The United States Short-Term Rental Market Review 2025: Revenue, Occupancy & Supply Growth
The United States Short-Term Rental Market Overview 2025
Number of Airbnb Listings Changes in The United States 2025
Which markets are experiencing rapid saturation?
A key consideration when entering a new short-term rental market is assessing whether it may become oversaturated. To evaluate this, we analyze the year-over-year supply change in Airbnb listings. The national average YoY supply change in The United States was 18.72% in 2025, indicating the overall growth trajectory of the market.
Markets with Largest Absolute Supply Increases in The United States
In absolute terms, Lake Buena Vista experienced the largest increase with +2,744 new listings added in 2025. This was followed by Los Angeles (+2,661 listings) and New York (+2,522 listings).
Markets with Fastest Relative Growth in The United States
In relative terms, Glenwood Springs experienced the most significant growth, with 55.13% more supply added over the 12-month period in 2025. Other rapidly expanding markets include Boca Raton (+44.14%) and Fort Myers Beach (+43.57%).
Short-Term Rental Revenue Trend in The United States 2025, and Future Outlook for 2026
Does increased supply necessarily indicate market saturation?
To assess market saturation, we examine year-over-year revenue trends. A decline in revenue per listing typically indicates heightened competition and potential oversaturation. The The United States average YoY change in revenue was 21.51% in 2025, representing an increase from $42,527 in 2024 to $51,676 in 2025.
Top Markets Revenue Performance
Lake Buena Vista
Los Angeles
New York
For more detailed revenue YoY change analysis by market, access the Airbtics dashboard to explore specific market performance metrics.
Easiest Markets for Hosts in The United States 2025
Markets with high occupancy rates provide hosts with greater booking consistency, while markets with high booking volumes offer expanded opportunities across various property types and sizes.
Highest Occupancy Rate Markets in The United States 2025
Honolulu recorded a year-round occupancy rate of 86.00%, which is among the highest in The United States. This was followed by Oahu (85.00%) and Kaui (84.00%).
Highest Booking Volume Market in The United States 2025
Markets with high booking volumes present additional advantages, as they offer diverse opportunities across various property types and price points. The market that recorded the highest booking volume in The United States is Lake Buena Vista, with approximately 3,827,364 nights booked in 2025.
Regulatory Landscape
We define a professionalized or strictly regulated market as one where over 50% of active Airbnb listings hold valid license information, indicating consistent enforcement and higher compliance. Markets below this threshold are considered unregulated or lenient.
In The United States, 44 out of 429 markets fall into the professionalized / strict regulation category. For detailed license compliance data and market-specific regulatory insights, the Airbtics dashboard provides the percentage of listings with valid licenses for each market, enabling investors to assess regulatory risk at a granular level.
Which The United States Markets Are Growing Healthily vs Overheating?
Understanding market saturation requires looking at both supply growth and revenue trends together. Markets are categorized by comparing their YoY supply and revenue changes against The United States's national averages. Markets where supply is growing faster than revenue (relative to national averages) may be approaching saturation, while markets with below-average supply growth but above-average revenue growth may present hidden opportunities.
Benchmark: Markets are categorized relative to The United States's national averages (Supply: 18.7%, Revenue: 21.5%). Markets above the national average are marked with ↑, while those below are marked with ↓.
Healthy Growth
Supply > avg, Revenue > avg
Expansion with demand keeping up
- Myrtle Beach Supply: +38.9% | Revenue: +53.0%
- Baraboo Supply: +22.4% | Revenue: +48.1%
- 30A East Supply: +23.8% | Revenue: +45.1%
- Miramar Beach Supply: +29.8% | Revenue: +43.6%
- Laguna Beach Supply: +21.4% | Revenue: +41.8%
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+87 more markets
Fort Walton Beach, Destin, Ocean City, Hailey, Winter Park, North Topsail Beach, Anchorage, Rosemary Beach, Atlantic City-Hammonton, North Myrtle Beach, Wildwood, Covina, Steamboat Springs, Mexico Beach, Oak Island, Williamsburg, Hampton, Navarre Beach, Brownsville-Harlingen, Rockport, Vail, Lake Buena Vista, Reno, Cocoa Beach, Sandpoint, Strip District-Lawrenceville, Hilton Head Island, Indio, Pittsburgh, Orlando, Augusta, West Palm Beach, Salinas, Lake Charles, Frisco, Virginia Beach, Park City, Akron, Delray Beach, Sandestin, Montgomery, Green Bay, East Hampton, Peninsula, Mobile, Minneapolis, Edwards, Brazoria, Lubbock, Salt Lake City, Big Bear Lake, Ocala, Des Moines-West Des Moines, Daytona Beach, Barnstable Town, Palm Coast, Wichita, Heber, Columbia, Bakersfield, Holland, Fort Wayne, Jackson, San Jose, Oneonta, Tulsa, Big Sky, Scranton--Wilkes-Barre, San Francisco, Johnson City, Columbus, Onondaga, Port St. Lucie, Sacramento, Gainesville, Siesta Key, Tampa, Honolulu, Jacksonville, Durham, Avon, Carlsbad, Nashville, Long Island, Cincinnati, Bonita Springs, Seattle ×
Early Saturation
Supply > avg, Revenue ≤ avg
Competition rising
- Glenwood Springs Supply: +55.1% | Revenue: +20.4%
- Boca Raton Supply: +44.1% | Revenue: +11.3%
- Fort Myers Beach Supply: +43.6% | Revenue: +21.4%
- Upper Manhattan Supply: +43.5% | Revenue: -5.6%
- Birmingham Supply: +40.7% | Revenue: +15.0%
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+100 more markets
Dallas, Spartanburg, Glendale, Philadelphia, Old Orchard Beach, Birmingham-Hoover, The Villages, Palm Desert, Houston, Newark, Los Angeles, South Beach, New York, Queens, Baton Rouge, Charlotte, Atlanta, Southern Brooklyn, Chicago, Miami, Punta Gorda, Fort Worth, Mcallen-Edinburg-Mission, South Bend-Mishawaka, Washington, Arvada, Worcester, Tuscaloosa, Raleigh, Las Vegas, Detroit, Oxford, Ocean City, Morristown, Cleveland, Key West, Town N Country, Stockton, Fayetteville, Louisville, Sherman-Denison, Berkeley, Indianapolis, Jersey City, Richmond, Greenville-Anderson, Boston, Westchester, El Paso, Clarksville, Grand Lake O' The Cherokees, Tempe, Hartford-East Hartford-Middletown, Yuma, Bell, Dayton-Kettering, Huntsville, Scottsdale, Pigeon Forge, State College, Mesa, Napa, Omaha-Council Bluffs, Georgetown, College Station-Bryan, Austin, Kingsport-Bristol, Kansas City, Killeen-Temple, Bridgeport-Stamford-Norwalk, San Miguel, Memphis, Winston-Salem, Thompson Lake, Duluth, Blue Ridge, Columbus, Gatlinburg, Lawton, Auburn-Opelika, Oahu, St. Petersburg, Fairbanks, Downeast And Acadia, Albany, Omaha, San Antonio, Red River Gorge, Long Beach, Sioux Falls, Anaheim, Fort Lauderdale, Pompano Beach, Kalispell, New Haven-Milford, Lake Of The Ozarks, Tucson, Phoenix, Coeur D'Alene, Mooselookmeguntic Lake ×
Under-the-Radar
Supply ≤ avg, Revenue > avg
Hidden opportunities
- Deep Creek Lake Supply: +10.8% | Revenue: +70.4%
- Breckenridge Supply: +11.0% | Revenue: +51.7%
- Seascape Supply: +17.3% | Revenue: +50.2%
- Sunriver Supply: +9.6% | Revenue: +49.0%
- Kill Devil Hills Supply: +17.8% | Revenue: +47.4%
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+101 more markets
Bend, Corpus Christi, Panama City Beach, Mammoth Lakes, North Lake Tahoe, South Padre Island, Port Aransas, East Beach, Joshua Tree, Carolina Beach, Newport Beach, Galveston, Jacksonville, Laporte, Cedar City, Folly Beach, Pensacola Beach, Sandusky, Dorado, El Dorado, North Charleston, Sonora, Encinitas, Oceanside, Treasure Island, Lincoln City, Morehead City, Boise City, La Quinta, Las Cruces, Lake Havasu City, Calaveras, Hollister, Rockport, Tybee Island, Idyllwild-Pine Cove, Kerrville, Redding, Wilmington, Anna Maria, Eureka-Arcata, Pensacola, Colorado Springs, New Smyrna Beach, Pensacola, Perdido Key, Pinehurst-Southern Pines, Kissimmee, Milwaukee, Saint Augustine, Visalia, Sebastian-Vero Beach, Aberdeen, St. Louis, Jackson, San Diego, Truckee, Bear Lake, Poconos, St. Augustine, Ashtabula, Oakland, Melbourne, Fraser, Spokane-Spokane Valley, Clearwater, Springfield, Ruidoso, Kamas, Branson, Gulfport, Niles, Bullhead City, Orange Beach, Hickory-Lenoir-Morganton, Jamestown-Dunkirk-Fredonia, Athens, Oklahoma City, Lexington-Fayette, Medford, Charleston, Allentown-Bethlehem-Easton, Port Angeles, Provo-Orem, Flagstaff, Rapid City, Bradenton Beach, Lake Arrowhead, Rochester, Marathon, Isle Of Palms, Whitewater, Santa Cruz, Pelican, Santa Barbara, Mount Vernon-Anacortes, Rochester, Leelanau Peninsula, Chattanooga, Amelia Island, Bloomington ×
Declining
Supply ≤ avg, Revenue ≤ avg
Risky markets
- Hocking Supply: +14.2% | Revenue: -8.7%
- Broken Bow Supply: +18.7% | Revenue: -6.6%
- Forest City Supply: +0.9% | Revenue: -5.1%
- Seneca Supply: +16.6% | Revenue: -0.3%
- Asheville Supply: +3.6% | Revenue: +0.5%
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+121 more markets
Ellensburg, Sedona, Portland, New Orleans, Barre, Prescott Valley-Prescott, Sierra Vista-Douglas, Denver, Harrisonburg, Shelton, Essex, Boulder, Show Low, Rexburg, Durango, La Plata, Burlington-South Burlington, Roanoke, Olean, Erie, Blacksburg-Christiansburg, Madison, Eugene-Springfield, Bennington, Pittsfield, Beckley, Springfield, Estes Park, Deerfield Beach, Lake Oconee, Waco, Alexandria, Lancaster, Berlin, Spearfish, Hagerstown-Martinsburg, Baltimore, Stowe, Charlottesville, Lebanon, Syracuse, Grafton, Buffalo, Sarasota, Mclennan, East Stroudsburg, Savannah, Guilford, Hot Springs, Tallahassee, Montrose, Laconia, Clearlake, Fayetteville-Springdale-Rogers, Bangor, Utica-Rome, Taos, Little Rock-North Little Rock-Conway, Staunton, Knoxville, Cullowhee, Centralia, Oak Harbor, Hiawatha National Forest, Fredericksburg, Pagosa Springs, Bremerton-Silverdale-Port Orchard, Poughkeepsie-Newburgh-Middletown, Santa Fe, Indian Shores, Idaho Falls, Marco Island, Shenandoah, Norwich-New London, Big Island, Missoula, Hudson, Albuquerque, Athens, Salem, Columbia, Brainerd, Santa Monica, Canyon Lake, Astoria, Maui, Lake Cumberland, Dutchess, Lynchburg, Ithaca, Lafayette, Yosemite – Mariposa Region, Grand Junction, Payson, Gardnerville Ranchos, Billings, Kingston, Boone, Brevard, Bozeman, St. Simons, Ogden-Clearfield, Amarillo, Columbia, West Beach Blvd, Portland, Saint George, Bellingham, Harrisburg-Carlisle, Wenatchee, Kaui, St. George, Grand Rapids-Kentwood, Fort Collins, Ukiah, Swain, Brunswick, Palm Springs, Rutland, Newport, Cape Coral ×
For the latest updates of the market data in The United States, check out our Best Airbnb Markets in The United States.
All metrics are calculated using active short-term rental listings tracked weekly by Airbtics. Revenue, occupancy rate, ADR, and supply growth are estimated from historical booking calendars, listing activity, and proprietary aggregation models.
Source: Airbtics
Learn data methodology →
Cite this report
Airbtics (2026). The United States Short-Term Rental Market Review 2025: Revenue, Occupancy & Supply Growth. https://airbtics.com/short-term-rental-market-report-2025-the-united-states
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