Is it profitable to do Airbnb in Phuket, Thailand?
What is the occupancy rate of Airbnb in Phuket, Thailand?
What is the average daily rate of Airbnb in Phuket, Thailand?
Thailand / Phuket
Airbnb Revenue in Phuket, Thailand: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Phuket
A typical short-term rental in Phuket is booked for 245 nights per year, generating a medium Airbnb occupancy rate of 67% and an average daily rate (ADR) of THB2,890 in local currency ($78). In June, 2024 - May, 2025, the average annual short-term rental revenue in Phuket was THB689K in local currency ($18K). As of 4th July, 2025, there are 12,675 active Airbnb listings in Phuket.
Phuket Airbnb Income Data Summary
Phuket Average Monthly Revenue
THB57,443 ($1,550)
Phuket YoY Revenue Change
34.34%
Phuket Average Airbnb Occupancy Rate
67%
Phuket Average Daily Rate
THB2,890 ($78)
Budget
Phuket Number of Listings
17,770
Big
Airbnb Seasonality in Phuket
Strong
Most Profitable Month for Airbnb in Phuket
January
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Phuket Airbnb Revenue by Month
June, 2024 - May, 2025
Low
THB34,723
Average
THB63,683
High
THB126,190
Is Airbnb Profitable in Phuket, Thailand?
Yes, starting an Airbnb business in Phuket can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of THB689,649 in local currency ($18,609) and a median occupancy rate of 67% are considered good in the hospitality space. With 17,770 active listings, the Phuket Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Phuket are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Phuket is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Phuket Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Phuket
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Phuket listing recorded a 67% average short-term rental occupancy between June, 2024 - May, 2025. The Phuket vacation rental market has Strong seasonality, with January and December being the busiest months for Airbnb hosts.
About 96.14% of Phuket Airbnb guests are international guests, and visitors from China constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Phuket market dashboard.
About 96.14% of Phuket Airbnb guests are international guests, and visitors from China constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Phuket market dashboard.
Occupancy Rate: 67%
12,675 Active Listings
Starting an Airbnb in Phuket: Short-Term Rental Regulations
Before launching an Airbnb in Phuket, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Phuket, the legal landscape can be complex, especially for a beginner host.
In general, Phuket Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Phuket vacation rental business legally compliant.
Learn more about the Airbnb rules in Phuket, Thailand.
In general, Phuket Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Phuket vacation rental business legally compliant.
Learn more about the Airbnb rules in Phuket, Thailand.
Signup and check out more in-depth vacation rental data for free.
Explore Phuket's Airbnb Data ⟶
Most Profitable Areas for Vacation Rentals in Phuket
Wondering where to invest in Phuket for the best Airbnb returns? Look no further!
The best Airbnb markets in Phuket are:
The best Airbnb markets in Phuket are:
- Takua Thung
- Airbnb Annual Revenue: THB11,830,663 in local currency ($319,230)
- Airbnb Occupancy Rate: 60%
- Airbnb Average Daily Rate: THB53,996 in local currency ($1,457)
- Thalang
- Airbnb Annual Revenue: THB762,250 in local currency ($20,568)
- Airbnb Occupancy Rate: 64%
- Airbnb Average Daily Rate: THB3,224 in local currency ($87)
- Kathu
- Airbnb Annual Revenue: THB662,336 in local currency ($17,872)
- Airbnb Occupancy Rate: 68%
- Airbnb Average Daily Rate: THB2,631 in local currency ($71)
Find the top Airbnb location in Phuket for your specific needs and aspirations.
Most Popular Airbnbs in Phuket
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 12,675 listings.
See Airbnb Statistics on All 12,675 Listings
Professional Airbnb Property Managers in Phuket
You can turn your Phuket Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Phuket with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Phuket with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Inter Property Phuket | 168 | 4.8★ | $1,23,234 |
| Dr. Supot | 106 | 5.0★ | $1,23,234 |
| Pro Phuket Co. Ltd | 88 | 4.8★ | $1,23,234 |
| Elite Havens Thailand | 87 | 4.8★ | $1,23,234 |
| Yoo Dee Phuket | 53 | 4.3★ | $1,23,234 |
Find out the top Airbnb management company in Phuket, Thailand for your needs.
Other short-term rental market data in Phuket
Here is a breakdown of short-let properties in Phuket. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Phuket Airbnb Listings by Property Size
Phuket Airbnb Listings by Property Type
Phuket Airbnb Listings by Cancelation Policy Type
Phuket Vacation Rentals by Channel
Estimate Your Potential Earnings in Phuket with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Phuket?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Phuket Airbnb FAQs
How Much Can You Make on Airbnb in Phuket, Thailand?
The average Phuket Airbnb host was able to make THB689K in local currency ($18K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Phuket Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Phuket?
With an ADR of THB2,890 local currency ($78) and a median occupancy rate of 67%, short-term rentals in Phuket can be very profitable. However, exactly how much money you can make from Airbnb in Phuket is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Phuket.
What Is the ROI on Airbnb in Phuket?
The return on investment (ROI) on Airbnb properties in Phuket depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Phuket, the annual Airbnb revenue is THB689K in local currency ($18K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Phuket?
The median Airbnb occupancy rate in Phuket was 67% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Phuket?
As of March 2025, there are 12,675 active listings on the Airbnb platform in Phuket.