Switzerland Short-Term Rental Market Review 2025: Revenue, Occupancy & Supply Growth
Switzerland Short-Term Rental Market Overview 2025
Number of Airbnb Listings Changes in Switzerland 2025
Which markets are experiencing rapid saturation?
A key consideration when entering a new short-term rental market is assessing whether it may become oversaturated. To evaluate this, we analyze the year-over-year supply change in Airbnb listings. The national average YoY supply change in Switzerland was 23.08% in 2025, indicating the overall growth trajectory of the market.
Markets with Largest Absolute Supply Increases in Switzerland
In absolute terms, Valais experienced the largest increase with +1,266 new listings added in 2025. This was followed by Bern (+989 listings) and Graubunden (+614 listings).
Markets with Fastest Relative Growth in Switzerland
In relative terms, Basel-Stadt (Unincorporated) experienced the most significant growth, with 50.08% more supply added over the 12-month period in 2025. Other rapidly expanding markets include Basel (+49.84%) and Zurich (+28.73%).
Short-Term Rental Revenue Trend in Switzerland 2025, and Future Outlook for 2026
Does increased supply necessarily indicate market saturation?
To assess market saturation, we examine year-over-year revenue trends. A decline in revenue per listing typically indicates heightened competition and potential oversaturation. The Switzerland average YoY change in revenue was 17.89% in 2025, representing an increase from $43,535 in 2024 to €47,729 in 2025.
Top Markets Revenue Performance
Valais
Bern
Graubunden
For more detailed revenue YoY change analysis by market, access the Airbtics dashboard to explore specific market performance metrics.
Easiest Markets for Hosts in Switzerland 2025
Markets with high occupancy rates provide hosts with greater booking consistency, while markets with high booking volumes offer expanded opportunities across various property types and sizes.
Highest Occupancy Rate Markets in Switzerland 2025
Interlaken-Oberhasli recorded a year-round occupancy rate of 75.00%, which is among the highest in Switzerland. This was followed by Zurich (75.00%) and Geneva (73.00%).
Highest Booking Volume Market in Switzerland 2025
Markets with high booking volumes present additional advantages, as they offer diverse opportunities across various property types and price points. The market that recorded the highest booking volume in Switzerland is Valais, with approximately 1,909,508 nights booked in 2025.
Regulatory Landscape
We define a professionalized or strictly regulated market as one where over 50% of active Airbnb listings hold valid license information, indicating consistent enforcement and higher compliance. Markets below this threshold are considered unregulated or lenient.
In Switzerland, 3 out of 18 markets fall into the professionalized / strict regulation category. For detailed license compliance data and market-specific regulatory insights, the Airbtics dashboard provides the percentage of listings with valid licenses for each market, enabling investors to assess regulatory risk at a granular level.
Which Switzerland Markets Are Growing Healthily vs Overheating?
Understanding market saturation requires looking at both supply growth and revenue trends together. Markets are categorized by comparing their YoY supply and revenue changes against Switzerland's national averages. Markets where supply is growing faster than revenue (relative to national averages) may be approaching saturation, while markets with below-average supply growth but above-average revenue growth may present hidden opportunities.
Benchmark: Markets are categorized relative to Switzerland's national averages (Supply: 23.1%, Revenue: 17.9%). Markets above the national average are marked with ↑, while those below are marked with ↓.
Healthy Growth
Supply > avg, Revenue > avg
Expansion with demand keeping up
- Lucerne Supply: +26.4% | Revenue: +17.9%
Early Saturation
Supply > avg, Revenue ≤ avg
Competition rising
- Basel-Stadt (Unincorporated) Supply: +50.1% | Revenue: +9.2%
- Basel Supply: +49.8% | Revenue: +8.5%
- Zurich Supply: +28.7% | Revenue: +12.3%
- Geneva Supply: +26.6% | Revenue: +8.0%
- Vaud Supply: +23.4% | Revenue: +12.3%
Under-the-Radar
Supply ≤ avg, Revenue > avg
Hidden opportunities
- Lugano Supply: +21.2% | Revenue: +29.8%
- Graubunden Supply: +15.8% | Revenue: +26.7%
- Ticino Supply: +18.9% | Revenue: +23.6%
- Locarno Supply: +17.8% | Revenue: +23.4%
- Maloja Supply: +22.9% | Revenue: +22.1%
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+5 more markets
Zermatt, Visp, Saint Gallen, Valais, Bern ×
Declining
Supply ≤ avg, Revenue ≤ avg
Risky markets
- Sierre Supply: +16.4% | Revenue: +15.1%
- Interlaken-Oberhasli Supply: +15.9% | Revenue: +17.2%
For the latest updates of the market data in Switzerland, check out our Best Airbnb Markets in Switzerland.
All metrics are calculated using active short-term rental listings tracked weekly by Airbtics. Revenue, occupancy rate, ADR, and supply growth are estimated from historical booking calendars, listing activity, and proprietary aggregation models.
Source: Airbtics
Learn data methodology →
Cite this report
Airbtics (2026). Switzerland Short-Term Rental Market Review 2025: Revenue, Occupancy & Supply Growth. https://airbtics.com/short-term-rental-market-report-2025-switzerland
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