental-market-report-2025-greece
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