Best Airbnb Markets Western Europe

Based on data from Airbtics, this page shows the largest Airbnb markets with key statistics like regulations, average occupancy rate and daily rate. This allows you to discover the most profitable locations to buy, own or invest in rental properties.

Top 60 Largest Airbnb Markets in Western Europe
Updated May, 2025

The occupancy rate, daily rate, and revenue are averages from the last twelve months, starting from the last updated period. Methodology for Airbtics Market Score: The Airbtics Market Score indicates how attractive a location is for Airbnb investment. The primary criterion is short-term rental yield, which is the percentage of revenue relative to property price. The second criterion is regulation, with markets that have STR-friendly rules receiving a higher score. The remaining three criteria are:

  1. Market size (larger markets score higher due to the ease of acquiring and selling properties)
  2. Growth (whether the market is becoming saturated)
  3. Seasonality (less seasonality is preferred)
Learn more about how we collect the data and accuracy

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1 Paris
strict
55,85575%$162$44,88812.3%34.5%
2 Marseille
strict
11,82666%$92$22,67912.3%34.5%
3 Vienna
lenient
11,43577%$104$29,75912.3%34.5%
4 Nice
strict
9,33676%$115$32,41312.3%34.5%
5 Valais
lenient
9,08959%$200$44,64312.3%34.5%
6 Cannes
strict
8,89150%$144$26,96812.3%34.5%
7 Berlin
strict
7,20178%$124$35,78912.3%34.5%
8 Lyon
strict
5,87272%$93$25,04212.3%34.5%
9 Bern
lenient
5,68871%$177$46,87012.3%34.5%
10 Brussels
lenient
5,60280%$102$30,24612.3%34.5%
11 Frejus fr
lenient
4,98957%$99$21,18212.3%34.5%
12 Amsterdam
strict
4,84481%$240$71,38812.3%34.5%
13 Graubunden
lenient
4,70957%$202$43,84112.3%34.5%
14 Toulouse
strict
4,68471%$66$17,64412.3%34.5%
15 Munich
lenient
4,21366%$145$35,30812.3%34.5%
16 Bordeaux
strict
4,04872%$104$27,84712.3%34.5%
17 Montpellier
strict
3,90970%$72$18,85212.3%34.5%
18 Antibes
lenient
3,82367%$115$28,61312.3%34.5%
19 Ticino
strict
3,81755%$152$31,66912.3%34.5%
20 Saint-denis
lenient
3,81759%$99$21,83612.3%34.5%
21 Agde
lenient
3,80250%$80$15,14012.3%34.5%
22 La teste-de-buch
strict
3,59053%$117$23,30912.3%34.5%
23 Vaud
lenient
3,42062%$145$33,72612.3%34.5%
24 Soustons
strict
3,29454%$111$22,62812.3%34.5%
25 Audenge
strict
3,09254%$140$28,36812.3%34.5%
26 Trouville sur mer
strict
3,09144%$122$20,18712.3%34.5%
27 Cologne
strict
3,03067%$111$27,56312.3%34.5%
28 Porto-vecchio
lenient
3,02267%$131$32,46612.3%34.5%
29 Hamburg
strict
2,87976%$118$33,16312.3%34.5%
30 La rochelle
strict
2,86164%$89$21,33012.3%34.5%
31 Strasbourg
strict
2,84870%$102$26,49012.3%34.5%
32 Chamonix-mont-blanc
strict
2,83864%$170$40,46112.3%34.5%
33 Grimaud
strict
2,83058%$137$29,77712.3%34.5%
34 Lille
strict
2,79368%$86$21,91512.3%34.5%
35 Arcachon
strict
2,75953%$118$23,50212.3%34.5%
36 Nantes
strict
2,73267%$71$17,81112.3%34.5%
37 Avignon
lenient
2,70357%$86$18,36512.3%34.5%
38 Antwerpen
lenient
2,67166%$103$25,34512.3%34.5%
39 Region hannover
lenient
2,64251%$106$20,18812.3%34.5%
40 Interlaken-oberhasli
lenient
2,57576%$234$66,01012.3%34.5%
41 Le mans
lenient
2,55745%$97$16,41212.3%34.5%
42 Aix-en-provence
strict
2,54068%$96$24,35512.3%34.5%
43 Saint-raphael
lenient
2,51558%$101$21,90212.3%34.5%
44 Mauguio
lenient
2,49454%$80$16,35112.3%34.5%
45 Rouen
lenient
2,48960%$64$14,52812.3%34.5%
46 Ajaccio
lenient
2,46263%$99$23,19712.3%34.5%
47 Annecy
strict
2,34370%$106$27,73112.3%34.5%
48 Bozel
lenient
2,29264%$204$48,41012.3%34.5%
49 Leipzig
lenient
2,27564%$87$20,77912.3%34.5%
50 Aigues mortes
lenient
2,26852%$88$17,46912.3%34.5%
51 Hyeres
lenient
2,25160%$97$21,72912.3%34.5%
52 Grenoble
lenient
2,23863%$59$14,09912.3%34.5%
53 Sete
strict
2,23855%$86$17,74412.3%34.5%
54 Moutiers
lenient
2,20864%$140$33,39212.3%34.5%
55 Ollioules
strict
2,16554%$102$20,69412.3%34.5%
56 Sallanches
lenient
2,13353%$150$30,07412.3%34.5%
57 Saint gilles croix de vie
lenient
2,11952%$93$18,29112.3%34.5%
58 Cologne
strict
2,10467%$117$28,99212.3%34.5%
59 Aime
lenient
2,09365%$126$30,49612.3%34.5%
60 Toulon
lenient
2,03159%$75$16,62412.3%34.5%


  1. Download the entire list in Excel. Also available in the zip code level. Request to purchase here.
  2. For short-term rental market analysis, visit our Airbnb Analytics app.