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Best Airbnb Markets Japan in 2025

Based on our data, this page shows the top Airbnb locations to invest in Japan with key statistics and information, like short-term rental regulations, number of listings, occupancy rate, average daily rate, and annual revenue. This allows you to discover the most profitable cities to invest in, buy, and own Airbnb rental properties in Japan.

Why Invest in Airbnb Japan in 2025?

In recent years, Japan has emerged as one of the best locations for investing in short-term rentals thanks to its popular tourist attractions, thriving business activities, growing digital nomad presence, and vibrant cities like Yamanashi, Tokyo and Nagano. With millions of international visitors coming each year, the demand for vacation rental accommodations is growing, making Airbnb Japan a lucrative option for both local and foreign investors.

Due to strong demand from travelers, Japan offers competitive average daily rates (ADR), healthy occupancy rates, and attractive revenue potential in the best Airbnb markets. Whether you’re looking to start your first Airbnb business with a modest budget or to add a luxury short-term rental property to your portfolio, Japan has a profitable location to meet your budget and aspirations as an investor.

Note on Methodology: The Airbtics Market Score indicates how attractive a location is for investing in an Airbnb rental property. We determine this score based on the following criteria:

  1. Short-term rental yield: The ratio between annual revenue and property price, as a percentage. Locations with higher Airbnb rental yield score better.
  2. Short-term rental regulations: How STR-friendly the local Airbnb rules and laws are. Markets with more lenient regulations get a higher score.
  3. Market size: The number of Airbnb listings. Larger vacation rental markets get a higher score as it is easier for investors to buy and sell properties.
  4. Growth: How fast the market is becoming saturated. Priority is given to markets that are already developed but are not approaching saturation yet.
  5. Seasonality: To what degree Airbnb performance is affected by seasonality. Less seasonal impact is preferred as investors can enjoy a more stable short-term rental performance throughout the year.

Based on this methodology, the best places to buy Airbnb in Japan are:



Learn more about how we collect the data and accuracy



Top 20 Japan Cities for Airbnb in 2025

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Tokyo
Strict
19,40792%JPY19,445JPY6,609,17812.3%34.5%
2Osaka
Strict
11,64584%JPY12,075JPY3,783,75212.3%34.5%
3Kyoto
Strict
4,24282%JPY20,857JPY6,349,17112.3%34.5%
4Okinawa
Strict
3,41065%JPY19,602JPY4,800,26012.3%34.5%
5Nagano
Strict
1,88061%JPY29,011JPY6,519,63412.3%34.5%
6Sapporo
Strict
1,75171%JPY16,779JPY4,468,42912.3%34.5%
7Kanagawa
Strict
1,44668%JPY19,288JPY4,948,29812.3%34.5%
8Fukuoka
Strict
1,43784%JPY14,270JPY4,469,21312.3%34.5%
9Chiba
Strict
1,42554%JPY20,543JPY4,193,36612.3%34.5%
10Shizuoka
Strict
1,39050%JPY25,718JPY4,875,69012.3%34.5%
11Yamanashi
Strict
1,17972%JPY29,011JPY7,806,34212.3%34.5%
12Hiroshima
Strict
94263%JPY11,604JPY2,818,99612.3%34.5%
13Aichi
Strict
76275%JPY14,741JPY4,169,53012.3%34.5%
14Naha
Strict
72766%JPY12,231JPY3,068,02612.3%34.5%
15Hiroshima
Strict
65365%JPY11,761JPY2,928,45612.3%34.5%
16Hyōgo
Strict
62758%JPY17,563JPY3,852,75312.3%34.5%
17Wakayama
Strict
59352%JPY15,995JPY3,150,20012.3%34.5%
18Kagawa
Strict
56670%JPY14,427JPY3,767,75712.3%34.5%
19Ishikawa
Strict
55165%JPY16,309JPY3,945,27712.3%34.5%
20Gifu
Strict
54875%JPY18,818JPY5,234,49412.3%34.5%

Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in COUNTRY. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

Explore Interactive Tool

Best Cities for Airbnb in Japan by Budget

Affordable & Mid-Range Airbnb Markets: $500,000 & Below

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Yamanashi
Strict
1,17972%JPY29,011JPY7,806,34212.3%34.5%
2Wakayama
Strict
59352%JPY15,995JPY3,150,20012.3%34.5%
3Kagawa
Strict
56670%JPY14,427JPY3,767,75712.3%34.5%
4Gifu
Strict
54875%JPY18,818JPY5,234,49412.3%34.5%
5Tochigi
Strict
52759%JPY26,973JPY6,033,02212.3%34.5%
6Kumamoto
Strict
51568%JPY12,075JPY3,063,63512.3%34.5%
7Ōita
Strict
49664%JPY19,288JPY4,624,46412.3%34.5%
8Niigata
Strict
44854%JPY21,641JPY4,345,79512.3%34.5%
9Okayama
Strict
38863%JPY13,486JPY3,170,58612.3%34.5%
10Gunma
Strict
35651%JPY33,245JPY6,307,77012.3%34.5%
11Nagasaki
Strict
34159%JPY11,761JPY2,608,07312.3%34.5%
12Miyazaki
Strict
27549%JPY10,820JPY1,998,04312.3%34.5%
13Hakodate
Strict
17157%JPY10,663JPY2,283,76912.3%34.5%
14Ishikawa
Strict
55165%JPY16,309JPY3,945,27712.3%34.5%
15Kagoshima
Strict
50661%JPY13,956JPY3,179,68212.3%34.5%

Premium & Luxury Airbnb Markets: $500,000 & Above

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Tokyo
Strict
19,40792%JPY19,445JPY6,609,17812.3%34.5%

Emerging vs Established Airbnb Markets in Japan

Top 10 Emerging Short-Term Rental Markets in Japan

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Miyazaki
Strict
27549%JPY10,820JPY1,998,04312.3%34.5%
2Kumamoto
Strict
51568%JPY12,075JPY3,063,63512.3%34.5%
3Gunma
Strict
35651%JPY33,245JPY6,307,77012.3%34.5%
4Saitama
Strict
40567%JPY11,134JPY2,807,54812.3%34.5%
5Tokyo
Strict
19,40792%JPY19,445JPY6,609,17812.3%34.5%
6Wakayama
Strict
59352%JPY15,995JPY3,150,20012.3%34.5%
7Chiba
Strict
1,42554%JPY20,543JPY4,193,36612.3%34.5%
8Kagoshima
Strict
50661%JPY13,956JPY3,179,68212.3%34.5%
9Shizuoka
Strict
1,39050%JPY25,718JPY4,875,69012.3%34.5%
10Tochigi
Strict
52759%JPY26,973JPY6,033,02212.3%34.5%

Top 4 Established Short-Term Rental Markets in Japan

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Tokyo
Strict
19,40792%JPY19,445JPY6,609,17812.3%34.5%
2Osaka
Strict
11,64584%JPY12,075JPY3,783,75212.3%34.5%
3Okinawa
Strict
3,41065%JPY19,602JPY4,800,26012.3%34.5%
4Kyoto
Strict
4,24282%JPY20,857JPY6,349,17112.3%34.5%

10 Best Places for Airbnb Arbitrage in Japan

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Nagano
Strict
1,88061%JPY29,011JPY6,519,63412.3%34.5%
2Yamanashi
Strict
1,17972%JPY29,011JPY7,806,34212.3%34.5%
3Gunma
Strict
35651%JPY33,245JPY6,307,77012.3%34.5%
4Gifu
Strict
54875%JPY18,818JPY5,234,49412.3%34.5%
5Ishikawa
Strict
55165%JPY16,309JPY3,945,27712.3%34.5%
6Niigata
Strict
44854%JPY21,641JPY4,345,79512.3%34.5%
7Nagasaki
Strict
34159%JPY11,761JPY2,608,07312.3%34.5%
8Tochigi
Strict
52759%JPY26,973JPY6,033,02212.3%34.5%
9Kagoshima
Strict
50661%JPY13,956JPY3,179,68212.3%34.5%
10Fukuoka
Strict
1,43784%JPY14,270JPY4,469,21312.3%34.5%


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