Best Airbnb Markets Balkans in 2025
Based on our data, this page shows the top Airbnb locations to invest in Balkans with
key
statistics and information, like short-term rental regulations, number of listings, occupancy rate,
average daily rate, and annual revenue. This allows you to discover the most profitable cities to
invest in, buy, and own Airbnb rental properties in Balkans.
Why Invest in Airbnb Balkans in 2025?
In recent years, Balkans has emerged as one of the best locations for investing in
short-term rentals thanks to its popular tourist attractions, thriving business activities, growing
digital nomad presence, and vibrant cities like Mykonos, Santorini and Dubrovnik. With millions of international
visitors coming each year, the demand for vacation rental accommodations is growing, making Airbnb
Balkans a lucrative option for both local and foreign investors.
Due to strong demand from travelers, Balkans offers competitive average daily rates
(ADR), healthy occupancy rates, and attractive revenue potential in the best Airbnb markets. Whether
you’re looking to start your first Airbnb business with a modest budget or to add a luxury
short-term rental property to your portfolio, Balkans has a profitable location to
meet your budget and aspirations as an investor.
Note on Methodology: The Airbtics Market Score indicates how attractive a location is for investing
in an Airbnb rental property. We determine this score based on the following criteria:
- Short-term rental yield: The ratio between annual revenue and property price, as a percentage. Locations with higher Airbnb rental yield score better.
- Short-term rental regulations: How STR-friendly the local Airbnb rules and laws are. Markets with more lenient regulations get a higher score.
- Market size: The number of Airbnb listings. Larger vacation rental markets get a higher score as it is easier for investors to buy and sell properties.
- Growth: How fast the market is becoming saturated. Priority is given to markets that are already developed but are not approaching saturation yet.
- Seasonality: To what degree Airbnb performance is affected by seasonality. Less seasonal impact is preferred as investors can enjoy a more stable short-term rental performance throughout the year.
Based on this methodology, the best places to buy Airbnb in Balkans are:
Learn more about how we collect the data and accuracy
Top 47 Balkans Cities for Airbnb in 2025
| Position | Market Name | Regulation | No of Listings | Avg. Occupancy Rate | Avg. Daily Rate | Revenue | Short-term Rental Yield | Rent Gap |
|---|---|---|---|---|---|---|---|---|
| 1 | Istanbul | Strict | 21,437 | 55% | $61 | $12,489 | 12.3% | 34.5% |
| 2 | Athens | Strict | 13,525 | 71% | $81 | $21,407 | 12.3% | 34.5% |
| 3 | Split | Lenient | 6,928 | 74% | $112 | $30,386 | 12.3% | 34.5% |
| 4 | Belgrade | Lenient | 5,508 | 60% | $58 | $12,926 | 12.3% | 34.5% |
| 5 | Fethiye | Strict | 4,729 | 55% | $119 | $24,117 | 12.3% | 34.5% |
| 6 | Kaş | Strict | 4,721 | 56% | $139 | $28,647 | 12.3% | 34.5% |
| 7 | Santorini | Strict | 4,626 | 73% | $183 | $48,988 | 12.3% | 34.5% |
| 8 | Izmir | Strict | 4,571 | 40% | $78 | $11,595 | 12.3% | 34.5% |
| 9 | Dubrovnik | Lenient | 4,550 | 85% | $142 | $44,212 | 12.3% | 34.5% |
| 10 | Rhodes | Strict | 4,024 | 73% | $122 | $32,643 | 12.3% | 34.5% |
| 11 | Tirana | Lenient | 3,604 | 61% | $45 | $10,184 | 12.3% | 34.5% |
| 12 | Antalya (turkey) | Strict | 3,543 | 50% | $56 | $10,420 | 12.3% | 34.5% |
| 13 | Zadar | Lenient | 3,398 | 73% | $102 | $27,340 | 12.3% | 34.5% |
| 14 | Zagreb | Lenient | 3,220 | 64% | $76 | $18,128 | 12.3% | 34.5% |
| 15 | Thessaloniki | Strict | 3,142 | 61% | $66 | $15,069 | 12.3% | 34.5% |
| 16 | Mykonos | Strict | 2,865 | 70% | $211 | $54,180 | 12.3% | 34.5% |
| 17 | Budva | Lenient | 2,611 | 57% | $79 | $16,571 | 12.3% | 34.5% |
| 18 | Sakarya | Strict | 1,913 | 37% | $185 | $25,256 | 12.3% | 34.5% |
| 19 | Chania | Strict | 1,884 | 73% | $104 | $27,873 | 12.3% | 34.5% |
| 20 | Bodrum | Strict | 1,770 | 43% | $114 | $18,193 | 12.3% | 34.5% |
| 21 | Sapanca | Strict | 1,707 | 39% | $191 | $27,531 | 12.3% | 34.5% |
| 22 | Corfu gr | Strict | 1,609 | 72% | $124 | $32,811 | 12.3% | 34.5% |
| 23 | Alanya | Lenient | 1,562 | 52% | $53 | $10,274 | 12.3% | 34.5% |
| 24 | Nevsehir | Strict | 1,437 | 46% | $89 | $15,108 | 12.3% | 34.5% |
| 25 | Çeşme | Strict | 1,419 | 40% | $117 | $17,330 | 12.3% | 34.5% |
| 26 | Rijeka | Lenient | 1,303 | 61% | $83 | $18,608 | 12.3% | 34.5% |
| 27 | Novi sad rs | Lenient | 1,084 | 53% | $47 | $9,272 | 12.3% | 34.5% |
| 28 | Konyaaltı | Strict | 1,030 | 50% | $64 | $11,830 | 12.3% | 34.5% |
| 29 | Aydin | Strict | 1,000 | 43% | $82 | $13,149 | 12.3% | 34.5% |
| 30 | Timisoara | Lenient | 986 | 52% | $50 | $9,677 | 12.3% | 34.5% |
| 31 | Ankara | Lenient | 966 | 40% | $45 | $6,746 | 12.3% | 34.5% |
| 32 | Balikesir | Strict | 935 | 43% | $74 | $11,774 | 12.3% | 34.5% |
| 33 | Marmaris | Strict | 934 | 47% | $98 | $16,966 | 12.3% | 34.5% |
| 34 | Trabzon | Strict | 808 | 36% | $80 | $10,620 | 12.3% | 34.5% |
| 35 | Datça | Strict | 774 | 48% | $85 | $15,036 | 12.3% | 34.5% |
| 36 | Çankaya | Lenient | 758 | 42% | $45 | $7,074 | 12.3% | 34.5% |
| 37 | Kuşadası | Strict | 706 | 44% | $86 | $14,060 | 12.3% | 34.5% |
| 38 | Konak | Strict | 647 | 46% | $51 | $8,723 | 12.3% | 34.5% |
| 39 | Naxos | Strict | 624 | 74% | $123 | $33,357 | 12.3% | 34.5% |
| 40 | Bursa | Lenient | 516 | 34% | $55 | $6,970 | 12.3% | 34.5% |
| 41 | Paros | Strict | 483 | 76% | $113 | $31,506 | 12.3% | 34.5% |
| 42 | Skiathos | Strict | 307 | 78% | $117 | $33,418 | 12.3% | 34.5% |
| 43 | Zakynthos | Strict | 291 | 70% | $117 | $30,021 | 12.3% | 34.5% |
| 44 | Kotor | Lenient | 288 | 60% | $86 | $19,098 | 12.3% | 34.5% |
| 45 | Gaziantep | Lenient | 158 | 22% | $54 | $4,468 | 12.3% | 34.5% |
| 46 | Konya | Lenient | 87 | 37% | $36 | $4,902 | 12.3% | 34.5% |
| 47 | Ploiesti | Lenient | 84 | 58% | $48 | $10,357 | 12.3% | 34.5% |
Find the Best Airbnb Markets with Our Interactive Tool
Use our interactive Market Explorer to find the best places to start an Airbnb in COUNTRY. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.
Explore Interactive ToolBest Cities for Airbnb in Balkans by Budget
Affordable & Mid-Range Airbnb Markets: $500,000 & Below
| Position | Market Name | Regulation | No of Listings | Avg. Occupancy Rate | Avg. Daily Rate | Revenue | Short-term Rental Yield | Rent Gap |
|---|---|---|---|---|---|---|---|---|
| 1 | Nevsehir | Strict | 1,437 | 46% | $89 | $15,108 | 12.3% | 34.5% |
| 2 | Konya | Lenient | 87 | 37% | $36 | $4,902 | 12.3% | 34.5% |
| 3 | Sakarya | Strict | 1,913 | 37% | $185 | $25,256 | 12.3% | 34.5% |
| 4 | Balikesir | Strict | 935 | 43% | $74 | $11,774 | 12.3% | 34.5% |
| 5 | Bursa | Lenient | 516 | 34% | $55 | $6,970 | 12.3% | 34.5% |
| 6 | Aydin | Strict | 1,000 | 43% | $82 | $13,149 | 12.3% | 34.5% |
| 7 | Trabzon | Strict | 808 | 36% | $80 | $10,620 | 12.3% | 34.5% |
| 8 | Gaziantep | Lenient | 158 | 22% | $54 | $4,468 | 12.3% | 34.5% |
| 9 | Ploiesti | Lenient | 84 | 58% | $48 | $10,357 | 12.3% | 34.5% |
| 10 | Ankara | Lenient | 966 | 40% | $45 | $6,746 | 12.3% | 34.5% |
| 11 | Tirana | Lenient | 3,604 | 61% | $45 | $10,184 | 12.3% | 34.5% |
| 12 | Antalya (turkey) | Strict | 3,543 | 50% | $56 | $10,420 | 12.3% | 34.5% |
| 13 | Sapanca | Strict | 1,707 | 39% | $191 | $27,531 | 12.3% | 34.5% |
| 14 | Alanya | Lenient | 1,562 | 52% | $53 | $10,274 | 12.3% | 34.5% |
| 15 | Novi sad rs | Lenient | 1,084 | 53% | $47 | $9,272 | 12.3% | 34.5% |
Emerging vs Established Airbnb Markets in Balkans
Top 10 Emerging Short-Term Rental Markets in Balkans
| Position | Market Name | Regulation | No of Listings | Avg. Occupancy Rate | Avg. Daily Rate | Revenue | Short-term Rental Yield | Rent Gap |
|---|---|---|---|---|---|---|---|---|
| 1 | Ploiesti | Lenient | 84 | 58% | $48 | $10,357 | 12.3% | 34.5% |
| 2 | Tirana | Lenient | 3,604 | 61% | $45 | $10,184 | 12.3% | 34.5% |
| 3 | Skiathos | Strict | 307 | 78% | $117 | $33,418 | 12.3% | 34.5% |
| 4 | Rhodes | Strict | 4,024 | 73% | $122 | $32,643 | 12.3% | 34.5% |
| 5 | Budva | Lenient | 2,611 | 57% | $79 | $16,571 | 12.3% | 34.5% |
| 6 | Corfu gr | Strict | 1,609 | 72% | $124 | $32,811 | 12.3% | 34.5% |
| 7 | Zadar | Lenient | 3,398 | 73% | $102 | $27,340 | 12.3% | 34.5% |
| 8 | Trabzon | Strict | 808 | 36% | $80 | $10,620 | 12.3% | 34.5% |
| 9 | Zakynthos | Strict | 291 | 70% | $117 | $30,021 | 12.3% | 34.5% |
| 10 | Rijeka | Lenient | 1,303 | 61% | $83 | $18,608 | 12.3% | 34.5% |
Top 10 Established Short-Term Rental Markets in Balkans
| Position | Market Name | Regulation | No of Listings | Avg. Occupancy Rate | Avg. Daily Rate | Revenue | Short-term Rental Yield | Rent Gap |
|---|---|---|---|---|---|---|---|---|
| 1 | Tirana | Lenient | 3,604 | 61% | $45 | $10,184 | 12.3% | 34.5% |
| 2 | Rhodes | Strict | 4,024 | 73% | $122 | $32,643 | 12.3% | 34.5% |
| 3 | Zadar | Lenient | 3,398 | 73% | $102 | $27,340 | 12.3% | 34.5% |
| 4 | Split | Lenient | 6,928 | 74% | $112 | $30,386 | 12.3% | 34.5% |
| 5 | Santorini | Strict | 4,626 | 73% | $183 | $48,988 | 12.3% | 34.5% |
| 6 | Athens | Strict | 13,525 | 71% | $81 | $21,407 | 12.3% | 34.5% |
| 7 | Belgrade | Lenient | 5,508 | 60% | $58 | $12,926 | 12.3% | 34.5% |
| 8 | Fethiye | Strict | 4,729 | 55% | $119 | $24,117 | 12.3% | 34.5% |
| 9 | Thessaloniki | Strict | 3,142 | 61% | $66 | $15,069 | 12.3% | 34.5% |
| 10 | Dubrovnik | Lenient | 4,550 | 85% | $142 | $44,212 | 12.3% | 34.5% |
10 Best Places for Airbnb Arbitrage in Balkans
| Position | Market Name | Regulation | No of Listings | Avg. Occupancy Rate | Avg. Daily Rate | Revenue | Short-term Rental Yield | Rent Gap |
|---|---|---|---|---|---|---|---|---|
| 1 | Sakarya | Strict | 1,913 | 37% | $185 | $25,256 | 12.3% | 34.5% |
| 2 | Naxos | Strict | 624 | 74% | $123 | $33,357 | 12.3% | 34.5% |
| 3 | Paros | Strict | 483 | 76% | $113 | $31,506 | 12.3% | 34.5% |
| 4 | Nevsehir | Strict | 1,437 | 46% | $89 | $15,108 | 12.3% | 34.5% |
| 5 | Sapanca | Strict | 1,707 | 39% | $191 | $27,531 | 12.3% | 34.5% |
| 6 | Dubrovnik | Lenient | 4,550 | 85% | $142 | $44,212 | 12.3% | 34.5% |
| 7 | Santorini | Strict | 4,626 | 73% | $183 | $48,988 | 12.3% | 34.5% |
| 8 | Skiathos | Strict | 307 | 78% | $117 | $33,418 | 12.3% | 34.5% |
| 9 | Zakynthos | Strict | 291 | 70% | $117 | $30,021 | 12.3% | 34.5% |
| 10 | Corfu gr | Strict | 1,609 | 72% | $124 | $32,811 | 12.3% | 34.5% |
- For short-term rental market analysis, visit our Airbnb Analytics app.
Estimate Your Airbnb Income in Balkans
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