Japan Short-Term Rental Market Review 2025: Revenue, Occupancy & Supply Growth
Japan Short-Term Rental Market Overview 2025
Number of Airbnb Listings Changes in Japan 2025
Which markets are experiencing rapid saturation?
A key consideration when entering a new short-term rental market is assessing whether it may become oversaturated. To evaluate this, we analyze the year-over-year supply change in Airbnb listings. The national average YoY supply change in Japan was 31.89% in 2025, indicating the overall growth trajectory of the market.
Markets with Largest Absolute Supply Increases in Japan
In absolute terms, Tokyo experienced the largest increase with +6,536 new listings added in 2025. This was followed by Osaka (+3,042 listings) and Okinawa (+693 listings).
Markets with Fastest Relative Growth in Japan
In relative terms, Tokyo experienced the most significant growth, with 44.59% more supply added over the 12-month period in 2025. Other rapidly expanding markets include Sapporo (+41.28%) and Fukuoka (+40.70%).
Short-Term Rental Revenue Trend in Japan 2025, and Future Outlook for 2026
Does increased supply necessarily indicate market saturation?
To assess market saturation, we examine year-over-year revenue trends. A decline in revenue per listing typically indicates heightened competition and potential oversaturation. The Japan average YoY change in revenue was 16.47% in 2025, representing an increase from $29,865 in 2024 to JPY5,454,866 in 2025.
Top Markets Revenue Performance
Tokyo
Osaka
Okinawa
For more detailed revenue YoY change analysis by market, access the Airbtics dashboard to explore specific market performance metrics.
Easiest Markets for Hosts in Japan 2025
Markets with high occupancy rates provide hosts with greater booking consistency, while markets with high booking volumes offer expanded opportunities across various property types and sizes.
Highest Occupancy Rate Markets in Japan 2025
Tokyo recorded a year-round occupancy rate of 89.00%, which is among the highest in Japan. This was followed by Osaka (88.00%) and Kyoto (82.00%).
Highest Booking Volume Market in Japan 2025
Markets with high booking volumes present additional advantages, as they offer diverse opportunities across various property types and price points. The market that recorded the highest booking volume in Japan is Tokyo, with approximately 6,884,870 nights booked in 2025.
Regulatory Landscape
We define a professionalized or strictly regulated market as one where over 50% of active Airbnb listings hold valid license information, indicating consistent enforcement and higher compliance. Markets below this threshold are considered unregulated or lenient.
In Japan, 12 out of 12 markets fall into the professionalized / strict regulation category. For detailed license compliance data and market-specific regulatory insights, the Airbtics dashboard provides the percentage of listings with valid licenses for each market, enabling investors to assess regulatory risk at a granular level.
Which Japan Markets Are Growing Healthily vs Overheating?
Understanding market saturation requires looking at both supply growth and revenue trends together. Markets are categorized by comparing their YoY supply and revenue changes against Japan's national averages. Markets where supply is growing faster than revenue (relative to national averages) may be approaching saturation, while markets with below-average supply growth but above-average revenue growth may present hidden opportunities.
Benchmark: Markets are categorized relative to Japan's national averages (Supply: 31.9%, Revenue: 16.5%). Markets above the national average are marked with ↑, while those below are marked with ↓.
Healthy Growth
Supply > avg, Revenue > avg
Expansion with demand keeping up
- Sapporo Supply: +41.3% | Revenue: +44.2%
- Osaka Supply: +33.0% | Revenue: +37.2%
Early Saturation
Supply > avg, Revenue ≤ avg
Competition rising
- Tokyo Supply: +44.6% | Revenue: +3.9%
- Fukuoka Supply: +40.7% | Revenue: +6.8%
- Yamanashi Supply: +33.7% | Revenue: -1.4%
- Shizuoka Supply: +32.7% | Revenue: +5.7%
- Kanagawa Supply: +32.1% | Revenue: +9.4%
Under-the-Radar
Supply ≤ avg, Revenue > avg
Hidden opportunities
- Hiroshima Supply: +24.5% | Revenue: +29.4%
- Okinawa Supply: +24.5% | Revenue: +21.6%
- Chiba Supply: +30.9% | Revenue: +20.5%
Declining
Supply ≤ avg, Revenue ≤ avg
Risky markets
- Kyoto Supply: +18.3% | Revenue: +7.4%
- Nagano Supply: +26.5% | Revenue: +13.0%
For the latest updates of the market data in Japan, check out our Best Airbnb Markets in Japan.
All metrics are calculated using active short-term rental listings tracked weekly by Airbtics. Revenue, occupancy rate, ADR, and supply growth are estimated from historical booking calendars, listing activity, and proprietary aggregation models.
Source: Airbtics
Learn data methodology →
Cite this report
Airbtics (2026). Japan Short-Term Rental Market Review 2025: Revenue, Occupancy & Supply Growth. https://airbtics.com/short-term-rental-market-report-2025-japan
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