Best Airbnb Markets Balkans

Based on data from Airbtics, this page shows the largest Airbnb markets with key statistics like regulations, average occupancy rate and daily rate. This allows you to discover the most profitable locations to buy, own or invest in rental properties.

Top 47 Largest Airbnb Markets in Balkans
Updated June, 2025

The occupancy rate, daily rate, and revenue are averages from the last twelve months, starting from the last updated period. Methodology for Airbtics Market Score: The Airbtics Market Score indicates how attractive a location is for Airbnb investment. The primary criterion is short-term rental yield, which is the percentage of revenue relative to property price. The second criterion is regulation, with markets that have STR-friendly rules receiving a higher score. The remaining three criteria are:

  1. Market size (larger markets score higher due to the ease of acquiring and selling properties)
  2. Growth (whether the market is becoming saturated)
  3. Seasonality (less seasonality is preferred)
Learn more about how we collect the data and accuracy

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1 Istanbul
Strict
22,43156%$59$12,30312.3%34.5%
2 Athens
Strict
13,44371%$77$20,37112.3%34.5%
3 Split
Lenient
6,93273%$105$28,13912.3%34.5%
4 Belgrade
Lenient
5,55660%$57$12,70712.3%34.5%
5 Fethiye
Strict
4,90455%$108$21,94712.3%34.5%
6 Kaş
Strict
4,89456%$126$26,03612.3%34.5%
7 Izmir
Strict
4,81941%$74$11,28112.3%34.5%
8 Santorini
Strict
4,55975%$186$51,18412.3%34.5%
9 Dubrovnik
Lenient
4,53786%$134$42,24512.3%34.5%
10 Rhodes
Strict
3,98373%$113$30,24112.3%34.5%
11 Antalya (turkey)
Strict
3,68451%$53$10,06612.3%34.5%
12 Tirana
Lenient
3,59161%$44$9,96212.3%34.5%
13 Zadar
Lenient
3,38274%$94$25,55112.3%34.5%
14 Zagreb
Lenient
3,23765%$73$17,71512.3%34.5%
15 Thessaloniki
Strict
3,11361%$65$14,86812.3%34.5%
16 Mykonos
Strict
2,79370%$213$54,74612.3%34.5%
17 Budva
Lenient
2,59857%$74$15,53112.3%34.5%
18 Sakarya
Strict
1,98338%$178$24,96112.3%34.5%
19 Chania
Strict
1,90473%$97$26,00812.3%34.5%
20 Bodrum
Strict
1,87744%$107$17,52812.3%34.5%
21 Sapanca
Strict
1,76539%$183$26,39212.3%34.5%
22 Alanya
Lenient
1,73754%$50$10,07012.3%34.5%
23 Corfu gr
Strict
1,61272%$120$31,76012.3%34.5%
24 Çeşme
Strict
1,48841%$108$16,41012.3%34.5%
25 Nevsehir
Strict
1,45648%$88$15,58312.3%34.5%
26 Rijeka
Lenient
1,27159%$80$17,37212.3%34.5%
27 Novi sad rs
Lenient
1,10155%$45$9,21412.3%34.5%
28 Aydin
Strict
1,09343%$78$12,49012.3%34.5%
29 Konyaaltı
Strict
1,09051%$59$11,16512.3%34.5%
30 Ankara
Lenient
1,02940%$43$6,43812.3%34.5%
31 Timisoara
Lenient
97852%$49$9,48712.3%34.5%
32 Marmaris
Strict
97849%$94$16,97312.3%34.5%
33 Balikesir
Strict
97043%$70$11,14612.3%34.5%
34 Trabzon
Strict
86236%$77$10,24412.3%34.5%
35 Datça
Strict
80848%$81$14,35212.3%34.5%
36 Çankaya
Lenient
79341%$43$6,61112.3%34.5%
37 Kuşadası
Strict
76345%$81$13,55212.3%34.5%
38 Konak
Lenient
68146%$50$8,55512.3%34.5%
39 Naxos
Strict
62174%$128$34,70812.3%34.5%
40 Bursa
Lenient
54434%$54$6,88112.3%34.5%
41 Paros
Strict
47977%$116$32,76212.3%34.5%
42 Skiathos
Strict
31476%$112$31,15712.3%34.5%
43 Zakynthos
Strict
29768%$112$27,95812.3%34.5%
44 Kotor
Lenient
29060%$78$17,35812.3%34.5%
45 Gaziantep
Lenient
16623%$48$4,16212.3%34.5%
46 Konya
Lenient
9036%$36$4,80212.3%34.5%
47 Ploiesti
Lenient
8460%$46$10,28412.3%34.5%


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  2. For short-term rental market analysis, visit our Airbnb Analytics app.