Homepage/ Top Airbnb Cities

Best Airbnb Markets in Southern Europe (2026)

Based on Airbtics data from January 2025 to December 2025, this page shows the top Airbnb locations to invest in Southern Europe with key statistics and information, like short-term rental regulations, number of listings, occupancy rate, average daily rate, and annual revenue. This allows you to discover the most profitable cities to invest in, buy, and own Airbnb rental properties in Southern Europe.

The Airbtics Market Score indicates how attractive a location is for investing in an Airbnb rental property. We determine this score based on the following criteria:

  1. Short-term rental yield: The ratio between annual revenue and property price, as a percentage. Locations with higher Airbnb rental yield score better.
  2. Short-term rental regulations: How STR-friendly the local Airbnb rules and laws are. Markets with more lenient regulations get a higher score.
  3. Market size: The number of Airbnb listings. Larger vacation rental markets get a higher score as it is easier for investors to buy and sell properties.
  4. Growth: How fast the market is becoming saturated. Priority is given to markets that are already developed but are not approaching saturation yet.
  5. Seasonality: To what degree Airbnb performance is affected by seasonality. Less seasonal impact is preferred as investors can enjoy a more stable short-term rental performance throughout the year.
Learn more about how we collect the data and accuracy

Last updated: February, 2026

Southern Europe Short-Term Rental Market Overview (Full-Year 2025 Analysis)

National averages across all Southern Europe markets
Average Occupancy Rate i
69.86%
Average Annual Revenue i
$36,086
Average Daily Rate (ADR) i
$139
YoY Supply Growth i
19.56%
YoY Revenue Change i
20.36%

Top 100 Southern Europe Cities for Airbnb in 2026

Position Market Grade Market Name Regulation No of Listings Avg. Occupancy Rate Avg. Daily Rate Revenue Short-term Rental Yield Rent Gap
1DRome
Strict
28,03477%$157$44,82712.3%34.5%
2E+Madrid
Lenient
17,23583%$128$39,40212.3%34.5%
3DMilano
Strict
16,97673%$141$38,45312.3%34.5%
4DLisbon
Strict
13,01981%$123$36,89312.3%34.5%
5D+Barcelona
Strict
11,38083%$181$55,73412.3%34.5%
6D+Florence
Strict
10,88473%$162$43,87312.3%34.5%
7B+Lake garda
Strict
9,17864%$170$40,23712.3%34.5%
8C+Malta
Lenient
9,17477%$121$34,38512.3%34.5%
9CPorto
Strict
9,17278%$97$28,11012.3%34.5%
10CLake como
Strict
9,16066%$176$43,09812.3%34.5%
11DNaples
Strict
8,13466%$105$25,74212.3%34.5%
12C+Málaga
Strict
8,04184%$132$40,98712.3%34.5%
13E+Venice
Strict
7,43770%$182$47,26812.3%34.5%
14D+Sevilla
Strict
7,43378%$131$37,82812.3%34.5%
15CValencia
Strict
7,29177%$120$34,25412.3%34.5%
16AMadeira
Strict
6,37288%$139$45,00112.3%34.5%
17BPalermo
Strict
5,84567%$97$24,08412.3%34.5%
18C+South tyrol
Strict
5,67157%$212$44,53912.3%34.5%
19CMarbella
Strict
5,58267%$217$53,82312.3%34.5%
20E+Amalfi coast
Strict
5,26170%$192$49,48812.3%34.5%
21D+Torino
Strict
4,54569%$102$26,20112.3%34.5%
22B+Azores
Strict
4,32568%$127$31,77912.3%34.5%
23DBologna
Strict
3,90877%$133$38,06812.3%34.5%
24C+Albufeira
Strict
3,57668%$155$38,82112.3%34.5%
25CCagliari
Strict
3,54465%$117$28,29812.3%34.5%
26BAlicante
Strict
3,53577%$115$32,85112.3%34.5%
27CAdeje
Strict
3,42382%$134$40,48112.3%34.5%
28C+Torrevieja
Strict
3,39462%$97$22,40112.3%34.5%
29CValle d'aosta/vallée d'aoste (province)
Strict
3,29356%$145$30,23212.3%34.5%
30C+Catania
Strict
3,24266%$86$21,06812.3%34.5%
31D+Granada
Strict
3,22269%$101$25,85712.3%34.5%
32CMijas
Strict
3,22267%$159$39,59012.3%34.5%
33C+San bartolomé de tirajana
Strict
3,14378%$123$35,32812.3%34.5%
34CArona
Strict
3,10984%$116$35,89112.3%34.5%
35C+La oliva
Strict
3,01483%$104$31,83212.3%34.5%
36C+Costa brava
Strict
2,95357%$182$38,55312.3%34.5%
37D+Verona
Strict
2,92165%$135$32,69212.3%34.5%
38CGenoa
Strict
2,89966%$117$28,71712.3%34.5%
39C+Bari
Strict
2,80275%$113$31,41412.3%34.5%
40E+Baix llobregat
Strict
2,78567%$173$43,03612.3%34.5%
41D+Portimao
Strict
2,74264%$124$29,29012.3%34.5%
42C+Lagos
Strict
2,73075%$144$39,87512.3%34.5%
43D+Las palmas de gran canaria
Strict
2,64574%$93$25,55112.3%34.5%
44C+Lake maggiore
Strict
2,61361%$141$31,91412.3%34.5%
45AFunchal
Strict
2,53590%$148$48,97212.3%34.5%
46BBenidorm
Strict
2,49369%$131$33,40512.3%34.5%
47CBenalmádena
Strict
2,48277%$120$34,14612.3%34.5%
48C+Torremolinos
Strict
2,42078%$118$34,02712.3%34.5%
49BIbiza
Strict
2,41970%$398$102,49912.3%34.5%
50D+South lisbon
Strict
2,30662%$142$32,62112.3%34.5%
51C+Calpe
Strict
2,30069%$151$38,61112.3%34.5%
52BOrihuela
Strict
2,19662%$123$28,51412.3%34.5%
53C+Fuengirola
Strict
2,17775%$151$41,86812.3%34.5%
54BDénia
Strict
2,16760%$141$31,55912.3%34.5%
55D+Córdoba
Strict
2,15560%$97$21,74712.3%34.5%
56BQuarteira
Strict
2,15466%$157$38,27112.3%34.5%
57C+Syracuse
Strict
2,10264%$106$25,18012.3%34.5%
58ASão miguel
Strict
2,05672%$137$36,26212.3%34.5%
59BEstepona
Strict
1,96365%$189$45,66612.3%34.5%
60CLa spezia
Strict
1,89966%$122$29,80812.3%34.5%
61C+Jávea
Strict
1,83364%$204$48,44512.3%34.5%
62BCartagena
Strict
1,82555%$115$23,73612.3%34.5%
63D+Conil de la frontera
Strict
1,78851%$144$27,18412.3%34.5%
64BYaiza
Strict
1,76686%$192$60,67412.3%34.5%
65BFaro
Strict
1,71775%$116$32,27112.3%34.5%
66APollença
Strict
1,66685%$307$95,57112.3%34.5%
67C+Tarifa
Strict
1,66159%$136$29,72012.3%34.5%
68C+Sorrento
Strict
1,66177%$236$66,81412.3%34.5%
69CLucca
Strict
1,64561%$140$31,60312.3%34.5%
70C+La palma
Strict
1,62774%$93$25,44312.3%34.5%
71B+Tías
Strict
1,61592%$122$41,18412.3%34.5%
72C+Langhe
Strict
1,61553%$137$27,01912.3%34.5%
73BAlghero
Strict
1,56966%$136$33,19412.3%34.5%
74CNerja
Strict
1,56373%$146$39,45412.3%34.5%
75DGozo
Lenient
1,54961%$120$27,10512.3%34.5%
76BArmação de pêra
Strict
1,52867%$143$35,42112.3%34.5%
77C+Salou
Strict
1,52364%$141$33,31612.3%34.5%
78D+San sebastian
Strict
1,50670%$229$59,10312.3%34.5%
79B+Chiclana de la frontera
Strict
1,48152%$173$33,32112.3%34.5%
80C+Trieste
Strict
1,40870%$118$30,68112.3%34.5%
81CTeguise
Strict
1,40388%$109$35,30612.3%34.5%
82BPaphos
Lenient
1,38778%$100$28,95612.3%34.5%
83DBilbao
Strict
1,38674%$136$37,50212.3%34.5%
84CRoses
Strict
1,35958%$136$29,31612.3%34.5%
85B+Lecce
Strict
1,34663%$99$23,14912.3%34.5%
86BIskele
Lenient
1,34275%$91$25,45112.3%34.5%
87CSantander
Strict
1,32962%$126$28,94412.3%34.5%
88C+Larnaca
Lenient
1,31775%$91$25,42712.3%34.5%
89BCádiz
Strict
1,31370%$126$32,70912.3%34.5%
90CBergamo
Strict
1,30373%$115$31,18612.3%34.5%
91BGranadilla de abona
Strict
1,28078%$104$29,99912.3%34.5%
92D+Mogán
Strict
1,27674%$123$33,50212.3%34.5%
93BVila nova de gaia
Strict
1,27675%$108$30,03812.3%34.5%
94C+Pisa
Strict
1,27372%$118$31,57112.3%34.5%
95BCastelló d'empúries
Strict
1,26458%$143$30,83312.3%34.5%
96DModena
Strict
1,25158%$110$23,83112.3%34.5%
97C+Salerno
Strict
1,25066%$112$27,42912.3%34.5%
98CSanremo
Strict
1,23851%$129$24,66112.3%34.5%
99BLloret de mar
Strict
1,22960%$173$38,43912.3%34.5%
100C+Santa pola
Strict
1,20064%$118$28,24012.3%34.5%

Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in Southern Europe. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

Explore Interactive Tool

📊 Want a deeper dive into Southern Europe's STR market?

Explore our comprehensive 2025 Short-Term Rental Market Report for Southern Europe, featuring detailed market trends, supply analysis, and year-over-year insights.

View 2025 Market Report

Why Invest in Airbnb Southern Europe in 2026?

In recent years, Southern Europe has emerged as one of the best locations for investing in short-term rentals thanks to its popular tourist attractions, thriving business activities, growing digital nomad presence, and vibrant cities like Ibiza, Pollença and Sorrento. With millions of international visitors coming each year, the demand for vacation rental accommodations is growing, making Airbnb Southern Europe a lucrative option for both local and foreign investors.

Due to strong demand from travelers, Southern Europe offers competitive average daily rates (ADR), healthy occupancy rates, and attractive revenue potential in the best Airbnb markets. Whether you're looking to start your first Airbnb business with a modest budget or to add a luxury short-term rental property to your portfolio, Southern Europe has a profitable location to meet your budget and aspirations as an investor.

Market Saturation Analysis: Southern Europe

Benchmark: Markets are categorized relative to Southern Europe's national averages (Supply: +19.6%, Revenue: +20.4%). Markets above the national average are marked with ↑, while those below are marked with ↓.

🟢

Healthy Growth

Supply > avg, Revenue > avg
Expansion with demand keeping up

  • Lloret de mar Supply: +22.5% | Revenue: +46.9%
  • Salou Supply: +23.9% | Revenue: +45.7%
  • Estepona Supply: +35.9% | Revenue: +38.5%
  • Santander Supply: +21.4% | Revenue: +35.4%
  • Benalmádena Supply: +19.9% | Revenue: +35.3%
  • Sanremo Supply: +27.8% | Revenue: +33.3%
  • Torrevieja Supply: +20.2% | Revenue: +32.1%
  • Roses Supply: +24.8% | Revenue: +31.8%
  • Paphos Supply: +25.2% | Revenue: +31.4%
  • Marbella Supply: +23.1% | Revenue: +30.8%
  • +14 more markets
🟡

Early Saturation

Supply > avg, Revenue ≤ avg
Competition rising

  • Iskele Supply: +29.6% | Revenue: +19.7%
  • Larnaca Supply: +29.5% | Revenue: +18.4%
  • Genoa Supply: +27.4% | Revenue: +19.1%
  • Bari Supply: +27.3% | Revenue: +17.7%
  • Barcelona Supply: +26.4% | Revenue: +14.5%
  • Cagliari Supply: +26.1% | Revenue: +18.4%
  • Milano Supply: +25.5% | Revenue: +1.7%
  • Catania Supply: +25.1% | Revenue: +12.6%
  • Pisa Supply: +24.8% | Revenue: +19.0%
  • Rome Supply: +24.0% | Revenue: +0.4%
  • +14 more markets
🔵

Under-the-Radar

Supply ≤ avg, Revenue > avg
Hidden opportunities

  • Tarifa Supply: +13.4% | Revenue: +38.4%
  • Cádiz Supply: +11.6% | Revenue: +38.1%
  • Castelló d'empúries Supply: +19.2% | Revenue: +37.5%
  • Pollença Supply: +11.8% | Revenue: +36.8%
  • Benidorm Supply: +12.8% | Revenue: +36.1%
  • Costa brava Supply: +18.8% | Revenue: +34.8%
  • Dénia Supply: +11.5% | Revenue: +34.8%
  • Cartagena Supply: +11.8% | Revenue: +34.4%
  • Santa pola Supply: +18.0% | Revenue: +34.0%
  • Jávea Supply: +17.1% | Revenue: +33.6%
  • +14 more markets
🔴

Declining

Supply ≤ avg, Revenue ≤ avg
Risky markets

  • Córdoba Supply: +17.4% | Revenue: -9.0%
  • Bologna Supply: +12.8% | Revenue: -4.9%
  • Sevilla Supply: +13.2% | Revenue: -4.4%
  • Venice Supply: +15.2% | Revenue: -2.6%
  • Florence Supply: +17.3% | Revenue: -0.2%
  • Madrid Supply: +19.2% | Revenue: +0.0%
  • Sorrento Supply: +11.9% | Revenue: +2.8%
  • Lisbon Supply: +18.4% | Revenue: +5.7%
  • Granada Supply: +15.9% | Revenue: +5.8%
  • Porto Supply: +14.9% | Revenue: +6.3%
  • +18 more markets

Best Cities for Airbnb in Southern Europe by Budget

Top 3 Affordable Airbnb Markets: Under $150,000

These markets offer entry-level investment opportunities with lower property prices, making them ideal for first-time investors or those with limited capital.

  1. Iskele
    • Property price: $120,000
    • STR revenue: $25,451/year
    • Yield: 25.9%

Top 3 Premium Airbnb Markets: $500,000-$1,000,000

These markets represent mid-to-high-end investment opportunities with strong potential for steady returns and property appreciation.

  1. Milano
    • Property price: $500,000
    • STR revenue: $38,453/year
    • Yield: 10.6%
  2. San sebastian
    • Property price: $550,000
    • STR revenue: $59,103/year
    • Yield: 12.6%
  3. Venice
    • Property price: $600,000
    • STR revenue: $47,268/year
    • Yield: 9.6%

Top 3 Best Places for Airbnb Arbitrage in Southern Europe

  1. Ibiza
    • STR revenue: $102,499/year
    • Rent gap: $10,476
  2. Sorrento
    • STR revenue: $66,814/year
    • Rent gap: $6,821
  3. Pollença
    • STR revenue: $95,571/year
    • Rent gap: $5,870



Estimate Your Airbnb Income in Southern Europe



Ready to start looking for the most profitable short-term rental investment opportunities in Southern Europe?

Use our Airbnb calculator to quickly and accurately estimate the earning and profitability potential of any city, neighborhood, and area.

Try Our Airbnb Calculator