Best Airbnb Markets Southeast Asia in 2025

Name: Best Airbnb Markets in Southeast Asia
Creator: Airbtics

Based on Airbtics data from September 2024 to August 2025, this page shows the top Airbnb locations to invest in Southeast Asia with key statistics and information, like short-term rental regulations, number of listings, occupancy rate, average daily rate, and annual revenue. This allows you to discover the most profitable cities to invest in, buy, and own Airbnb rental properties in Southeast Asia.

Why Invest in Airbnb Southeast Asia in 2025?

** Last updated: 2025-10-04

In recent years, Southeast Asia has emerged as one of the best locations for investing in short-term rentals thanks to its popular tourist attractions, thriving business activities, growing digital nomad presence, and vibrant cities like Koh samui, Singapore and Bali. With millions of international visitors coming each year, the demand for vacation rental accommodations is growing, making Airbnb Southeast Asia a lucrative option for both local and foreign investors.

Due to strong demand from travelers, Southeast Asia offers competitive average daily rates (ADR), healthy occupancy rates, and attractive revenue potential in the best Airbnb markets. Whether you’re looking to start your first Airbnb business with a modest budget or to add a luxury short-term rental property to your portfolio, Southeast Asia has a profitable location to meet your budget and aspirations as an investor.

Note on Methodology: The Airbtics Market Score indicates how attractive a location is for investing in an Airbnb rental property. We determine this score based on the following criteria:

Short-term rental yield: The ratio between annual revenue and property price, as a percentage. Locations with higher Airbnb rental yield score better.
Short-term rental regulations: How STR-friendly the local Airbnb rules and laws are. Markets with more lenient regulations get a higher score.
Market size: The number of Airbnb listings. Larger vacation rental markets get a higher score as it is easier for investors to buy and sell properties.
Growth: How fast the market is becoming saturated. Priority is given to markets that are already developed but are not approaching saturation yet.
Seasonality: To what degree Airbnb performance is affected by seasonality. Less seasonal impact is preferred as investors can enjoy a more stable short-term rental performance throughout the year.

Based on this methodology, the best places to buy Airbnb in Southeast Asia are:

Learn more about how we collect the data and accuracy

Top 50 Southeast Asia Cities for Airbnb in 2025

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Bali	Lenient	37,567	65%	$98	$23,478	12.3%	34.5%
2	Metro manila	Lenient	24,745	51%	$38	$7,283	12.3%	34.5%
3	Kuala lumpur	Lenient	19,904	60%	$50	$11,216	12.3%	34.5%
4	Bangkok	Lenient	15,232	66%	$49	$12,051	12.3%	34.5%
5	Ho chi minh city	Lenient	12,431	52%	$47	$9,061	12.3%	34.5%
6	Phuket	Lenient	11,809	65%	$82	$19,698	12.3%	34.5%
7	Pattaya	Lenient	8,992	60%	$47	$10,491	12.3%	34.5%
8	Hanoi	Lenient	7,598	43%	$36	$5,762	12.3%	34.5%
9	Chiang mai	Lenient	7,124	65%	$42	$10,104	12.3%	34.5%
10	Johor bahru	Lenient	4,784	44%	$57	$9,554	12.3%	34.5%
11	Da nang	Lenient	4,600	65%	$44	$10,559	12.3%	34.5%
12	Koh samui	Lenient	4,306	68%	$146	$36,565	12.3%	34.5%
13	Cebu city	Lenient	4,187	57%	$33	$7,036	12.3%	34.5%
14	Melaka	Lenient	3,994	36%	$49	$6,725	12.3%	34.5%
15	Jakarta	Lenient	3,575	51%	$40	$7,590	12.3%	34.5%
16	Baguio	Lenient	3,465	42%	$54	$8,467	12.3%	34.5%
17	Krabi	Lenient	2,850	59%	$71	$15,510	12.3%	34.5%
18	Tagaytay	Lenient	2,722	31%	$46	$5,421	12.3%	34.5%
19	Kota kinabalu	Lenient	2,482	59%	$56	$12,346	12.3%	34.5%
20	Davao city	Lenient	2,377	46%	$35	$6,048	12.3%	34.5%
21	Petaling jaya	Lenient	2,222	51%	$39	$7,512	12.3%	34.5%
22	Hoi an	Lenient	2,118	53%	$38	$7,501	12.3%	34.5%
23	Ipoh	Lenient	2,050	33%	$56	$7,005	12.3%	34.5%
24	Palawan	Lenient	1,823	48%	$46	$8,171	12.3%	34.5%
25	Shah alam	Lenient	1,790	42%	$41	$6,475	12.3%	34.5%
26	Nha trang	Lenient	1,768	49%	$37	$6,721	12.3%	34.5%
27	George town	Lenient	1,686	61%	$59	$13,435	12.3%	34.5%
28	Dalat	Lenient	1,684	36%	$38	$5,137	12.3%	34.5%
29	Ko pha ngan	Lenient	1,599	70%	$73	$18,849	12.3%	34.5%
30	Hua hin district	Lenient	1,593	59%	$64	$13,942	12.3%	34.5%
31	Siargao island	Lenient	1,483	71%	$48	$12,574	12.3%	34.5%
32	Kuching	Lenient	1,466	50%	$52	$9,745	12.3%	34.5%
33	Southjakarta	Lenient	1,298	55%	$49	$10,019	12.3%	34.5%
34	Genting highlands	Lenient	1,279	31%	$54	$6,462	12.3%	34.5%
35	Singapore	Strict	1,149	53%	$160	$31,507	12.3%	34.5%
36	Phu quoc	Lenient	1,143	46%	$50	$8,495	12.3%	34.5%
37	Cameron highlands	Lenient	1,127	33%	$61	$7,641	12.3%	34.5%
38	Phnom penh, cambodia	Lenient	1,074	37%	$35	$4,847	12.3%	34.5%
39	Subic beach	Lenient	1,006	34%	$80	$10,108	12.3%	34.5%
40	Cyberjaya	Lenient	960	41%	$28	$4,366	12.3%	34.5%
41	Panglao island	Lenient	934	52%	$43	$8,278	12.3%	34.5%
42	Westjakarta	Lenient	926	51%	$36	$6,845	12.3%	34.5%
43	San juan beach ph	Lenient	886	32%	$70	$8,337	12.3%	34.5%
44	Vung tau	Lenient	859	31%	$45	$5,200	12.3%	34.5%
45	Boracay	Lenient	848	53%	$60	$11,727	12.3%	34.5%
46	Penang	Lenient	831	40%	$56	$8,404	12.3%	34.5%
47	Kuantan	Lenient	787	34%	$53	$6,797	12.3%	34.5%
48	Port dickson	Lenient	774	27%	$68	$6,989	12.3%	34.5%
49	Langkawi	Lenient	753	44%	$61	$9,951	12.3%	34.5%
50	Ha long	Lenient	696	29%	$48	$5,177	12.3%	34.5%

Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in COUNTRY. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

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Best Cities for Airbnb in Southeast Asia by Budget

Affordable Airbnb Markets: Under $150,000

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Kuantan	Lenient	787	34%	$53	$6,797	12.3%	34.5%
2	Lombok	Lenient	114	32%	$34	$4,073	12.3%	34.5%
3	Johor bahru	Lenient	4,784	44%	$57	$9,554	12.3%	34.5%
4	Ipoh	Lenient	2,050	33%	$56	$7,005	12.3%	34.5%
5	Shah alam	Lenient	1,790	42%	$41	$6,475	12.3%	34.5%
6	Cameron highlands	Lenient	1,127	33%	$61	$7,641	12.3%	34.5%
7	Port dickson	Lenient	774	27%	$68	$6,989	12.3%	34.5%
8	Yogyakarta	Lenient	631	38%	$44	$6,193	12.3%	34.5%
9	San fernando	Lenient	592	32%	$64	$7,629	12.3%	34.5%
10	Dalat	Lenient	1,684	36%	$38	$5,137	12.3%	34.5%
11	Kuching	Lenient	1,466	50%	$52	$9,745	12.3%	34.5%
12	Sa pa	Lenient	509	30%	$33	$3,712	12.3%	34.5%
13	Cyberjaya	Lenient	960	41%	$28	$4,366	12.3%	34.5%
14	Krabi	Lenient	2,850	59%	$71	$15,510	12.3%	34.5%
15	Davao city	Lenient	2,377	46%	$35	$6,048	12.3%	34.5%
16	Westjakarta	Lenient	926	51%	$36	$6,845	12.3%	34.5%
17	Vung tau	Lenient	859	31%	$45	$5,200	12.3%	34.5%
18	Ha long	Lenient	696	29%	$48	$5,177	12.3%	34.5%
19	Baguio	Lenient	3,465	42%	$54	$8,467	12.3%	34.5%
20	Palawan	Lenient	1,823	48%	$46	$8,171	12.3%	34.5%
21	Melaka	Lenient	3,994	36%	$49	$6,725	12.3%	34.5%
22	Chiang mai	Lenient	7,124	65%	$42	$10,104	12.3%	34.5%
23	Metro manila	Lenient	24,745	51%	$38	$7,283	12.3%	34.5%
24	Hanoi	Lenient	7,598	43%	$36	$5,762	12.3%	34.5%
25	Da nang	Lenient	4,600	65%	$44	$10,559	12.3%	34.5%
26	Cebu city	Lenient	4,187	57%	$33	$7,036	12.3%	34.5%
27	Jakarta	Lenient	3,575	51%	$40	$7,590	12.3%	34.5%
28	Kota kinabalu	Lenient	2,482	59%	$56	$12,346	12.3%	34.5%
29	Petaling jaya	Lenient	2,222	51%	$39	$7,512	12.3%	34.5%
30	Nha trang	Lenient	1,768	49%	$37	$6,721	12.3%	34.5%
31	Southjakarta	Lenient	1,298	55%	$49	$10,019	12.3%	34.5%
32	Phnom penh, cambodia	Lenient	1,074	37%	$35	$4,847	12.3%	34.5%
33	Bayan lepas	Lenient	350	44%	$53	$8,827	12.3%	34.5%

Mid-Range Airbnb Markets: $150,000-$300,000

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Bali	Lenient	37,567	65%	$98	$23,478	12.3%	34.5%
2	Kuala lumpur	Lenient	19,904	60%	$50	$11,216	12.3%	34.5%
3	Bangkok	Lenient	15,232	66%	$49	$12,051	12.3%	34.5%
4	Ho chi minh city	Lenient	12,431	52%	$47	$9,061	12.3%	34.5%
5	Phuket	Lenient	11,809	65%	$82	$19,698	12.3%	34.5%
6	Pattaya	Lenient	8,992	60%	$47	$10,491	12.3%	34.5%
7	Koh samui	Lenient	4,306	68%	$146	$36,565	12.3%	34.5%
8	Tagaytay	Lenient	2,722	31%	$46	$5,421	12.3%	34.5%
9	Hoi an	Lenient	2,118	53%	$38	$7,501	12.3%	34.5%
10	George town	Lenient	1,686	61%	$59	$13,435	12.3%	34.5%
11	Ko pha ngan	Lenient	1,599	70%	$73	$18,849	12.3%	34.5%
12	Hua hin district	Lenient	1,593	59%	$64	$13,942	12.3%	34.5%
13	Siargao island	Lenient	1,483	71%	$48	$12,574	12.3%	34.5%
14	Genting highlands	Lenient	1,279	31%	$54	$6,462	12.3%	34.5%
15	Phu quoc	Lenient	1,143	46%	$50	$8,495	12.3%	34.5%
16	Subic beach	Lenient	1,006	34%	$80	$10,108	12.3%	34.5%
17	Panglao island	Lenient	934	52%	$43	$8,278	12.3%	34.5%
18	Penang	Lenient	831	40%	$56	$8,404	12.3%	34.5%
19	Langkawi	Lenient	753	44%	$61	$9,951	12.3%	34.5%
20	San juan beach ph	Lenient	886	32%	$70	$8,337	12.3%	34.5%
21	Boracay	Lenient	848	53%	$60	$11,727	12.3%	34.5%

Premium Airbnb Markets: $500,000-$1,000,000

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Singapore	Strict	1,149	53%	$160	$31,507	12.3%	34.5%

Emerging vs Established Airbnb Markets in Southeast Asia

Top 20 Emerging Short-Term Rental Markets in Southeast Asia

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Phu quoc	Lenient	1,143	46%	$50	$8,495	12.3%	34.5%
2	Hanoi	Lenient	7,598	43%	$36	$5,762	12.3%	34.5%
3	Da nang	Lenient	4,600	65%	$44	$10,559	12.3%	34.5%
4	Singapore	Strict	1,149	53%	$160	$31,507	12.3%	34.5%
5	Phnom penh, cambodia	Lenient	1,074	37%	$35	$4,847	12.3%	34.5%
6	Shah alam	Lenient	1,790	42%	$41	$6,475	12.3%	34.5%
7	Lombok	Lenient	114	32%	$34	$4,073	12.3%	34.5%
8	Davao city	Lenient	2,377	46%	$35	$6,048	12.3%	34.5%
9	Ha long	Lenient	696	29%	$48	$5,177	12.3%	34.5%
10	Bayan lepas	Lenient	350	44%	$53	$8,827	12.3%	34.5%
11	Ho chi minh city	Lenient	12,431	52%	$47	$9,061	12.3%	34.5%
12	Cebu city	Lenient	4,187	57%	$33	$7,036	12.3%	34.5%
13	Metro manila	Lenient	24,745	51%	$38	$7,283	12.3%	34.5%
14	Pattaya	Lenient	8,992	60%	$47	$10,491	12.3%	34.5%
15	Phuket	Lenient	11,809	65%	$82	$19,698	12.3%	34.5%
16	Kuantan	Lenient	787	34%	$53	$6,797	12.3%	34.5%
17	Siargao island	Lenient	1,483	71%	$48	$12,574	12.3%	34.5%
18	Boracay	Lenient	848	53%	$60	$11,727	12.3%	34.5%
19	Johor bahru	Lenient	4,784	44%	$57	$9,554	12.3%	34.5%
20	Westjakarta	Lenient	926	51%	$36	$6,845	12.3%	34.5%

Top 16 Established Short-Term Rental Markets in Southeast Asia

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Hanoi	Lenient	7,598	43%	$36	$5,762	12.3%	34.5%
2	Da nang	Lenient	4,600	65%	$44	$10,559	12.3%	34.5%
3	Ho chi minh city	Lenient	12,431	52%	$47	$9,061	12.3%	34.5%
4	Cebu city	Lenient	4,187	57%	$33	$7,036	12.3%	34.5%
5	Metro manila	Lenient	24,745	51%	$38	$7,283	12.3%	34.5%
6	Pattaya	Lenient	8,992	60%	$47	$10,491	12.3%	34.5%
7	Phuket	Lenient	11,809	65%	$82	$19,698	12.3%	34.5%
8	Johor bahru	Lenient	4,784	44%	$57	$9,554	12.3%	34.5%
9	Kuala lumpur	Lenient	19,904	60%	$50	$11,216	12.3%	34.5%
10	Chiang mai	Lenient	7,124	65%	$42	$10,104	12.3%	34.5%
11	Jakarta	Lenient	3,575	51%	$40	$7,590	12.3%	34.5%
12	Bali	Lenient	37,567	65%	$98	$23,478	12.3%	34.5%
13	Baguio	Lenient	3,465	42%	$54	$8,467	12.3%	34.5%
14	Bangkok	Lenient	15,232	66%	$49	$12,051	12.3%	34.5%
15	Koh samui	Lenient	4,306	68%	$146	$36,565	12.3%	34.5%
16	Melaka	Lenient	3,994	36%	$49	$6,725	12.3%	34.5%

50 Best Places for Airbnb Arbitrage in Southeast Asia

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Koh samui	Lenient	4,306	68%	$146	$36,565	12.3%	34.5%
2	Ko pha ngan	Lenient	1,599	70%	$73	$18,849	12.3%	34.5%
3	Siargao island	Lenient	1,483	71%	$48	$12,574	12.3%	34.5%
4	Phuket	Lenient	11,809	65%	$82	$19,698	12.3%	34.5%
5	Krabi	Lenient	2,850	59%	$71	$15,510	12.3%	34.5%
6	Bali	Lenient	37,567	65%	$98	$23,478	12.3%	34.5%
7	Hua hin district	Lenient	1,593	59%	$64	$13,942	12.3%	34.5%
8	Sa pa	Lenient	509	30%	$33	$3,712	12.3%	34.5%
9	Palawan	Lenient	1,823	48%	$46	$8,171	12.3%	34.5%
10	Hoi an	Lenient	2,118	53%	$38	$7,501	12.3%	34.5%
11	George town	Lenient	1,686	61%	$59	$13,435	12.3%	34.5%
12	Lombok	Lenient	114	32%	$34	$4,073	12.3%	34.5%
13	Chiang mai	Lenient	7,124	65%	$42	$10,104	12.3%	34.5%
14	Subic beach	Lenient	1,006	34%	$80	$10,108	12.3%	34.5%
15	Bangkok	Lenient	15,232	66%	$49	$12,051	12.3%	34.5%
16	Singapore	Strict	1,149	53%	$160	$31,507	12.3%	34.5%
17	Da nang	Lenient	4,600	65%	$44	$10,559	12.3%	34.5%
18	Boracay	Lenient	848	53%	$60	$11,727	12.3%	34.5%
19	Panglao island	Lenient	934	52%	$43	$8,278	12.3%	34.5%
20	Pattaya	Lenient	8,992	60%	$47	$10,491	12.3%	34.5%
21	Kota kinabalu	Lenient	2,482	59%	$56	$12,346	12.3%	34.5%
22	Kuantan	Lenient	787	34%	$53	$6,797	12.3%	34.5%
23	Kuching	Lenient	1,466	50%	$52	$9,745	12.3%	34.5%
24	Southjakarta	Lenient	1,298	55%	$49	$10,019	12.3%	34.5%
25	Yogyakarta	Lenient	631	38%	$44	$6,193	12.3%	34.5%
26	Johor bahru	Lenient	4,784	44%	$57	$9,554	12.3%	34.5%
27	San fernando	Lenient	592	32%	$64	$7,629	12.3%	34.5%
28	Baguio	Lenient	3,465	42%	$54	$8,467	12.3%	34.5%
29	Ipoh	Lenient	2,050	33%	$56	$7,005	12.3%	34.5%
30	Cebu city	Lenient	4,187	57%	$33	$7,036	12.3%	34.5%
31	Kuala lumpur	Lenient	19,904	60%	$50	$11,216	12.3%	34.5%
32	Langkawi	Lenient	753	44%	$61	$9,951	12.3%	34.5%
33	Phu quoc	Lenient	1,143	46%	$50	$8,495	12.3%	34.5%
34	Tagaytay	Lenient	2,722	31%	$46	$5,421	12.3%	34.5%
35	Westjakarta	Lenient	926	51%	$36	$6,845	12.3%	34.5%
36	Nha trang	Lenient	1,768	49%	$37	$6,721	12.3%	34.5%
37	Petaling jaya	Lenient	2,222	51%	$39	$7,512	12.3%	34.5%
38	Davao city	Lenient	2,377	46%	$35	$6,048	12.3%	34.5%
39	Shah alam	Lenient	1,790	42%	$41	$6,475	12.3%	34.5%
40	Cameron highlands	Lenient	1,127	33%	$61	$7,641	12.3%	34.5%
41	Cyberjaya	Lenient	960	41%	$28	$4,366	12.3%	34.5%
42	Jakarta	Lenient	3,575	51%	$40	$7,590	12.3%	34.5%
43	Dalat	Lenient	1,684	36%	$38	$5,137	12.3%	34.5%
44	Ho chi minh city	Lenient	12,431	52%	$47	$9,061	12.3%	34.5%
45	Metro manila	Lenient	24,745	51%	$38	$7,283	12.3%	34.5%
46	Penang	Lenient	831	40%	$56	$8,404	12.3%	34.5%
47	Bayan lepas	Lenient	350	44%	$53	$8,827	12.3%	34.5%
48	Melaka	Lenient	3,994	36%	$49	$6,725	12.3%	34.5%
49	Port dickson	Lenient	774	27%	$68	$6,989	12.3%	34.5%
50	Genting highlands	Lenient	1,279	31%	$54	$6,462	12.3%	34.5%

For short-term rental market analysis, visit our Airbnb Analytics app.

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