The Philippines Short-Term Rental Market Review 2025: Revenue, Occupancy & Supply Growth

Written by: Jae Seok An, Founder, Airbtics
Published: January 22, 2026

The Philippines Short-Term Rental Market Overview 2025

Average Occupancy Rate i
45.81%
Average Annual Revenue i
₱420,443
Average Daily Rate (ADR) i
₱2,521
YoY Supply Growth i
30.72%
YoY Revenue Change i
1.42%
Markets Analyzed
16

Number of Airbnb Listings Changes in The Philippines 2025

Which markets are experiencing rapid saturation?

A key consideration when entering a new short-term rental market is assessing whether it may become oversaturated. To evaluate this, we analyze the year-over-year supply change in Airbnb listings. The national average YoY supply change in The Philippines was 30.72% in 2025, indicating the overall growth trajectory of the market.

Markets with Largest Absolute Supply Increases in The Philippines

In absolute terms, Metro Manila experienced the largest increase with +7,058 new listings added in 2025. This was followed by Cebu City (+982 listings) and Baguio (+720 listings).

Markets with Fastest Relative Growth in The Philippines

In relative terms, Iloilo experienced the most significant growth, with 46.91% more supply added over the 12-month period in 2025. Other rapidly expanding markets include Lapu-Lapu City (+38.53%) and Davao City (+37.57%).

Short-Term Rental Revenue Trend in The Philippines 2025, and Future Outlook for 2026

Does increased supply necessarily indicate market saturation?

To assess market saturation, we examine year-over-year revenue trends. A decline in revenue per listing typically indicates heightened competition and potential oversaturation. The The Philippines average YoY change in revenue was 1.42% in 2025, representing an increase from $7,182 in 2024 to ₱420,443 in 2025.

Top Markets Revenue Performance

Metro Manila

₱421,601 → ₱401,154 (-4.85% YoY)
🏘️
Best Property Type Medium (2-3BD) • Luxury ($$$)
🌍
Top Guest Origin United States
✈️
International Guests (vs Domestic) 40.0%
💰
Average Daily Rate ₱2,135
📊
Occupancy Rate 50.0%
📅
Seasonality Low seasonality

Cebu City

₱382,082 → ₱386,781 (+1.23% YoY)
🏰
Best Property Type Large (4+BD) • Budget ($)
🌍
Top Guest Origin United States
✈️
International Guests (vs Domestic) 25.0%
💰
Average Daily Rate ₱1,847
📊
Occupancy Rate 56.0%
📅
Seasonality Low seasonality

Baguio

₱491,069 → ₱472,899 (-3.70% YoY)
🏠
Best Property Type Small (Studio - 1BD) • Budget ($)
🌍
Top Guest Origin United States
✈️
International Guests (vs Domestic) 33.0%
💰
Average Daily Rate ₱2,943
📊
Occupancy Rate 43.0%
📅
Seasonality High seasonality

For more detailed revenue YoY change analysis by market, access the Airbtics dashboard to explore specific market performance metrics.

Easiest Markets for Hosts in The Philippines 2025

Markets with high occupancy rates provide hosts with greater booking consistency, while markets with high booking volumes offer expanded opportunities across various property types and sizes.

Highest Occupancy Rate Markets in The Philippines 2025

Siargao Island recorded a year-round occupancy rate of 69.00%, which is among the highest in The Philippines. This was followed by Cebu City (56.00%) and Angeles (52.00%).

Highest Booking Volume Market in The Philippines 2025

Markets with high booking volumes present additional advantages, as they offer diverse opportunities across various property types and price points. The market that recorded the highest booking volume in The Philippines is Metro Manila, with approximately 4,727,115 nights booked in 2025.

Regulatory Landscape

We define a professionalized or strictly regulated market as one where over 50% of active Airbnb listings hold valid license information, indicating consistent enforcement and higher compliance. Markets below this threshold are considered unregulated or lenient.

In The Philippines, 0 out of 16 markets fall into the professionalized / strict regulation category. For detailed license compliance data and market-specific regulatory insights, the Airbtics dashboard provides the percentage of listings with valid licenses for each market, enabling investors to assess regulatory risk at a granular level.

Which The Philippines Markets Are Growing Healthily vs Overheating?

Understanding market saturation requires looking at both supply growth and revenue trends together. Markets are categorized by comparing their YoY supply and revenue changes against The Philippines's national averages. Markets where supply is growing faster than revenue (relative to national averages) may be approaching saturation, while markets with below-average supply growth but above-average revenue growth may present hidden opportunities.

Benchmark: Markets are categorized relative to The Philippines's national averages (Supply: 30.7%, Revenue: 1.4%). Markets above the national average are marked with ↑, while those below are marked with ↓.

🟢

Healthy Growth

Supply > avg, Revenue > avg
Expansion with demand keeping up

  • Bohol Supply: +32.9% | Revenue: +13.4%
  • Lapu-Lapu City Supply: +38.5% | Revenue: +6.5%
  • Iloilo Supply: +46.9% | Revenue: +5.2%
  • Bacolod Supply: +34.6% | Revenue: +3.4%
🟡

Early Saturation

Supply > avg, Revenue ≤ avg
Competition rising

  • Davao City Supply: +37.6% | Revenue: -3.9%
  • Metro Manila Supply: +37.5% | Revenue: -4.8%
🔵

Under-the-Radar

Supply ≤ avg, Revenue > avg
Hidden opportunities

  • Subic Beach Supply: +26.3% | Revenue: +13.0%
  • Angeles Supply: +26.0% | Revenue: +5.1%
🔴

Declining

Supply ≤ avg, Revenue ≤ avg
Risky markets

  • Boracay Supply: +26.3% | Revenue: -4.7%
  • San Juan Beach Ph Supply: +27.1% | Revenue: -4.6%
  • Baguio Supply: +25.8% | Revenue: -3.7%
  • Tagaytay Supply: +18.9% | Revenue: -3.3%
  • Siargao Island Supply: +29.6% | Revenue: -1.2%
  • +3 more markets

For the latest updates of the market data in The Philippines, check out our Best Airbnb Markets in The Philippines.

Data methodology

All metrics are calculated using active short-term rental listings tracked weekly by Airbtics. Revenue, occupancy rate, ADR, and supply growth are estimated from historical booking calendars, listing activity, and proprietary aggregation models.

Source: Airbtics
Learn data methodology →

Cite this report

Airbtics (2026). The Philippines Short-Term Rental Market Review 2025: Revenue, Occupancy & Supply Growth. https://airbtics.com/short-term-rental-market-report-2025-the-philippines

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