Best Airbnb Markets Europe

Based on data from Airbtics, this page shows the largest Airbnb markets with key statistics like regulations, average occupancy rate and daily rate. This allows you to discover the most profitable locations to buy, own or invest in rental properties.

Top 100 Largest Airbnb Markets in Europe
Updated May, 2025

The occupancy rate, daily rate, and revenue are averages from the last twelve months, starting from the last updated period. Methodology for Airbtics Market Score: The Airbtics Market Score indicates how attractive a location is for Airbnb investment. The primary criterion is short-term rental yield, which is the percentage of revenue relative to property price. The second criterion is regulation, with markets that have STR-friendly rules receiving a higher score. The remaining three criteria are:

  1. Market size (larger markets score higher due to the ease of acquiring and selling properties)
  2. Growth (whether the market is becoming saturated)
  3. Seasonality (less seasonality is preferred)
Learn more about how we collect the data and accuracy

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental YieldRent Gap
1 London
Lenient
59,15873%€161€39,76912.3%34.5%
2 Paris
Strict
55,03174%€149€37,70012.3%34.5%
3 Rome
Strict
28,84178%€136€36,78512.3%34.5%
4 Istanbul
Lenient
23,06556%€53€10,45512.3%34.5%
5 Milano
Strict
21,15970%€124€29,85312.3%34.5%
6 Madrid
Lenient
20,76883%€106€30,70412.3%34.5%
7 Lisbon
Strict
13,74383%€99€29,24112.3%34.5%
8 Cornwall
Lenient
13,27961%€140€29,22412.3%34.5%
9 Athens
Strict
13,22372%€70€17,69912.3%34.5%
10 Barcelona
Strict
12,92684%€136€39,64612.3%34.5%
11 Cyprus
Lenient
12,48463%€84€19,31012.3%34.5%
12 Budapest
Strict
11,83976%€58€15,26512.3%34.5%
13 Marseille
Strict
11,74765%€83€18,92012.3%34.5%
14 Florence
Strict
11,36976%€138€36,94412.3%34.5%
15 Vienna
Lenient
11,34977%€94€24,89212.3%34.5%
16 Warsaw
Lenient
10,18264%€61€14,24712.3%34.5%
17 Napoli
Strict
9,96163%€86€19,25012.3%34.5%
18 Copenhagen
Lenient
9,87881%€153€42,36212.3%34.5%
19 Naples
Strict
9,86063%€86€19,23912.3%34.5%
20 Porto
Strict
9,47578%€82€22,94212.3%34.5%
21 Nice
Strict
9,24076%€104€27,55012.3%34.5%
22 Lake como
Strict
9,04965%€129€30,32712.3%34.5%
23 Valais
Lenient
8,95758%€180€39,05812.3%34.5%
24 Prague
Lenient
8,86179%€86€23,16012.3%34.5%
25 Cannes
Lenient
8,80950%€129€23,68612.3%34.5%
26 Valencia
Lenient
8,59576%€93€25,18812.3%34.5%
27 Malaga
Strict
8,46983%€96€27,96512.3%34.5%
28 Venice
Strict
7,95275%€152€41,30712.3%34.5%
29 Sevilla
Strict
7,74878%€119€32,21812.3%34.5%
30 Kraków
Lenient
7,18372%€66€16,33812.3%34.5%
31 Berlin
Strict
7,11379%€113€30,02112.3%34.5%
32 Tbilisi
Lenient
6,89160%€35€7,63812.3%34.5%
33 Split
Lenient
6,88673%€91€23,32512.3%34.5%
34 Stockholm
Lenient
6,85163%€109€24,23812.3%34.5%
35 Oslo
Lenient
6,61671%€107€26,05812.3%34.5%
36 Gdańsk
Lenient
6,42460%€64€14,13812.3%34.5%
37 Kent
Lenient
6,14957%€136€28,31912.3%34.5%
38 Palermo
Strict
6,12867%€74€17,46212.3%34.5%
39 Scottish highlands
Lenient
6,01374%€156€40,07212.3%34.5%
40 Madeira
Strict
5,88188%€101€30,26512.3%34.5%
41 Lyon
Strict
5,84472%€86€21,96312.3%34.5%
42 Torino
Strict
5,77366%€80€18,99012.3%34.5%
43 Turin
Strict
5,76366%€80€18,99312.3%34.5%
44 South tyrol
Strict
5,72857%€165€31,45012.3%34.5%
45 Marbella
Strict
5,69665%€157€35,93112.3%34.5%
46 Bern
Lenient
5,61272%€159€41,14512.3%34.5%
47 Brussels
Lenient
5,52281%€93€25,77912.3%34.5%
48 Belgrade
Lenient
5,50961%€52€11,57212.3%34.5%
49 West midlands
Lenient
5,47157%€106€20,23412.3%34.5%
50 Amalfi coast
Strict
5,29570%€147€36,31812.3%34.5%
51 City of edinburgh
Lenient
5,05084%€165€47,31212.3%34.5%
52 Frejus fr
Lenient
4,97457%€89€17,91712.3%34.5%
53 Fethiye
Strict
4,97054%€94€17,97512.3%34.5%
54 Izmir
Strict
4,96742%€65€9,80212.3%34.5%
55 Kaş
Strict
4,91855%€111€21,88912.3%34.5%
56 Amsterdam
Strict
4,74782%€218€58,74812.3%34.5%
57 Graubunden
Lenient
4,67857%€178€38,67312.3%34.5%
58 Toulouse
Strict
4,63871%€61€15,67212.3%34.5%
59 Bologna
Strict
4,61174%€119€30,82712.3%34.5%
60 Dubrovnik
Lenient
4,48085%€124€36,65512.3%34.5%
61 Santorini
Strict
4,40577%€163€43,51312.3%34.5%
62 Dublin
Lenient
4,36474%€143€34,46012.3%34.5%
63 Munich
Lenient
4,10168%€138€30,69512.3%34.5%
64 Bordeaux
Strict
4,07572%€95€24,35512.3%34.5%
65 Dorset
Lenient
4,07562%€147€31,35012.3%34.5%
66 Suffolk
Lenient
3,95062%€159€33,13812.3%34.5%
67 Alicante
Lenient
3,91174%€80€20,55012.3%34.5%
68 Rhodes
Strict
3,88472%€101€25,86812.3%34.5%
69 Montpellier
Strict
3,87070%€65€16,29712.3%34.5%
70 Gwynedd
Lenient
3,82562%€147€31,63912.3%34.5%
71 Antibes
Lenient
3,79966%€105€24,81312.3%34.5%
72 Ticino
Strict
3,78355%€135€27,40812.3%34.5%
73 Saint-denis
Lenient
3,77559%€91€18,89112.3%34.5%
74 Agde
Lenient
3,76549%€70€12,52812.3%34.5%
75 Antalya
Strict
3,76152%€49€9,20912.3%34.5%
76 La teste-de-buch
Strict
3,61352%€104€20,04412.3%34.5%
77 Adeje
Lenient
3,61083%€105€30,73912.3%34.5%
78 Albufeira
Strict
3,54369%€119€28,23712.3%34.5%
79 Tirana
Lenient
3,52962%€39€9,06712.3%34.5%
80 Catania
Strict
3,51766%€66€15,36612.3%34.5%
81 Brighton and hove
Lenient
3,50963%€138€30,73412.3%34.5%
82 Torrevieja
Lenient
3,50661%€68€14,59512.3%34.5%
83 Granada
Strict
3,50067%€87€19,69012.3%34.5%
84 Pembrokeshire
Lenient
3,49561%€141€30,14312.3%34.5%
85 Vaud
Lenient
3,38062%€134€30,26512.3%34.5%
86 San bartolomé de tirajana
Lenient
3,36077%€95€26,83712.3%34.5%
87 Zadar
Lenient
3,35574%€81€21,10312.3%34.5%
88 Batumi
Lenient
3,32255%€33€6,31512.3%34.5%
89 Wroclaw
Lenient
3,31358%€58€12,21212.3%34.5%
90 Arona
Lenient
3,30885%€91€26,87612.3%34.5%
91 Soustons
Strict
3,27653%€98€19,61212.3%34.5%
92 Zagreb
Lenient
3,23664%€66€15,48612.3%34.5%
93 La oliva
Lenient
3,22679%€77€21,69812.3%34.5%
94 Mijas
Strict
3,19966%€116€27,11712.3%34.5%
95 Liverpool
Lenient
3,17255%€112€21,72912.3%34.5%
96 Birmingham
Lenient
3,14659%€109€21,05712.3%34.5%
97 South lakeland
Lenient
3,12563%€174€36,13712.3%34.5%
98 Genoa
Strict
3,11363%€91€20,48312.3%34.5%
99 Audenge
Strict
3,11054%€127€25,22112.3%34.5%
100 Helsinki
Lenient
3,07570%€84€20,93712.3%34.5%


  1. Download the entire list in Excel. Also available in the zip code level. Request to purchase here.
  2. For short-term rental market analysis, visit our Airbnb Analytics app.