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Best Airbnb Markets in Italy (2026)

Based on Airbtics data from September 2025 to August 2026, this page shows the top Airbnb locations to invest in Italy with key statistics and information, like short-term rental regulations, number of listings, occupancy rate, average daily rate, and annual revenue. This allows you to discover the most profitable cities to invest in, buy, and own Airbnb rental properties in Italy.

The Airbtics Market Score indicates how attractive a location is for investing in an Airbnb rental property. We determine this score based on the following criteria:

  1. Short-term rental yield: The ratio between annual revenue and property price, as a percentage. Locations with higher Airbnb rental yield score better.
  2. Short-term rental regulations: How STR-friendly the local Airbnb rules and laws are. Markets with more lenient regulations get a higher score.
  3. Market size: The number of Airbnb listings. Larger vacation rental markets get a higher score as it is easier for investors to buy and sell properties.
  4. Growth: How fast the market is becoming saturated. Priority is given to markets that are already developed but are not approaching saturation yet.
  5. Seasonality: To what degree Airbnb performance is affected by seasonality. Less seasonal impact is preferred as investors can enjoy a more stable short-term rental performance throughout the year.
Learn more about how we collect the data and accuracy

Last updated: 16th October, 2026

Italy Short-Term Rental Market Overview (September 2025 to August 2026)

National averages across all Italy markets
Average Occupancy Rate i
61.78%
Average Annual Revenue i
€33,398
Average Daily Rate (ADR) i
€143
YoY Supply Growth i
31.03%
YoY Revenue Change i
3.44%

Top 94 Italy Cities for Airbnb in 2026

Tick the markets you like to track their revenue, occupancy, and ADR in your Airbtics watchlist. Free to start, up to 10 markets.

Position Market Grade Market Name Regulation No of Listings Avg. Occupancy Rate Avg. Daily Rate Revenue Short-term Rental Yield Rent Gap
1BRome
Strict
28,02576% 🚀€160€45,93612.3%34.5%
2D+Milano
Strict
18,39068%€142€36,52512.3%34.5%
3CFlorence
Strict
10,83271%€159€42,69412.3%34.5%
4DLake como
Strict
9,17962%€177€41,36912.3%34.5%
5C+Lake garda
Strict
8,94962%€169€39,21012.3%34.5%
6CNaples
Strict
8,16464%€104€25,13512.3%34.5%
7CVenice
Strict
7,45869%€186€48,35512.3%34.5%
8DSouth tyrol
Strict
5,94855%€207€42,40112.3%34.5%
9APalermo
Strict
5,67468%€99€25,37312.3%34.5%
10EAmalfi coast
Strict
5,21666%€186€45,88512.3%34.5%
11C+Torino
Strict
4,63266%€102€25,38812.3%34.5%
12C+Bologna
Strict
3,98473%€133€36,80212.3%34.5%
13C+Cagliari
Strict
3,49064%€118€28,34312.3%34.5%
14BValle d'aosta/vallée d'aoste (province)
Strict
3,35354%€148€30,13212.3%34.5%
15BCatania
Strict
3,29065%€87€21,34312.3%34.5%
16C+Verona
Strict
3,13164%€135€32,82412.3%34.5%
17C+Bari
Strict
2,94773%€113€30,97512.3%34.5%
18D+Genoa
Strict
2,89860%€117€26,47512.3%34.5%
19C+Lake maggiore
Strict
2,52259%€142€31,53512.3%34.5%
20B+Syracuse
Strict
2,00164%€107€25,97812.3%34.5%
21D+La spezia
Strict
1,76363%€119€27,98712.3%34.5%
22BSorrento
Strict
1,66677% 🚀€236€67,44412.3%34.5%
23B+Langhe
Strict
1,66351%€133€25,52912.3%34.5%
24C+Lucca
Strict
1,60160%€139€31,35412.3%34.5%
25BAlghero
Strict
1,57767%€141€35,22212.3%34.5%
26C+Trieste
Strict
1,40266%€117€29,07612.3%34.5%
27BBergamo
Strict
1,39972%€115€31,19812.3%34.5%
28D+Modena
Strict
1,31455%€108€22,52812.3%34.5%
29B+Lecce
Strict
1,31062%€100€23,35412.3%34.5%
30CPisa
Strict
1,28767%€117€29,45412.3%34.5%
31CSalerno
Strict
1,28262%€109€25,48812.3%34.5%
32D+Sanremo
Strict
1,20549%€129€23,97312.3%34.5%
33BNoto
Strict
1,14457%€142€30,20612.3%34.5%
34ACastellammare del golfo
Strict
1,12964%€120€28,84412.3%34.5%
35CPadova
Strict
1,12867%€105€26,73912.3%34.5%
36CTaormina
Strict
1,04970%€174€45,51112.3%34.5%
37C+Olbia
Strict
1,04665%€135€32,88212.3%34.5%
38D+Rimini
Strict
1,04455%€124€25,77012.3%34.5%
39DSiena
Strict
99762%€129€30,21312.3%34.5%
40BTrapani
Strict
96962%€90€20,88812.3%34.5%
41DRapallo
Strict
95658%€146€31,96912.3%34.5%
42BMonopoli
Strict
94470%€145€37,92112.3%34.5%
43CLake iseo
Strict
93658%€146€31,93012.3%34.5%
44C+San vito lo capo
Strict
90866%€131€32,25412.3%34.5%
45CViareggio
Strict
87854%€148€30,03112.3%34.5%
46DLido di jesolo
Strict
86155%€175€35,92512.3%34.5%
47BPolignano a mare
Strict
84868%€150€38,34712.3%34.5%
48C+Porto cesareo
Strict
83366%€132€32,37112.3%34.5%
49DFinale ligure
Strict
81756%€143€30,09712.3%34.5%
50AArzachena
Strict
81665%€263€63,34612.3%34.5%
51D+Perugia
Strict
81060%€104€23,50812.3%34.5%
52CCefalu
Strict
74771%€144€38,15912.3%34.5%
53ASan michele al tagliamento
Strict
74464%€199€46,79212.3%34.5%
54CGallipoli
Strict
73954%€126€25,42312.3%34.5%
55C+Fiumicino
Strict
73861%€112€25,88812.3%34.5%
56C+Parma
Strict
73262%€99€23,26312.3%34.5%
57D+Oristano
Strict
72754%€115€23,51512.3%34.5%
58C+Assisi
Strict
72156%€107€22,80312.3%34.5%
59BMartina franca
Strict
72159%€148€32,74712.3%34.5%
60C+Ostuni
Strict
71855%€120€25,03012.3%34.5%
61DCamaiore
Strict
70659%€172€37,95712.3%34.5%
62DRavenna
Strict
66159%€119€26,59512.3%34.5%
63CMatera
Strict
65055%€110€22,87112.3%34.5%
64E+Cortona
Strict
64557%€191€40,58312.3%34.5%
65DCapoliveri
Strict
62464%€145€34,53812.3%34.5%
66C+Positano
Strict
58774%€443€121,20812.3%34.5%
67D+Levanto
Strict
58768%€154€39,20912.3%34.5%
68DSan gimignano
Strict
57959%€151€33,34412.3%34.5%
69BOrosei
Strict
57468%€132€33,70512.3%34.5%
70C+Castiglione della pescaia
Strict
55959%€150€33,00212.3%34.5%
71D+La maddalena
Strict
54462%€144€33,28612.3%34.5%
72CMarciana
Strict
53964%€132€31,33712.3%34.5%
73C+Vieste
Strict
53558%€112€24,22412.3%34.5%
74CCastelsardo
Strict
53559%€128€28,24212.3%34.5%
75DForio
Strict
53058%€124€26,89012.3%34.5%
76CLipari
Strict
52861%€112€25,60712.3%34.5%
77D+Greve in chianti
Strict
52261%€162€36,93912.3%34.5%
78BFasano
Strict
51654%€150€30,34712.3%34.5%
79C+Lerici
Strict
51458%€159€34,56612.3%34.5%
80BMelendugno
Strict
51058%€111€24,02712.3%34.5%
81CNardo
Strict
50955%€110€22,71812.3%34.5%
82D+Imperia
Strict
50057%€129€27,54712.3%34.5%
83C+Otranto
Strict
47860%€132€29,74712.3%34.5%
84DPompeii
Strict
46846%€86€15,03312.3%34.5%
85D+Monte argentario
Strict
46758%€189€41,00012.3%34.5%
86ATempio pausania
Strict
46664%€167€39,89112.3%34.5%
87B+Pula
Strict
46464%€159€38,16612.3%34.5%
88DLivigno
Strict
44852%€242€46,61412.3%34.5%
89D+Trento
Strict
43161%€125€28,69012.3%34.5%
90BCeglie messapica
Strict
43158%€164€35,45212.3%34.5%
91D+Costa rei
Strict
42066%€173€42,56412.3%34.5%
92E+Pietrasanta
Strict
41952%€186€36,08812.3%34.5%
93CPortoferraio
Strict
41367%€136€34,13912.3%34.5%
94BCala gonone
Strict
38964%€149€35,64212.3%34.5%

Market Explorer

Filter markets by occupancy, price, and yield

Filter Italy by occupancy, ADR, yield, rent gap, and property price, then compare markets side by side.

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Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in Italy. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

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2025 short-term rental report for Italy

Trends, supply, and year-over-year changes for Italy.

View 2025 Market Report

Why Invest in Airbnb Italy in 2026?

The short-term rental markets we track in Italy include Positano, Sorrento and Arzachena. The tables on this page list occupancy, average daily rate, and annual revenue for each city.

Property prices and rental rules differ by city. The budget sections below group markets by purchase price.

Market Rankboard: Italy

Each dot is a vacation rental market in Italy, plotted by occupancy rate (x-axis) and average daily rate (ADR) (y-axis). Dashed lines mark the national median.

Italy Airbnb markets rankboard scatter chart showing occupancy rate versus average daily rate (ADR)

Compare property prices, short-term rental yield, rent gap, annual revenue, and supply growth in the Airbtics Market Explorer watchlist.

Best Cities for Airbnb in Italy by Budget

Top 3 Affordable Airbnb Markets: Under $150,000

Property prices in these markets are under $150,000.

  1. Tempio pausania
    • Property price: €111,600
    • STR revenue: €39,891/year
    • Yield: 38.3%

Top 3 Premium Airbnb Markets: $500,000-$1,000,000

Property prices in these markets are $500,000 to $1,000,000.

  1. Milano
    • Property price: €465,000
    • STR revenue: €36,525/year
    • Yield: 11.0%
  2. Venice
    • Property price: €558,000
    • STR revenue: €48,355/year
    • Yield: 10.8%
  3. Amalfi coast
    • Property price: €697,500
    • STR revenue: €45,885/year
    • Yield: 8.5%

Top 3 Best Places for Airbnb Arbitrage in Italy

  1. Ceglie messapica
    • STR revenue: €35,452/year
    • Rent gap: €7,659
  2. Sorrento
    • STR revenue: €67,444/year
    • Rent gap: €7,174
  3. Tempio pausania
    • STR revenue: €39,891/year
    • Rent gap: €7,029

Italy Airbnb market FAQs

  • What are the best Airbnb markets in Italy?

    Airbtics ranks short-term rental markets in Italy using revenue, occupancy, regulation, yield, and growth. The top market in our latest dataset is Rome. The main table on this page lists the highest-scoring markets; use the Market Explorer to filter by budget, regulations, and more.

  • How many Airbnb markets does Airbtics track in Italy?

    We currently analyze 94 active short-term rental markets in Italy with listing supply, median occupancy, ADR, and revenue estimates.

  • What is the average Airbnb occupancy rate in Italy?

    The national average occupancy rate across tracked markets is 61.78% (LTM). Rates differ by city. Use the rankboard on this page, or open a market page for that city's numbers.

  • How do I compare Airbnb markets in Italy?

    Use the occupancy vs ADR rankboard on this page for a quick view, or open the Market Explorer to compare markets side by side, change chart axes, export to Excel, and save markets to a watchlist.

  • How can I estimate Airbnb income in Italy?

    Use our Airbnb income calculator to estimate revenue for a specific address, or open any market link below for median revenue and occupancy benchmarks.

See all Airbnb markets in Italy

Browse all 94 markets we track in Italy. Each link opens the market's Airbnb revenue and performance data page.




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