Best Airbnb Markets Japan in 2025

Based on Airbtics data from September 2024 to August 2025, this page shows the top Airbnb locations to invest in Japan with key statistics and information, like short-term rental regulations, number of listings, occupancy rate, average daily rate, and annual revenue. This allows you to discover the most profitable cities to invest in, buy, and own Airbnb rental properties in Japan.

Why Invest in Airbnb Japan in 2025?

** Last updated: 2025-10-04

In recent years, Japan has emerged as one of the best locations for investing in short-term rentals thanks to its popular tourist attractions, thriving business activities, growing digital nomad presence, and vibrant cities like Yamanashi, Nagano and Gunma. With millions of international visitors coming each year, the demand for vacation rental accommodations is growing, making Airbnb Japan a lucrative option for both local and foreign investors.

Due to strong demand from travelers, Japan offers competitive average daily rates (ADR), healthy occupancy rates, and attractive revenue potential in the best Airbnb markets. Whether you’re looking to start your first Airbnb business with a modest budget or to add a luxury short-term rental property to your portfolio, Japan has a profitable location to meet your budget and aspirations as an investor.

Note on Methodology: The Airbtics Market Score indicates how attractive a location is for investing in an Airbnb rental property. We determine this score based on the following criteria:

  1. Short-term rental yield: The ratio between annual revenue and property price, as a percentage. Locations with higher Airbnb rental yield score better.
  2. Short-term rental regulations: How STR-friendly the local Airbnb rules and laws are. Markets with more lenient regulations get a higher score.
  3. Market size: The number of Airbnb listings. Larger vacation rental markets get a higher score as it is easier for investors to buy and sell properties.
  4. Growth: How fast the market is becoming saturated. Priority is given to markets that are already developed but are not approaching saturation yet.
  5. Seasonality: To what degree Airbnb performance is affected by seasonality. Less seasonal impact is preferred as investors can enjoy a more stable short-term rental performance throughout the year.

Based on this methodology, the best places to buy Airbnb in Japan are:



Learn more about how we collect the data and accuracy



Top 20 Japan Cities for Airbnb in 2025

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Tokyo
Strict
19,80790%JPY19,445JPY6,460,04312.3%34.5%
2Osaka
Strict
11,74886%JPY13,329JPY4,271,93312.3%34.5%
3Kyoto
Strict
4,11882%JPY21,797JPY6,630,82012.3%34.5%
4Okinawa
Strict
3,38268%JPY21,327JPY5,451,37612.3%34.5%
5Sapporo
Strict
1,85773%JPY17,563JPY4,792,73212.3%34.5%
6Nagano
Strict
1,80763%JPY31,677JPY7,349,52612.3%34.5%
7Fukuoka
Strict
1,47882%JPY14,897JPY4,552,64112.3%34.5%
8Kanagawa
Strict
1,44070%JPY21,013JPY5,530,88412.3%34.5%
9Chiba
Strict
1,43355%JPY22,268JPY4,608,46912.3%34.5%
10Shizuoka
Strict
1,40153%JPY26,659JPY5,339,40712.3%34.5%
11Yamanashi
Strict
1,20372%JPY28,541JPY7,676,02512.3%34.5%
12Hiroshima
Strict
95766%JPY12,859JPY3,248,36912.3%34.5%
13Aichi
Strict
78474%JPY18,191JPY5,044,58512.3%34.5%
14Naha
Strict
72369%JPY13,486JPY3,522,02012.3%34.5%
15Hiroshima
Strict
68269%JPY13,016JPY3,416,16612.3%34.5%
16Hyōgo
Strict
62559%JPY19,602JPY4,361,16412.3%34.5%
17Kagawa
Strict
61971%JPY17,407JPY4,586,35712.3%34.5%
18Wakayama
Strict
59653%JPY17,563JPY3,515,90412.3%34.5%
19Kumamoto
Strict
55668%JPY12,859JPY3,255,58312.3%34.5%
20Gifu
Strict
55176%JPY20,386JPY5,738,20012.3%34.5%

Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in COUNTRY. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

Explore Interactive Tool

Best Cities for Airbnb in Japan by Budget

Affordable & Mid-Range Airbnb Markets: $500,000 & Below

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Yamanashi
Strict
1,20372%JPY28,541JPY7,676,02512.3%34.5%
2Kagawa
Strict
61971%JPY17,407JPY4,586,35712.3%34.5%
3Wakayama
Strict
59653%JPY17,563JPY3,515,90412.3%34.5%
4Kumamoto
Strict
55668%JPY12,859JPY3,255,58312.3%34.5%
5Gifu
Strict
55176%JPY20,386JPY5,738,20012.3%34.5%
6Tochigi
Strict
52259%JPY27,600JPY6,159,88912.3%34.5%
7Ōita
Strict
49863%JPY19,445JPY4,589,80712.3%34.5%
8Niigata
Strict
44054%JPY20,072JPY4,041,72112.3%34.5%
9Okayama
Strict
40365%JPY14,897JPY3,603,88012.3%34.5%
10Gunma
Strict
37754%JPY34,657JPY6,949,94812.3%34.5%
11Nagasaki
Strict
34460%JPY12,388JPY2,782,14312.3%34.5%
12Miyazaki
Strict
28448%JPY11,918JPY2,147,64912.3%34.5%
13Hakodate
Strict
16860%JPY12,231JPY2,744,03612.3%34.5%
14Ishikawa
Strict
52967%JPY15,838JPY3,956,41112.3%34.5%
15Kagoshima
Strict
50461%JPY15,368JPY3,481,40412.3%34.5%

Premium & Luxury Airbnb Markets: $500,000 & Above

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Tokyo
Strict
19,80790%JPY19,445JPY6,460,04312.3%34.5%

Emerging vs Established Airbnb Markets in Japan

Top 10 Emerging Short-Term Rental Markets in Japan

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Kumamoto
Strict
55668%JPY12,859JPY3,255,58312.3%34.5%
2Tokyo
Strict
19,80790%JPY19,445JPY6,460,04312.3%34.5%
3Gunma
Strict
37754%JPY34,657JPY6,949,94812.3%34.5%
4Aichi
Strict
78474%JPY18,191JPY5,044,58512.3%34.5%
5Saitama
Strict
43266%JPY12,231JPY3,026,62612.3%34.5%
6Osaka
Strict
11,74886%JPY13,329JPY4,271,93312.3%34.5%
7Sapporo
Strict
1,85773%JPY17,563JPY4,792,73212.3%34.5%
8Yamanashi
Strict
1,20372%JPY28,541JPY7,676,02512.3%34.5%
9Shiga
Strict
35158%JPY19,288JPY4,204,97112.3%34.5%
10Kanagawa
Strict
1,44070%JPY21,013JPY5,530,88412.3%34.5%

Top 4 Established Short-Term Rental Markets in Japan

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Tokyo
Strict
19,80790%JPY19,445JPY6,460,04312.3%34.5%
2Osaka
Strict
11,74886%JPY13,329JPY4,271,93312.3%34.5%
3Okinawa
Strict
3,38268%JPY21,327JPY5,451,37612.3%34.5%
4Kyoto
Strict
4,11882%JPY21,797JPY6,630,82012.3%34.5%

10 Best Places for Airbnb Arbitrage in Japan

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Nagano
Strict
1,80763%JPY31,677JPY7,349,52612.3%34.5%
2Gunma
Strict
37754%JPY34,657JPY6,949,94812.3%34.5%
3Yamanashi
Strict
1,20372%JPY28,541JPY7,676,02512.3%34.5%
4Niigata
Strict
44054%JPY20,072JPY4,041,72112.3%34.5%
5Gifu
Strict
55176%JPY20,386JPY5,738,20012.3%34.5%
6Ishikawa
Strict
52967%JPY15,838JPY3,956,41112.3%34.5%
7Kagoshima
Strict
50461%JPY15,368JPY3,481,40412.3%34.5%
8Fukuoka
Strict
1,47882%JPY14,897JPY4,552,64112.3%34.5%
9Nagasaki
Strict
34460%JPY12,388JPY2,782,14312.3%34.5%
10Tochigi
Strict
52259%JPY27,600JPY6,159,88912.3%34.5%


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