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Best Airbnb Markets in Southern Europe (2026)

Based on Airbtics data from September 2025 to August 2026, this page shows the top Airbnb locations to invest in Southern Europe with key statistics and information, like short-term rental regulations, number of listings, occupancy rate, average daily rate, and annual revenue. This allows you to discover the most profitable cities to invest in, buy, and own Airbnb rental properties in Southern Europe.

The Airbtics Market Score indicates how attractive a location is for investing in an Airbnb rental property. We determine this score based on the following criteria:

  1. Short-term rental yield: The ratio between annual revenue and property price, as a percentage. Locations with higher Airbnb rental yield score better.
  2. Short-term rental regulations: How STR-friendly the local Airbnb rules and laws are. Markets with more lenient regulations get a higher score.
  3. Market size: The number of Airbnb listings. Larger vacation rental markets get a higher score as it is easier for investors to buy and sell properties.
  4. Growth: How fast the market is becoming saturated. Priority is given to markets that are already developed but are not approaching saturation yet.
  5. Seasonality: To what degree Airbnb performance is affected by seasonality. Less seasonal impact is preferred as investors can enjoy a more stable short-term rental performance throughout the year.
Learn more about how we collect the data and accuracy

Last updated: 16th October, 2026

Southern Europe Short-Term Rental Market Overview (September 2025 to August 2026)

National averages across all Southern Europe markets
Average Occupancy Rate i
68.14%
Average Annual Revenue i
$39,880
Average Daily Rate (ADR) i
$155
YoY Supply Growth i
27.36%
YoY Revenue Change i
5.74%

Top 100 Southern Europe Cities for Airbnb in 2026

Tick the markets you like to track their revenue, occupancy, and ADR in your Airbtics watchlist. Free to start, up to 10 markets.

Position Market Grade Market Name Regulation No of Listings Avg. Occupancy Rate Avg. Daily Rate Revenue Short-term Rental Yield Rent Gap
1BRome
Strict
28,02576%$173$49,39412.3%34.5%
2D+Milano
Strict
18,39068%$153$39,27512.3%34.5%
3C+Madrid
Lenient
15,02481%$149$45,35212.3%34.5%
4CLisbon
Strict
12,98476%$132$37,76912.3%34.5%
5CFlorence
Strict
10,83271%$172$45,90812.3%34.5%
6C+Barcelona
Strict
9,56583%$221$68,81512.3%34.5%
7DLake como
Strict
9,17962%$191$44,48312.3%34.5%
8B+Malta
Lenient
9,00677%$140$40,31912.3%34.5%
9C+Porto
Strict
8,96373%$106$29,23212.3%34.5%
10C+Lake garda
Strict
8,94962%$182$42,16212.3%34.5%
11CNaples
Strict
8,16464%$112$27,02712.3%34.5%
12BMálaga
Strict
7,66984%$149$46,71512.3%34.5%
13CVenice
Strict
7,45869%$200$51,99512.3%34.5%
14BSevilla
Strict
7,23277%$145$41,91212.3%34.5%
15B+Madeira
Strict
6,92783%$152$47,11012.3%34.5%
16DSouth tyrol
Strict
5,94855%$223$45,59312.3%34.5%
17B+Valencia
Strict
5,89179%$141$41,77012.3%34.5%
18APalermo
Strict
5,67468%$107$27,28312.3%34.5%
19EAmalfi coast
Strict
5,21666%$201$49,33912.3%34.5%
20DMarbella
Strict
5,03466%$238$58,73812.3%34.5%
21C+Torino
Strict
4,63266%$110$27,29912.3%34.5%
22C+Azores
Strict
4,40566%$133$32,72812.3%34.5%
23C+Bologna
Strict
3,98473%$144$39,57312.3%34.5%
24D+Albufeira
Strict
3,52066%$171$42,13012.3%34.5%
25C+Cagliari
Strict
3,49064%$127$30,47712.3%34.5%
26BValle d'aosta/vallée d'aoste (province)
Strict
3,35354%$160$32,40012.3%34.5%
27BCatania
Strict
3,29065%$94$22,95012.3%34.5%
28C+Verona
Strict
3,13164%$146$35,29512.3%34.5%
29C+Granada
Strict
3,06168%$113$29,00712.3%34.5%
30C+Bari
Strict
2,94773%$122$33,30712.3%34.5%
31D+Genoa
Strict
2,89860%$126$28,46812.3%34.5%
32CMijas
Strict
2,89469%$181$46,82112.3%34.5%
33CAdeje
Strict
2,82777%$153$44,01512.3%34.5%
34B+Alicante
Strict
2,79378%$135$39,46012.3%34.5%
35BLagos
Strict
2,72974%$158$43,65112.3%34.5%
36DCosta brava
Strict
2,70758%$194$42,01612.3%34.5%
37AFunchal
Strict
2,70586% 🚀$162$51,91412.3%34.5%
38CPortimao
Strict
2,64862%$134$30,91812.3%34.5%
39C+Torrevieja
Strict
2,59865%$111$27,08512.3%34.5%
40BLa oliva
Strict
2,59779%$120$35,38212.3%34.5%
41BSan bartolomé de tirajana
Strict
2,59074%$139$38,24812.3%34.5%
42C+Lake maggiore
Strict
2,52259%$153$33,90912.3%34.5%
43C+Arona
Strict
2,50778%$132$38,42012.3%34.5%
44D+Baix llobregat
Strict
2,35968%$196$49,86212.3%34.5%
45CLas palmas de gran canaria
Strict
2,25371%$106$28,22612.3%34.5%
46C+Torremolinos
Strict
2,23177%$134$38,47112.3%34.5%
47DSouth lisbon
Strict
2,21759%$154$33,92012.3%34.5%
48D+Benalmádena
Strict
2,14476%$132$37,44912.3%34.5%
49D+São miguel
Strict
2,12270%$144$37,48012.3%34.5%
50CQuarteira
Strict
2,11766%$170$41,85312.3%34.5%
51C+Benidorm
Strict
2,04770%$150$39,23512.3%34.5%
52D+Calpe
Strict
2,00869%$166$42,87412.3%34.5%
53C+Fuengirola
Strict
2,00875%$169$47,23912.3%34.5%
54B+Syracuse
Strict
2,00164%$116$27,93412.3%34.5%
55CCórdoba
Strict
2,00057%$108$23,39912.3%34.5%
56D+Estepona
Strict
1,81466%$211$52,12812.3%34.5%
57D+La spezia
Strict
1,76363%$128$30,09412.3%34.5%
58DConil de la frontera
Strict
1,74053%$152$29,94412.3%34.5%
59BOrihuela
Strict
1,72566%$138$34,26412.3%34.5%
60BFaro
Strict
1,72070%$125$32,88212.3%34.5%
61D+Dénia
Strict
1,68561%$156$35,67912.3%34.5%
62BSorrento
Strict
1,66677%$254$72,52112.3%34.5%
63B+Langhe
Strict
1,66351%$144$27,45112.3%34.5%
64C+Lucca
Strict
1,60160%$150$33,71412.3%34.5%
65BAlghero
Strict
1,57767%$152$37,87412.3%34.5%
66CJávea
Strict
1,52765%$233$56,46912.3%34.5%
67B+Yaiza
Strict
1,51783%$221$67,98412.3%34.5%
68DNerja
Strict
1,47671%$158$42,05012.3%34.5%
69CGozo
Lenient
1,47262%$131$30,37612.3%34.5%
70BIbiza
Strict
1,46570%$662$171,50612.3%34.5%
71C+Pollença
Strict
1,45682%$331$100,04012.3%34.5%
72ETarifa
Strict
1,44459%$149$32,84312.3%34.5%
73C+Armação de pêra
Strict
1,42864%$152$36,27712.3%34.5%
74B+Tías
Strict
1,41286% 🚀$144$45,96912.3%34.5%
75C+Trieste
Strict
1,40266%$126$31,26512.3%34.5%
76BBergamo
Strict
1,39972%$124$33,54712.3%34.5%
77APaphos
Lenient
1,38175%$112$31,68612.3%34.5%
78CSan sebastian
Strict
1,35471%$256$67,78212.3%34.5%
79BIskele
Lenient
1,34367%$100$25,31012.3%34.5%
80D+Modena
Strict
1,31455%$117$24,22412.3%34.5%
81CLarnaca
Lenient
1,31368%$99$25,38912.3%34.5%
82B+Lecce
Strict
1,31062%$108$25,11212.3%34.5%
83C+Chiclana de la frontera
Strict
1,29654%$186$37,25512.3%34.5%
84C+Bilbao
Strict
1,29274%$162$45,29212.3%34.5%
85CPisa
Strict
1,28767%$126$31,67112.3%34.5%
86CSalerno
Strict
1,28262%$118$27,40712.3%34.5%
87B+Vila nova de gaia
Strict
1,27970%$120$31,69212.3%34.5%
88BLa palma
Strict
1,27070%$106$27,78512.3%34.5%
89DSalou
Strict
1,26364%$151$35,86812.3%34.5%
90E+Roses
Strict
1,23158%$139$30,25112.3%34.5%
91D+Sanremo
Strict
1,20549%$139$25,77812.3%34.5%
92D+Cádiz
Strict
1,19967%$134$33,80212.3%34.5%
93B+Teguise
Strict
1,19384%$128$40,01212.3%34.5%
94BCartagena
Strict
1,16460%$131$29,66412.3%34.5%
95BNoto
Strict
1,14457%$153$32,48012.3%34.5%
96D+Lloret de mar
Strict
1,14259%$178$39,36412.3%34.5%
97ACastellammare del golfo
Strict
1,12964%$130$31,01612.3%34.5%
98CPadova
Strict
1,12867%$113$28,75212.3%34.5%
99CMogán
Strict
1,11870%$140$36,47012.3%34.5%
100BTavira
Strict
1,09366%$144$35,53512.3%34.5%

Market Explorer

Filter markets by occupancy, price, and yield

Filter Southern Europe by occupancy, ADR, yield, rent gap, and property price, then compare markets side by side.

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Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in Southern Europe. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

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2025 short-term rental report for Southern Europe

Trends, supply, and year-over-year changes for Southern Europe.

View 2025 Market Report

Why Invest in Airbnb Southern Europe in 2026?

The short-term rental markets we track in Southern Europe include Ibiza, Pollença and Sorrento. The tables on this page list occupancy, average daily rate, and annual revenue for each city.

Property prices and rental rules differ by city. The budget sections below group markets by purchase price.

Market Rankboard: Southern Europe

Each dot is a vacation rental market in Southern Europe, plotted by occupancy rate (x-axis) and average daily rate (ADR) (y-axis). Dashed lines mark the national median.

Southern Europe Airbnb markets rankboard scatter chart showing occupancy rate versus average daily rate (ADR)

Compare property prices, short-term rental yield, rent gap, annual revenue, and supply growth in the Airbtics Market Explorer watchlist.

Top 3 Premium Airbnb Markets: $500,000-$1,000,000

Property prices in these markets are $500,000 to $1,000,000.

  1. Milano
    • Property price: $500,000
    • STR revenue: $39,275/year
    • Yield: 11.0%
  2. Ibiza
    • Property price: $550,000
    • STR revenue: $171,506/year
    • Yield: 16.8%
  3. San sebastian
    • Property price: $550,000
    • STR revenue: $67,782/year
    • Yield: 14.0%

Top 3 Best Places for Airbnb Arbitrage in Southern Europe

  1. Sorrento
    • STR revenue: $72,521/year
    • Rent gap: $7,714
  2. Pollença
    • STR revenue: $100,040/year
    • Rent gap: $6,317
  3. Lake garda
    • STR revenue: $42,162/year
    • Rent gap: $6,187

Southern Europe Airbnb market FAQs

  • What are the best Airbnb markets in Southern Europe?

    Airbtics ranks short-term rental markets in Southern Europe using revenue, occupancy, regulation, yield, and growth. The top market in our latest dataset is Rome. The main table on this page lists the highest-scoring markets; use the Market Explorer to filter by budget, regulations, and more.

  • How many Airbnb markets does Airbtics track in Southern Europe?

    We currently analyze 100 active short-term rental markets in Southern Europe with listing supply, median occupancy, ADR, and revenue estimates.

  • What is the average Airbnb occupancy rate in Southern Europe?

    The national average occupancy rate across tracked markets is 68.14% (LTM). Rates differ by city. Use the rankboard on this page, or open a market page for that city's numbers.

  • How do I compare Airbnb markets in Southern Europe?

    Use the occupancy vs ADR rankboard on this page for a quick view, or open the Market Explorer to compare markets side by side, change chart axes, export to Excel, and save markets to a watchlist.

  • How can I estimate Airbnb income in Southern Europe?

    Use our Airbnb income calculator to estimate revenue for a specific address, or open any market link below for median revenue and occupancy benchmarks.

See all Airbnb markets in Southern Europe

Browse all 100 markets we track in Southern Europe. Each link opens the market's Airbnb revenue and performance data page.




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