Best Airbnb Markets in Thailand (2026)

Name: Best Airbnb Markets in Thailand
Creator: Airbtics

Based on Airbtics data from January 2025 to December 2025, this page shows the top Airbnb locations to invest in Thailand with key statistics and information, like short-term rental regulations, number of listings, occupancy rate, average daily rate, and annual revenue. This allows you to discover the most profitable cities to invest in, buy, and own Airbnb rental properties in Thailand.

The Airbtics Market Score indicates how attractive a location is for investing in an Airbnb rental property. We determine this score based on the following criteria:

Short-term rental yield: The ratio between annual revenue and property price, as a percentage. Locations with higher Airbnb rental yield score better.
Short-term rental regulations: How STR-friendly the local Airbnb rules and laws are. Markets with more lenient regulations get a higher score.
Market size: The number of Airbnb listings. Larger vacation rental markets get a higher score as it is easier for investors to buy and sell properties.
Growth: How fast the market is becoming saturated. Priority is given to markets that are already developed but are not approaching saturation yet.
Seasonality: To what degree Airbnb performance is affected by seasonality. Less seasonal impact is preferred as investors can enjoy a more stable short-term rental performance throughout the year.

Learn more about how we collect the data and accuracy

Last updated: February, 2026

Average Occupancy Rate i

61.40%

Average Annual Revenue i

THB619,272

Average Daily Rate (ADR) i

THB2,716

YoY Supply Growth i

31.39%

YoY Revenue Change i

11.47%

Top 10 Thailand Cities for Airbnb in 2026

Position	Market Grade	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	E+	Bangkok	Lenient	15,042	64%	THB1,815	THB433,342	12.3%	34.5%
2	B	Phuket	Lenient	11,890	64%	THB3,075	THB727,561	12.3%	34.5%
3	E+	Pattaya	Lenient	8,734	59%	THB1,741	THB382,422	12.3%	34.5%
4	D+	Chiang mai	Lenient	6,982	65%	THB1,593	THB383,793	12.3%	34.5%
5	C+	Koh samui	Lenient	4,442	66%	THB5,188	THB1,262,041	12.3%	34.5%
6	A	Krabi	Lenient	2,830	59%	THB2,742	THB600,372	12.3%	34.5%
7	B	Ko pha ngan	Lenient	1,666	68%	THB2,816	THB706,400	12.3%	34.5%
8	C	Hua hin district	Lenient	1,585	60%	THB2,408	THB533,478	12.3%	34.5%
9	B	Ko tao	Lenient	668	50%	THB2,964	THB547,746	12.3%	34.5%
10	B	Trat islands	Lenient	632	59%	THB2,816	THB615,566	12.3%	34.5%

Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in Thailand. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

Explore Interactive Tool

📊 Want a deeper dive into Thailand's STR market?

Explore our comprehensive 2025 Short-Term Rental Market Report for Thailand, featuring detailed market trends, supply analysis, and year-over-year insights.

View 2025 Market Report

Why Invest in Airbnb Thailand in 2026?

In recent years, Thailand has emerged as one of the best locations for investing in short-term rentals thanks to its popular tourist attractions, thriving business activities, growing digital nomad presence, and vibrant cities like Koh samui, Phuket and Ko pha ngan. With millions of international visitors coming each year, the demand for vacation rental accommodations is growing, making Airbnb Thailand a lucrative option for both local and foreign investors.

Due to strong demand from travelers, Thailand offers competitive average daily rates (ADR), healthy occupancy rates, and attractive revenue potential in the best Airbnb markets. Whether you're looking to start your first Airbnb business with a modest budget or to add a luxury short-term rental property to your portfolio, Thailand has a profitable location to meet your budget and aspirations as an investor.

Market Saturation Analysis: Thailand

Benchmark: Markets are categorized relative to Thailand's national averages (Supply: +31.4%, Revenue: +11.5%). Markets above the national average are marked with ↑, while those below are marked with ↓.

🟢

Healthy Growth

Supply > avg, Revenue > avg
Expansion with demand keeping up

Phuket Supply: +32.4% | Revenue: +13.5%
Ko pha ngan Supply: +39.1% | Revenue: +11.7%

🟡

Early Saturation

Supply > avg, Revenue ≤ avg
Competition rising

Ko tao Supply: +50.8% | Revenue: +3.4%
Pattaya Supply: +35.8% | Revenue: +1.4%

🔵

Under-the-Radar

Supply ≤ avg, Revenue > avg
Hidden opportunities

Krabi Supply: +23.2% | Revenue: +39.0%
Trat islands Supply: +26.5% | Revenue: +16.2%
Hua hin district Supply: +26.9% | Revenue: +11.8%

🔴

Declining

Supply ≤ avg, Revenue ≤ avg
Risky markets

Bangkok Supply: +26.5% | Revenue: -0.6%
Chiang mai Supply: +24.3% | Revenue: +8.2%
Koh samui Supply: +28.4% | Revenue: +10.1%

Best Cities for Airbnb in Thailand by Budget

Top 3 Affordable & Mid-Range Airbnb Markets: $500,000 & Below

These markets offer accessible investment opportunities with lower to moderate property prices, suitable for investors seeking entry-level or mid-range options.

Krabi
- Property price: THB2,964,800
- STR revenue: THB600,372/year
- Yield: 33.7%
Chiang mai
- Property price: THB3,706,000
- STR revenue: THB383,793/year
- Yield: 16.1%
Bangkok
- Property price: THB5,559,000
- STR revenue: THB433,342/year
- Yield: 13.6%

Top 3 Best Places for Airbnb Arbitrage in Thailand

Ko tao
- STR revenue: THB547,746/year
- Rent gap: THB275,232
Koh samui
- STR revenue: THB1,262,041/year
- Rent gap: THB235,138
Ko pha ngan
- STR revenue: THB706,400/year
- Rent gap: THB211,896

For short-term rental market analysis, visit our Airbnb Analytics app.

Estimate Your Airbnb Income in Thailand

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Use our Airbnb calculator to quickly and accurately estimate the earning and profitability potential of any city, neighborhood, and area.

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