Best Airbnb Markets in Italy

Based on data from Airbtics, this page shows the largest Airbnb markets with key statistics like regulations, average occupancy rate and daily rate. This allows you to discover the most profitable locations to buy, own or invest in rental properties.

Top 17 Largest Airbnb Markets in Italy, Updated August 2024

The occupancy rate, daily rate, and revenue are averages from the last twelve months, starting from the last updated period. Learn more about how we collect the data and accuracy.

Position Market Name Reguation No of Listings Avg. Occupancy Rate Avg. Daily Rate Revenue
1 Sicily
Lenient
35,424 59% $86 $18,080
2 Rome
Lenient
25,720 84% $139 $39,760
3 Milan
Lenient
19,811 70% $125 $30,319
4 Florence
Lenient
10,503 80% $141 $39,352
5 Naples
Lenient
9,203 67% $95 $22,104
6 Venice
Lenient
7,664 76% $158 $43,602
7 Turin
Lenient
5,475 66% $76 $17,844
8 Bologna
Lenient
4,371 76% $102 $27,036
9 Verona
Lenient
2,739 67% $123 $29,468
10 Como
Strict
1,324 67% $149 $37,943
11 Pisa
Lenient
1,319 75% $94 $24,135
12 Siena
Lenient
927 68% $116 $27,509
13 Ravenna
Lenient
723 61% $93 $20,496
14 Amalfi coast
Lenient
628 75% $176 $49,267
15 Positano
Lenient
575 81% $413 $111,944
16 Pompeii
Lenient
501 53% $79 $15,437
17 Capri
Lenient
311 65% $325 $75,570