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Last updated on March 27th, 2024

Instantly See An Average Airbnb Occupancy Rate

Discover 30+ Airbnb statistics of any city worldwide!

What Is Occupancy Rate?

It is the percentage of nights booked among the available nights on an Airbnb listing. How can you find the average occupancy rate of your market? 

Simply enter an address above, and it’ll show you the average occupancy rate of any address in the world for free! The average occupancy rate is calculated by 10-20 similar listings around the input addresses. 

“70% is considered a good year-round occupancy rate.”

As a short-term rental data company, we’ve been tracking Airbnb listing occupancy rates and bookings since 2019. This allows us to have comprehensive statistics of listings. 

You will be taken to the “calculator” page – a totally free resource! For deeper insights into your city, you should sign up to the platform and use the “Market Research” feature. This dashboard will unlock comprehensive data in your city. It’s all at your fingertips! 

Those statistics includes:

4 Interesting AirBNB Occupancy Rate Facts

Are you thinking of investing on short-term rentals or already have a few? These are some Airbnb Occupancy rate statistics that can be useful for you to know to get more bookings. 

Summary: Take professional photos, get more reviews – at least 5 reviews, be a super host to maximise your occupancy rates! 

Average Airbnb Occupancy Rates (US)

City Active Airbnb Listings Average Airbnb Occupancy Rate (2023) Peak Season
Fort Collins 2,533 68% July
Seattle 5,791 76% July
Memphis 1,488 58% April
Milwaukee 1,552 60% July
Ontario, NY 632 56% July
Phoenix 7,600 60% March
Austin 10,779 61% April
San Antonio 5,290 57 % July
Newark, NJ 1,480 60% July
Houston 10,263 56% July
Fresno 1,830 54% July
Chicago 6,634 66% July
New York 10,048 72% June
Boston 2,690 81% October
Gainesville, FL 871 56% August
Nashville 8,137 62% April
Miami 8,533 61% March
Jacksonville 8,874 59% March
Orlando 1,351 64% March
Denver 4,595 77% June
Pittsburgh, PA 2,195 63% July
Wichita, KS 683 60% July
Kansas, MO 3,433 61% July
Tampa 3,820 62% March
Raleigh 1,504 63% July
Baltimore 1,769 58% June
Dallas 5,025 59% June
Birmingham, AL 1,043 57% July
Cleveland 1,511 59% June
Atlanta 6,224 56 % July
Philadelphia 5,304 56.5 % July
Washington 4,702 75 % April
Colorado Springs 2,530 70 % July
Fort Lauderdale 4,528 62 % March
Los Angeles 15,731 66 % July
Las Vegas 1,776 59 % April
Reno 942 61 % July
Greensboro 797 60 % April
Sacramento 2,298 61 % July
Detroit 1,469 51 % July

                                                                                                             

                                                                                                             

Average Airbnb Occupancy Rates (Canada)


City Active Airbnb Listings Average Airbnb Occupancy Rate (2023) Peak Season
Toronto 12,637 77 % September
Calgary 5,290 77 % July
Quebec 1,443 76 % July &August
Edmonton 2,954 69 % July
Montreal 7,605 74 % August
Vancouver 5,478 85 % June-August
Winnipeg 1,588 69 % July
Kitchener 793 69 % September
Victoria 1,267 79 % July & August
London, ON 830 66 % September
Halifax 1,238 84 % July & August
Sudbury 352 67 % April
Kingston 453 70 % August
Ottawa 2,248 69 % July

                                                                                                             

                                                                                                             

Average Airbnb Occupancy Rates (Australia)

 
 
City Active Airbnb Listings Average Airbnb Occupancy Rate (2023) Peak Season
Adelaide 3,782 73 % April
Perth 5,312 87 % April
Canberra 1,738 73 % April
Newcastle 1,125 62 % January
Melbourne 20,327 66 % April
Brisbane 3,901 85 % July
Sydney 11,732 79 % April
Darwin 1,110 69 % August
Wollongong 855 64 % January
Hobart 1,057 72 % April
Toowoomba 303 75% April
Central Coast 2,598 43 % January
Ballarat 510 59 % April
Greater Bendigo 484 60 % April

                                                                                                             

                                                                                                             

Average Airbnb Occupancy Rates (UK)

 

City Active Airbnb Listings Average Airbnb Occupancy Rate (2023) Peak Season
London 4,000 87 % June & July
Edinburgh 6,857 91 % June- September
Liverpool 3,376 57 % April
Manchester 2,338 66 % July
Glasgow 2,329 76 % August
Leeds 1,465 65 % July
York 1,730 66 % July
Birmingham 2,762 61 % July
Nottingham 1,212 61 % September
Bristol 2,299 77 % September
Sheffield 1,114 61 % July
Cardiff 1,880 60 % July
Aberdeen 725 70 % July
Belfast 1,446 74 % July

                                                                                                             

                                                                                                             

Average Airbnb Occupancy Rates (Top 50 Global Cities)


City, Country Active Airbnb Listings Average Airbnb Occupancy Rate (2023) Peak Season
Amsterdam, Netherlands 5,778 96 % April- September
Athens, Greece 11,223 79 % June & September
Atlanta City, USA 6,224 56 % July
Auckland, New Zealand 5,026 77 % December
Austin, Texas 10,779 61% April
Bangkok, Thailand 14,532 55 % December
Barcelona, Spain 13,829 88 % April, July & October
Batumi, Georgia 4,564 49 % August
Beyoglu, Turkey 7,891 61 % October
Bogota, Colombia 11,249 54 % July
Bordeaux, France 4,369 82 % September
Berlin, Germany 7,754 87 % June & September
Brooklyn, New York 8,858 79 % June
Budapest, Hungary 9,741 79 % July
Buenos Aires, Argentina 24,453 70 % April

                                                                                                             

Why do you need to know the Airbnb Occupancy Rate?

Market Research: Starting on your Airbnb venture? Knowing the occupancy rate will steer you in the right direction. The two most important factors are 1) choosing the perfect location with the highest average occupancy rate and 2)  determining the right number of bedrooms because you can’t change these two once you commit to a property.

Airbnb Occupancy Rate

Get more bookings: Knowing the peak season allows you to maximize your profit by charging higher fees. During low season, you can consider giving a discount for long-term rates, or it might be the right timing for you to use it as your vacation home! 

9 Simple Tips To Boost Your Airbnb Occupancy Rate

1. Choose the Right Airbnb Market

Finding the ideal Airbnb city or market is crucial in optimizing your occupancy rate. Look for popular destinations and analyze their Airbnb demand. These can positively affect your property’s visibility and desirability.

2. Search for the Best Submarket

Identify the most lucrative submarkets within your Airbnb city. A good Airbnb submarket includes the best neighborhoods, property types, and number of bedrooms. Targeting the specific preferences of potential guests in different areas can help you tailor your Airbnb to meet their needs and attract more bookings.

3. Add Some Amenities

Adding basic amenities such as towels, toilet paper, and wifi just meets guests’ expectations. However, going for an extra mile differentiates you from the rest. This may include adding a few small fancy Airbnb amenities, an Airbnb hot tub, or a swimming pool.

4. Furnish your Rental

Don’t skimp on quality furnishings because they will make your rental stand out. A thoughtfully designed and comfortable Airbnb is more likely to receive positive reviews and repeat bookings. Target the needs of your guests then create a welcoming environment conducive to longer stays.

5. Take Nice Photos

First impressions matter. Photos are worth a thousand words. Lure your guests with your property’s features captured in the best light. Showcase each room from different angles and center your rental’s unique aspect. While you can pick up some Airbnb photo tips, opting for a professional photographer can significantly enhance the visual appeal of your listing.

6. Boost Your Listings Visibility

Optimize your listing for Airbnb and search engine algorithms. Use relevant keywords in your title and description to target potential guests. Regular calendar updates and quick responses to guests’ inquiries also improve your search ranking.

7. Enable Airbnb Instant Book

Active Airbnb Instant Book for a seamless booking experience. This attracts spontaneous travelers. Plus, Airbnb often prioritizes and boosts the listings with this feature. 

8. Aim To Be An Airbnb Superhost

Aspire to have a Superhost status by giving exceptional hospitality. The rewards can be outstanding. These include increased visibility that can lead to higher occupancy rates and earnings.

9. Consider Professional Airbnb Managers

Consider hiring professional Airbnb managers who specialize in optimizing property listings. Aside from doing the marketing side of your rental, these experts can also handle tasks from the pricing strategy to communication with guests. You can also hire them for property upkeep and maintenance. However, these services come at a cost usually with a commission-based pricing structure. 

In the below, I’ve compiled the occupancy rates of major cities in the US, UK, Australia, and Canada. (There’s also a bonus of 50 global cities too!)  

 

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