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Best Airbnb Markets in Balkans (2026)

Based on Airbtics data from January 2025 to December 2025, this page shows the top Airbnb locations to invest in Balkans with key statistics and information, like short-term rental regulations, number of listings, occupancy rate, average daily rate, and annual revenue. This allows you to discover the most profitable cities to invest in, buy, and own Airbnb rental properties in Balkans.

The Airbtics Market Score indicates how attractive a location is for investing in an Airbnb rental property. We determine this score based on the following criteria:

  1. Short-term rental yield: The ratio between annual revenue and property price, as a percentage. Locations with higher Airbnb rental yield score better.
  2. Short-term rental regulations: How STR-friendly the local Airbnb rules and laws are. Markets with more lenient regulations get a higher score.
  3. Market size: The number of Airbnb listings. Larger vacation rental markets get a higher score as it is easier for investors to buy and sell properties.
  4. Growth: How fast the market is becoming saturated. Priority is given to markets that are already developed but are not approaching saturation yet.
  5. Seasonality: To what degree Airbnb performance is affected by seasonality. Less seasonal impact is preferred as investors can enjoy a more stable short-term rental performance throughout the year.
Learn more about how we collect the data and accuracy

Last updated: February, 2026

Balkans Short-Term Rental Market Overview (Full-Year 2025 Analysis)

National averages across all Balkans markets
Average Occupancy Rate i
61.79%
Average Annual Revenue i
$24,697
Average Daily Rate (ADR) i
$106
YoY Supply Growth i
29.01%
YoY Revenue Change i
9.28%

Top 72 Balkans Cities for Airbnb in 2026

Position Market Grade Market Name Regulation No of Listings Avg. Occupancy Rate Avg. Daily Rate Revenue Short-term Rental Yield Rent Gap
1D+Istanbul
Strict
13,07659%$68$15,02112.3%34.5%
2DAthens
Strict
12,62671%$88$23,25312.3%34.5%
3BSplit
Lenient
6,90375%$125$34,38112.3%34.5%
4D+Bucharest
Lenient
5,19667%$63$15,82512.3%34.5%
5DBelgrade
Lenient
4,96160%$60$13,38012.3%34.5%
6C+Kotor-tivat
Lenient
4,74462%$99$22,59312.3%34.5%
7C+Dubrovnik
Lenient
4,48184%$141$43,40612.3%34.5%
8E+Santorini
Strict
4,44169%$174$44,08012.3%34.5%
9B+Rhodes
Strict
4,28572%$134$35,34712.3%34.5%
10BPula airport area
Lenient
4,10666%$116$28,10412.3%34.5%
11AFethiye
Strict
4,06856%$153$31,54612.3%34.5%
12C+Kaş
Strict
4,00157%$165$34,61012.3%34.5%
13DTirana
Lenient
3,65062%$49$11,25412.3%34.5%
14C+Zadar
Lenient
3,38971%$111$28,92812.3%34.5%
15D+Izmir
Strict
3,32642%$98$15,27612.3%34.5%
16C+Kefalonia
Strict
3,17273%$150$40,08212.3%34.5%
17C+Zakinthos
Strict
2,95175%$147$40,33712.3%34.5%
18CZagreb
Lenient
2,94466%$81$19,95312.3%34.5%
19BMykonos
Strict
2,82670%$236$60,62212.3%34.5%
20CThessaloniki
Strict
2,81263%$71$16,74412.3%34.5%
21C+Hvar
Lenient
2,73573%$124$33,14812.3%34.5%
22CBudva
Lenient
2,70458%$88$18,79212.3%34.5%
23BSarande
Lenient
2,65755%$69$13,98412.3%34.5%
24CSarajevo
Lenient
2,62052%$61$11,76012.3%34.5%
25CAntalya
Strict
2,54553%$62$12,26912.3%34.5%
26CRovinj
Lenient
2,07268%$113$28,20712.3%34.5%
27C+Brasov
Lenient
2,03252%$70$13,60612.3%34.5%
28B+Lefkadas
Strict
1,99669%$154$38,91312.3%34.5%
29CChania
Strict
1,89874%$108$29,33312.3%34.5%
30CLjubljana
Lenient
1,76677%$116$33,05012.3%34.5%
31C+Novalja
Lenient
1,72769%$154$38,98012.3%34.5%
32E+Vlora
Lenient
1,69250%$60$11,04612.3%34.5%
33C+Corfu gr
Strict
1,68972%$126$33,36912.3%34.5%
34CDurres
Lenient
1,66952%$55$10,57912.3%34.5%
35BKalymnos and kos
Strict
1,53569%$115$29,15312.3%34.5%
36D+Makarska
Lenient
1,52868%$120$29,87212.3%34.5%
37CSkopje
Lenient
1,51755%$44$9,00912.3%34.5%
38BSapanca
Strict
1,49941%$198$30,01112.3%34.5%
39CCluj-napoca
Lenient
1,48459%$60$13,18512.3%34.5%
40BHeraklion
Strict
1,40772%$80$21,26612.3%34.5%
41BBodrum
Strict
1,34646%$143$24,33912.3%34.5%
42BKastela
Lenient
1,31067%$127$31,21012.3%34.5%
43C+Mamaia-sat
Lenient
1,28951%$110$20,74012.3%34.5%
44DÇeşme
Strict
1,28942%$132$20,51512.3%34.5%
45B+Rijeka
Lenient
1,27962%$93$21,20612.3%34.5%
46D+Rhodes town
Strict
1,26772%$119$31,46512.3%34.5%
47CNevsehir
Strict
1,24446%$84$14,28012.3%34.5%
48C+Alanya
Strict
1,14653%$73$14,38012.3%34.5%
49AKassandra east coast
Strict
1,13065%$156$37,28112.3%34.5%
50COkrug gornji
Lenient
1,10967%$140$34,39912.3%34.5%
51ENovi sad
Lenient
1,05049%$49$8,91812.3%34.5%
52C+Rethymno
Strict
1,02474%$106$28,76312.3%34.5%
53DPorec
Lenient
1,02465%$108$25,75112.3%34.5%
54CCrikvenica
Lenient
95167%$118$28,98612.3%34.5%
55C+Sibiu
Lenient
88148%$59$10,64112.3%34.5%
56D+Eastern athens
Strict
85559%$92$20,16412.3%34.5%
57BTrabzon
Strict
82042%$94$14,50012.3%34.5%
58CMarmaris
Strict
81648%$118$20,81412.3%34.5%
59D+Corinthia
Strict
74448%$98$17,49012.3%34.5%
60B+Samos
Strict
68465%$102$24,36012.3%34.5%
61C+Piraeus
Strict
66463%$85$20,10712.3%34.5%
62CŽabljak
Lenient
65654%$83$16,46312.3%34.5%
63D+Naxos
Strict
65574%$125$33,89812.3%34.5%
64C+Nafplio
Strict
63955%$108$22,03212.3%34.5%
65B+Sifnos
Strict
61677%$160$45,18412.3%34.5%
66D+Bar
Lenient
61450%$63$11,57812.3%34.5%
67B+Albania riviera
Lenient
60561%$74$16,58112.3%34.5%
68CBaška
Lenient
58472%$110$29,07212.3%34.5%
69C+Kalamata
Strict
55657%$86$18,13412.3%34.5%
70DGlyfada
Strict
54966%$131$32,13412.3%34.5%
71D+Paros
Strict
51676%$124$34,55812.3%34.5%
72C+Volos
Strict
51550%$75$14,00812.3%34.5%

Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in Balkans. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

Explore Interactive Tool

📊 Want a deeper dive into Balkans's STR market?

Explore our comprehensive 2025 Short-Term Rental Market Report for Balkans, featuring detailed market trends, supply analysis, and year-over-year insights.

View 2025 Market Report

Why Invest in Airbnb Balkans in 2026?

In recent years, Balkans has emerged as one of the best locations for investing in short-term rentals thanks to its popular tourist attractions, thriving business activities, growing digital nomad presence, and vibrant cities like Mykonos, Sifnos and Santorini. With millions of international visitors coming each year, the demand for vacation rental accommodations is growing, making Airbnb Balkans a lucrative option for both local and foreign investors.

Due to strong demand from travelers, Balkans offers competitive average daily rates (ADR), healthy occupancy rates, and attractive revenue potential in the best Airbnb markets. Whether you're looking to start your first Airbnb business with a modest budget or to add a luxury short-term rental property to your portfolio, Balkans has a profitable location to meet your budget and aspirations as an investor.

Market Saturation Analysis: Balkans

Benchmark: Markets are categorized relative to Balkans's national averages (Supply: +29.0%, Revenue: +9.3%). Markets above the national average are marked with ↑, while those below are marked with ↓.

🟢

Healthy Growth

Supply > avg, Revenue > avg
Expansion with demand keeping up

  • Kassandra east coast Supply: +33.4% | Revenue: +26.9%
  • Trabzon Supply: +53.5% | Revenue: +26.2%
  • Albania riviera Supply: +49.2% | Revenue: +24.6%
  • Samos Supply: +37.4% | Revenue: +22.1%
  • Bodrum Supply: +36.4% | Revenue: +19.1%
  • Piraeus Supply: +41.2% | Revenue: +18.0%
  • Lefkadas Supply: +31.0% | Revenue: +17.7%
  • Alanya Supply: +60.5% | Revenue: +17.5%
  • Sarajevo Supply: +35.7% | Revenue: +17.1%
  • Skopje Supply: +40.3% | Revenue: +14.8%
  • +6 more markets
🟡

Early Saturation

Supply > avg, Revenue ≤ avg
Competition rising

  • Durres Supply: +70.0% | Revenue: +6.5%
  • Vlora Supply: +58.2% | Revenue: +1.2%
  • Mamaia-sat Supply: +50.4% | Revenue: -9.6%
  • Çeşme Supply: +41.7% | Revenue: +3.2%
  • Izmir Supply: +36.1% | Revenue: +6.4%
  • Novalja Supply: +34.1% | Revenue: -17.1%
  • Tirana Supply: +33.4% | Revenue: +4.4%
  • Antalya Supply: +32.3% | Revenue: -0.4%
  • Crikvenica Supply: +31.3% | Revenue: -5.4%
  • Istanbul Supply: +31.0% | Revenue: -9.3%
  • +1 more markets
🔵

Under-the-Radar

Supply ≤ avg, Revenue > avg
Hidden opportunities

  • Kaş Supply: +21.0% | Revenue: +38.0%
  • Rijeka Supply: +21.3% | Revenue: +33.9%
  • Split Supply: +18.4% | Revenue: +31.9%
  • Fethiye Supply: +28.0% | Revenue: +30.1%
  • Žabljak Supply: +28.7% | Revenue: +22.1%
  • Zadar Supply: +20.6% | Revenue: +19.9%
  • Kotor-tivat Supply: +28.6% | Revenue: +19.3%
  • Rhodes Supply: +26.2% | Revenue: +17.0%
  • Corinthia Supply: +24.4% | Revenue: +15.1%
  • Sifnos Supply: +19.0% | Revenue: +15.1%
  • +17 more markets
🔴

Declining

Supply ≤ avg, Revenue ≤ avg
Risky markets

  • Baška Supply: +27.0% | Revenue: -30.1%
  • Naxos Supply: +16.9% | Revenue: -15.1%
  • Santorini Supply: +17.5% | Revenue: -14.8%
  • Nevsehir Supply: +19.2% | Revenue: -13.9%
  • Novi sad Supply: +22.9% | Revenue: -13.4%
  • Marmaris Supply: +21.4% | Revenue: -3.4%
  • Belgrade Supply: +14.4% | Revenue: +0.5%
  • Zakinthos Supply: +23.4% | Revenue: +2.1%
  • Brasov Supply: +19.3% | Revenue: +3.5%
  • Dubrovnik Supply: +9.7% | Revenue: +4.0%
  • +8 more markets

Best Cities for Airbnb in Balkans by Budget

Top 3 Affordable Airbnb Markets: Under $150,000

These markets offer entry-level investment opportunities with lower property prices, making them ideal for first-time investors or those with limited capital.

  1. Nevsehir
    • Property price: $65,000
    • STR revenue: $14,280/year
    • Yield: 28.4%
  2. Durres
    • Property price: $80,000
    • STR revenue: $10,579/year
    • Yield: 18.6%
  3. Trabzon
    • Property price: $80,000
    • STR revenue: $14,500/year
    • Yield: 17.6%

Top 3 Best Places for Airbnb Arbitrage in Balkans

  1. Sifnos
    • STR revenue: $45,184/year
    • Rent gap: $8,693
  2. Lefkadas
    • STR revenue: $38,913/year
    • Rent gap: $7,063
  3. Samos
    • STR revenue: $24,360/year
    • Rent gap: $6,199



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