South Korea Short-Term Rental Market Review 2025: Revenue, Occupancy & Supply Growth
South Korea Short-Term Rental Market Overview 2025
Number of Airbnb Listings Changes in South Korea 2025
Which markets are experiencing rapid saturation?
A key consideration when entering a new short-term rental market is assessing whether it may become oversaturated. To evaluate this, we analyze the year-over-year supply change in Airbnb listings. The national average YoY supply change in South Korea was 21.19% in 2025, indicating the overall growth trajectory of the market.
Markets with Largest Absolute Supply Increases in South Korea
In absolute terms, Seoul experienced the largest increase with +4,335 new listings added in 2025. This was followed by Jeju Island (+1,799 listings) and Busan (+1,319 listings).
Markets with Fastest Relative Growth in South Korea
In relative terms, Daejeon experienced the most significant growth, with 43.12% more supply added over the 12-month period in 2025. Other rapidly expanding markets include Incheon (+32.31%) and Seoul (+26.52%).
Short-Term Rental Revenue Trend in South Korea 2025, and Future Outlook for 2026
Does increased supply necessarily indicate market saturation?
To assess market saturation, we examine year-over-year revenue trends. A decline in revenue per listing typically indicates heightened competition and potential oversaturation. The South Korea average YoY change in revenue was -0.38% in 2025, representing an increase from $13,142 in 2024 to ₩18,029,174 in 2025.
Top Markets Revenue Performance
Seoul
Jeju Island
Busan
For more detailed revenue YoY change analysis by market, access the Airbtics dashboard to explore specific market performance metrics.
Easiest Markets for Hosts in South Korea 2025
Markets with high occupancy rates provide hosts with greater booking consistency, while markets with high booking volumes offer expanded opportunities across various property types and sizes.
Highest Occupancy Rate Markets in South Korea 2025
Seoul recorded a year-round occupancy rate of 81.00%, which is among the highest in South Korea. This was followed by Busan (64.00%) and Daejeon (58.00%).
Highest Booking Volume Market in South Korea 2025
Markets with high booking volumes present additional advantages, as they offer diverse opportunities across various property types and price points. The market that recorded the highest booking volume in South Korea is Seoul, with approximately 6,115,520 nights booked in 2025.
Regulatory Landscape
We define a professionalized or strictly regulated market as one where over 50% of active Airbnb listings hold valid license information, indicating consistent enforcement and higher compliance. Markets below this threshold are considered unregulated or lenient.
In South Korea, 8 out of 12 markets fall into the professionalized / strict regulation category. For detailed license compliance data and market-specific regulatory insights, the Airbtics dashboard provides the percentage of listings with valid licenses for each market, enabling investors to assess regulatory risk at a granular level.
Which South Korea Markets Are Growing Healthily vs Overheating?
Understanding market saturation requires looking at both supply growth and revenue trends together. Markets are categorized by comparing their YoY supply and revenue changes against South Korea's national averages. Markets where supply is growing faster than revenue (relative to national averages) may be approaching saturation, while markets with below-average supply growth but above-average revenue growth may present hidden opportunities.
Benchmark: Markets are categorized relative to South Korea's national averages (Supply: 21.2%, Revenue: -0.4%). Markets above the national average are marked with ↑, while those below are marked with ↓.
Healthy Growth
Supply > avg, Revenue > avg
Expansion with demand keeping up
- Busan Supply: +21.8% | Revenue: +26.1%
- Daejeon Supply: +43.1% | Revenue: +8.2%
- Seoul Supply: +26.5% | Revenue: +2.5%
Early Saturation
Supply > avg, Revenue ≤ avg
Competition rising
- Incheon Supply: +32.3% | Revenue: -9.3%
- Yeosu Supply: +25.6% | Revenue: -12.9%
- Gyeongju Supply: +22.9% | Revenue: -2.2%
Under-the-Radar
Supply ≤ avg, Revenue > avg
Hidden opportunities
- Sokcho Supply: +10.0% | Revenue: +6.8%
- Geoje Supply: +13.8% | Revenue: +1.7%
Declining
Supply ≤ avg, Revenue ≤ avg
Risky markets
- Jeju Island Supply: +16.0% | Revenue: -9.5%
- Gangneung Supply: +16.2% | Revenue: -8.6%
- Jeonju Supply: +7.7% | Revenue: -4.2%
- Daegu Supply: +18.1% | Revenue: -3.1%
For the latest updates of the market data in South Korea, check out our Best Airbnb Markets in South Korea.
All metrics are calculated using active short-term rental listings tracked weekly by Airbtics. Revenue, occupancy rate, ADR, and supply growth are estimated from historical booking calendars, listing activity, and proprietary aggregation models.
Source: Airbtics
Learn data methodology →
Cite this report
Airbtics (2026). South Korea Short-Term Rental Market Review 2025: Revenue, Occupancy & Supply Growth. https://airbtics.com/short-term-rental-market-report-2025-south-korea
Need Programmatic Access to Short-Term Rental Data?
Integrate accurate Airbnb market data directly into your applications, dashboards, and investment models with the Airbtics API. Access 12+ million listings, 12 months of historical data, and industry-leading revenue accuracy through clean, developer-friendly endpoints.
Explore Airbnb API →