Best Airbnb Markets Balkans in 2025

Based on Airbtics data from September 2024 to August 2025, this page shows the top Airbnb locations to invest in Balkans with key statistics and information, like short-term rental regulations, number of listings, occupancy rate, average daily rate, and annual revenue. This allows you to discover the most profitable cities to invest in, buy, and own Airbnb rental properties in Balkans.

Why Invest in Airbnb Balkans in 2025?

** Last updated: 2025-10-04

In recent years, Balkans has emerged as one of the best locations for investing in short-term rentals thanks to its popular tourist attractions, thriving business activities, growing digital nomad presence, and vibrant cities like Mykonos, Santorini and Dubrovnik. With millions of international visitors coming each year, the demand for vacation rental accommodations is growing, making Airbnb Balkans a lucrative option for both local and foreign investors.

Due to strong demand from travelers, Balkans offers competitive average daily rates (ADR), healthy occupancy rates, and attractive revenue potential in the best Airbnb markets. Whether you’re looking to start your first Airbnb business with a modest budget or to add a luxury short-term rental property to your portfolio, Balkans has a profitable location to meet your budget and aspirations as an investor.

Note on Methodology: The Airbtics Market Score indicates how attractive a location is for investing in an Airbnb rental property. We determine this score based on the following criteria:

  1. Short-term rental yield: The ratio between annual revenue and property price, as a percentage. Locations with higher Airbnb rental yield score better.
  2. Short-term rental regulations: How STR-friendly the local Airbnb rules and laws are. Markets with more lenient regulations get a higher score.
  3. Market size: The number of Airbnb listings. Larger vacation rental markets get a higher score as it is easier for investors to buy and sell properties.
  4. Growth: How fast the market is becoming saturated. Priority is given to markets that are already developed but are not approaching saturation yet.
  5. Seasonality: To what degree Airbnb performance is affected by seasonality. Less seasonal impact is preferred as investors can enjoy a more stable short-term rental performance throughout the year.

Based on this methodology, the best places to buy Airbnb in Balkans are:



Learn more about how we collect the data and accuracy



Top 50 Balkans Cities for Airbnb in 2025

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Istanbul
Strict
13,69259%$70$15,38212.3%34.5%
2Athens
Strict
13,02371%$87$22,96212.3%34.5%
3Split
Lenient
6,90575%$132$36,29712.3%34.5%
4Bucharest, romania
Lenient
5,23366%$63$15,55112.3%34.5%
5Belgrade
Lenient
5,13460%$61$13,59912.3%34.5%
6Santorini
Strict
4,56971%$190$49,46612.3%34.5%
7Dubrovnik
Lenient
4,51286%$152$47,85712.3%34.5%
8Kaş
Strict
4,12758%$164$35,00112.3%34.5%
9Rhodes
Strict
4,07673%$140$37,43512.3%34.5%
10Fethiye
Strict
4,01357%$149$31,22712.3%34.5%
11Tirana
Lenient
3,48862%$49$11,25412.3%34.5%
12Zadar
Lenient
3,36273%$118$31,60312.3%34.5%
13Izmir
Strict
3,25043%$103$16,39612.3%34.5%
14Zagreb
Lenient
3,06465%$82$19,85012.3%34.5%
15Thessaloniki
Strict
2,92162%$70$16,23712.3%34.5%
16Mykonos
Strict
2,89171%$250$65,05812.3%34.5%
17Budva
Lenient
2,59758%$90$19,21312.3%34.5%
18Antalya (turkey)
Strict
2,59354%$66$13,27912.3%34.5%
19Sarajevo - bosnia and herzegovina
Lenient
2,42854%$61$12,16612.3%34.5%
20Chania
Strict
1,91374%$116$31,49412.3%34.5%
21Ljubljana, slovenia
Lenient
1,79476%$118$33,11712.3%34.5%
22Sakarya
Strict
1,66042%$204$31,56112.3%34.5%
23Corfu gr
Strict
1,64073%$134$35,92812.3%34.5%
24Sapanca
Strict
1,50442%$209$32,40112.3%34.5%
25Skopje mk
Lenient
1,45556%$44$9,14812.3%34.5%
26Bodrum
Strict
1,29847%$149$25,89012.3%34.5%
27Rijeka
Lenient
1,29062%$97$22,09512.3%34.5%
28Nevsehir
Strict
1,26747%$94$16,29112.3%34.5%
29Çeşme
Strict
1,22443%$144$22,84912.3%34.5%
30Alanya
Strict
1,04355%$68$13,86612.3%34.5%
31Novi sad rs
Lenient
98554%$49$9,83812.3%34.5%
32Timisoara
Lenient
87354%$53$10,64412.3%34.5%
33Balikesir
Strict
77046%$97$16,49512.3%34.5%
34Marmaris
Strict
76851%$126$23,59512.3%34.5%
35Konyaaltı
Strict
74052%$77$14,77612.3%34.5%
36Trabzon
Strict
72843%$96$15,15712.3%34.5%
37Aydin
Strict
65046%$111$18,89312.3%34.5%
38Naxos
Strict
63975%$134$36,79012.3%34.5%
39Datça
Strict
63050%$110$20,21312.3%34.5%
40Ankara
Strict
53344%$60$9,98612.3%34.5%
41Paros
Strict
49677%$132$37,25912.3%34.5%
42Kuşadası
Strict
48548%$124$21,97312.3%34.5%
43Çankaya
Strict
46244%$62$10,28212.3%34.5%
44Konak
Strict
39653%$64$12,60512.3%34.5%
45Skiathos
Strict
31779%$131$37,86212.3%34.5%
46Zakynthos
Strict
30571%$130$33,85012.3%34.5%
47Kotor
Lenient
28661%$102$23,03412.3%34.5%
48Bursa
Strict
26534%$78$10,03012.3%34.5%
49Ploiesti
Lenient
9454%$50$10,08912.3%34.5%
50Gaziantep
Strict
8624%$60$5,37612.3%34.5%

Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in COUNTRY. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

Explore Interactive Tool

Best Cities for Airbnb in Balkans by Budget

Affordable Airbnb Markets: Under $150,000

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Nevsehir
Strict
1,26747%$94$16,29112.3%34.5%
2Sakarya
Strict
1,66042%$204$31,56112.3%34.5%
3Balikesir
Strict
77046%$97$16,49512.3%34.5%
4Bursa
Strict
26534%$78$10,03012.3%34.5%
5Trabzon
Strict
72843%$96$15,15712.3%34.5%
6Aydin
Strict
65046%$111$18,89312.3%34.5%
7Ploiesti
Lenient
9454%$50$10,08912.3%34.5%
8Gaziantep
Strict
8624%$60$5,37612.3%34.5%
9Ankara
Strict
53344%$60$9,98612.3%34.5%
10Tirana
Lenient
3,48862%$49$11,25412.3%34.5%
11Antalya (turkey)
Strict
2,59354%$66$13,27912.3%34.5%
12Sapanca
Strict
1,50442%$209$32,40112.3%34.5%
13Alanya
Strict
1,04355%$68$13,86612.3%34.5%
14Novi sad rs
Lenient
98554%$49$9,83812.3%34.5%
15Timisoara
Lenient
87354%$53$10,64412.3%34.5%
16Kuşadası
Strict
48548%$124$21,97312.3%34.5%

Mid-Range Airbnb Markets: $150,000-$300,000

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Istanbul
Strict
13,69259%$70$15,38212.3%34.5%
2Bucharest, romania
Lenient
5,23366%$63$15,55112.3%34.5%
3Belgrade
Lenient
5,13460%$61$13,59912.3%34.5%
4Fethiye
Strict
4,01357%$149$31,22712.3%34.5%
5Izmir
Strict
3,25043%$103$16,39612.3%34.5%
6Thessaloniki
Strict
2,92162%$70$16,23712.3%34.5%
7Bodrum
Strict
1,29847%$149$25,89012.3%34.5%
8Rijeka
Lenient
1,29062%$97$22,09512.3%34.5%
9Marmaris
Strict
76851%$126$23,59512.3%34.5%
10Konyaaltı
Strict
74052%$77$14,77612.3%34.5%
11Datça
Strict
63050%$110$20,21312.3%34.5%
12Çankaya
Strict
46244%$62$10,28212.3%34.5%
13Konak
Strict
39653%$64$12,60512.3%34.5%
14Zakynthos
Strict
30571%$130$33,85012.3%34.5%
15Corfu gr
Strict
1,64073%$134$35,92812.3%34.5%
16Athens
Strict
13,02371%$87$22,96212.3%34.5%
17Rhodes
Strict
4,07673%$140$37,43512.3%34.5%
18Budva
Lenient
2,59758%$90$19,21312.3%34.5%
19Chania
Strict
1,91374%$116$31,49412.3%34.5%
20Kotor
Lenient
28661%$102$23,03412.3%34.5%
21Zagreb
Lenient
3,06465%$82$19,85012.3%34.5%
22Kaş
Strict
4,12758%$164$35,00112.3%34.5%
23Zadar
Lenient
3,36273%$118$31,60312.3%34.5%
24Çeşme
Strict
1,22443%$144$22,84912.3%34.5%
25Naxos
Strict
63975%$134$36,79012.3%34.5%
26Skiathos
Strict
31779%$131$37,86212.3%34.5%

Upper-Mid Airbnb Markets: $300,000-$500,000

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Split
Lenient
6,90575%$132$36,29712.3%34.5%
2Ljubljana, slovenia
Lenient
1,79476%$118$33,11712.3%34.5%
3Paros
Strict
49677%$132$37,25912.3%34.5%
4Santorini
Strict
4,56971%$190$49,46612.3%34.5%
5Dubrovnik
Lenient
4,51286%$152$47,85712.3%34.5%
6Mykonos
Strict
2,89171%$250$65,05812.3%34.5%

Emerging vs Established Airbnb Markets in Balkans

Top 20 Emerging Short-Term Rental Markets in Balkans

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Ploiesti
Lenient
9454%$50$10,08912.3%34.5%
2Alanya
Strict
1,04355%$68$13,86612.3%34.5%
3Tirana
Lenient
3,48862%$49$11,25412.3%34.5%
4Trabzon
Strict
72843%$96$15,15712.3%34.5%
5Balikesir
Strict
77046%$97$16,49512.3%34.5%
6Gaziantep
Strict
8624%$60$5,37612.3%34.5%
7Skopje mk
Lenient
1,45556%$44$9,14812.3%34.5%
8Bursa
Strict
26534%$78$10,03012.3%34.5%
9Çankaya
Strict
46244%$62$10,28212.3%34.5%
10Ankara
Strict
53344%$60$9,98612.3%34.5%
11Çeşme
Strict
1,22443%$144$22,84912.3%34.5%
12Sarajevo - bosnia and herzegovina
Lenient
2,42854%$61$12,16612.3%34.5%
13Bucharest, romania
Lenient
5,23366%$63$15,55112.3%34.5%
14Datça
Strict
63050%$110$20,21312.3%34.5%
15Sapanca
Strict
1,50442%$209$32,40112.3%34.5%
16Sakarya
Strict
1,66042%$204$31,56112.3%34.5%
17Budva
Lenient
2,59758%$90$19,21312.3%34.5%
18Izmir
Strict
3,25043%$103$16,39612.3%34.5%
19Aydin
Strict
65046%$111$18,89312.3%34.5%
20Antalya (turkey)
Strict
2,59354%$66$13,27912.3%34.5%

Top 14 Established Short-Term Rental Markets in Balkans

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Tirana
Lenient
3,48862%$49$11,25412.3%34.5%
2Bucharest, romania
Lenient
5,23366%$63$15,55112.3%34.5%
3Izmir
Strict
3,25043%$103$16,39612.3%34.5%
4Fethiye
Strict
4,01357%$149$31,22712.3%34.5%
5Istanbul
Strict
13,69259%$70$15,38212.3%34.5%
6Rhodes
Strict
4,07673%$140$37,43512.3%34.5%
7Athens
Strict
13,02371%$87$22,96212.3%34.5%
8Zadar
Lenient
3,36273%$118$31,60312.3%34.5%
9Belgrade
Lenient
5,13460%$61$13,59912.3%34.5%
10Zagreb
Lenient
3,06465%$82$19,85012.3%34.5%
11Split
Lenient
6,90575%$132$36,29712.3%34.5%
12Santorini
Strict
4,56971%$190$49,46612.3%34.5%
13Kaş
Strict
4,12758%$164$35,00112.3%34.5%
14Dubrovnik
Lenient
4,51286%$152$47,85712.3%34.5%

48 Best Places for Airbnb Arbitrage in Balkans

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Sakarya
Strict
1,66042%$204$31,56112.3%34.5%
2Naxos
Strict
63975%$134$36,79012.3%34.5%
3Paros
Strict
49677%$132$37,25912.3%34.5%
4Sapanca
Strict
1,50442%$209$32,40112.3%34.5%
5Balikesir
Strict
77046%$97$16,49512.3%34.5%
6Skiathos
Strict
31779%$131$37,86212.3%34.5%
7Dubrovnik
Lenient
4,51286%$152$47,85712.3%34.5%
8Nevsehir
Strict
1,26747%$94$16,29112.3%34.5%
9Zakynthos
Strict
30571%$130$33,85012.3%34.5%
10Mykonos
Strict
2,89171%$250$65,05812.3%34.5%
11Fethiye
Strict
4,01357%$149$31,22712.3%34.5%
12Marmaris
Strict
76851%$126$23,59512.3%34.5%
13Santorini
Strict
4,56971%$190$49,46612.3%34.5%
14Corfu gr
Strict
1,64073%$134$35,92812.3%34.5%
15Kotor
Lenient
28661%$102$23,03412.3%34.5%
16Chania
Strict
1,91374%$116$31,49412.3%34.5%
17Kaş
Strict
4,12758%$164$35,00112.3%34.5%
18Split
Lenient
6,90575%$132$36,29712.3%34.5%
19Zadar
Lenient
3,36273%$118$31,60312.3%34.5%
20Rhodes
Strict
4,07673%$140$37,43512.3%34.5%
21Ljubljana, slovenia
Lenient
1,79476%$118$33,11712.3%34.5%
22Kuşadası
Strict
48548%$124$21,97312.3%34.5%
23Bursa
Strict
26534%$78$10,03012.3%34.5%
24Datça
Strict
63050%$110$20,21312.3%34.5%
25Bodrum
Strict
1,29847%$149$25,89012.3%34.5%
26Trabzon
Strict
72843%$96$15,15712.3%34.5%
27Rijeka
Lenient
1,29062%$97$22,09512.3%34.5%
28Aydin
Strict
65046%$111$18,89312.3%34.5%
29Thessaloniki
Strict
2,92162%$70$16,23712.3%34.5%
30Izmir
Strict
3,25043%$103$16,39612.3%34.5%
31Çeşme
Strict
1,22443%$144$22,84912.3%34.5%
32Bucharest, romania
Lenient
5,23366%$63$15,55112.3%34.5%
33Budva
Lenient
2,59758%$90$19,21312.3%34.5%
34Zagreb
Lenient
3,06465%$82$19,85012.3%34.5%
35Belgrade
Lenient
5,13460%$61$13,59912.3%34.5%
36Ankara
Strict
53344%$60$9,98612.3%34.5%
37Konyaaltı
Strict
74052%$77$14,77612.3%34.5%
38Konak
Strict
39653%$64$12,60512.3%34.5%
39Tirana
Lenient
3,48862%$49$11,25412.3%34.5%
40Athens
Strict
13,02371%$87$22,96212.3%34.5%
41Gaziantep
Strict
8624%$60$5,37612.3%34.5%
42Istanbul
Strict
13,69259%$70$15,38212.3%34.5%
43Alanya
Strict
1,04355%$68$13,86612.3%34.5%
44Antalya (turkey)
Strict
2,59354%$66$13,27912.3%34.5%
45Ploiesti
Lenient
9454%$50$10,08912.3%34.5%
46Timisoara
Lenient
87354%$53$10,64412.3%34.5%
47Novi sad rs
Lenient
98554%$49$9,83812.3%34.5%
48Çankaya
Strict
46244%$62$10,28212.3%34.5%


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