Best Airbnb Markets Italy in 2025

Based on our data, this page shows the top Airbnb locations to invest in Italy with key statistics and information, like short-term rental regulations, number of listings, occupancy rate, average daily rate, and annual revenue. This allows you to discover the most profitable cities to invest in, buy, and own Airbnb rental properties in Italy.

Why Invest in Airbnb Italy in 2025?

In recent years, Italy has emerged as one of the best locations for investing in short-term rentals thanks to its popular tourist attractions, thriving business activities, growing digital nomad presence, and vibrant cities like Capri, Portofino and Sorrento. With millions of international visitors coming each year, the demand for vacation rental accommodations is growing, making Airbnb Italy a lucrative option for both local and foreign investors.

Due to strong demand from travelers, Italy offers competitive average daily rates (ADR), healthy occupancy rates, and attractive revenue potential in the best Airbnb markets. Whether you’re looking to start your first Airbnb business with a modest budget or to add a luxury short-term rental property to your portfolio, Italy has a profitable location to meet your budget and aspirations as an investor.

Note on Methodology: The Airbtics Market Score indicates how attractive a location is for investing in an Airbnb rental property. We determine this score based on the following criteria:

  1. Short-term rental yield: The ratio between annual revenue and property price, as a percentage. Locations with higher Airbnb rental yield score better.
  2. Short-term rental regulations: How STR-friendly the local Airbnb rules and laws are. Markets with more lenient regulations get a higher score.
  3. Market size: The number of Airbnb listings. Larger vacation rental markets get a higher score as it is easier for investors to buy and sell properties.
  4. Growth: How fast the market is becoming saturated. Priority is given to markets that are already developed but are not approaching saturation yet.
  5. Seasonality: To what degree Airbnb performance is affected by seasonality. Less seasonal impact is preferred as investors can enjoy a more stable short-term rental performance throughout the year.

Based on this methodology, the best places to buy Airbnb in Italy are:



Learn more about how we collect the data and accuracy



Top 20 Italy Cities for Airbnb in 2025

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Rome
Strict
29,62277%€143€40,80412.3%34.5%
2Milano
Strict
21,35170%€126€32,96612.3%34.5%
3Florence
Strict
11,57375%€146€40,72612.3%34.5%
4Napoli
Strict
10,05763%€91€21,28412.3%34.5%
5Naples
Strict
9,95763%€91€21,28412.3%34.5%
6Lake como
Strict
9,26365%€145€35,00612.3%34.5%
7Venice
Strict
8,04572%€162€43,31912.3%34.5%
8Palermo
Strict
6,18366%€81€20,01212.3%34.5%
9Torino
Strict
5,83166%€84€20,77412.3%34.5%
10Turin
Strict
5,82066%€84€20,77412.3%34.5%
11South tyrol
Strict
5,75457%€175€36,92012.3%34.5%
12Amalfi coast
Strict
5,42470%€166€42,88412.3%34.5%
13Bologna
Strict
4,64875%€119€33,30112.3%34.5%
14Catania
Strict
3,55866%€73€18,00012.3%34.5%
15Genoa
Strict
3,17064%€96€23,01712.3%34.5%
16Verona
Strict
3,06364%€122€29,18412.3%34.5%
17Siracusa
Strict
2,94761%€95€21,67012.3%34.5%
18Bari
Strict
2,93273%€95€25,90912.3%34.5%
19La spezia
Strict
1,99265%€106€25,69212.3%34.5%
20Lucca
Strict
1,85559%€119€26,23712.3%34.5%

Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in COUNTRY. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

Explore Interactive Tool

Best Cities for Airbnb in Italy by Budget

Affordable Airbnb Markets: Under $150,000

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Spezzano della sila
Lenient
6036%€111€15,09312.3%34.5%
2Castel volturno
Lenient
5540%€72€10,83612.3%34.5%
3Scalea
Lenient
22944%€67€11,18312.3%34.5%
4Santa caterina dello ionio
Strict
5550%€92€17,11012.3%34.5%
5Cosenza
Strict
11945%€58€9,81812.3%34.5%
6Lamezia terme
Strict
14648%€54€9,79912.3%34.5%
7Badolato
Lenient
5450%€74€13,75612.3%34.5%
8Galatone
Strict
14344%€69€11,65312.3%34.5%
9Tempio pausania
Strict
51665%€123€29,70612.3%34.5%
10Reggio di calabria
Strict
35149%€70€12,86612.3%34.5%
11Iglesias
Strict
28652%€81€15,89212.3%34.5%
12San vito dei normanni
Strict
20666%€156€38,08912.3%34.5%
13Matino
Strict
14444%€85€14,14212.3%34.5%
14Isola di capo rizzuto
Lenient
14450%€83€15,59512.3%34.5%
15Foggia
Strict
14050%€55€10,53112.3%34.5%
16Cuglieri
Strict
13759%€99€21,73112.3%34.5%
17Galatina
Strict
13442%€81€13,05312.3%34.5%
18Biella
Strict
13058%€66€14,38312.3%34.5%
19Crotone
Strict
12941%€74€11,33412.3%34.5%
20Martinsicuro
Strict
12251%€76€14,69712.3%34.5%
21Mesagne
Strict
11144%€71€11,70112.3%34.5%
22Campobasso
Strict
10941%€69€10,82712.3%34.5%
23Pisticci
Strict
10741%€83€12,84512.3%34.5%
24Lanciano
Strict
9942%€77€12,23312.3%34.5%
25Casarano
Strict
9449%€82€15,05412.3%34.5%
26Alessano
Strict
9254%€87€17,48112.3%34.5%
27Parabita
Strict
8452%€94€18,40612.3%34.5%
28Francavilla fontana
Strict
8355%€124€25,56112.3%34.5%
29Ginosa
Strict
8345%€89€15,02412.3%34.5%
30Benevento
Strict
8147%€63€11,14612.3%34.5%
31Tuglie
Strict
7648%€72€13,03412.3%34.5%
32Rossano
Lenient
7539%€84€12,38212.3%34.5%
33Praia a mare
Lenient
7243%€100€16,20412.3%34.5%
34Andrano
Strict
7042%€93€14,56912.3%34.5%
35Leverano
Strict
7042%€72€11,34312.3%34.5%
36Lizzano
Strict
6747%€85€15,07912.3%34.5%
37Carpignano salentino
Strict
6648%€94€16,73812.3%34.5%
38Cutrofiano
Strict
6652%€102€19,60212.3%34.5%
39San salvo
Strict
6642%€75€11,97112.3%34.5%
40Palmi
Lenient
6544%€69€11,46912.3%34.5%
41Torchiarolo
Strict
6349%€96€17,95012.3%34.5%
42San giovanni suergiu
Strict
6254%€83€16,89912.3%34.5%
43Fabriano
Strict
5958%€73€16,17812.3%34.5%
44Ruffano
Strict
5941%€77€12,02512.3%34.5%
45Torpe
Strict
5663%€90€21,19512.3%34.5%
46Drapia
Strict
5645%€80€13,49412.3%34.5%
47Tresnuraghes
Strict
5465%€96€23,34812.3%34.5%
48Maglie
Strict
5341%€93€14,24412.3%34.5%
49Torino di sangro
Strict
5348%€109€19,72912.3%34.5%
50Poggiardo
Strict
5247%€68€12,01812.3%34.5%

Mid-Range Airbnb Markets: $150,000-$300,000

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Palermo
Strict
6,18366%€81€20,01212.3%34.5%
2Catania
Strict
3,55866%€73€18,00012.3%34.5%
3Siracusa
Strict
2,94761%€95€21,67012.3%34.5%
4Lecce
Strict
1,39861%€82€18,75612.3%34.5%
5Castellammare del golfo
Strict
1,27761%€94€21,42112.3%34.5%
6Trapani
Strict
1,15660%€72€16,12412.3%34.5%
7Marsala
Strict
81650%€78€14,52412.3%34.5%
8Agrigento
Strict
73448%€79€14,01312.3%34.5%
9Nardo
Strict
62454%€83€16,84812.3%34.5%
10Melendugno
Strict
61062%€78€17,92912.3%34.5%
11Fasano
Strict
58953%€124€24,50912.3%34.5%
12Ceglie messapica
Strict
51157%€124€26,35012.3%34.5%
13Carovigno
Strict
49260%€136€30,48612.3%34.5%
14Ugento
Strict
49060%€80€17,97012.3%34.5%
15Taranto
Strict
41850%€70€13,14412.3%34.5%
16Brindisi
Strict
39959%€77€16,92512.3%34.5%
17Manduria
Strict
39956%€101€21,09112.3%34.5%
18Valledoria
Strict
39062%€96€22,19912.3%34.5%
19Baunei
Strict
37367%€88€21,85612.3%34.5%
20Castrignano del capo
Strict
34149%€94€17,31712.3%34.5%
21Ricadi
Strict
33760%€91€20,21012.3%34.5%
22Vasto
Strict
32749%€93€16,99212.3%34.5%
23Racale
Strict
31258%€88€18,94512.3%34.5%
24Comacchio
Strict
29158%€93€20,30812.3%34.5%
25Montesilvano
Strict
29149%€85€15,57012.3%34.5%
26Nettuno
Strict
27152%€93€17,98812.3%34.5%
27Pizzo
Strict
26945%€98€16,79512.3%34.5%
28Termoli
Strict
26451%€95€18,04512.3%34.5%
29Lampedusa e linosa
Strict
25666%€99€24,15312.3%34.5%
30Morciano di leuca
Strict
25360%€87€19,35412.3%34.5%
31Caserta
Strict
24547%€74€13,04912.3%34.5%
32Foligno
Strict
24454%€65€13,11312.3%34.5%
33Tertenia
Strict
24065%€119€28,46812.3%34.5%
34Maracalagonis
Strict
23767%€142€35,35412.3%34.5%
35Castellana grotte
Strict
23659%€122€26,83712.3%34.5%
36Badesi
Strict
21762%€78€18,06812.3%34.5%
37Bagni di lucca
Strict
20959%€115€25,26512.3%34.5%
38Sinnai
Strict
20758%€127€27,58212.3%34.5%
39Conversano
Strict
20753%€93€18,48212.3%34.5%
40Ortona
Strict
20748%€93€16,53112.3%34.5%
41Bari sardo
Strict
20660%€96€21,38212.3%34.5%
42Maruggio
Strict
20554%€96€19,36412.3%34.5%
43Francavilla al mare
Strict
20043%€85€13,81812.3%34.5%
44Tricase
Strict
19848%€94€16,87012.3%34.5%
45Sannicola
Strict
19653%€82€16,26212.3%34.5%
46Roccastrada
Strict
19555%€105€21,42912.3%34.5%
47Arbus
Strict
19358%€98€21,29212.3%34.5%
48Pineto
Strict
19070%€93€24,06212.3%34.5%
49Alliste
Strict
18562%€72€16,58012.3%34.5%
50Pescia
Strict
18451%€110€20,95212.3%34.5%

Upper-Mid Airbnb Markets: $300,000-$500,000

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Verona
Strict
3,06364%€122€29,18412.3%34.5%
2Viareggio
Strict
1,09352%€119€23,04512.3%34.5%
3Siena
Strict
1,04267%€124€30,99512.3%34.5%
4Desenzano del garda
Strict
85264%€139€33,18112.3%34.5%
5Cefalu
Strict
84070%€120€31,24112.3%34.5%
6Camaiore
Strict
82957%€140€29,70512.3%34.5%
7Lido di jesolo
Strict
69658%€139€29,98412.3%34.5%
8San gimignano
Strict
66165%€139€33,49812.3%34.5%
9Lipari
Strict
56859%€84€18,47612.3%34.5%
10Toscolano maderno
Strict
46461%€135€30,68212.3%34.5%
11Peschiera del garda
Strict
45063%€138€32,34812.3%34.5%
12Favignana
Strict
39468%€117€29,33412.3%34.5%
13Riccione
Strict
38350%€114€21,27812.3%34.5%
14Salo
Strict
34862%€145€33,34512.3%34.5%
15Manerba del garda
Strict
34558%€145€31,41612.3%34.5%
16Orbetello
Strict
33451%€119€22,56012.3%34.5%
17Ischia
Strict
29155%€109€22,27812.3%34.5%
18San casciano in val di pesa
Strict
28066%€139€34,00712.3%34.5%
19Loano
Strict
25244%€106€17,62812.3%34.5%
20Pienza
Strict
23365%€159€38,38512.3%34.5%
21Baveno
Strict
21160%€121€27,09912.3%34.5%
22San felice circeo
Strict
20748%€150€27,06012.3%34.5%
23Scandicci
Strict
20068%€113€28,60612.3%34.5%
24Impruneta
Strict
18564%€148€35,26112.3%34.5%
25Padenghe sul garda
Strict
17257%€146€31,20212.3%34.5%
26Ponte di legno
Strict
15048%€154€27,67412.3%34.5%
27La morra
Strict
14052%€124€23,98012.3%34.5%
28Limone piemonte
Strict
13944%€101€16,83212.3%34.5%
29La salle
Strict
13748%€129€22,99912.3%34.5%
30Iseo
Strict
13562%€132€30,53412.3%34.5%
31Dimaro
Strict
12052%€137€26,42512.3%34.5%
32Malfa
Strict
11862%€115€26,39812.3%34.5%
33Trevignano romano
Strict
11746%€119€20,63912.3%34.5%
34Capalbio
Strict
11244%€126€20,71412.3%34.5%
35La thuile
Strict
11055%€171€34,79512.3%34.5%
36Moena
Strict
10562%€150€34,73412.3%34.5%
37Morgex
Strict
10046%€115€19,99812.3%34.5%
38Lajatico
Strict
9953%€99€19,56912.3%34.5%
39Sori
Strict
9156%€119€25,12412.3%34.5%
40Seravezza
Strict
8948%€120€21,48312.3%34.5%
41Cogne
Strict
8952%€123€24,12812.3%34.5%
42Andalo
Strict
8659%€156€34,00912.3%34.5%
43Cervo
Strict
8451%€127€24,43712.3%34.5%
44Cavalese
Strict
7254%€146€29,38512.3%34.5%
45Polpenazze del garda
Strict
7258%€128€27,98112.3%34.5%
46Riva ligure
Strict
6855%€102€20,85712.3%34.5%
47Santa marina salina
Strict
6860%€127€28,32112.3%34.5%
48Siror
Strict
6753%€140€27,56712.3%34.5%
49Trento
Strict
46867%€106€26,38612.3%34.5%
50Chiavari
Strict
34457%€117€24,85512.3%34.5%

Premium Airbnb Markets: $500,000-$1,000,000

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Milano
Strict
21,35170%€126€32,96612.3%34.5%
2Venice
Strict
8,04572%€162€43,31912.3%34.5%
3Santa margherita ligure
Strict
43158%€159€34,34412.3%34.5%
4Amalfi coast
Strict
5,42470%€166€42,88412.3%34.5%
5Forte dei marmi
Strict
23650%€270€49,99312.3%34.5%
6Portofino
Strict
7356%€315€65,44512.3%34.5%

Luxury Airbnb Markets: $1,000,000 & Above

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Capri
Strict
33363%€317€73,48312.3%34.5%

Emerging vs Established Airbnb Markets in Italy

Top 20 Emerging Short-Term Rental Markets in Italy

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1San michele al tagliamento
Strict
52572%€115€30,54712.3%34.5%
2Brugherio
Strict
5468%€84€21,34712.3%34.5%
3Idro
Strict
7278%€113€32,45512.3%34.5%
4Nocera umbra
Strict
5340%€83€12,37012.3%34.5%
5Margherita di savoia
Strict
5144%€79€13,22412.3%34.5%
6Alba adriatica
Strict
17157%€85€18,35312.3%34.5%
7Roseto degli abruzzi
Strict
17052%€96€18,53512.3%34.5%
8Santa caterina dello ionio
Strict
5550%€92€17,11012.3%34.5%
9Leggiuno
Strict
6356%€133€27,66112.3%34.5%
10Lizzanello
Strict
5544%€85€13,96312.3%34.5%
11Crotone
Strict
12941%€74€11,33412.3%34.5%
12Osimo
Strict
8244%€89€14,63612.3%34.5%
13Rodi garganico
Strict
5954%€85€17,16512.3%34.5%
14Eraclea
Strict
6461%€93€21,00812.3%34.5%
15Tropea
Strict
20263%€91€21,19712.3%34.5%
16Tenno
Strict
8965%€134€32,28112.3%34.5%
17Corsano
Strict
7559%€122€26,68712.3%34.5%
18Santa cesarea terme
Strict
14052%€80€15,74312.3%34.5%
19Valle di cadore
Strict
5660%€139€31,19712.3%34.5%
20Lido di jesolo
Strict
69658%€139€29,98412.3%34.5%

Top 16 Established Short-Term Rental Markets in Italy

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Lake como
Strict
9,26365%€145€35,00612.3%34.5%
2Rome
Strict
29,62277%€143€40,80412.3%34.5%
3South tyrol
Strict
5,75457%€175€36,92012.3%34.5%
4Catania
Strict
3,55866%€73€18,00012.3%34.5%
5Amalfi coast
Strict
5,42470%€166€42,88412.3%34.5%
6Palermo
Strict
6,18366%€81€20,01212.3%34.5%
7Genoa
Strict
3,17064%€96€23,01712.3%34.5%
8Florence
Strict
11,57375%€146€40,72612.3%34.5%
9Verona
Strict
3,06364%€122€29,18412.3%34.5%
10Milano
Strict
21,35170%€126€32,96612.3%34.5%
11Napoli
Strict
10,05763%€91€21,28412.3%34.5%
12Naples
Strict
9,95763%€91€21,28412.3%34.5%
13Venice
Strict
8,04572%€162€43,31912.3%34.5%
14Bologna
Strict
4,64875%€119€33,30112.3%34.5%
15Turin
Strict
5,82066%€84€20,77412.3%34.5%
16Torino
Strict
5,83166%€84€20,77412.3%34.5%

50 Best Places for Airbnb Arbitrage in Italy

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Trequanda
Strict
7971%€233€61,19112.3%34.5%
2San venanzo
Strict
7258%€187€40,02012.3%34.5%
3Sorrento
Strict
1,71478%€217€62,30812.3%34.5%
4Barolo
Strict
5952%€139€26,83412.3%34.5%
5Alleghe
Strict
11374%€168€46,00712.3%34.5%
6Monterosso al mare
Strict
40180%€191€56,30412.3%34.5%
7Monte san savino
Strict
9956%€162€34,29912.3%34.5%
8Tempio pausania
Strict
51665%€123€29,70612.3%34.5%
9Ceglie messapica
Strict
51157%€124€26,35012.3%34.5%
10Idro
Strict
7278%€113€32,45512.3%34.5%
11Castiadas
Strict
19664%€148€35,16112.3%34.5%
12Ustica
Strict
6864%€113€26,71612.3%34.5%
13Maracalagonis
Strict
23767%€142€35,35412.3%34.5%
14Costa paradiso
Strict
29967%€155€38,48312.3%34.5%
15Falcade
Strict
10661%€135€30,44012.3%34.5%
16Rocca pietore
Strict
12368%€135€34,06312.3%34.5%
17Monopoli
Strict
97066%€119€29,02812.3%34.5%
18Pettenasco
Strict
6761%€160€36,04112.3%34.5%
19Vernazza
Strict
34179%€161€47,06212.3%34.5%
20San vito dei normanni
Strict
20666%€156€38,08912.3%34.5%
21Tertenia
Strict
24065%€119€28,46812.3%34.5%
22Pieve di cadore
Strict
10465%€132€32,02112.3%34.5%
23Ispra
Strict
5962%€145€33,38912.3%34.5%
24Lampedusa e linosa
Strict
25666%€99€24,15312.3%34.5%
25Francavilla fontana
Strict
8355%€124€25,56112.3%34.5%
26Pienza
Strict
23365%€159€38,38512.3%34.5%
27Civitella paganico
Strict
8852%€112€21,83812.3%34.5%
28Borca di cadore
Strict
7060%€174€39,01812.3%34.5%
29Riomaggiore
Strict
72378%€152€43,69012.3%34.5%
30Oggebbio
Strict
6166%€127€31,04912.3%34.5%
31San casciano dei bagni
Strict
6250%€323€59,84112.3%34.5%
32Brezzo di bedero
Strict
5563%€120€28,16412.3%34.5%
33Torpe
Strict
5663%€90€21,19512.3%34.5%
34Orvieto
Strict
36661%€120€27,37712.3%34.5%
35Castelfiorentino
Strict
9062%€135€31,02912.3%34.5%
36Frabosa sottana
Strict
14047%€113€20,01612.3%34.5%
37Montecatini val di cecina
Strict
14267%€119€29,63912.3%34.5%
38Sovicille
Strict
21663%€141€32,86912.3%34.5%
39Solto collina
Strict
11062%€128€29,46712.3%34.5%
40Martina franca
Strict
76557%€117€24,78012.3%34.5%
41Volterra
Strict
32066%€122€29,97412.3%34.5%
42Giulianova
Strict
13462%€94€21,96912.3%34.5%
43Polignano a mare
Strict
83868%€126€31,84412.3%34.5%
44Vermiglio
Strict
9155%€119€24,53612.3%34.5%
45Sinnai
Strict
20758%€127€27,58212.3%34.5%
46Civitella in val di chiana
Strict
10060%€150€33,44612.3%34.5%
47Panicale
Strict
7652%€172€33,60912.3%34.5%
48Castellana grotte
Strict
23659%€122€26,83712.3%34.5%
49Bucine
Strict
23058%€170€36,70712.3%34.5%
50Terricciola
Strict
10663%€126€29,38512.3%34.5%


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