Best Airbnb Markets Thailand in 2025
Based on Airbtics data from September 2024 to August 2025, this page shows the top Airbnb locations to invest in Thailand with
key
statistics and information, like short-term rental regulations, number of listings, occupancy rate,
average daily rate, and annual revenue. This allows you to discover the most profitable cities to
invest in, buy, and own Airbnb rental properties in Thailand.
Why Invest in Airbnb Thailand in 2025?
** Last updated: 2025-10-04
In recent years, Thailand has emerged as one of the best locations for investing in
short-term rentals thanks to its popular tourist attractions, thriving business activities, growing
digital nomad presence, and vibrant cities like Koh samui, Phuket and Ko pha ngan. With millions of international
visitors coming each year, the demand for vacation rental accommodations is growing, making Airbnb
Thailand a lucrative option for both local and foreign investors.
Due to strong demand from travelers, Thailand offers competitive average daily rates
(ADR), healthy occupancy rates, and attractive revenue potential in the best Airbnb markets. Whether
you’re looking to start your first Airbnb business with a modest budget or to add a luxury
short-term rental property to your portfolio, Thailand has a profitable location to
meet your budget and aspirations as an investor.
Note on Methodology: The Airbtics Market Score indicates how attractive a location is for investing
in an Airbnb rental property. We determine this score based on the following criteria:
- Short-term rental yield: The ratio between annual revenue and property price, as a percentage. Locations with higher Airbnb rental yield score better.
- Short-term rental regulations: How STR-friendly the local Airbnb rules and laws are. Markets with more lenient regulations get a higher score.
- Market size: The number of Airbnb listings. Larger vacation rental markets get a higher score as it is easier for investors to buy and sell properties.
- Growth: How fast the market is becoming saturated. Priority is given to markets that are already developed but are not approaching saturation yet.
- Seasonality: To what degree Airbnb performance is affected by seasonality. Less seasonal impact is preferred as investors can enjoy a more stable short-term rental performance throughout the year.
Based on this methodology, the best places to buy Airbnb in Thailand are:
Learn more about how we collect the data and accuracy
Top 8 Thailand Cities for Airbnb in 2025
| Position | Market Name | Regulation | No of Listings | Avg. Occupancy Rate | Avg. Daily Rate | Revenue | Short-term Rental Yield | Rent Gap |
|---|---|---|---|---|---|---|---|---|
| 1 | Bangkok | Lenient | 15,232 | 66% | THB1,815 | THB446,610 | 12.3% | 34.5% |
| 2 | Phuket | Lenient | 11,809 | 65% | THB3,038 | THB730,007 | 12.3% | 34.5% |
| 3 | Pattaya | Lenient | 8,992 | 60% | THB1,741 | THB388,796 | 12.3% | 34.5% |
| 4 | Chiang mai | Lenient | 7,124 | 65% | THB1,556 | THB374,454 | 12.3% | 34.5% |
| 5 | Koh samui | Lenient | 4,306 | 68% | THB5,410 | THB1,355,098 | 12.3% | 34.5% |
| 6 | Krabi | Lenient | 2,850 | 59% | THB2,631 | THB574,800 | 12.3% | 34.5% |
| 7 | Ko pha ngan | Lenient | 1,599 | 70% | THB2,705 | THB698,543 | 12.3% | 34.5% |
| 8 | Hua hin district | Lenient | 1,593 | 59% | THB2,371 | THB516,690 | 12.3% | 34.5% |
Find the Best Airbnb Markets with Our Interactive Tool
Use our interactive Market Explorer to find the best places to start an Airbnb in COUNTRY. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.
Explore Interactive ToolBest Cities for Airbnb in Thailand by Budget
Affordable & Mid-Range Airbnb Markets: $500,000 & Below
| Position | Market Name | Regulation | No of Listings | Avg. Occupancy Rate | Avg. Daily Rate | Revenue | Short-term Rental Yield | Rent Gap |
|---|---|---|---|---|---|---|---|---|
| 1 | Krabi | Lenient | 2,850 | 59% | THB2,631 | THB574,800 | 12.3% | 34.5% |
| 2 | Chiang mai | Lenient | 7,124 | 65% | THB1,556 | THB374,454 | 12.3% | 34.5% |
| 3 | Bangkok | Lenient | 15,232 | 66% | THB1,815 | THB446,610 | 12.3% | 34.5% |
| 4 | Phuket | Lenient | 11,809 | 65% | THB3,038 | THB730,007 | 12.3% | 34.5% |
| 5 | Pattaya | Lenient | 8,992 | 60% | THB1,741 | THB388,796 | 12.3% | 34.5% |
| 6 | Koh samui | Lenient | 4,306 | 68% | THB5,410 | THB1,355,098 | 12.3% | 34.5% |
| 7 | Ko pha ngan | Lenient | 1,599 | 70% | THB2,705 | THB698,543 | 12.3% | 34.5% |
| 8 | Hua hin district | Lenient | 1,593 | 59% | THB2,371 | THB516,690 | 12.3% | 34.5% |
Emerging vs Established Airbnb Markets in Thailand
Top 8 Emerging Short-Term Rental Markets in Thailand
| Position | Market Name | Regulation | No of Listings | Avg. Occupancy Rate | Avg. Daily Rate | Revenue | Short-term Rental Yield | Rent Gap |
|---|---|---|---|---|---|---|---|---|
| 1 | Pattaya | Lenient | 8,992 | 60% | THB1,741 | THB388,796 | 12.3% | 34.5% |
| 2 | Phuket | Lenient | 11,809 | 65% | THB3,038 | THB730,007 | 12.3% | 34.5% |
| 3 | Chiang mai | Lenient | 7,124 | 65% | THB1,556 | THB374,454 | 12.3% | 34.5% |
| 4 | Ko pha ngan | Lenient | 1,599 | 70% | THB2,705 | THB698,543 | 12.3% | 34.5% |
| 5 | Bangkok | Lenient | 15,232 | 66% | THB1,815 | THB446,610 | 12.3% | 34.5% |
| 6 | Koh samui | Lenient | 4,306 | 68% | THB5,410 | THB1,355,098 | 12.3% | 34.5% |
| 7 | Hua hin district | Lenient | 1,593 | 59% | THB2,371 | THB516,690 | 12.3% | 34.5% |
| 8 | Krabi | Lenient | 2,850 | 59% | THB2,631 | THB574,800 | 12.3% | 34.5% |
Top 5 Established Short-Term Rental Markets in Thailand
| Position | Market Name | Regulation | No of Listings | Avg. Occupancy Rate | Avg. Daily Rate | Revenue | Short-term Rental Yield | Rent Gap |
|---|---|---|---|---|---|---|---|---|
| 1 | Pattaya | Lenient | 8,992 | 60% | THB1,741 | THB388,796 | 12.3% | 34.5% |
| 2 | Phuket | Lenient | 11,809 | 65% | THB3,038 | THB730,007 | 12.3% | 34.5% |
| 3 | Chiang mai | Lenient | 7,124 | 65% | THB1,556 | THB374,454 | 12.3% | 34.5% |
| 4 | Bangkok | Lenient | 15,232 | 66% | THB1,815 | THB446,610 | 12.3% | 34.5% |
| 5 | Koh samui | Lenient | 4,306 | 68% | THB5,410 | THB1,355,098 | 12.3% | 34.5% |
8 Best Places for Airbnb Arbitrage in Thailand
| Position | Market Name | Regulation | No of Listings | Avg. Occupancy Rate | Avg. Daily Rate | Revenue | Short-term Rental Yield | Rent Gap |
|---|---|---|---|---|---|---|---|---|
| 1 | Koh samui | Lenient | 4,306 | 68% | THB5,410 | THB1,355,098 | 12.3% | 34.5% |
| 2 | Ko pha ngan | Lenient | 1,599 | 70% | THB2,705 | THB698,543 | 12.3% | 34.5% |
| 3 | Phuket | Lenient | 11,809 | 65% | THB3,038 | THB730,007 | 12.3% | 34.5% |
| 4 | Krabi | Lenient | 2,850 | 59% | THB2,631 | THB574,800 | 12.3% | 34.5% |
| 5 | Hua hin district | Lenient | 1,593 | 59% | THB2,371 | THB516,690 | 12.3% | 34.5% |
| 6 | Chiang mai | Lenient | 7,124 | 65% | THB1,556 | THB374,454 | 12.3% | 34.5% |
| 7 | Bangkok | Lenient | 15,232 | 66% | THB1,815 | THB446,610 | 12.3% | 34.5% |
| 8 | Pattaya | Lenient | 8,992 | 60% | THB1,741 | THB388,796 | 12.3% | 34.5% |
- For short-term rental market analysis, visit our Airbnb Analytics app.
Estimate Your Airbnb Income in Thailand
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Use our Airbnb calculator to quickly and accurately estimate the earning and profitability potential of any city, neighborhood, and area.
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