Is it profitable to do Airbnb in Santorini, Greece?
What is the occupancy rate of Airbnb in Santorini, Greece?
What is the average daily rate of Airbnb in Santorini, Greece?
Greece / Santorini
Airbnb Revenue in Santorini, Greece: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Santorini
A typical short-term rental in Santorini is booked for 270 nights per year, generating a medium Airbnb occupancy rate of 74% and an average daily rate (ADR) of €174 in local currency ($188). In June, 2024 - May, 2025, the average annual short-term rental revenue in Santorini was €44K in local currency ($48K). As of 4th July, 2025, there are 4,610 active Airbnb listings in Santorini.
Santorini Airbnb Income Data Summary
Santorini Average Monthly Revenue
€3,745 ($4,027)
Santorini YoY Revenue Change
-18.7%
Santorini Average Airbnb Occupancy Rate
74%
Santorini Average Daily Rate
€174 ($188)
Mid Scale
Santorini Number of Listings
5,555
Big
Airbnb Seasonality in Santorini
Strong
Most Profitable Month for Airbnb in Santorini
August
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Santorini Airbnb Revenue by Month
June, 2024 - May, 2025
Low
€2,116
Average
€3,396
High
€4,708
Is Airbnb Profitable in Santorini, Greece?
Yes, starting an Airbnb business in Santorini can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of €44,948 in local currency ($48,332) and a median occupancy rate of 74% are considered good in the hospitality space. With 5,555 active listings, the Santorini Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Santorini are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Santorini is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Santorini Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Santorini
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Santorini listing recorded a 74% average short-term rental occupancy between June, 2024 - May, 2025. The Santorini vacation rental market has Strong seasonality, with August and July being the busiest months for Airbnb hosts.
About 99.12% of Santorini Airbnb guests are international guests, and visitors from France constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Santorini market dashboard.
About 99.12% of Santorini Airbnb guests are international guests, and visitors from France constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Santorini market dashboard.
Occupancy Rate: 74%
4,610 Active Listings
Starting an Airbnb in Santorini: Short-Term Rental Regulations
Before launching an Airbnb in Santorini, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Santorini, the legal landscape can be complex, especially for a beginner host.
In general, Santorini Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Santorini vacation rental business legally compliant.
Learn more about the Airbnb rules in Santorini, Greece.
In general, Santorini Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Santorini vacation rental business legally compliant.
Learn more about the Airbnb rules in Santorini, Greece.
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Explore Santorini's Airbnb Data ⟶
Most Popular Airbnbs in Santorini
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 4,610 listings.
See Airbnb Statistics on All 4,610 Listings
Professional Airbnb Property Managers in Santorini
You can turn your Santorini Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Santorini with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Santorini with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Important Group Travel | 56 | 4.4★ | $1,23,234 |
| Golden Home Holidays | 51 | 4.8★ | $1,23,234 |
| Dragons Group | 48 | 4.8★ | $1,23,234 |
| Nicoletta Christina Alexandra | 23 | 5.0★ | $1,23,234 |
| Maryland | 149 | 4.3★ | $1,23,234 |
Find out the top Airbnb management company in Santorini, Greece for your needs.
Other short-term rental market data in Santorini
Here is a breakdown of short-let properties in Santorini. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Santorini Airbnb Listings by Property Size
Santorini Airbnb Listings by Property Type
Santorini Airbnb Listings by Cancelation Policy Type
Santorini Vacation Rentals by Channel
Estimate Your Potential Earnings in Santorini with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Santorini?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Santorini Airbnb FAQs
How Much Can You Make on Airbnb in Santorini, Greece?
The average Santorini Airbnb host was able to make €44K in local currency ($48K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Santorini Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Santorini?
With an ADR of €174 local currency ($188) and a median occupancy rate of 74%, short-term rentals in Santorini can be very profitable. However, exactly how much money you can make from Airbnb in Santorini is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Santorini.
What Is the ROI on Airbnb in Santorini?
The return on investment (ROI) on Airbnb properties in Santorini depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Santorini, the annual Airbnb revenue is €44K in local currency ($48K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Santorini?
The median Airbnb occupancy rate in Santorini was 74% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Santorini?
As of March 2025, there are 4,610 active listings on the Airbnb platform in Santorini.