Best Airbnb Markets Europe

Based on data from Airbtics, this page shows the largest Airbnb markets with key statistics like regulations, average occupancy rate and daily rate. This allows you to discover the most profitable locations to buy, own or invest in rental properties.

Top 100 Largest Airbnb Markets in Europe
Updated May, 2025

The occupancy rate, daily rate, and revenue are averages from the last twelve months, starting from the last updated period. Methodology for Airbtics Market Score: The Airbtics Market Score indicates how attractive a location is for Airbnb investment. The primary criterion is short-term rental yield, which is the percentage of revenue relative to property price. The second criterion is regulation, with markets that have STR-friendly rules receiving a higher score. The remaining three criteria are:

Market size (larger markets score higher due to the ease of acquiring and selling properties)
Growth (whether the market is becoming saturated)
Seasonality (less seasonality is preferred)

Learn more about how we collect the data and accuracy

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	London	lenient	59,158	73%	€161	€39,769	12.3%	34.5%
2	Paris	strict	55,031	74%	€149	€37,700	12.3%	34.5%
3	Rome	strict	28,841	78%	€136	€36,785	12.3%	34.5%
4	Istanbul	lenient	23,065	56%	€53	€10,455	12.3%	34.5%
5	Milano	strict	21,159	70%	€124	€29,853	12.3%	34.5%
6	Madrid	lenient	20,768	83%	€106	€30,704	12.3%	34.5%
7	Lisbon	strict	13,743	83%	€99	€29,241	12.3%	34.5%
8	Cornwall	lenient	13,279	61%	€140	€29,224	12.3%	34.5%
9	Athens	strict	13,223	72%	€70	€17,699	12.3%	34.5%
10	Barcelona	strict	12,926	84%	€136	€39,646	12.3%	34.5%
11	Cyprus	lenient	12,484	63%	€84	€19,310	12.3%	34.5%
12	Budapest	strict	11,839	76%	€58	€15,265	12.3%	34.5%
13	Marseille	strict	11,747	65%	€83	€18,920	12.3%	34.5%
14	Florence	strict	11,369	76%	€138	€36,944	12.3%	34.5%
15	Vienna	lenient	11,349	77%	€94	€24,892	12.3%	34.5%
16	Warsaw	lenient	10,182	64%	€61	€14,247	12.3%	34.5%
17	Napoli	strict	9,961	63%	€86	€19,250	12.3%	34.5%
18	Copenhagen	lenient	9,878	81%	€153	€42,362	12.3%	34.5%
19	Naples	strict	9,860	63%	€86	€19,239	12.3%	34.5%
20	Porto	strict	9,475	78%	€82	€22,942	12.3%	34.5%
21	Nice	strict	9,240	76%	€104	€27,550	12.3%	34.5%
22	Lake como	strict	9,049	65%	€129	€30,327	12.3%	34.5%
23	Valais	lenient	8,957	58%	€180	€39,058	12.3%	34.5%
24	Prague	lenient	8,861	79%	€86	€23,160	12.3%	34.5%
25	Cannes	lenient	8,809	50%	€129	€23,686	12.3%	34.5%
26	Valencia	lenient	8,595	76%	€93	€25,188	12.3%	34.5%
27	Malaga	strict	8,469	83%	€96	€27,965	12.3%	34.5%
28	Venice	strict	7,952	75%	€152	€41,307	12.3%	34.5%
29	Sevilla	strict	7,748	78%	€119	€32,218	12.3%	34.5%
30	Kraków	lenient	7,183	72%	€66	€16,338	12.3%	34.5%
31	Berlin	strict	7,113	79%	€113	€30,021	12.3%	34.5%
32	Tbilisi	lenient	6,891	60%	€35	€7,638	12.3%	34.5%
33	Split	lenient	6,886	73%	€91	€23,325	12.3%	34.5%
34	Stockholm	lenient	6,851	63%	€109	€24,238	12.3%	34.5%
35	Oslo	lenient	6,616	71%	€107	€26,058	12.3%	34.5%
36	Gdańsk	lenient	6,424	60%	€64	€14,138	12.3%	34.5%
37	Kent	lenient	6,149	57%	€136	€28,319	12.3%	34.5%
38	Palermo	strict	6,128	67%	€74	€17,462	12.3%	34.5%
39	Scottish highlands	lenient	6,013	74%	€156	€40,072	12.3%	34.5%
40	Madeira	strict	5,881	88%	€101	€30,265	12.3%	34.5%
41	Lyon	strict	5,844	72%	€86	€21,963	12.3%	34.5%
42	Torino	strict	5,773	66%	€80	€18,990	12.3%	34.5%
43	Turin	strict	5,763	66%	€80	€18,993	12.3%	34.5%
44	South tyrol	strict	5,728	57%	€165	€31,450	12.3%	34.5%
45	Marbella	strict	5,696	65%	€157	€35,931	12.3%	34.5%
46	Bern	lenient	5,612	72%	€159	€41,145	12.3%	34.5%
47	Brussels	lenient	5,522	81%	€93	€25,779	12.3%	34.5%
48	Belgrade	lenient	5,509	61%	€52	€11,572	12.3%	34.5%
49	West midlands	lenient	5,471	57%	€106	€20,234	12.3%	34.5%
50	Amalfi coast	strict	5,295	70%	€147	€36,318	12.3%	34.5%
51	City of edinburgh	lenient	5,050	84%	€165	€47,312	12.3%	34.5%
52	Frejus fr	lenient	4,974	57%	€89	€17,917	12.3%	34.5%
53	Fethiye	strict	4,970	54%	€94	€17,975	12.3%	34.5%
54	Izmir	strict	4,967	42%	€65	€9,802	12.3%	34.5%
55	Kaş	strict	4,918	55%	€111	€21,889	12.3%	34.5%
56	Amsterdam	strict	4,747	82%	€218	€58,748	12.3%	34.5%
57	Graubunden	lenient	4,678	57%	€178	€38,673	12.3%	34.5%
58	Toulouse	strict	4,638	71%	€61	€15,672	12.3%	34.5%
59	Bologna	strict	4,611	74%	€119	€30,827	12.3%	34.5%
60	Dubrovnik	lenient	4,480	85%	€124	€36,655	12.3%	34.5%
61	Santorini	strict	4,405	77%	€163	€43,513	12.3%	34.5%
62	Dublin	lenient	4,364	74%	€143	€34,460	12.3%	34.5%
63	Munich	lenient	4,101	68%	€138	€30,695	12.3%	34.5%
64	Bordeaux	strict	4,075	72%	€95	€24,355	12.3%	34.5%
65	Dorset	lenient	4,075	62%	€147	€31,350	12.3%	34.5%
66	Suffolk	lenient	3,950	62%	€159	€33,138	12.3%	34.5%
67	Alicante	lenient	3,911	74%	€80	€20,550	12.3%	34.5%
68	Rhodes	strict	3,884	72%	€101	€25,868	12.3%	34.5%
69	Montpellier	strict	3,870	70%	€65	€16,297	12.3%	34.5%
70	Gwynedd	lenient	3,825	62%	€147	€31,639	12.3%	34.5%
71	Antibes	lenient	3,799	66%	€105	€24,813	12.3%	34.5%
72	Ticino	strict	3,783	55%	€135	€27,408	12.3%	34.5%
73	Saint-denis	lenient	3,775	59%	€91	€18,891	12.3%	34.5%
74	Agde	lenient	3,765	49%	€70	€12,528	12.3%	34.5%
75	Antalya	strict	3,761	52%	€49	€9,209	12.3%	34.5%
76	La teste-de-buch	strict	3,613	52%	€104	€20,044	12.3%	34.5%
77	Adeje	lenient	3,610	83%	€105	€30,739	12.3%	34.5%
78	Albufeira	strict	3,543	69%	€119	€28,237	12.3%	34.5%
79	Tirana	lenient	3,529	62%	€39	€9,067	12.3%	34.5%
80	Catania	strict	3,517	66%	€66	€15,366	12.3%	34.5%
81	Brighton and hove	lenient	3,509	63%	€138	€30,734	12.3%	34.5%
82	Torrevieja	lenient	3,506	61%	€68	€14,595	12.3%	34.5%
83	Granada	strict	3,500	67%	€87	€19,690	12.3%	34.5%
84	Pembrokeshire	lenient	3,495	61%	€141	€30,143	12.3%	34.5%
85	Vaud	lenient	3,380	62%	€134	€30,265	12.3%	34.5%
86	San bartolomé de tirajana	lenient	3,360	77%	€95	€26,837	12.3%	34.5%
87	Zadar	lenient	3,355	74%	€81	€21,103	12.3%	34.5%
88	Batumi	lenient	3,322	55%	€33	€6,315	12.3%	34.5%
89	Wroclaw	lenient	3,313	58%	€58	€12,212	12.3%	34.5%
90	Arona	lenient	3,308	85%	€91	€26,876	12.3%	34.5%
91	Soustons	strict	3,276	53%	€98	€19,612	12.3%	34.5%
92	Zagreb	lenient	3,236	64%	€66	€15,486	12.3%	34.5%
93	La oliva	lenient	3,226	79%	€77	€21,698	12.3%	34.5%
94	Mijas	strict	3,199	66%	€116	€27,117	12.3%	34.5%
95	Liverpool	lenient	3,172	55%	€112	€21,729	12.3%	34.5%
96	Birmingham	lenient	3,146	59%	€109	€21,057	12.3%	34.5%
97	South lakeland	lenient	3,125	63%	€174	€36,137	12.3%	34.5%
98	Genoa	strict	3,113	63%	€91	€20,483	12.3%	34.5%
99	Audenge	strict	3,110	54%	€127	€25,221	12.3%	34.5%
100	Helsinki	lenient	3,075	70%	€84	€20,937	12.3%	34.5%

Download the entire list in Excel. Also available in the zip code level. Request to purchase here.
For short-term rental market analysis, visit our Airbnb Analytics app.

Best Airbnb Markets Europe

Top 100 Largest Airbnb Markets in Europe Updated May, 2025

Fill Out the Form

Your Email:

Market Level:

Top 100 Largest Airbnb Markets in Europe
Updated May, 2025