Best Airbnb Markets Italy in 2025

Based on Airbtics data from September 2024 to August 2025, this page shows the top Airbnb locations to invest in Italy with key statistics and information, like short-term rental regulations, number of listings, occupancy rate, average daily rate, and annual revenue. This allows you to discover the most profitable cities to invest in, buy, and own Airbnb rental properties in Italy.

Why Invest in Airbnb Italy in 2025?

** Last updated: 2025-10-04

In recent years, Italy has emerged as one of the best locations for investing in short-term rentals thanks to its popular tourist attractions, thriving business activities, growing digital nomad presence, and vibrant cities like Capri, Portofino and San casciano dei bagni. With millions of international visitors coming each year, the demand for vacation rental accommodations is growing, making Airbnb Italy a lucrative option for both local and foreign investors.

Due to strong demand from travelers, Italy offers competitive average daily rates (ADR), healthy occupancy rates, and attractive revenue potential in the best Airbnb markets. Whether you’re looking to start your first Airbnb business with a modest budget or to add a luxury short-term rental property to your portfolio, Italy has a profitable location to meet your budget and aspirations as an investor.

Note on Methodology: The Airbtics Market Score indicates how attractive a location is for investing in an Airbnb rental property. We determine this score based on the following criteria:

  1. Short-term rental yield: The ratio between annual revenue and property price, as a percentage. Locations with higher Airbnb rental yield score better.
  2. Short-term rental regulations: How STR-friendly the local Airbnb rules and laws are. Markets with more lenient regulations get a higher score.
  3. Market size: The number of Airbnb listings. Larger vacation rental markets get a higher score as it is easier for investors to buy and sell properties.
  4. Growth: How fast the market is becoming saturated. Priority is given to markets that are already developed but are not approaching saturation yet.
  5. Seasonality: To what degree Airbnb performance is affected by seasonality. Less seasonal impact is preferred as investors can enjoy a more stable short-term rental performance throughout the year.

Based on this methodology, the best places to buy Airbnb in Italy are:



Learn more about how we collect the data and accuracy



Top 20 Italy Cities for Airbnb in 2025

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Rome
Strict
29,39576%€147€41,57112.3%34.5%
2Milano
Strict
19,30372%€131€35,11212.3%34.5%
3Florence
Strict
11,34175%€152€42,26312.3%34.5%
4Lake como
Strict
9,37767%€163€40,61412.3%34.5%
5Naples
Strict
9,20764%€97€23,16812.3%34.5%
6Venice
Strict
7,70872%€173€46,25212.3%34.5%
7Palermo
Strict
6,12167%€90€22,35812.3%34.5%
8South tyrol
Strict
5,59758%€192€41,10612.3%34.5%
9Amalfi coast
Strict
5,43571%€184€48,07112.3%34.5%
10Torino
Strict
5,20868%€92€23,26812.3%34.5%
11Turin
Strict
5,19568%€92€23,26812.3%34.5%
12Bologna
Strict
4,33475%€122€34,13912.3%34.5%
13Catania
Strict
3,42966%€79€19,54312.3%34.5%
14Genoa
Strict
3,06566%€106€26,18812.3%34.5%
15Verona
Strict
2,98065%€129€31,16412.3%34.5%
16Bari
Strict
2,87275%€106€29,41012.3%34.5%
17Siracusa
Strict
2,80662%€106€24,35212.3%34.5%
18La spezia
Strict
2,01767%€117€28,97412.3%34.5%
19Lucca
Strict
1,76460%€129€28,71112.3%34.5%
20Sorrento
Strict
1,70779%€233€67,66112.3%34.5%

Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in COUNTRY. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

Explore Interactive Tool

Best Cities for Airbnb in Italy by Budget

Affordable Airbnb Markets: Under $150,000

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Spezzano della sila
Strict
5436%€119€16,10212.3%34.5%
2Scalea
Strict
20746%€73€12,65512.3%34.5%
3Santa caterina dello ionio
Strict
5853%€101€19,82412.3%34.5%
4Cosenza
Strict
10642%€65€10,16212.3%34.5%
5Lamezia terme
Strict
13350%€60€11,21012.3%34.5%
6Galatone
Strict
12947%€79€14,07712.3%34.5%
7Tempio pausania
Strict
51364%€150€35,55412.3%34.5%
8Reggio di calabria
Strict
34353%€79€15,51712.3%34.5%
9Iglesias
Strict
28555%€93€19,21612.3%34.5%
10San vito dei normanni
Strict
20266%€174€42,46112.3%34.5%
11Cuglieri
Strict
13963%€113€26,45212.3%34.5%
12Matino
Strict
13545%€95€16,13512.3%34.5%
13Crotone
Strict
12542%€80€12,60412.3%34.5%
14Biella
Strict
12457%€74€15,67212.3%34.5%
15Isola di capo rizzuto
Strict
12252%€95€18,68212.3%34.5%
16Foggia
Strict
12250%€61€11,57012.3%34.5%
17Galatina
Strict
12043%€93€15,03612.3%34.5%
18Martinsicuro
Strict
11851%€91€17,41712.3%34.5%
19Campobasso
Strict
9640%€67€10,20912.3%34.5%
20Alessano
Strict
9557%€103€21,77812.3%34.5%
21Mesagne
Strict
9445%€83€13,98512.3%34.5%
22Lanciano
Strict
9343%€81€13,32512.3%34.5%
23Pisticci
Strict
9241%€93€14,45612.3%34.5%
24Casarano
Strict
8949%€96€17,49812.3%34.5%
25Francavilla fontana
Strict
8457%€141€29,83312.3%34.5%
26Benevento
Strict
8147%€65€11,45012.3%34.5%
27Parabita
Strict
7952%€112€21,76012.3%34.5%
28Leverano
Strict
7745%€91€15,18112.3%34.5%
29Tuglie
Strict
7453%€79€15,74812.3%34.5%
30Ginosa
Strict
6844%€99€16,38212.3%34.5%
31Praia a mare
Strict
6745%€105€17,71212.3%34.5%
32Rossano
Lenient
6638%€87€12,43212.3%34.5%
33Carpignano salentino
Strict
6551%€103€19,33512.3%34.5%
34Cutrofiano
Strict
6256%€122€25,28912.3%34.5%
35Torchiarolo
Strict
6152%€104€20,42212.3%34.5%
36San giovanni suergiu
Strict
6154%€93€18,68112.3%34.5%
37Palmi
Strict
5948%€80€14,37012.3%34.5%
38Andrano
Strict
5746%€93€15,92712.3%34.5%
39Maglie
Strict
5643%€107€17,22912.3%34.5%
40San salvo
Strict
5641%€85€13,25012.3%34.5%
41Lizzano
Strict
5547%€105€18,30712.3%34.5%
42Fabriano
Strict
5458%€83€18,28412.3%34.5%
43Tresnuraghes
Strict
5264%€104€24,63212.3%34.5%

Mid-Range Airbnb Markets: $150,000-$300,000

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Palermo
Strict
6,12167%€90€22,35812.3%34.5%
2Catania
Strict
3,42966%€79€19,54312.3%34.5%
3Siracusa
Strict
2,80662%€106€24,35212.3%34.5%
4Lecce
Strict
1,35663%€91€21,28412.3%34.5%
5Castellammare del golfo
Strict
1,23862%€111€25,55612.3%34.5%
6Trapani
Strict
1,09661%€83€18,87312.3%34.5%
7Marsala
Strict
77351%€89€16,88612.3%34.5%
8Agrigento
Strict
70749%€86€15,61712.3%34.5%
9Melendugno
Strict
60564%€98€23,22912.3%34.5%
10Nardo
Strict
59156%€101€21,07112.3%34.5%
11Fasano
Strict
57054%€143€28,66712.3%34.5%
12Ceglie messapica
Strict
48958%€142€30,54512.3%34.5%
13Carovigno
Strict
48363%€152€35,52712.3%34.5%
14Ugento
Strict
47161%€101€22,77112.3%34.5%
15Taranto
Strict
40152%€80€15,61312.3%34.5%
16Brindisi
Strict
39563%€84€19,70512.3%34.5%
17Valledoria
Strict
38564%€113€26,89412.3%34.5%
18Baunei
Strict
38368%€103€25,87212.3%34.5%
19Manduria
Strict
37457%€119€25,18912.3%34.5%
20Castrignano del capo
Strict
32852%€113€21,88612.3%34.5%
21Ricadi
Strict
31862%€110€25,29612.3%34.5%
22Racale
Strict
31660%€109€24,27412.3%34.5%
23Vasto
Strict
31452%€103€19,99512.3%34.5%
24Comacchio
Strict
27359%€108€23,91512.3%34.5%
25Montesilvano
Strict
27153%€94€18,66812.3%34.5%
26Morciano di leuca
Strict
25963%€109€25,44312.3%34.5%
27Lampedusa e linosa
Strict
25668%€113€28,34112.3%34.5%
28Pizzo
Strict
25146%€111€19,34212.3%34.5%
29Termoli
Strict
24653%€111€21,83612.3%34.5%
30Tertenia
Strict
24365%€144€34,42512.3%34.5%
31Nettuno
Strict
24250%€103€19,26412.3%34.5%
32Castellana grotte
Strict
23959%€141€30,84312.3%34.5%
33Foligno
Strict
23455%€70€14,47112.3%34.5%
34Maracalagonis
Strict
23365%€170€40,98012.3%34.5%
35Caserta
Strict
21446%€79€13,55912.3%34.5%
36Badesi
Strict
20963%€95€22,41712.3%34.5%
37Ortona
Strict
20350%€103€19,10712.3%34.5%
38Bari sardo
Strict
20162%€111€25,47412.3%34.5%
39Sinnai
Strict
19861%€146€33,21112.3%34.5%
40Maruggio
Strict
19656%€109€22,69112.3%34.5%
41Pineto
Strict
19274%€119€32,45412.3%34.5%
42Conversano
Strict
19256%€100€20,79712.3%34.5%
43Tricase
Strict
18854%€117€23,34712.3%34.5%
44Francavilla al mare
Strict
18646%€93€16,01412.3%34.5%
45Bagni di lucca
Strict
18360%€119€26,71212.3%34.5%
46Roccastrada
Strict
18156%€116€24,07312.3%34.5%
47Arbus
Strict
18158%€109€23,65512.3%34.5%
48Sannicola
Strict
18054%€100€20,09812.3%34.5%
49Mattinata
Strict
17862%€100€22,96912.3%34.5%
50Alba adriatica
Strict
17757%€101€21,54112.3%34.5%

Upper-Mid Airbnb Markets: $300,000-$500,000

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Verona
Strict
2,98065%€129€31,16412.3%34.5%
2Viareggio
Strict
1,02254%€132€26,48012.3%34.5%
3Siena
Strict
1,01967%€130€32,36012.3%34.5%
4Desenzano del garda
Strict
84965%€159€38,47112.3%34.5%
5Cefalu
Strict
82472%€135€36,03412.3%34.5%
6Camaiore
Strict
81259%€158€34,53412.3%34.5%
7Lido di jesolo
Strict
76260%€171€37,92712.3%34.5%
8San gimignano
Strict
63865%€148€35,70412.3%34.5%
9Lipari
Strict
55660%€107€23,87612.3%34.5%
10Toscolano maderno
Strict
47061%€154€34,80012.3%34.5%
11Peschiera del garda
Strict
46465%€157€37,74212.3%34.5%
12Riccione
Strict
36850%€131€24,33212.3%34.5%
13Favignana
Strict
36769%€136€34,68112.3%34.5%
14Manerba del garda
Strict
35361%€165€37,46012.3%34.5%
15Salo
Strict
33464%€160€38,18312.3%34.5%
16Orbetello
Strict
30652%€134€25,99612.3%34.5%
17San casciano in val di pesa
Strict
27467%€148€36,79012.3%34.5%
18Ischia
Strict
27459%€124€27,04912.3%34.5%
19Loano
Strict
25151%€123€23,52712.3%34.5%
20Pienza
Strict
23266%€176€42,98512.3%34.5%
21Baveno
Strict
20858%€135€29,12312.3%34.5%
22Scandicci
Strict
20367%€125€31,10412.3%34.5%
23Impruneta
Strict
19463%€156€36,42912.3%34.5%
24San felice circeo
Strict
18749%€162€29,77312.3%34.5%
25Padenghe sul garda
Strict
16658%€165€35,60312.3%34.5%
26Iseo
Strict
14461%€149€33,75412.3%34.5%
27La morra
Strict
13053%€130€25,54412.3%34.5%
28Ponte di legno
Strict
12848%€165€29,63512.3%34.5%
29La salle
Strict
12751%€135€25,67712.3%34.5%
30Limone piemonte
Strict
12146%€107€18,71512.3%34.5%
31Malfa
Strict
11765%€142€34,06012.3%34.5%
32Dimaro
Strict
11656%€156€32,29712.3%34.5%
33La thuile
Strict
10856%€182€37,76312.3%34.5%
34Trevignano romano
Strict
10847%€128€22,71912.3%34.5%
35Capalbio
Strict
10747%€145€25,29012.3%34.5%
36Moena
Strict
10062%€174€40,20512.3%34.5%
37Lajatico
Strict
9754%€112€22,56612.3%34.5%
38Morgex
Strict
9647%€126€22,33312.3%34.5%
39Sori
Strict
9458%€130€28,11512.3%34.5%
40Andalo
Strict
8757%€164€34,60912.3%34.5%
41Cogne
Strict
8252%€133€26,02012.3%34.5%
42Cervo
Strict
7960%€146€32,97912.3%34.5%
43Seravezza
Strict
7348%€135€24,05612.3%34.5%
44Santa marina salina
Strict
7261%€146€32,89912.3%34.5%
45Polpenazze del garda
Strict
7258%€154€33,52212.3%34.5%
46Cavalese
Strict
6755%€157€32,03512.3%34.5%
47Riva ligure
Strict
6455%€109€22,35012.3%34.5%
48Siror
Strict
6256%€154€31,95612.3%34.5%
49Trento
Strict
44268%€116€29,34812.3%34.5%
50Chiavari
Strict
35460%€132€29,38912.3%34.5%

Premium Airbnb Markets: $500,000-$1,000,000

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Milano
Strict
19,30372%€131€35,11212.3%34.5%
2Venice
Strict
7,70872%€173€46,25212.3%34.5%
3Santa margherita ligure
Strict
42458%€186€40,01212.3%34.5%
4Amalfi coast
Strict
5,43571%€184€48,07112.3%34.5%
5Forte dei marmi
Strict
22250%€314€57,96912.3%34.5%
6Portofino
Strict
7558%€349€74,83812.3%34.5%

Luxury Airbnb Markets: $1,000,000 & Above

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Capri
Strict
34365%€339€81,04212.3%34.5%

Emerging vs Established Airbnb Markets in Italy

Top 20 Emerging Short-Term Rental Markets in Italy

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1San michele al tagliamento
Strict
60874%€130€35,38612.3%34.5%
2Idro
Strict
7272%€133€35,31312.3%34.5%
3Collesalvetti
Strict
5355%€132€27,01312.3%34.5%
4Alba adriatica
Strict
17757%€101€21,54112.3%34.5%
5Eraclea
Strict
6564%€111€26,43212.3%34.5%
6Somma lombardo
Strict
8465%€107€26,12112.3%34.5%
7Leggiuno
Strict
6460%€139€30,87912.3%34.5%
8Recanati
Strict
7644%€104€17,03412.3%34.5%
9Lizzanello
Strict
5244%€98€16,07012.3%34.5%
10Lido di jesolo
Strict
76260%€171€37,92712.3%34.5%
11Porto recanati
Strict
22457%€119€25,11712.3%34.5%
12Baselga di pine
Strict
5846%€111€19,17712.3%34.5%
13Santa caterina dello ionio
Strict
5853%€101€19,82412.3%34.5%
14Giulianova
Strict
13366%€112€27,51012.3%34.5%
15Margherita di savoia
Strict
5347%€81€14,43912.3%34.5%
16Fossacesia
Strict
8051%€96€18,24212.3%34.5%
17Vigevano
Strict
8856%€83€17,39412.3%34.5%
18Valle di cadore
Strict
6163%€165€38,51712.3%34.5%
19Pineto
Strict
19274%€119€32,45412.3%34.5%
20Cavaion veronese
Strict
6254%€131€26,16512.3%34.5%

Top 14 Established Short-Term Rental Markets in Italy

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Rome
Strict
29,39576%€147€41,57112.3%34.5%
2Genoa
Strict
3,06566%€106€26,18812.3%34.5%
3Catania
Strict
3,42966%€79€19,54312.3%34.5%
4Milano
Strict
19,30372%€131€35,11212.3%34.5%
5Florence
Strict
11,34175%€152€42,26312.3%34.5%
6Palermo
Strict
6,12167%€90€22,35812.3%34.5%
7South tyrol
Strict
5,59758%€192€41,10612.3%34.5%
8Lake como
Strict
9,37767%€163€40,61412.3%34.5%
9Naples
Strict
9,20764%€97€23,16812.3%34.5%
10Turin
Strict
5,19568%€92€23,26812.3%34.5%
11Torino
Strict
5,20868%€92€23,26812.3%34.5%
12Venice
Strict
7,70872%€173€46,25212.3%34.5%
13Amalfi coast
Strict
5,43571%€184€48,07112.3%34.5%
14Bologna
Strict
4,33475%€122€34,13912.3%34.5%

50 Best Places for Airbnb Arbitrage in Italy

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1San venanzo
Strict
7557%€194€40,70612.3%34.5%
2Trequanda
Strict
8171%€233€61,14412.3%34.5%
3Sorrento
Strict
1,70779%€233€67,66112.3%34.5%
4Alleghe
Strict
10474%€180€49,27212.3%34.5%
5Tempio pausania
Strict
51364%€150€35,55412.3%34.5%
6Ceglie messapica
Strict
48958%€142€30,54512.3%34.5%
7Monterosso al mare
Strict
41180%€209€61,46312.3%34.5%
8Costa paradiso
Strict
30267%€179€44,39612.3%34.5%
9Monte san savino
Strict
10058%€181€39,23612.3%34.5%
10Monopoli
Strict
99469%€138€35,25012.3%34.5%
11Castiadas
Strict
18964%€164€38,85412.3%34.5%
12Tertenia
Strict
24365%€144€34,42512.3%34.5%
13Maracalagonis
Strict
23365%€170€40,98012.3%34.5%
14Falcade
Strict
10261%€155€34,88112.3%34.5%
15Barolo
Strict
6051%€142€26,84412.3%34.5%
16Idro
Strict
7272%€133€35,31312.3%34.5%
17Vernazza
Strict
35179%€175€51,13512.3%34.5%
18Solto collina
Strict
10864%€146€34,74912.3%34.5%
19Castellana grotte
Strict
23959%€141€30,84312.3%34.5%
20Francavilla fontana
Strict
8457%€141€29,83312.3%34.5%
21San vito dei normanni
Strict
20266%€174€42,46112.3%34.5%
22Rocca pietore
Strict
12070%€149€38,58112.3%34.5%
23Frabosa sottana
Strict
12649%€119€22,00912.3%34.5%
24Civitella paganico
Strict
8750%€117€21,78512.3%34.5%
25Orosei
Strict
57564%€122€29,02512.3%34.5%
26Pieve di cadore
Strict
10165%€149€36,22012.3%34.5%
27Ispra
Strict
5963%€146€34,20212.3%34.5%
28Ustica
Strict
7166%€124€30,19812.3%34.5%
29Polignano a mare
Strict
87271%€144€37,80812.3%34.5%
30San casciano dei bagni
Strict
5956%€329€68,07812.3%34.5%
31Pienza
Strict
23266%€176€42,98512.3%34.5%
32Martina franca
Strict
75159%€135€29,64112.3%34.5%
33Giulianova
Strict
13366%€112€27,51012.3%34.5%
34Bucine
Strict
21858%€186€40,25112.3%34.5%
35Monteverdi marittimo
Strict
5466%€161€39,56812.3%34.5%
36San michele al tagliamento
Strict
60874%€130€35,38612.3%34.5%
37Oggebbio
Strict
5968%€137€34,54612.3%34.5%
38Castelfiorentino
Strict
8264%€146€34,74312.3%34.5%
39Pettenasco
Strict
7062%€171€38,96212.3%34.5%
40Montecorice
Strict
5051%€115€21,77912.3%34.5%
41Borca di cadore
Strict
7462%€181€41,76812.3%34.5%
42Sovicille
Strict
21265%€146€35,26312.3%34.5%
43Dicomano
Strict
7364%€148€35,09412.3%34.5%
44Riomaggiore
Strict
73378%€166€47,70012.3%34.5%
45Vermiglio
Strict
8556%€138€28,82612.3%34.5%
46San vito lo capo
Strict
1,00368%€122€30,77012.3%34.5%
47Volterra
Strict
32766%€143€34,91812.3%34.5%
48Montecatini val di cecina
Strict
13868%€133€33,83812.3%34.5%
49Brezzo di bedero
Strict
5258%€130€27,91212.3%34.5%
50Lampedusa e linosa
Strict
25668%€113€28,34112.3%34.5%


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