Best Airbnb Markets South Korea

Based on data from Airbtics, this page shows the largest Airbnb markets with key statistics like regulations, average occupancy rate and daily rate. This allows you to discover the most profitable locations to buy, own or invest in rental properties.

Top 20 Largest Airbnb Markets in South Korea
Updated May, 2025

The occupancy rate, daily rate, and revenue are averages from the last twelve months, starting from the last updated period. Methodology for Airbtics Market Score: The Airbtics Market Score indicates how attractive a location is for Airbnb investment. The primary criterion is short-term rental yield, which is the percentage of revenue relative to property price. The second criterion is regulation, with markets that have STR-friendly rules receiving a higher score. The remaining three criteria are:

  1. Market size (larger markets score higher due to the ease of acquiring and selling properties)
  2. Growth (whether the market is becoming saturated)
  3. Seasonality (less seasonality is preferred)
Learn more about how we collect the data and accuracy

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental YieldRent Gap
1 Seoul
Lenient
23,17980%₩88,132₩24,288,76012.3%34.5%
2 Jeju island
Lenient
14,45152%₩115,673₩21,092,58112.3%34.5%
3 Busan station
Lenient
8,66962%₩82,624₩17,919,81112.3%34.5%
4 Gangneung
Lenient
3,15747%₩118,428₩19,665,93612.3%34.5%
5 Incheon
Lenient
3,13944%₩82,624₩13,405,77612.3%34.5%
6 Gyeongju
Lenient
2,57241%₩128,067₩18,869,99012.3%34.5%
7 Yeosu
Lenient
2,39536%₩106,034₩14,084,67112.3%34.5%
8 Sokcho
Lenient
2,08041%₩88,132₩13,093,18112.3%34.5%
9 Jeonju
Lenient
2,01741%₩82,624₩12,901,76812.3%34.5%
10 Daegu
Lenient
1,52357%₩61,968₩13,609,58212.3%34.5%
11 Geoje
Lenient
1,28630%₩118,428₩13,788,60112.3%34.5%
12 Daejeon
Lenient
1,09360%₩61,968₩14,364,21712.3%34.5%
13 Suwon
Lenient
75063%₩68,853₩16,026,34012.3%34.5%
14 Tongyeong
Lenient
61935%₩101,903₩12,826,02912.3%34.5%
15 Ulsan
Lenient
60343%₩92,263₩15,487,90612.3%34.5%
16 Seongnam
Lenient
46978%₩79,870₩22,844,21412.3%34.5%
17 Hwaseong
Lenient
38656%₩119,805₩20,814,41312.3%34.5%
18 Andong
Lenient
27047%₩158,363₩23,954,13212.3%34.5%
19 Pyeongtaek
Lenient
23954%₩74,361₩15,402,52712.3%34.5%
20 Chungju
Lenient
15239%₩145,969₩21,527,73512.3%34.5%


  1. Starting an Airbnb in South Korea? Check out our guide on how to start an Airbnb in South Korea (Startup cost, profitability, and nationwide vacation rental statistics)
  2. Download the entire list in Excel. Also available in the zip code level. Request to purchase here.
  3. For short-term rental market analysis, visit our Airbnb Analytics app.