Is it profitable to do Airbnb in Rome, Italy?
What is the occupancy rate of Airbnb in Rome, Italy?
What is the average daily rate of Airbnb in Rome, Italy?
Airbnb Revenue in Rome, Italy: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Rome
A typical short-term rental in Rome is booked for 281 nights per year, generating a medium Airbnb occupancy rate of 77% and an average daily rate (ADR) of €141 ($152). In June, 2024 - May, 2025, the average annual short-term rental revenue in Rome was €37K ($40K). As of 4th July, 2025, there are 29,378 active Airbnb listings in Rome.
Rome Airbnb Income Data Summary
Rome Average Monthly Revenue
€3,148 ($3,386)
Rome YoY Revenue Change
-4.5%
Rome Average Airbnb Occupancy Rate
77%
Rome Average Daily Rate
€141 ($152)
Mid Scale
Rome Number of Listings
35,401
Big
Airbnb Seasonality in Rome
Strong
Most Profitable Month for Airbnb in Rome
May
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Rome Airbnb Revenue by Month
June, 2024 - May, 2025
Low
€1,612
Average
€3,315
High
€5,249
Is Airbnb Profitable in Rome, Italy?
Yes, starting an Airbnb business in Rome can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of €37,788 ($40,633) and a median occupancy rate of 77% are considered good in the hospitality space. With 35,401 active listings, the Rome Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Rome are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Rome is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Rome Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Rome
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Rome listing recorded a 77% average short-term rental occupancy between June, 2024 - May, 2025. The Rome vacation rental market has Strong seasonality, with May and April being the busiest months for Airbnb hosts.
About 63.35% of Rome Airbnb guests are international guests, and visitors from Italy constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Rome market dashboard.
About 63.35% of Rome Airbnb guests are international guests, and visitors from Italy constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Rome market dashboard.
Occupancy Rate: 77%
29,378 Active Listings
Starting an Airbnb in Rome: Short-Term Rental Regulations
Before launching an Airbnb in Rome, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Rome, the legal landscape can be complex, especially for a beginner host.
In general, Rome Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Rome vacation rental business legally compliant.
Learn more about the Airbnb rules in Rome, Italy.
In general, Rome Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Rome vacation rental business legally compliant.
Learn more about the Airbnb rules in Rome, Italy.
Signup and check out more in-depth vacation rental data for free.
Explore Rome's Airbnb Data ⟶
Most Profitable Areas for Vacation Rentals in Rome
Wondering where to invest in Rome for the best Airbnb returns? Look no further!
The best Airbnb markets in Rome are:
The best Airbnb markets in Rome are:
- Municipio Roma I
- Airbnb Annual Revenue: €50,593 ($54,402)
- Airbnb Occupancy Rate: 81%
- Airbnb Average Daily Rate: €169 ($182)
- Municipio Roma II
- Airbnb Annual Revenue: €37,943 ($40,799)
- Airbnb Occupancy Rate: 76%
- Airbnb Average Daily Rate: €134 ($145)
- Municipio Roma XIII
- Airbnb Annual Revenue: €30,420 ($32,710)
- Airbnb Occupancy Rate: 69%
- Airbnb Average Daily Rate: €119 ($128)
- Municipio Roma VII
- Municipio Roma V
- Ciampino
- Frascati
- Guidonia montecelio
Find the top Airbnb location in Rome for your specific needs and aspirations.
Most Popular Airbnbs in Rome
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 29,378 listings.
See Airbnb Statistics on All 29,378 Listings
Professional Airbnb Property Managers in Rome
You can turn your Rome Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Rome with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Rome with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Interhome Group | 2183 | 4.46★ | $1,23,234 |
| Barbarhouse SRL | 1145 | 4.4★ | $1,23,234 |
| Welcome To Our Holiday Homes | 683 | 4.4★ | $1,23,234 |
| Vita SRL | 322 | 4.5★ | $1,23,234 |
| The Best Rent | 174 | 4.5★ | $1,23,234 |
Find out the top Airbnb management company in Rome, Italy for your needs.
Other short-term rental market data in Rome
Here is a breakdown of short-let properties in Rome. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Rome Airbnb Listings by Property Size
Rome Airbnb Listings by Property Type
Rome Airbnb Listings by Cancelation Policy Type
Rome Vacation Rentals by Channel
Estimate Your Potential Earnings in Rome with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Rome?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Rome Airbnb FAQs
How Much Can You Make on Airbnb in Rome, Italy?
The average Rome Airbnb host was able to make €37K ($40K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Rome Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Rome?
With an ADR of €141 ($152) and a median occupancy rate of 77%, short-term rentals in Rome can be very profitable. However, exactly how much money you can make from Airbnb in Rome is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Rome.
What Is the ROI on Airbnb in Rome?
The return on investment (ROI) on Airbnb properties in Rome depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Rome, the annual Airbnb revenue is €37K ($40K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Rome?
The median Airbnb occupancy rate in Rome was 77% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Rome?
As of March 2025, there are 29,378 active listings on the Airbnb platform in Rome.