Based on Airbtics data from September 2025 to August 2026, this page ranks the best Airbnb markets in Italy by Market Grade.
The grade compares short-term rental yield, year-over-year revenue growth, and occupancy (demand), then adjusts for local regulation.
The table also shows listing count, average daily rate, and annual revenue for every market.
Markets on this page are ranked by the Airbtics Market Grade, not by the number of listings.
The grade compares each market with the other markets in this ranking on three measures, then adjusts for local short-term rental regulation.
Yield: Annual short-term rental revenue divided by property price. A higher yield ranks higher.
Growth: Year-over-year change in revenue. Faster revenue growth ranks higher.
Demand: Average occupancy rate over the last 12 months. Higher occupancy ranks higher.
Stricter short-term rental regulation lowers the letter grade. Occupancy, average daily rate, and annual revenue are shown for every market.
Exact yield and revenue growth are published for the three highest-graded markets. For every other market those two figures are in Market Explorer.
The rankboard plots the same markets by occupancy and average daily rate, and the table under the chart lists those values in text.
Find the Best Airbnb Markets with Our Interactive Tool
Use our interactive Market Explorer to find the best places to start an Airbnb in Italy. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.
The highest-graded short-term rental markets in Italy are Palermo, Castellammare Del Golfo and Arzachena.
The table ranks every tracked market by Airbtics Market Grade. Occupancy, average daily rate, annual revenue, yield, and revenue growth are the figures behind that grade.
Top 3 Airbnb markets in Italy by Market Grade
These are the three highest-graded Airbnb markets in Italy. Market Grade compares yield, revenue growth, and occupancy (demand) with the other markets on this page, then adjusts for short-term rental regulation. The chart repeats those three percentiles in text so the ranking is readable without the graphic.
Palermo is rank 1 of 94 markets in this Italy ranking by Airbtics Market Grade A, with 22.6% short-term rental yield, 68.0% occupancy, and +12.3% year-over-year revenue growth.
Compared with the other markets on this page, Palermo ranks top 7% for yield, top 7% for growth, and top 14% for demand. The market shows an average daily rate of €95, annual revenue of €24,339, a rent gap of 4139.2%, 5,674 active listings, strict short-term rental regulation, and a typical 2-bedroom property price of €133,815.
Market gradeA
Yield22.6%
Revenue growth+12.3%
Occupancy68.0%
Average daily rate€95
Annual revenue€24,339
Rent gap4139.2%
Active listings5,674
2-bedroom price€133,815
RegulationStrict
Percentile versus other Italy markets on this page. Farther from the center is stronger.
Castellammare Del Golfo is rank 2 of 94 markets in this Italy ranking by Airbtics Market Grade A, with 21.0% short-term rental yield, 64.0% occupancy, and +12.7% year-over-year revenue growth.
Compared with the other markets on this page, Castellammare Del Golfo ranks top 9% for yield, top 6% for growth, and top 37% for demand. The market shows an average daily rate of €115, annual revenue of €27,669, a rent gap of 4394.4%, 1,129 active listings, strict short-term rental regulation, and a typical 2-bedroom property price of €133,815.
Market gradeA
Yield21.0%
Revenue growth+12.7%
Occupancy64.0%
Average daily rate€115
Annual revenue€27,669
Rent gap4394.4%
Active listings1,129
2-bedroom price€133,815
RegulationStrict
Percentile versus other Italy markets on this page. Farther from the center is stronger.
Arzachena is rank 3 of 94 markets in this Italy ranking by Airbtics Market Grade A, with 18.9% short-term rental yield, 65.0% occupancy, and +8.7% year-over-year revenue growth.
Compared with the other markets on this page, Arzachena ranks top 20% for yield, top 14% for growth, and top 29% for demand. The market shows an average daily rate of €252, annual revenue of €60,764, a rent gap of 5405.6%, 816 active listings, strict short-term rental regulation, and a typical 2-bedroom property price of €312,235.
Market gradeA
Yield18.9%
Revenue growth+8.7%
Occupancy65.0%
Average daily rate€252
Annual revenue€60,764
Rent gap5405.6%
Active listings816
2-bedroom price€312,235
RegulationStrict
Percentile versus other Italy markets on this page. Farther from the center is stronger.
Yield: top 20%
Growth: top 14%
Demand: top 29%
Market Rankboard: Italy
Each dot is a vacation rental market in Italy, plotted by
occupancy rate (x-axis) and average daily rate (ADR) (y-axis).
Dashed lines mark the national median.
Occupancy rate and average daily rate for each Italy market plotted in the chart above, in Market Grade order.
Market
Occupancy rate
Average daily rate
Palermo
68.0%
€95
Castellammare Del Golfo
64.0%
€115
Arzachena
65.0%
€252
San michele al tagliamento
64.0%
€190
Tempio pausania
64.0%
€160
Rome
76.0%
€154
Valle d'Aosta/Vallée d'Aoste (Province)
54.0%
€142
Catania
65.0%
€83
Sorrento
77.0%
€226
Alghero
67.0%
€135
Bergamo
72.0%
€110
Noto
57.0%
€136
Trapani
62.0%
€86
Monopoli
70.0%
€139
Polignano A Mare
68.0%
€144
Martina Franca
59.0%
€142
Orosei
68.0%
€127
Fasano
54.0%
€144
Melendugno
58.0%
€107
Ceglie Messapica
58.0%
€157
Cala Gonone
64.0%
€143
Syracuse
64.0%
€103
Langhe
51.0%
€128
Lecce
62.0%
€96
Pula
64.0%
€153
Florence
71.0%
€153
Naples
64.0%
€99
Venice
69.0%
€178
Pisa
67.0%
€112
Salerno
62.0%
€105
Padova
67.0%
€100
Taormina
70.0%
€167
Lake Iseo
58.0%
€140
Viareggio
54.0%
€142
Cefalu
71.0%
€138
Gallipoli
54.0%
€121
Matera
55.0%
€106
Marciana
64.0%
€126
Castelsardo
59.0%
€123
Lipari
61.0%
€107
Nardo
55.0%
€106
Portoferraio
67.0%
€131
Lake Garda
62.0%
€162
Torino
66.0%
€98
Bologna
73.0%
€128
Cagliari
64.0%
€113
Verona
64.0%
€130
Bari
73.0%
€108
Lake Maggiore
59.0%
€136
Lucca
60.0%
€133
Trieste
66.0%
€112
Olbia
65.0%
€130
San Vito Lo Capo
66.0%
€125
Porto Cesareo
66.0%
€126
Fiumicino
61.0%
€107
Parma
62.0%
€95
Assisi
56.0%
€103
Ostuni
55.0%
€115
Positano
74.0%
€425
Castiglione della pescaia
59.0%
€144
Vieste
58.0%
€107
Lerici
58.0%
€153
Otranto
60.0%
€127
Lake Como
62.0%
€170
South Tyrol
55.0%
€198
Siena
62.0%
€124
Rapallo
58.0%
€140
Lido di Jesolo
55.0%
€168
Finale Ligure
56.0%
€137
Camaiore
59.0%
€165
Ravenna
59.0%
€115
Capoliveri
64.0%
€139
San Gimignano
59.0%
€145
Forio
58.0%
€119
Pompeii
46.0%
€82
Livigno
52.0%
€232
Milano
68.0%
€136
Genoa
60.0%
€112
La Spezia
63.0%
€114
Modena
55.0%
€104
Sanremo
49.0%
€124
Rimini
55.0%
€119
Perugia
60.0%
€99
Oristano
54.0%
€110
Levanto
68.0%
€148
La Maddalena
62.0%
€138
Greve in chianti
61.0%
€156
Imperia
57.0%
€124
Monte argentario
58.0%
€181
Trento
61.0%
€120
Costa Rei
66.0%
€166
Amalfi Coast
66.0%
€179
Cortona
57.0%
€183
Pietrasanta
52.0%
€178
Compare property prices, short-term rental yield, rent gap, annual revenue, and supply growth in the
Airbtics Market Explorer watchlist.
See all Airbnb markets in Italy
Browse all 94 markets we track in Italy. Each link opens the market's Airbnb revenue and performance data page.
Airbtics ranks short-term rental markets in Italy by Market Grade. The grade compares yield (annual revenue divided by property price), year-over-year revenue growth, and occupancy, then adjusts for regulation. The highest-graded market in this dataset is Palermo. The main table lists markets in that order; use the Market Explorer to filter by budget, regulations, and more.
How many Airbnb markets does Airbtics track in Italy?
We currently analyze 94 active short-term rental markets in Italy with listing supply, median occupancy, ADR, and revenue estimates.
What is the average Airbnb occupancy rate in Italy?
The national average occupancy rate across tracked markets is 61.78% (LTM). Rates differ by city. Use the rankboard on this page, or open a market page for that city's numbers.
How do I compare Airbnb markets in Italy?
Use the occupancy vs ADR rankboard on this page for a quick view, or open the Market Explorer to compare markets side by side, change chart axes, export to Excel, and save markets to a watchlist.
How can I estimate Airbnb income in Italy?
Use our Airbnb income calculator to estimate revenue for a specific address, or open any market link below for median revenue and occupancy benchmarks.
