Best Airbnb Markets The Europe

Based on data from Airbtics, this page shows the largest Airbnb markets with key statistics like regulations, average occupancy rate and daily rate. This allows you to discover the most profitable locations to buy, own or invest in rental properties.

Top 100 Largest Airbnb Markets in The Europe
Updated August 2024

The occupancy rate, daily rate, and revenue are averages from the last twelve months, starting from the last updated period. Methodology for Airbtics Market Score: The Airbtics Market Score indicates how attractive a location is for Airbnb investment. The primary criterion is short-term rental yield, which is the percentage of revenue relative to property price. The second criterion is regulation, with markets that have STR-friendly rules receiving a higher score. The remaining three criteria are:

  1. Market size (larger markets score higher due to the ease of acquiring and selling properties)
  2. Growth (whether the market is becoming saturated)
  3. Seasonality (less seasonality is preferred)
Learn more about how we collect the data and accuracy

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenue
1London
Lenient
55,48474%€159€39,755
2Canary islands
Lenient
43,36678%€77€21,133
3Sicily
Lenient
35,42459%€79€16,814
4Istanbul
Lenient
26,74955%€50€9,605
5Rome
Lenient
25,72084%€129€36,976
6Paris
Strict
20,49680%€182€49,994
7Milan
Lenient
19,81170%€116€28,196
8Madrid
Lenient
19,52183%€93€26,657
9Majorca
Strict
13,88576%€186€48,674
10Lisbon
Strict
13,50585%€100€30,634
11Cornwall
Lenient
13,30562%€141€31,210
12Barcelona
Strict
12,71586%€132€39,578
13Athens
Strict
12,25374%€70€18,063
14Marseille
Strict
11,63865%€86€19,850
15Cyprus
Lenient
11,59164%€85€19,441
16Budapest
Strict
10,89075%€71€18,108
17Vienna
Lenient
10,83077%€91€24,262
18Florence
Lenient
10,50380%€131€36,597
19Copenhagen
Lenient
9,48786%€146€41,930
20Porto
Strict
9,24079%€89€24,997
21Warsaw
Lenient
9,20964%€61€14,269
22Naples
Lenient
9,20367%€88€20,556
23Napoli
Lenient
9,11365%€85€19,702
24Nice
Strict
8,65079%€103€29,020
25Cannes
Lenient
8,32651%€132€25,003
26Prague
Lenient
8,15379%€96€25,947
27Valencia
Lenient
7,99580%€93€26,345
28Málaga
Strict
7,72585%€98€28,659
29Westminster
Lenient
7,68179%€252€67,762
30Venice
Lenient
7,66476%€146€40,549
31Perpignan
Lenient
7,46954%€67€12,961
32Split
Lenient
6,93973%€105€27,780
33Berlin
Strict
6,84682%€110€30,118
34Tbilisi
Lenient
6,77860%€36€7,715
35Kraków
Lenient
6,56670%€67€16,664
36Stockholm
Lenient
6,30466%€106€25,153
37Scottish highlands
Lenient
6,20975%€140€37,029
38Oslo
Lenient
6,04273%€106€26,849
39Lyon
Strict
5,92273%€81€21,120
40Gdańsk
Lenient
5,78961%€83€18,870
41Kent
Lenient
5,69858%€133€28,114
42Palermo
Strict
5,61168%€71€17,372
43Edinburgh
Lenient
5,52785%€161€47,993
44Turin
Lenient
5,47566%€70€16,594
45Brussel
Lenient
5,36484%€90€26,001
46Bern
Lenient
5,28674%€154€40,502
47Marbella
Strict
5,26265%€170€39,435
48Belgrade
Lenient
5,09964%€50€11,579
49Amsterdam
Strict
4,66187%€221€62,629
50Edinburgh
Lenient
4,63985%€154€45,225
51Dubrovnik
Lenient
4,50381%€136€38,884
52Frejus
Lenient
4,49958%€85€17,609
53Toulouse
Strict
4,49671%€60€15,518
54Antalya
Lenient
4,49453%€45€8,651
55Bologna
Lenient
4,37176%€94€25,143
56Santorini
Strict
4,26878%€221€59,021
57Camden
Lenient
4,19278%€185€50,178
58Dublin
Lenient
4,10175%€143€35,905
59Bordeaux
Strict
4,00475%€94€24,877
60Dorset
Lenient
3,98363%€140€30,603
61Montpellier
Strict
3,82871%€66€16,664
62Kensington and chelsea
Lenient
3,81475%€254€64,024
63Gwynedd
Lenient
3,73264%€139€31,233
64Munich
Lenient
3,73170%€112€26,345
65Suffolk
Lenient
3,70762%€160€33,841
66Alicante
Lenient
3,60075%€83€21,664
67Rhodes
Strict
3,59969%€105€25,991
68Somerset
Lenient
3,56262%€128€27,811
69Brighton
Lenient
3,48066%€144€33,535
70Antibes
Lenient
3,46368%€102€25,125
71Cap d'agde
Lenient
3,43850%€66€12,055
72Buc
Strict
3,39453%€100€19,428
73Pembrokeshire
Lenient
3,35862%€139€30,798
74Adeje
Lenient
3,34984%€96€28,653
75Granada
Strict
3,32868%€80€18,799
76Zadar
Lenient
3,28074%€94€24,159
77Tower hamlets
Lenient
3,21877%€132€34,922
78Catania
Strict
3,15469%€63€15,071
79Saint denis
Lenient
3,14860%€90€18,951
80Liverpool
Lenient
3,12854%€108€21,157
81Southwark
Lenient
3,11578%€143€37,763
82Zagreb
Lenient
3,10564%€63€14,866
83Torrevieja
Lenient
3,07662%€65€14,152
84Hackney
Lenient
3,07580%€148€41,195
85Soustons
Strict
3,04955%€92€18,768
86Birmingham
Lenient
2,99658%€109€21,040
87Wroclaw
Lenient
2,97858%€66€13,538
88Tirana
Lenient
2,93864%€38€8,881
89Audenge
Strict
2,91955%€121€24,990
90Northumberland
Lenient
2,86268%€145€33,972
91Helsinki
Lenient
2,86171%€88€22,124
92Porto vecchio
Lenient
2,82767%€109€25,772
93Mijas
Strict
2,81867%€111€26,505
94Trouville sur mer
Lenient
2,78445%€107€18,078
95Genoa
Strict
2,78165%€89€21,074
96Mykonos
Strict
2,77871%€301€75,675
97Verona
Lenient
2,73967%€114€27,405
98Lambeth
Lenient
2,69478%€138€35,762
99La rochelle
Strict
2,68666%€80€18,883
100Hamburg
Strict
2,67281%€99€27,207


  1. For short-term rental market analysis, visit our Airbnb Analytics app.