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Best Airbnb Markets in Italy (2026)

Based on Airbtics data from January 2025 to December 2025, this page shows the top Airbnb locations to invest in Italy with key statistics and information, like short-term rental regulations, number of listings, occupancy rate, average daily rate, and annual revenue. This allows you to discover the most profitable cities to invest in, buy, and own Airbnb rental properties in Italy.

The Airbtics Market Score indicates how attractive a location is for investing in an Airbnb rental property. We determine this score based on the following criteria:

  1. Short-term rental yield: The ratio between annual revenue and property price, as a percentage. Locations with higher Airbnb rental yield score better.
  2. Short-term rental regulations: How STR-friendly the local Airbnb rules and laws are. Markets with more lenient regulations get a higher score.
  3. Market size: The number of Airbnb listings. Larger vacation rental markets get a higher score as it is easier for investors to buy and sell properties.
  4. Growth: How fast the market is becoming saturated. Priority is given to markets that are already developed but are not approaching saturation yet.
  5. Seasonality: To what degree Airbnb performance is affected by seasonality. Less seasonal impact is preferred as investors can enjoy a more stable short-term rental performance throughout the year.
Learn more about how we collect the data and accuracy

Last updated: February, 2026

Italy Short-Term Rental Market Overview (Full-Year 2025 Analysis)

National averages across all Italy markets
Average Occupancy Rate i
63.59%
Average Annual Revenue i
€31,359
Average Daily Rate (ADR) i
€132
YoY Supply Growth i
28.00%
YoY Revenue Change i
22.01%

Top 94 Italy Cities for Airbnb in 2026

Position Market Grade Market Name Regulation No of Listings Avg. Occupancy Rate Avg. Daily Rate Revenue Short-term Rental Yield Rent Gap
1DRome
Strict
28,03477%€146€41,68912.3%34.5%
2DMilano
Strict
16,97673%€131€35,76112.3%34.5%
3D+Florence
Strict
10,88473%€150€40,80112.3%34.5%
4B+Lake garda
Strict
9,17864%€158€37,42012.3%34.5%
5CLake como
Strict
9,16066%€163€40,08112.3%34.5%
6DNaples
Strict
8,13466%€97€23,94012.3%34.5%
7E+Venice
Strict
7,43770%€169€43,95912.3%34.5%
8BPalermo
Strict
5,84567%€90€22,39812.3%34.5%
9C+South tyrol
Strict
5,67157%€197€41,42112.3%34.5%
10E+Amalfi coast
Strict
5,26170%€178€46,02312.3%34.5%
11D+Torino
Strict
4,54569%€94€24,36612.3%34.5%
12DBologna
Strict
3,90877%€123€35,40312.3%34.5%
13CCagliari
Strict
3,54465%€108€26,31712.3%34.5%
14CValle d'aosta/vallée d'aoste (province)
Strict
3,29356%€134€28,11512.3%34.5%
15C+Catania
Strict
3,24266%€79€19,59312.3%34.5%
16D+Verona
Strict
2,92165%€125€30,40312.3%34.5%
17CGenoa
Strict
2,89966%€108€26,70612.3%34.5%
18C+Bari
Strict
2,80275%€105€29,21512.3%34.5%
19C+Lake maggiore
Strict
2,61361%€131€29,68012.3%34.5%
20C+Syracuse
Strict
2,10264%€98€23,41712.3%34.5%
21CLa spezia
Strict
1,89966%€113€27,72112.3%34.5%
22C+Sorrento
Strict
1,66177%€219€62,13712.3%34.5%
23CLucca
Strict
1,64561%€130€29,39012.3%34.5%
24C+Langhe
Strict
1,61553%€127€25,12712.3%34.5%
25BAlghero
Strict
1,56966%€126€30,87012.3%34.5%
26C+Trieste
Strict
1,40870%€109€28,53312.3%34.5%
27B+Lecce
Strict
1,34663%€92€21,52812.3%34.5%
28CBergamo
Strict
1,30373%€106€29,00212.3%34.5%
29C+Pisa
Strict
1,27372%€109€29,36112.3%34.5%
30DModena
Strict
1,25158%€102€22,16212.3%34.5%
31C+Salerno
Strict
1,25066%€104€25,50812.3%34.5%
32CSanremo
Strict
1,23851%€119€22,93412.3%34.5%
33BNoto
Strict
1,16859%€131€28,64012.3%34.5%
34B+Castellammare del golfo
Strict
1,15361%€109€24,73512.3%34.5%
35B+Olbia
Strict
1,13667%€132€32,69612.3%34.5%
36BRimini
Strict
1,13056%€113€23,64312.3%34.5%
37CPadova
Strict
1,09171%€98€26,22612.3%34.5%
38C+Taormina
Strict
1,06573%€161€43,51612.3%34.5%
39C+Trapani
Strict
1,03761%€82€18,65412.3%34.5%
40D+Siena
Strict
1,00267%€126€31,53012.3%34.5%
41C+Rapallo
Strict
1,00258%€137€29,85412.3%34.5%
42AMonopoli
Strict
97069%€132€33,89512.3%34.5%
43CSan vito lo capo
Strict
95966%€122€29,87512.3%34.5%
44APorto cesareo
Strict
95971%€119€31,12812.3%34.5%
45B+Lake iseo
Strict
94161%€139€31,56212.3%34.5%
46CViareggio
Strict
91053%€135€26,71812.3%34.5%
47B+Polignano a mare
Strict
86169%€137€35,16712.3%34.5%
48D+Finale ligure
Strict
84956%€134€28,05712.3%34.5%
49B+Arzachena
Strict
83966%€218€53,25112.3%34.5%
50BLido di jesolo
Strict
82458%€161€34,70912.3%34.5%
51CCefalu
Strict
79772%€132€35,35112.3%34.5%
52C+Perugia
Strict
79665%€96€23,42212.3%34.5%
53CCamaiore
Strict
79059%€158€34,53412.3%34.5%
54B+Gallipoli
Strict
78154%€116€23,16412.3%34.5%
55COristano
Strict
76856%€107€22,71512.3%34.5%
56E+Fiumicino
Strict
76658%€106€23,06912.3%34.5%
57C+Ostuni
Strict
75455%€107€22,05812.3%34.5%
58CParma
Strict
71866%€93€23,13312.3%34.5%
59B+Martina franca
Strict
70160%€133€29,78012.3%34.5%
60C+Capoliveri
Strict
68270%€132€34,06812.3%34.5%
61CSan michele al tagliamento
Strict
67772%€129€34,12212.3%34.5%
62D+Cortona
Strict
67560%€181€40,13812.3%34.5%
63D+Assisi
Strict
66455%€102€20,91312.3%34.5%
64CRavenna
Strict
64960%€114€25,57112.3%34.5%
65CLevanto
Strict
63672%€145€38,55012.3%34.5%
66D+Matera
Strict
62657%€104€22,03912.3%34.5%
67CSan gimignano
Strict
61765%€145€34,87212.3%34.5%
68C+Positano
Strict
59979%€402€116,73312.3%34.5%
69B+Melendugno
Strict
57861%€98€22,14912.3%34.5%
70B+Vieste
Strict
57261%€103€23,18412.3%34.5%
71C+Forio
Strict
56462%€113€25,89912.3%34.5%
72AOrosei
Strict
56466%€122€29,92112.3%34.5%
73C+La maddalena
Strict
56064%€133€31,64612.3%34.5%
74D+Greve in chianti
Strict
55264%€148€35,11112.3%34.5%
75DLerici
Strict
54956%€147€30,62612.3%34.5%
76C+Castelsardo
Strict
54459%€119€26,13712.3%34.5%
77BMarciana
Strict
53868%€121€30,44712.3%34.5%
78B+Nardo
Strict
53457%€103€21,77812.3%34.5%
79B+Fasano
Strict
53155%€141€28,77912.3%34.5%
80D+Castiglione della pescaia
Strict
52157%€137€28,99812.3%34.5%
81C+Lipari
Strict
52159%€107€23,53312.3%34.5%
82CMonte argentario
Strict
51555%€177€36,21612.3%34.5%
83D+Imperia
Strict
50757%€119€25,41112.3%34.5%
84BPula
Strict
49364%€144€34,23312.3%34.5%
85ATempio pausania
Strict
48863%€150€35,09512.3%34.5%
86BOtranto
Strict
47259%€120€26,34312.3%34.5%
87D+Pietrasanta
Strict
46154%€167€33,62212.3%34.5%
88DPompeii
Strict
45451%€82€15,69312.3%34.5%
89ACeglie messapica
Strict
45260%€157€34,90812.3%34.5%
90BPortoferraio
Strict
44870%€123€31,95612.3%34.5%
91C+Livigno
Strict
44056%€225€46,36512.3%34.5%
92CCosta rei
Strict
43768%€158€39,75312.3%34.5%
93C+Cala gonone
Strict
43565%€134€32,35512.3%34.5%
94CTrento
Strict
39266%€116€28,52612.3%34.5%

Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in Italy. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

Explore Interactive Tool

📊 Want a deeper dive into Italy's STR market?

Explore our comprehensive 2025 Short-Term Rental Market Report for Italy, featuring detailed market trends, supply analysis, and year-over-year insights.

View 2025 Market Report

Why Invest in Airbnb Italy in 2026?

In recent years, Italy has emerged as one of the best locations for investing in short-term rentals thanks to its popular tourist attractions, thriving business activities, growing digital nomad presence, and vibrant cities like Positano, Sorrento and Arzachena. With millions of international visitors coming each year, the demand for vacation rental accommodations is growing, making Airbnb Italy a lucrative option for both local and foreign investors.

Due to strong demand from travelers, Italy offers competitive average daily rates (ADR), healthy occupancy rates, and attractive revenue potential in the best Airbnb markets. Whether you're looking to start your first Airbnb business with a modest budget or to add a luxury short-term rental property to your portfolio, Italy has a profitable location to meet your budget and aspirations as an investor.

Market Saturation Analysis: Italy

Benchmark: Markets are categorized relative to Italy's national averages (Supply: +28.0%, Revenue: +22.0%). Markets above the national average are marked with ↑, while those below are marked with ↓.

🟢

Healthy Growth

Supply > avg, Revenue > avg
Expansion with demand keeping up

  • Tempio pausania Supply: +43.7% | Revenue: +51.6%
  • Orosei Supply: +42.3% | Revenue: +50.1%
  • Porto cesareo Supply: +44.3% | Revenue: +49.9%
  • Gallipoli Supply: +42.4% | Revenue: +48.9%
  • Marciana Supply: +32.2% | Revenue: +48.3%
  • Arzachena Supply: +33.0% | Revenue: +47.1%
  • Lido di jesolo Supply: +69.7% | Revenue: +45.8%
  • Vieste Supply: +39.2% | Revenue: +45.1%
  • Otranto Supply: +45.6% | Revenue: +40.7%
  • Ceglie messapica Supply: +32.4% | Revenue: +40.0%
  • +15 more markets
🟡

Early Saturation

Supply > avg, Revenue ≤ avg
Competition rising

  • San michele al tagliamento Supply: +228.1% | Revenue: -15.1%
  • Costa rei Supply: +48.4% | Revenue: +6.4%
  • Livigno Supply: +34.2% | Revenue: +12.8%
  • Oristano Supply: +32.6% | Revenue: +15.2%
  • Fiumicino Supply: +29.9% | Revenue: +1.9%
🔵

Under-the-Radar

Supply ≤ avg, Revenue > avg
Hidden opportunities

  • Lipari Supply: +20.7% | Revenue: +53.0%
  • Forio Supply: +22.8% | Revenue: +34.0%
  • Sanremo Supply: +27.8% | Revenue: +33.3%
  • Monte argentario Supply: +19.9% | Revenue: +32.7%
  • Ostuni Supply: +22.0% | Revenue: +31.3%
  • Cala gonone Supply: +16.8% | Revenue: +31.0%
  • Viareggio Supply: +22.5% | Revenue: +29.9%
  • Martina franca Supply: +23.6% | Revenue: +28.5%
  • Polignano a mare Supply: +26.1% | Revenue: +27.6%
  • Castellammare del golfo Supply: +20.1% | Revenue: +26.8%
  • +12 more markets
🔴

Declining

Supply ≤ avg, Revenue ≤ avg
Risky markets

  • Bologna Supply: +12.8% | Revenue: -4.9%
  • Venice Supply: +15.2% | Revenue: -2.6%
  • Positano Supply: +15.3% | Revenue: -1.7%
  • Verona Supply: +22.1% | Revenue: -1.4%
  • Florence Supply: +17.3% | Revenue: -0.2%
  • Rome Supply: +24.0% | Revenue: +0.4%
  • Milano Supply: +25.5% | Revenue: +1.7%
  • Sorrento Supply: +11.9% | Revenue: +2.8%
  • Padova Supply: +19.2% | Revenue: +2.9%
  • Siena Supply: +17.1% | Revenue: +4.1%
  • +32 more markets

Best Cities for Airbnb in Italy by Budget

Top 3 Affordable Airbnb Markets: Under $150,000

These markets offer entry-level investment opportunities with lower property prices, making them ideal for first-time investors or those with limited capital.

  1. Tempio pausania
    • Property price: €111,600
    • STR revenue: €35,095/year
    • Yield: 32.7%

Top 3 Premium Airbnb Markets: $500,000-$1,000,000

These markets represent mid-to-high-end investment opportunities with strong potential for steady returns and property appreciation.

  1. Milano
    • Property price: €465,000
    • STR revenue: €35,761/year
    • Yield: 10.6%
  2. Venice
    • Property price: €558,000
    • STR revenue: €43,959/year
    • Yield: 9.6%
  3. Amalfi coast
    • Property price: €697,500
    • STR revenue: €46,023/year
    • Yield: 8.4%

Top 3 Best Places for Airbnb Arbitrage in Italy

  1. Ceglie messapica
    • STR revenue: €34,908/year
    • Rent gap: €7,105
  2. Sorrento
    • STR revenue: €62,137/year
    • Rent gap: €6,343
  3. Tempio pausania
    • STR revenue: €35,095/year
    • Rent gap: €5,995



Estimate Your Airbnb Income in Italy



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