Best Airbnb Markets Switzerland in 2025

Name: Best Airbnb Markets in Switzerland
Creator: Airbtics

Based on Airbtics data from September 2024 to August 2025, this page shows the top Airbnb locations to invest in Switzerland with key statistics and information, like short-term rental regulations, number of listings, occupancy rate, average daily rate, and annual revenue. This allows you to discover the most profitable cities to invest in, buy, and own Airbnb rental properties in Switzerland.

Why Invest in Airbnb Switzerland in 2025?

** Last updated: 2025-10-04

In recent years, Switzerland has emerged as one of the best locations for investing in short-term rentals thanks to its popular tourist attractions, thriving business activities, growing digital nomad presence, and vibrant cities like Zermatt, Bagnes and Interlaken-oberhasli. With millions of international visitors coming each year, the demand for vacation rental accommodations is growing, making Airbnb Switzerland a lucrative option for both local and foreign investors.

Due to strong demand from travelers, Switzerland offers competitive average daily rates (ADR), healthy occupancy rates, and attractive revenue potential in the best Airbnb markets. Whether you’re looking to start your first Airbnb business with a modest budget or to add a luxury short-term rental property to your portfolio, Switzerland has a profitable location to meet your budget and aspirations as an investor.

Note on Methodology: The Airbtics Market Score indicates how attractive a location is for investing in an Airbnb rental property. We determine this score based on the following criteria:

Short-term rental yield: The ratio between annual revenue and property price, as a percentage. Locations with higher Airbnb rental yield score better.
Short-term rental regulations: How STR-friendly the local Airbnb rules and laws are. Markets with more lenient regulations get a higher score.
Market size: The number of Airbnb listings. Larger vacation rental markets get a higher score as it is easier for investors to buy and sell properties.
Growth: How fast the market is becoming saturated. Priority is given to markets that are already developed but are not approaching saturation yet.
Seasonality: To what degree Airbnb performance is affected by seasonality. Less seasonal impact is preferred as investors can enjoy a more stable short-term rental performance throughout the year.

Based on this methodology, the best places to buy Airbnb in Switzerland are:

Learn more about how we collect the data and accuracy

Top 20 Switzerland Cities for Airbnb in 2025

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Valais	Lenient	8,802	59%	€209	€46,658	12.3%	34.5%
2	Bern	Lenient	5,654	72%	€199	€53,278	12.3%	34.5%
3	Graubunden	Lenient	4,605	57%	€212	€45,995	12.3%	34.5%
4	Ticino	Strict	3,739	56%	€170	€35,763	12.3%	34.5%
5	Vaud	Lenient	3,061	62%	€157	€36,416	12.3%	34.5%
6	Interlaken-oberhasli	Lenient	2,588	76%	€265	€74,604	12.3%	34.5%
7	Zurich	Lenient	1,867	75%	€167	€46,597	12.3%	34.5%
8	Visp	Lenient	1,726	67%	€251	€62,432	12.3%	34.5%
9	Sierre	Lenient	1,692	59%	€199	€45,514	12.3%	34.5%
10	Locarno	Strict	1,642	56%	€180	€37,798	12.3%	34.5%
11	Saint gallen	Lenient	1,525	59%	€132	€29,349	12.3%	34.5%
12	Lugano	Strict	1,303	59%	€170	€37,663	12.3%	34.5%
13	Geneva	Lenient	1,191	73%	€145	€39,208	12.3%	34.5%
14	Maloja	Lenient	1,076	57%	€265	€57,488	12.3%	34.5%
15	Lucerne	Lenient	1,022	74%	€176	€48,463	12.3%	34.5%
16	Basel-stadt (unincorporated)	Lenient	940	61%	€164	€37,315	12.3%	34.5%
17	Basel	Lenient	929	61%	€165	€37,522	12.3%	34.5%
18	Entremont	Lenient	908	56%	€314	€66,103	12.3%	34.5%
19	Zermatt	Lenient	850	72%	€346	€92,389	12.3%	34.5%
20	Aigle	Lenient	841	56%	€214	€45,445	12.3%	34.5%

Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in COUNTRY. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

Explore Interactive Tool

Best Cities for Airbnb in Switzerland by Budget

Affordable & Mid-Range Airbnb Markets: $500,000 & Below

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Valais	Lenient	8,802	59%	€209	€46,658	12.3%	34.5%
2	Visp	Lenient	1,726	67%	€251	€62,432	12.3%	34.5%
3	Sierre	Lenient	1,692	59%	€199	€45,514	12.3%	34.5%
4	Entremont	Lenient	908	56%	€314	€66,103	12.3%	34.5%
5	Aigle	Lenient	841	56%	€214	€45,445	12.3%	34.5%
6	Conthey	Lenient	838	56%	€238	€50,954	12.3%	34.5%

Premium & Luxury Airbnb Markets: $500,000 & Above

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Nendaz	Lenient	780	56%	€239	€51,348	12.3%	34.5%
2	Saint gallen	Lenient	1,525	59%	€132	€29,349	12.3%	34.5%
3	Graubunden	Lenient	4,605	57%	€212	€45,995	12.3%	34.5%
4	Ticino	Strict	3,739	56%	€170	€35,763	12.3%	34.5%
5	Interlaken-oberhasli	Lenient	2,588	76%	€265	€74,604	12.3%	34.5%
6	Prattigau-davos	Lenient	838	58%	€243	€53,270	12.3%	34.5%
7	Locarno	Strict	1,642	56%	€180	€37,798	12.3%	34.5%
8	Bern	Lenient	5,654	72%	€199	€53,278	12.3%	34.5%
9	Vaud	Lenient	3,061	62%	€157	€36,416	12.3%	34.5%
10	Maloja	Lenient	1,076	57%	€265	€57,488	12.3%	34.5%
11	Lugano	Strict	1,303	59%	€170	€37,663	12.3%	34.5%
12	Basel-stadt (unincorporated)	Lenient	940	61%	€164	€37,315	12.3%	34.5%
13	Basel	Lenient	929	61%	€165	€37,522	12.3%	34.5%
14	Lucerne	Lenient	1,022	74%	€176	€48,463	12.3%	34.5%
15	Lausanne	Lenient	638	72%	€126	€33,791	12.3%	34.5%

Emerging vs Established Airbnb Markets in Switzerland

Top 10 Emerging Short-Term Rental Markets in Switzerland

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Basel-stadt (unincorporated)	Lenient	940	61%	€164	€37,315	12.3%	34.5%
2	Basel	Lenient	929	61%	€165	€37,522	12.3%	34.5%
3	Lausanne	Lenient	638	72%	€126	€33,791	12.3%	34.5%
4	Zurich	Lenient	1,867	75%	€167	€46,597	12.3%	34.5%
5	Geneva	Lenient	1,191	73%	€145	€39,208	12.3%	34.5%
6	Vaud	Lenient	3,061	62%	€157	€36,416	12.3%	34.5%
7	Saint gallen	Lenient	1,525	59%	€132	€29,349	12.3%	34.5%
8	Lugano	Strict	1,303	59%	€170	€37,663	12.3%	34.5%
9	Lucerne	Lenient	1,022	74%	€176	€48,463	12.3%	34.5%
10	Bern	Lenient	5,654	72%	€199	€53,278	12.3%	34.5%

Top 5 Established Short-Term Rental Markets in Switzerland

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Vaud	Lenient	3,061	62%	€157	€36,416	12.3%	34.5%
2	Bern	Lenient	5,654	72%	€199	€53,278	12.3%	34.5%
3	Ticino	Strict	3,739	56%	€170	€35,763	12.3%	34.5%
4	Valais	Lenient	8,802	59%	€209	€46,658	12.3%	34.5%
5	Graubunden	Lenient	4,605	57%	€212	€45,995	12.3%	34.5%

10 Best Places for Airbnb Arbitrage in Switzerland

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Interlaken-oberhasli	Lenient	2,588	76%	€265	€74,604	12.3%	34.5%
2	Zermatt	Lenient	850	72%	€346	€92,389	12.3%	34.5%
3	Visp	Lenient	1,726	67%	€251	€62,432	12.3%	34.5%
4	Sierre	Lenient	1,692	59%	€199	€45,514	12.3%	34.5%
5	Entremont	Lenient	908	56%	€314	€66,103	12.3%	34.5%
6	Bagnes	Lenient	732	56%	€364	€76,623	12.3%	34.5%
7	Aigle	Lenient	841	56%	€214	€45,445	12.3%	34.5%
8	Maloja	Lenient	1,076	57%	€265	€57,488	12.3%	34.5%
9	Lucerne	Lenient	1,022	74%	€176	€48,463	12.3%	34.5%
10	Bern	Lenient	5,654	72%	€199	€53,278	12.3%	34.5%

For short-term rental market analysis, visit our Airbnb Analytics app.

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