Best Airbnb Markets Southeast Asia in 2025

Based on Airbtics data from September 2024 to August 2025, this page shows the top Airbnb locations to invest in Southeast Asia with key statistics and information, like short-term rental regulations, number of listings, occupancy rate, average daily rate, and annual revenue. This allows you to discover the most profitable cities to invest in, buy, and own Airbnb rental properties in Southeast Asia.

Why Invest in Airbnb Southeast Asia in 2025?

** Last updated: 2025-10-04

In recent years, Southeast Asia has emerged as one of the best locations for investing in short-term rentals thanks to its popular tourist attractions, thriving business activities, growing digital nomad presence, and vibrant cities like Koh samui, Singapore and Bali. With millions of international visitors coming each year, the demand for vacation rental accommodations is growing, making Airbnb Southeast Asia a lucrative option for both local and foreign investors.

Due to strong demand from travelers, Southeast Asia offers competitive average daily rates (ADR), healthy occupancy rates, and attractive revenue potential in the best Airbnb markets. Whether you’re looking to start your first Airbnb business with a modest budget or to add a luxury short-term rental property to your portfolio, Southeast Asia has a profitable location to meet your budget and aspirations as an investor.

Note on Methodology: The Airbtics Market Score indicates how attractive a location is for investing in an Airbnb rental property. We determine this score based on the following criteria:

  1. Short-term rental yield: The ratio between annual revenue and property price, as a percentage. Locations with higher Airbnb rental yield score better.
  2. Short-term rental regulations: How STR-friendly the local Airbnb rules and laws are. Markets with more lenient regulations get a higher score.
  3. Market size: The number of Airbnb listings. Larger vacation rental markets get a higher score as it is easier for investors to buy and sell properties.
  4. Growth: How fast the market is becoming saturated. Priority is given to markets that are already developed but are not approaching saturation yet.
  5. Seasonality: To what degree Airbnb performance is affected by seasonality. Less seasonal impact is preferred as investors can enjoy a more stable short-term rental performance throughout the year.

Based on this methodology, the best places to buy Airbnb in Southeast Asia are:



Learn more about how we collect the data and accuracy



Top 50 Southeast Asia Cities for Airbnb in 2025

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Bali
Lenient
37,56765%$98$23,47812.3%34.5%
2Metro manila
Lenient
24,74551%$38$7,28312.3%34.5%
3Kuala lumpur
Lenient
19,90460%$50$11,21612.3%34.5%
4Bangkok
Lenient
15,23266%$49$12,05112.3%34.5%
5Ho chi minh city
Lenient
12,43152%$47$9,06112.3%34.5%
6Phuket
Lenient
11,80965%$82$19,69812.3%34.5%
7Pattaya
Lenient
8,99260%$47$10,49112.3%34.5%
8Hanoi
Lenient
7,59843%$36$5,76212.3%34.5%
9Chiang mai
Lenient
7,12465%$42$10,10412.3%34.5%
10Johor bahru
Lenient
4,78444%$57$9,55412.3%34.5%
11Da nang
Lenient
4,60065%$44$10,55912.3%34.5%
12Koh samui
Lenient
4,30668%$146$36,56512.3%34.5%
13Cebu city
Lenient
4,18757%$33$7,03612.3%34.5%
14Melaka
Lenient
3,99436%$49$6,72512.3%34.5%
15Jakarta
Lenient
3,57551%$40$7,59012.3%34.5%
16Baguio
Lenient
3,46542%$54$8,46712.3%34.5%
17Krabi
Lenient
2,85059%$71$15,51012.3%34.5%
18Tagaytay
Lenient
2,72231%$46$5,42112.3%34.5%
19Kota kinabalu
Lenient
2,48259%$56$12,34612.3%34.5%
20Davao city
Lenient
2,37746%$35$6,04812.3%34.5%
21Petaling jaya
Lenient
2,22251%$39$7,51212.3%34.5%
22Hoi an
Lenient
2,11853%$38$7,50112.3%34.5%
23Ipoh
Lenient
2,05033%$56$7,00512.3%34.5%
24Palawan
Lenient
1,82348%$46$8,17112.3%34.5%
25Shah alam
Lenient
1,79042%$41$6,47512.3%34.5%
26Nha trang
Lenient
1,76849%$37$6,72112.3%34.5%
27George town
Lenient
1,68661%$59$13,43512.3%34.5%
28Dalat
Lenient
1,68436%$38$5,13712.3%34.5%
29Ko pha ngan
Lenient
1,59970%$73$18,84912.3%34.5%
30Hua hin district
Lenient
1,59359%$64$13,94212.3%34.5%
31Siargao island
Lenient
1,48371%$48$12,57412.3%34.5%
32Kuching
Lenient
1,46650%$52$9,74512.3%34.5%
33Southjakarta
Lenient
1,29855%$49$10,01912.3%34.5%
34Genting highlands
Lenient
1,27931%$54$6,46212.3%34.5%
35Singapore
Strict
1,14953%$160$31,50712.3%34.5%
36Phu quoc
Lenient
1,14346%$50$8,49512.3%34.5%
37Cameron highlands
Lenient
1,12733%$61$7,64112.3%34.5%
38Phnom penh, cambodia
Lenient
1,07437%$35$4,84712.3%34.5%
39Subic beach
Lenient
1,00634%$80$10,10812.3%34.5%
40Cyberjaya
Lenient
96041%$28$4,36612.3%34.5%
41Panglao island
Lenient
93452%$43$8,27812.3%34.5%
42Westjakarta
Lenient
92651%$36$6,84512.3%34.5%
43San juan beach ph
Lenient
88632%$70$8,33712.3%34.5%
44Vung tau
Lenient
85931%$45$5,20012.3%34.5%
45Boracay
Lenient
84853%$60$11,72712.3%34.5%
46Penang
Lenient
83140%$56$8,40412.3%34.5%
47Kuantan
Lenient
78734%$53$6,79712.3%34.5%
48Port dickson
Lenient
77427%$68$6,98912.3%34.5%
49Langkawi
Lenient
75344%$61$9,95112.3%34.5%
50Ha long
Lenient
69629%$48$5,17712.3%34.5%

Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in COUNTRY. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

Explore Interactive Tool

Best Cities for Airbnb in Southeast Asia by Budget

Affordable Airbnb Markets: Under $150,000

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Kuantan
Lenient
78734%$53$6,79712.3%34.5%
2Lombok
Lenient
11432%$34$4,07312.3%34.5%
3Johor bahru
Lenient
4,78444%$57$9,55412.3%34.5%
4Ipoh
Lenient
2,05033%$56$7,00512.3%34.5%
5Shah alam
Lenient
1,79042%$41$6,47512.3%34.5%
6Cameron highlands
Lenient
1,12733%$61$7,64112.3%34.5%
7Port dickson
Lenient
77427%$68$6,98912.3%34.5%
8Yogyakarta
Lenient
63138%$44$6,19312.3%34.5%
9San fernando
Lenient
59232%$64$7,62912.3%34.5%
10Dalat
Lenient
1,68436%$38$5,13712.3%34.5%
11Kuching
Lenient
1,46650%$52$9,74512.3%34.5%
12Sa pa
Lenient
50930%$33$3,71212.3%34.5%
13Cyberjaya
Lenient
96041%$28$4,36612.3%34.5%
14Krabi
Lenient
2,85059%$71$15,51012.3%34.5%
15Davao city
Lenient
2,37746%$35$6,04812.3%34.5%
16Westjakarta
Lenient
92651%$36$6,84512.3%34.5%
17Vung tau
Lenient
85931%$45$5,20012.3%34.5%
18Ha long
Lenient
69629%$48$5,17712.3%34.5%
19Baguio
Lenient
3,46542%$54$8,46712.3%34.5%
20Palawan
Lenient
1,82348%$46$8,17112.3%34.5%
21Melaka
Lenient
3,99436%$49$6,72512.3%34.5%
22Chiang mai
Lenient
7,12465%$42$10,10412.3%34.5%
23Metro manila
Lenient
24,74551%$38$7,28312.3%34.5%
24Hanoi
Lenient
7,59843%$36$5,76212.3%34.5%
25Da nang
Lenient
4,60065%$44$10,55912.3%34.5%
26Cebu city
Lenient
4,18757%$33$7,03612.3%34.5%
27Jakarta
Lenient
3,57551%$40$7,59012.3%34.5%
28Kota kinabalu
Lenient
2,48259%$56$12,34612.3%34.5%
29Petaling jaya
Lenient
2,22251%$39$7,51212.3%34.5%
30Nha trang
Lenient
1,76849%$37$6,72112.3%34.5%
31Southjakarta
Lenient
1,29855%$49$10,01912.3%34.5%
32Phnom penh, cambodia
Lenient
1,07437%$35$4,84712.3%34.5%
33Bayan lepas
Lenient
35044%$53$8,82712.3%34.5%

Mid-Range Airbnb Markets: $150,000-$300,000

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Bali
Lenient
37,56765%$98$23,47812.3%34.5%
2Kuala lumpur
Lenient
19,90460%$50$11,21612.3%34.5%
3Bangkok
Lenient
15,23266%$49$12,05112.3%34.5%
4Ho chi minh city
Lenient
12,43152%$47$9,06112.3%34.5%
5Phuket
Lenient
11,80965%$82$19,69812.3%34.5%
6Pattaya
Lenient
8,99260%$47$10,49112.3%34.5%
7Koh samui
Lenient
4,30668%$146$36,56512.3%34.5%
8Tagaytay
Lenient
2,72231%$46$5,42112.3%34.5%
9Hoi an
Lenient
2,11853%$38$7,50112.3%34.5%
10George town
Lenient
1,68661%$59$13,43512.3%34.5%
11Ko pha ngan
Lenient
1,59970%$73$18,84912.3%34.5%
12Hua hin district
Lenient
1,59359%$64$13,94212.3%34.5%
13Siargao island
Lenient
1,48371%$48$12,57412.3%34.5%
14Genting highlands
Lenient
1,27931%$54$6,46212.3%34.5%
15Phu quoc
Lenient
1,14346%$50$8,49512.3%34.5%
16Subic beach
Lenient
1,00634%$80$10,10812.3%34.5%
17Panglao island
Lenient
93452%$43$8,27812.3%34.5%
18Penang
Lenient
83140%$56$8,40412.3%34.5%
19Langkawi
Lenient
75344%$61$9,95112.3%34.5%
20San juan beach ph
Lenient
88632%$70$8,33712.3%34.5%
21Boracay
Lenient
84853%$60$11,72712.3%34.5%

Premium Airbnb Markets: $500,000-$1,000,000

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Singapore
Strict
1,14953%$160$31,50712.3%34.5%

Emerging vs Established Airbnb Markets in Southeast Asia

Top 20 Emerging Short-Term Rental Markets in Southeast Asia

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Phu quoc
Lenient
1,14346%$50$8,49512.3%34.5%
2Hanoi
Lenient
7,59843%$36$5,76212.3%34.5%
3Da nang
Lenient
4,60065%$44$10,55912.3%34.5%
4Singapore
Strict
1,14953%$160$31,50712.3%34.5%
5Phnom penh, cambodia
Lenient
1,07437%$35$4,84712.3%34.5%
6Shah alam
Lenient
1,79042%$41$6,47512.3%34.5%
7Lombok
Lenient
11432%$34$4,07312.3%34.5%
8Davao city
Lenient
2,37746%$35$6,04812.3%34.5%
9Ha long
Lenient
69629%$48$5,17712.3%34.5%
10Bayan lepas
Lenient
35044%$53$8,82712.3%34.5%
11Ho chi minh city
Lenient
12,43152%$47$9,06112.3%34.5%
12Cebu city
Lenient
4,18757%$33$7,03612.3%34.5%
13Metro manila
Lenient
24,74551%$38$7,28312.3%34.5%
14Pattaya
Lenient
8,99260%$47$10,49112.3%34.5%
15Phuket
Lenient
11,80965%$82$19,69812.3%34.5%
16Kuantan
Lenient
78734%$53$6,79712.3%34.5%
17Siargao island
Lenient
1,48371%$48$12,57412.3%34.5%
18Boracay
Lenient
84853%$60$11,72712.3%34.5%
19Johor bahru
Lenient
4,78444%$57$9,55412.3%34.5%
20Westjakarta
Lenient
92651%$36$6,84512.3%34.5%

Top 16 Established Short-Term Rental Markets in Southeast Asia

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Hanoi
Lenient
7,59843%$36$5,76212.3%34.5%
2Da nang
Lenient
4,60065%$44$10,55912.3%34.5%
3Ho chi minh city
Lenient
12,43152%$47$9,06112.3%34.5%
4Cebu city
Lenient
4,18757%$33$7,03612.3%34.5%
5Metro manila
Lenient
24,74551%$38$7,28312.3%34.5%
6Pattaya
Lenient
8,99260%$47$10,49112.3%34.5%
7Phuket
Lenient
11,80965%$82$19,69812.3%34.5%
8Johor bahru
Lenient
4,78444%$57$9,55412.3%34.5%
9Kuala lumpur
Lenient
19,90460%$50$11,21612.3%34.5%
10Chiang mai
Lenient
7,12465%$42$10,10412.3%34.5%
11Jakarta
Lenient
3,57551%$40$7,59012.3%34.5%
12Bali
Lenient
37,56765%$98$23,47812.3%34.5%
13Baguio
Lenient
3,46542%$54$8,46712.3%34.5%
14Bangkok
Lenient
15,23266%$49$12,05112.3%34.5%
15Koh samui
Lenient
4,30668%$146$36,56512.3%34.5%
16Melaka
Lenient
3,99436%$49$6,72512.3%34.5%

50 Best Places for Airbnb Arbitrage in Southeast Asia

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Koh samui
Lenient
4,30668%$146$36,56512.3%34.5%
2Ko pha ngan
Lenient
1,59970%$73$18,84912.3%34.5%
3Siargao island
Lenient
1,48371%$48$12,57412.3%34.5%
4Phuket
Lenient
11,80965%$82$19,69812.3%34.5%
5Krabi
Lenient
2,85059%$71$15,51012.3%34.5%
6Bali
Lenient
37,56765%$98$23,47812.3%34.5%
7Hua hin district
Lenient
1,59359%$64$13,94212.3%34.5%
8Sa pa
Lenient
50930%$33$3,71212.3%34.5%
9Palawan
Lenient
1,82348%$46$8,17112.3%34.5%
10Hoi an
Lenient
2,11853%$38$7,50112.3%34.5%
11George town
Lenient
1,68661%$59$13,43512.3%34.5%
12Lombok
Lenient
11432%$34$4,07312.3%34.5%
13Chiang mai
Lenient
7,12465%$42$10,10412.3%34.5%
14Subic beach
Lenient
1,00634%$80$10,10812.3%34.5%
15Bangkok
Lenient
15,23266%$49$12,05112.3%34.5%
16Singapore
Strict
1,14953%$160$31,50712.3%34.5%
17Da nang
Lenient
4,60065%$44$10,55912.3%34.5%
18Boracay
Lenient
84853%$60$11,72712.3%34.5%
19Panglao island
Lenient
93452%$43$8,27812.3%34.5%
20Pattaya
Lenient
8,99260%$47$10,49112.3%34.5%
21Kota kinabalu
Lenient
2,48259%$56$12,34612.3%34.5%
22Kuantan
Lenient
78734%$53$6,79712.3%34.5%
23Kuching
Lenient
1,46650%$52$9,74512.3%34.5%
24Southjakarta
Lenient
1,29855%$49$10,01912.3%34.5%
25Yogyakarta
Lenient
63138%$44$6,19312.3%34.5%
26Johor bahru
Lenient
4,78444%$57$9,55412.3%34.5%
27San fernando
Lenient
59232%$64$7,62912.3%34.5%
28Baguio
Lenient
3,46542%$54$8,46712.3%34.5%
29Ipoh
Lenient
2,05033%$56$7,00512.3%34.5%
30Cebu city
Lenient
4,18757%$33$7,03612.3%34.5%
31Kuala lumpur
Lenient
19,90460%$50$11,21612.3%34.5%
32Langkawi
Lenient
75344%$61$9,95112.3%34.5%
33Phu quoc
Lenient
1,14346%$50$8,49512.3%34.5%
34Tagaytay
Lenient
2,72231%$46$5,42112.3%34.5%
35Westjakarta
Lenient
92651%$36$6,84512.3%34.5%
36Nha trang
Lenient
1,76849%$37$6,72112.3%34.5%
37Petaling jaya
Lenient
2,22251%$39$7,51212.3%34.5%
38Davao city
Lenient
2,37746%$35$6,04812.3%34.5%
39Shah alam
Lenient
1,79042%$41$6,47512.3%34.5%
40Cameron highlands
Lenient
1,12733%$61$7,64112.3%34.5%
41Cyberjaya
Lenient
96041%$28$4,36612.3%34.5%
42Jakarta
Lenient
3,57551%$40$7,59012.3%34.5%
43Dalat
Lenient
1,68436%$38$5,13712.3%34.5%
44Ho chi minh city
Lenient
12,43152%$47$9,06112.3%34.5%
45Metro manila
Lenient
24,74551%$38$7,28312.3%34.5%
46Penang
Lenient
83140%$56$8,40412.3%34.5%
47Bayan lepas
Lenient
35044%$53$8,82712.3%34.5%
48Melaka
Lenient
3,99436%$49$6,72512.3%34.5%
49Port dickson
Lenient
77427%$68$6,98912.3%34.5%
50Genting highlands
Lenient
1,27931%$54$6,46212.3%34.5%


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