Mexico Short-Term Rental Market Review 2025: Revenue, Occupancy & Supply Growth
Mexico Short-Term Rental Market Overview 2025
Number of Airbnb Listings Changes in Mexico 2025
Which markets are experiencing rapid saturation?
A key consideration when entering a new short-term rental market is assessing whether it may become oversaturated. To evaluate this, we analyze the year-over-year supply change in Airbnb listings. The national average YoY supply change in Mexico was 21.45% in 2025, indicating the overall growth trajectory of the market.
Markets with Largest Absolute Supply Increases in Mexico
In absolute terms, Mexico City experienced the largest increase with +3,262 new listings added in 2025. This was followed by Guanajuato City (+1,959 listings) and Tulum (+1,379 listings).
Markets with Fastest Relative Growth in Mexico
In relative terms, Coahuila De Zaragoza experienced the most significant growth, with 36.02% more supply added over the 12-month period in 2025. Other rapidly expanding markets include Hermosillo (+34.05%) and Monterrey (+31.54%).
Short-Term Rental Revenue Trend in Mexico 2025, and Future Outlook for 2026
Does increased supply necessarily indicate market saturation?
To assess market saturation, we examine year-over-year revenue trends. A decline in revenue per listing typically indicates heightened competition and potential oversaturation. The Mexico average YoY change in revenue was 10.74% in 2025, representing an increase from $12,904 in 2024 to MXN245,210 in 2025.
Top Markets Revenue Performance
Mexico City
Guanajuato City
Tulum
For more detailed revenue YoY change analysis by market, access the Airbtics dashboard to explore specific market performance metrics.
Easiest Markets for Hosts in Mexico 2025
Markets with high occupancy rates provide hosts with greater booking consistency, while markets with high booking volumes offer expanded opportunities across various property types and sizes.
Highest Occupancy Rate Markets in Mexico 2025
Miguel Hidalgo recorded a year-round occupancy rate of 71.00%, which is among the highest in Mexico. This was followed by Mexico City (70.00%) and Benito Juarez (67.00%).
Highest Booking Volume Market in Mexico 2025
Markets with high booking volumes present additional advantages, as they offer diverse opportunities across various property types and price points. The market that recorded the highest booking volume in Mexico is Mexico City, with approximately 5,401,525 nights booked in 2025.
Regulatory Landscape
We define a professionalized or strictly regulated market as one where over 50% of active Airbnb listings hold valid license information, indicating consistent enforcement and higher compliance. Markets below this threshold are considered unregulated or lenient.
In Mexico, 0 out of 60 markets fall into the professionalized / strict regulation category. For detailed license compliance data and market-specific regulatory insights, the Airbtics dashboard provides the percentage of listings with valid licenses for each market, enabling investors to assess regulatory risk at a granular level.
Which Mexico Markets Are Growing Healthily vs Overheating?
Understanding market saturation requires looking at both supply growth and revenue trends together. Markets are categorized by comparing their YoY supply and revenue changes against Mexico's national averages. Markets where supply is growing faster than revenue (relative to national averages) may be approaching saturation, while markets with below-average supply growth but above-average revenue growth may present hidden opportunities.
Benchmark: Markets are categorized relative to Mexico's national averages (Supply: 21.5%, Revenue: 10.7%). Markets above the national average are marked with ↑, while those below are marked with ↓.
Healthy Growth
Supply > avg, Revenue > avg
Expansion with demand keeping up
- La Paz Supply: +21.9% | Revenue: +24.7%
- Santa María Huatulco Supply: +23.8% | Revenue: +22.8%
- Aguascalientes Supply: +26.2% | Revenue: +20.9%
- Guanajuato City Supply: +28.6% | Revenue: +16.0%
- Veracruz Supply: +30.7% | Revenue: +15.4%
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+15 more markets
Monterrey, Morelia, Chihuahua, León, Guadalajara, Hermosillo, Zapopan, Boca Del Rio, Tijuana, León De Los Aldama, Mérida, Boca Del Rio Veracruz, Heróica Puebla De Zaragoza, San Luis Potosi, Santiago De Querétaro ×
Early Saturation
Supply > avg, Revenue ≤ avg
Competition rising
- Coahuila De Zaragoza Supply: +36.0% | Revenue: +7.3%
- Acapulco Supply: +26.4% | Revenue: +8.8%
- Mexicali Supply: +25.6% | Revenue: +0.2%
- Tulum Supply: +25.2% | Revenue: +10.5%
- Leon Supply: +23.0% | Revenue: +9.3%
-
+3 more markets
Ixtapa Zihuatanejo, Santa Maria Colotepec, Los Cabos ×
Under-the-Radar
Supply ≤ avg, Revenue > avg
Hidden opportunities
- Benito Juarez Supply: +20.6% | Revenue: +19.4%
- Bacalar Supply: +13.3% | Revenue: +18.9%
- Rosarito Supply: +17.9% | Revenue: +18.4%
- Mexico City Supply: +18.2% | Revenue: +15.6%
- Miguel Hidalgo Supply: +14.7% | Revenue: +14.9%
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+10 more markets
Cancun, Playa Del Carmen, Mazamitla, Coyoacán, Puerto Vallarta, Guaymas, Playas De Rosarito, San Miguel De Allende, Manzanillo, Puebla ×
Declining
Supply ≤ avg, Revenue ≤ avg
Risky markets
- Mazatlan Supply: +17.3% | Revenue: -10.2%
- Valladolid Supply: +16.9% | Revenue: -4.8%
- Puerto Penasco Supply: +16.4% | Revenue: -1.3%
- San Cristobal De Las Casas Supply: +15.9% | Revenue: +3.2%
- Cuernavaca Supply: +18.7% | Revenue: +3.6%
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+12 more markets
Oaxaca De Juárez, Valle De Bravo, Cozumel, Isla Mujeres, Zihuatanejo, San Miguel De Allende, San Miguel De Cozumel, Ensenada Mx, Cabo San Lucas, Tepoztlán, Sayulita, Bahia De Banderas ×
For the latest updates of the market data in Mexico, check out our Best Airbnb Markets in Mexico.
All metrics are calculated using active short-term rental listings tracked weekly by Airbtics. Revenue, occupancy rate, ADR, and supply growth are estimated from historical booking calendars, listing activity, and proprietary aggregation models.
Source: Airbtics
Learn data methodology →
Cite this report
Airbtics (2026). Mexico Short-Term Rental Market Review 2025: Revenue, Occupancy & Supply Growth. https://airbtics.com/short-term-rental-market-report-2025-mexico
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