Best Airbnb Markets Switzerland in 2025

Based on our data, this page shows the top Airbnb locations to invest in Switzerland with key statistics and information, like short-term rental regulations, number of listings, occupancy rate, average daily rate, and annual revenue. This allows you to discover the most profitable cities to invest in, buy, and own Airbnb rental properties in Switzerland.

Why Invest in Airbnb Switzerland in 2025?

In recent years, Switzerland has emerged as one of the best locations for investing in short-term rentals thanks to its popular tourist attractions, thriving business activities, growing digital nomad presence, and vibrant cities like Zermatt, Bagnes and Interlaken-oberhasli. With millions of international visitors coming each year, the demand for vacation rental accommodations is growing, making Airbnb Switzerland a lucrative option for both local and foreign investors.

Due to strong demand from travelers, Switzerland offers competitive average daily rates (ADR), healthy occupancy rates, and attractive revenue potential in the best Airbnb markets. Whether you’re looking to start your first Airbnb business with a modest budget or to add a luxury short-term rental property to your portfolio, Switzerland has a profitable location to meet your budget and aspirations as an investor.

Note on Methodology: The Airbtics Market Score indicates how attractive a location is for investing in an Airbnb rental property. We determine this score based on the following criteria:

Short-term rental yield: The ratio between annual revenue and property price, as a percentage. Locations with higher Airbnb rental yield score better.
Short-term rental regulations: How STR-friendly the local Airbnb rules and laws are. Markets with more lenient regulations get a higher score.
Market size: The number of Airbnb listings. Larger vacation rental markets get a higher score as it is easier for investors to buy and sell properties.
Growth: How fast the market is becoming saturated. Priority is given to markets that are already developed but are not approaching saturation yet.
Seasonality: To what degree Airbnb performance is affected by seasonality. Less seasonal impact is preferred as investors can enjoy a more stable short-term rental performance throughout the year.

Based on this methodology, the best places to buy Airbnb in Switzerland are:

Learn more about how we collect the data and accuracy

Top 20 Switzerland Cities for Airbnb in 2025

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Valais	Lenient	9,142	58%	€195	€42,807	12.3%	34.5%
2	Bern	Lenient	5,741	70%	€178	€46,552	12.3%	34.5%
3	Graubunden	Lenient	4,753	57%	€198	€42,900	12.3%	34.5%
4	Ticino	Strict	3,833	55%	€152	€31,594	12.3%	34.5%
5	Vaud	Lenient	3,440	62%	€139	€32,340	12.3%	34.5%
6	Interlaken-oberhasli	Lenient	2,603	75%	€237	€65,982	12.3%	34.5%
7	Zurich	Lenient	2,011	74%	€150	€41,464	12.3%	34.5%
8	Sierre	Lenient	1,767	58%	€189	€42,465	12.3%	34.5%
9	Visp	Lenient	1,746	67%	€235	€58,566	12.3%	34.5%
10	Locarno	Strict	1,645	55%	€162	€33,592	12.3%	34.5%
11	Saint gallen	Lenient	1,606	58%	€118	€25,914	12.3%	34.5%
12	Geneva	Lenient	1,364	73%	€131	€35,483	12.3%	34.5%
13	Lugano	Strict	1,358	57%	€150	€32,449	12.3%	34.5%
14	Maloja	Lenient	1,098	57%	€253	€55,348	12.3%	34.5%
15	Lucerne	Lenient	1,094	72%	€157	€42,040	12.3%	34.5%
16	Entremont	Lenient	963	56%	€296	€62,492	12.3%	34.5%
17	Basel-stadt (unincorporated)	Lenient	944	59%	€152	€33,560	12.3%	34.5%
18	Basel	Lenient	933	60%	€152	€34,117	12.3%	34.5%
19	Conthey	Lenient	894	56%	€221	€47,094	12.3%	34.5%
20	Prattigau-davos	Lenient	884	58%	€228	€50,120	12.3%	34.5%

Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in COUNTRY. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

Explore Interactive Tool

Best Cities for Airbnb in Switzerland by Budget

Affordable & Mid-Range Airbnb Markets: $500,000 & Below

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Valais	Lenient	9,142	58%	€195	€42,807	12.3%	34.5%
2	Sierre	Lenient	1,767	58%	€189	€42,465	12.3%	34.5%
3	Visp	Lenient	1,746	67%	€235	€58,566	12.3%	34.5%
4	Entremont	Lenient	963	56%	€296	€62,492	12.3%	34.5%
5	Conthey	Lenient	894	56%	€221	€47,094	12.3%	34.5%
6	Aigle	Lenient	869	55%	€197	€41,114	12.3%	34.5%

Premium & Luxury Airbnb Markets: $500,000 & Above

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Nendaz	Lenient	829	56%	€223	€47,422	12.3%	34.5%
2	Saint gallen	Lenient	1,606	58%	€118	€25,914	12.3%	34.5%
3	Graubunden	Lenient	4,753	57%	€198	€42,900	12.3%	34.5%
4	Ticino	Strict	3,833	55%	€152	€31,594	12.3%	34.5%
5	Interlaken-oberhasli	Lenient	2,603	75%	€237	€65,982	12.3%	34.5%
6	Prattigau-davos	Lenient	884	58%	€228	€50,120	12.3%	34.5%
7	Locarno	Strict	1,645	55%	€162	€33,592	12.3%	34.5%
8	Bern	Lenient	5,741	70%	€178	€46,552	12.3%	34.5%
9	Vaud	Lenient	3,440	62%	€139	€32,340	12.3%	34.5%
10	Maloja	Lenient	1,098	57%	€253	€55,348	12.3%	34.5%
11	Lugano	Strict	1,358	57%	€150	€32,449	12.3%	34.5%
12	Basel-stadt (unincorporated)	Lenient	944	59%	€152	€33,560	12.3%	34.5%
13	Basel	Lenient	933	60%	€152	€34,117	12.3%	34.5%
14	Lucerne	Lenient	1,094	72%	€157	€42,040	12.3%	34.5%
15	Lausanne	Lenient	757	71%	€117	€30,936	12.3%	34.5%

Emerging vs Established Airbnb Markets in Switzerland

Top 10 Emerging Short-Term Rental Markets in Switzerland

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Zurich	Lenient	2,011	74%	€150	€41,464	12.3%	34.5%
2	Lausanne	Lenient	757	71%	€117	€30,936	12.3%	34.5%
3	Basel-stadt (unincorporated)	Lenient	944	59%	€152	€33,560	12.3%	34.5%
4	Basel	Lenient	933	60%	€152	€34,117	12.3%	34.5%
5	Saint gallen	Lenient	1,606	58%	€118	€25,914	12.3%	34.5%
6	Entremont	Lenient	963	56%	€296	€62,492	12.3%	34.5%
7	Bern	Lenient	5,741	70%	€178	€46,552	12.3%	34.5%
8	Visp	Lenient	1,746	67%	€235	€58,566	12.3%	34.5%
9	Ticino	Strict	3,833	55%	€152	€31,594	12.3%	34.5%
10	Bagnes	Lenient	777	57%	€342	€73,310	12.3%	34.5%

Top 5 Established Short-Term Rental Markets in Switzerland

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Bern	Lenient	5,741	70%	€178	€46,552	12.3%	34.5%
2	Ticino	Strict	3,833	55%	€152	€31,594	12.3%	34.5%
3	Valais	Lenient	9,142	58%	€195	€42,807	12.3%	34.5%
4	Vaud	Lenient	3,440	62%	€139	€32,340	12.3%	34.5%
5	Graubunden	Lenient	4,753	57%	€198	€42,900	12.3%	34.5%

10 Best Places for Airbnb Arbitrage in Switzerland

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Interlaken-oberhasli	Lenient	2,603	75%	€237	€65,982	12.3%	34.5%
2	Zermatt	Lenient	861	72%	€333	€88,968	12.3%	34.5%
3	Visp	Lenient	1,746	67%	€235	€58,566	12.3%	34.5%
4	Sierre	Lenient	1,767	58%	€189	€42,465	12.3%	34.5%
5	Entremont	Lenient	963	56%	€296	€62,492	12.3%	34.5%
6	Bagnes	Lenient	777	57%	€342	€73,310	12.3%	34.5%
7	Maloja	Lenient	1,098	57%	€253	€55,348	12.3%	34.5%
8	Aigle	Lenient	869	55%	€197	€41,114	12.3%	34.5%
9	Lucerne	Lenient	1,094	72%	€157	€42,040	12.3%	34.5%
10	Bern	Lenient	5,741	70%	€178	€46,552	12.3%	34.5%

For short-term rental market analysis, visit our Airbnb Analytics app.

Estimate Your Airbnb Income in Switzerland

Ready to start looking for the most profitable short-term rental investment opportunities in Switzerland?

Use our Airbnb calculator to quickly and accurately estimate the earning and profitability potential of any city, neighborhood, and area.

Try Our Airbnb Calculator