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Best Airbnb Markets in South Korea (2026)

Based on Airbtics data from September 2025 to August 2026, this page ranks the best Airbnb markets in South Korea by Market Grade. The grade compares short-term rental yield, year-over-year revenue growth, and occupancy (demand), then adjusts for local regulation. The table also shows listing count, average daily rate, and annual revenue for every market.

Markets on this page are ranked by the Airbtics Market Grade, not by the number of listings. The grade compares each market with the other markets in this ranking on three measures, then adjusts for local short-term rental regulation.

  1. Yield: Annual short-term rental revenue divided by property price. A higher yield ranks higher.
  2. Growth: Year-over-year change in revenue. Faster revenue growth ranks higher.
  3. Demand: Average occupancy rate over the last 12 months. Higher occupancy ranks higher.

Stricter short-term rental regulation lowers the letter grade. Occupancy, average daily rate, and annual revenue are shown for every market. Exact yield and revenue growth are published for the three highest-graded markets. For every other market those two figures are in Market Explorer. The rankboard plots the same markets by occupancy and average daily rate, and the table under the chart lists those values in text.

Learn more about how we collect the data and accuracy

Last updated: 16th October, 2026

South Korea Short-Term Rental Market Overview (September 2025 to August 2026)

National averages across all South Korea markets
Average Occupancy Rate i
48.58%
Average Annual Revenue i
₩18,645,737
Average Daily Rate (ADR) i
₩101,679
YoY Supply Growth i
43.21%
YoY Revenue Change i
-1.24%

Top 12 South Korea Cities for Airbnb in 2026

Tick the markets you like to track their revenue, occupancy, and ADR in your Airbtics watchlist. Free to start, up to 10 markets.

Position Market Grade Market Name Regulation No of Listings Avg. Occupancy Rate Avg. Daily Rate Revenue Short-term Rental Yield Revenue Growth
1BJeju Island
Strict
11,73859%₩112,609₩24,906,61611.9%+8.1%
2BGyeongju
Strict
2,04745%₩139,106₩23,543,37618.7%-1.2%
3BJeonju
Strict
1,48937%₩83,463₩11,586,87512.7%-8.7%
4BDaejeon
Lenient
81059%₩76,839₩17,027,911Unlock in Market ExplorerUnlock in Market Explorer
5B+Busan
Strict
6,32667% 🚀₩108,635₩27,222,401Unlock in Market ExplorerUnlock in Market Explorer
6CSeoul
Lenient
17,74983% 🚀₩112,609₩34,727,506Unlock in Market ExplorerUnlock in Market Explorer
7CGangneung
Strict
2,05843%₩124,533₩20,180,983Unlock in Market ExplorerUnlock in Market Explorer
8CYeosu
Strict
1,61631%₩91,412₩10,678,049Unlock in Market ExplorerUnlock in Market Explorer
9C+Daegu
Strict
1,13650%₩74,189₩14,064,289Unlock in Market ExplorerUnlock in Market Explorer
10DSokcho
Lenient
1,02937%₩88,762₩12,400,315Unlock in Market ExplorerUnlock in Market Explorer
11D+Incheon
Strict
2,21441%₩79,489₩12,432,110Unlock in Market ExplorerUnlock in Market Explorer
12D+Geoje
Lenient
77331%₩128,507₩14,978,414Unlock in Market ExplorerUnlock in Market Explorer

Data Seen By

BiggerPockets
Trustpilot

Market Explorer

Filter markets by occupancy, price, and yield

Filter South Korea by occupancy, ADR, yield, rent gap, and property price, then compare markets side by side.

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Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in South Korea. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

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Why Invest in Airbnb South Korea in 2026?

The highest-graded short-term rental markets in South Korea are Jeju Island, Gyeongju and Jeonju. The table ranks every tracked market by Airbtics Market Grade. Occupancy, average daily rate, annual revenue, yield, and revenue growth are the figures behind that grade.

Top 3 Airbnb markets in South Korea by Market Grade

These are the three highest-graded Airbnb markets in South Korea. Market Grade compares yield, revenue growth, and occupancy (demand) with the other markets on this page, then adjusts for short-term rental regulation. The chart repeats those three percentiles in text so the ranking is readable without the graphic.

Rank 1 — Jeju Island (Grade B)

Jeju Island is rank 1 of 12 markets in this South Korea ranking by Airbtics Market Grade B, with 11.9% short-term rental yield, 59.0% occupancy, and +8.1% year-over-year revenue growth.

Compared with the other markets on this page, Jeju Island ranks top 29% for yield, top 29% for growth, and top 25% for demand. The market shows an average daily rate of ₩112,609, annual revenue of ₩24,906,616, a rent gap of 3391.4%, 11,738 active listings, strict short-term rental regulation, and a typical 2-bedroom property price of ₩331,205,000.

  • Market gradeB
  • Yield11.9%
  • Revenue growth+8.1%
  • Occupancy59.0%
  • Average daily rate₩112,609
  • Annual revenue₩24,906,616
  • Rent gap3391.4%
  • Active listings11,738
  • 2-bedroom price₩331,205,000
  • RegulationStrict
top 29%Yieldtop 29%Growthtop 25%Demand

Percentile versus other South Korea markets on this page. Farther from the center is stronger.

  • Yield: top 29%
  • Growth: top 29%
  • Demand: top 25%

Rank 2 — Gyeongju (Grade B)

Gyeongju is rank 2 of 12 markets in this South Korea ranking by Airbtics Market Grade B, with 18.7% short-term rental yield, 45.0% occupancy, and -1.2% year-over-year revenue growth.

Compared with the other markets on this page, Gyeongju ranks top 4% for yield, top 46% for growth, and top 46% for demand. The market shows an average daily rate of ₩139,106, annual revenue of ₩23,543,376, a rent gap of 5522.6%, 2,047 active listings, strict short-term rental regulation, and a typical 2-bedroom property price of ₩198,723,000.

  • Market gradeB
  • Yield18.7%
  • Revenue growth-1.2%
  • Occupancy45.0%
  • Average daily rate₩139,106
  • Annual revenue₩23,543,376
  • Rent gap5522.6%
  • Active listings2,047
  • 2-bedroom price₩198,723,000
  • RegulationStrict
top 4%Yieldtop 46%Growthtop 46%Demand

Percentile versus other South Korea markets on this page. Farther from the center is stronger.

  • Yield: top 4%
  • Growth: top 46%
  • Demand: top 46%

Rank 3 — Jeonju (Grade B)

Jeonju is rank 3 of 12 markets in this South Korea ranking by Airbtics Market Grade B, with 12.7% short-term rental yield, 37.0% occupancy, and -8.7% year-over-year revenue growth.

Compared with the other markets on this page, Jeonju ranks top 12% for yield, lowest 38% for growth, and lowest 25% for demand. The market shows an average daily rate of ₩83,463, annual revenue of ₩11,586,875, a rent gap of 3714.0%, 1,489 active listings, strict short-term rental regulation, and a typical 2-bedroom property price of ₩198,723,000.

  • Market gradeB
  • Yield12.7%
  • Revenue growth-8.7%
  • Occupancy37.0%
  • Average daily rate₩83,463
  • Annual revenue₩11,586,875
  • Rent gap3714.0%
  • Active listings1,489
  • 2-bedroom price₩198,723,000
  • RegulationStrict
top 12%Yieldlowest 38%Growthlowest 25%Demand

Percentile versus other South Korea markets on this page. Farther from the center is stronger.

  • Yield: top 12%
  • Growth: lowest 38%
  • Demand: lowest 25%

Market Rankboard: South Korea

Each dot is a vacation rental market in South Korea, plotted by occupancy rate (x-axis) and average daily rate (ADR) (y-axis). Dashed lines mark the national median.

South Korea Airbnb markets rankboard scatter chart showing occupancy rate versus average daily rate (ADR)
Occupancy rate and average daily rate for each South Korea market plotted in the chart above, in Market Grade order.
MarketOccupancy rateAverage daily rate
Jeju Island59.0%₩112,609
Gyeongju45.0%₩139,106
Jeonju37.0%₩83,463
Daejeon59.0%₩76,839
Busan67.0%₩108,635
Seoul83.0%₩112,609
Gangneung43.0%₩124,533
Yeosu31.0%₩91,412
Daegu50.0%₩74,189
Sokcho37.0%₩88,762
Incheon41.0%₩79,489
Geoje31.0%₩128,507

Compare property prices, short-term rental yield, rent gap, annual revenue, and supply growth in the Airbtics Market Explorer watchlist.

See all Airbnb markets in South Korea

Browse all 12 markets we track in South Korea. Each link opens the market's Airbnb revenue and performance data page.

South Korea Airbnb market FAQs

  • What are the best Airbnb markets in South Korea?

    Airbtics ranks short-term rental markets in South Korea by Market Grade. The grade compares yield (annual revenue divided by property price), year-over-year revenue growth, and occupancy, then adjusts for regulation. The highest-graded market in this dataset is Jeju Island. The main table lists markets in that order; use the Market Explorer to filter by budget, regulations, and more.

  • How many Airbnb markets does Airbtics track in South Korea?

    We currently analyze 12 active short-term rental markets in South Korea with listing supply, median occupancy, ADR, and revenue estimates.

  • What is the average Airbnb occupancy rate in South Korea?

    The national average occupancy rate across tracked markets is 48.58% (LTM). Rates differ by city. Use the rankboard on this page, or open a market page for that city's numbers.

  • How do I compare Airbnb markets in South Korea?

    Use the occupancy vs ADR rankboard on this page for a quick view, or open the Market Explorer to compare markets side by side, change chart axes, export to Excel, and save markets to a watchlist.

  • How can I estimate Airbnb income in South Korea?

    Use our Airbnb income calculator to estimate revenue for a specific address, or open any market link below for median revenue and occupancy benchmarks.




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For trends, supply, and year-over-year changes, see the 2025 short-term rental report for South Korea.