Best Airbnb Markets in South Korea (2026)
Based on Airbtics data from September 2025 to August 2026, this page shows the top Airbnb locations to invest in South Korea with
key
statistics and information, like short-term rental regulations, number of listings, occupancy rate,
average daily rate, and annual revenue. This allows you to discover the most profitable cities to
invest in, buy, and own Airbnb rental properties in South Korea.
The Airbtics Market Score indicates how attractive a location is for investing in an Airbnb rental property. We determine this score based on the following criteria:
- Short-term rental yield: The ratio between annual revenue and property price, as a percentage. Locations with higher Airbnb rental yield score better.
- Short-term rental regulations: How STR-friendly the local Airbnb rules and laws are. Markets with more lenient regulations get a higher score.
- Market size: The number of Airbnb listings. Larger vacation rental markets get a higher score as it is easier for investors to buy and sell properties.
- Growth: How fast the market is becoming saturated. Priority is given to markets that are already developed but are not approaching saturation yet.
- Seasonality: To what degree Airbnb performance is affected by seasonality. Less seasonal impact is preferred as investors can enjoy a more stable short-term rental performance throughout the year.
Last updated: 16th October, 2026
South Korea Short-Term Rental Market Overview (September 2025 to August 2026)
Top 12 South Korea Cities for Airbnb in 2026
Tick the markets you like to track their revenue, occupancy, and ADR in your Airbtics watchlist. Free to start, up to 10 markets.
| Position | Market Grade | Market Name | Regulation | No of Listings | Avg. Occupancy Rate | Avg. Daily Rate | Revenue | Short-term Rental Yield | Rent Gap | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | C | Seoul | Lenient | 17,749 | 83% 🚀 | ₩117,050 | ₩36,097,135 | 12.3% | 34.5% | |
| 2 | B | Jeju island | Strict | 11,738 | 59% | ₩117,050 | ₩25,888,916 | 12.3% | 34.5% | |
| 3 | B+ | Busan | Strict | 6,326 | 67% 🚀 | ₩112,919 | ₩28,296,034 | 12.3% | 34.5% | |
| 4 | D+ | Incheon | Strict | 2,214 | 41% | ₩82,624 | ₩12,922,424 | 12.3% | 34.5% | |
| 5 | C | Gangneung | Strict | 2,058 | 43% | ₩129,444 | ₩20,976,907 | 12.3% | 34.5% | |
| 6 | B | Gyeongju | Strict | 2,047 | 45% | ₩144,592 | ₩24,471,910 | 12.3% | 34.5% | |
| 7 | C | Yeosu | Strict | 1,616 | 31% | ₩95,017 | ₩11,099,184 | 12.3% | 34.5% | |
| 8 | B | Jeonju | Strict | 1,489 | 37% | ₩86,755 | ₩12,043,854 | 12.3% | 34.5% | |
| 9 | C+ | Daegu | Strict | 1,136 | 50% | ₩77,115 | ₩14,618,975 | 12.3% | 34.5% | |
| 10 | D | Sokcho | Lenient | 1,029 | 37% | ₩92,263 | ₩12,889,375 | 12.3% | 34.5% | |
| 11 | B | Daejeon | Lenient | 810 | 59% | ₩79,870 | ₩17,699,480 | 12.3% | 34.5% | |
| 12 | D+ | Geoje | Lenient | 773 | 31% | ₩133,575 | ₩15,569,153 | 12.3% | 34.5% |
Market Explorer
Filter markets by occupancy, price, and yield
Filter South Korea by occupancy, ADR, yield, rent gap, and property price, then compare markets side by side.
Find the Best Airbnb Markets with Our Interactive Tool
Use our interactive Market Explorer to find the best places to start an Airbnb in South Korea. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.
Explore Interactive Tool2025 short-term rental report for South Korea
Trends, supply, and year-over-year changes for South Korea.
View 2025 Market ReportWhy Invest in Airbnb South Korea in 2026?
The short-term rental markets we track in South Korea include Seoul, Busan and Jeju island.
The tables on this page list occupancy, average daily rate, and annual revenue for each city.
Property prices and rental rules differ by city. The budget sections below group markets by purchase price.
Market Rankboard: South Korea
Each dot is a vacation rental market in South Korea, plotted by occupancy rate (x-axis) and average daily rate (ADR) (y-axis). Dashed lines mark the national median.
Compare property prices, short-term rental yield, rent gap, annual revenue, and supply growth in the Airbtics Market Explorer watchlist.
Best Cities for Airbnb in South Korea by Budget
Top 3 Affordable & Mid-Range Airbnb Markets: $500,000 & Below
Property prices in these markets are $500,000 or less.
Top 3 Best Places for Airbnb Arbitrage in South Korea
South Korea Airbnb market FAQs
What are the best Airbnb markets in South Korea?
Airbtics ranks short-term rental markets in South Korea using revenue, occupancy, regulation, yield, and growth. The top market in our latest dataset is Seoul. The main table on this page lists the highest-scoring markets; use the Market Explorer to filter by budget, regulations, and more.
How many Airbnb markets does Airbtics track in South Korea?
We currently analyze 12 active short-term rental markets in South Korea with listing supply, median occupancy, ADR, and revenue estimates.
What is the average Airbnb occupancy rate in South Korea?
The national average occupancy rate across tracked markets is 48.58% (LTM). Rates differ by city. Use the rankboard on this page, or open a market page for that city's numbers.
How do I compare Airbnb markets in South Korea?
Use the occupancy vs ADR rankboard on this page for a quick view, or open the Market Explorer to compare markets side by side, change chart axes, export to Excel, and save markets to a watchlist.
How can I estimate Airbnb income in South Korea?
Use our Airbnb income calculator to estimate revenue for a specific address, or open any market link below for median revenue and occupancy benchmarks.
See all Airbnb markets in South Korea
Browse all 12 markets we track in South Korea. Each link opens the market's Airbnb revenue and performance data page.
- Starting an Airbnb in South Korea? Check out our guide on how to start an Airbnb in South Korea (Startup cost, profitability, and nationwide vacation rental statistics)
- For short-term rental market analysis, visit our Airbnb Analytics app.
Estimate Your Airbnb Income in South Korea
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Use our Airbnb calculator to quickly and accurately estimate the earning and profitability potential of any city, neighborhood, and area.
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