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Best Airbnb Markets in Western Europe (2026)

Based on Airbtics data from January 2025 to December 2025, this page shows the top Airbnb locations to invest in Western Europe with key statistics and information, like short-term rental regulations, number of listings, occupancy rate, average daily rate, and annual revenue. This allows you to discover the most profitable cities to invest in, buy, and own Airbnb rental properties in Western Europe.

The Airbtics Market Score indicates how attractive a location is for investing in an Airbnb rental property. We determine this score based on the following criteria:

  1. Short-term rental yield: The ratio between annual revenue and property price, as a percentage. Locations with higher Airbnb rental yield score better.
  2. Short-term rental regulations: How STR-friendly the local Airbnb rules and laws are. Markets with more lenient regulations get a higher score.
  3. Market size: The number of Airbnb listings. Larger vacation rental markets get a higher score as it is easier for investors to buy and sell properties.
  4. Growth: How fast the market is becoming saturated. Priority is given to markets that are already developed but are not approaching saturation yet.
  5. Seasonality: To what degree Airbnb performance is affected by seasonality. Less seasonal impact is preferred as investors can enjoy a more stable short-term rental performance throughout the year.
Learn more about how we collect the data and accuracy

Last updated: February, 2026

Western Europe Short-Term Rental Market Overview (Full-Year 2025 Analysis)

National averages across all Western Europe markets
Average Occupancy Rate i
61.13%
Average Annual Revenue i
$30,739
Average Daily Rate (ADR) i
$133
YoY Supply Growth i
23.21%
YoY Revenue Change i
16.23%

Top 100 Western Europe Cities for Airbnb in 2026

Position Market Grade Market Name Regulation No of Listings Avg. Occupancy Rate Avg. Daily Rate Revenue Short-term Rental Yield Rent Gap
1CParis
Strict
45,09880%$177$52,22412.3%34.5%
2B+Marseille
Strict
9,73871%$109$28,76312.3%34.5%
3C+Nice
Strict
9,44476%$143$40,24412.3%34.5%
4CCannes
Strict
8,95652%$178$34,47212.3%34.5%
5D+Vienna
Lenient
8,88978%$121$35,13812.3%34.5%
6C+Valais
Lenient
8,81059%$225$50,18212.3%34.5%
7CBerlin
Strict
6,50477%$134$38,25512.3%34.5%
8C+Bern
Lenient
5,69471%$218$57,65012.3%34.5%
9C+Frejus
Lenient
5,06458%$121$26,13612.3%34.5%
10DLyon
Strict
4,95272%$102$27,45112.3%34.5%
11CBrussels
Lenient
4,58780%$115$34,18212.3%34.5%
12B+Graubunden
Lenient
4,49758%$232$50,92912.3%34.5%
13C+Amsterdam
Strict
4,48780%$258$75,87612.3%34.5%
14BAgde
Lenient
4,05450%$99$18,55412.3%34.5%
15D+Toulouse
Strict
4,02371%$77$20,58412.3%34.5%
16BTicino
Strict
3,76957%$183$39,22812.3%34.5%
17C+Antibes
Lenient
3,63567%$145$35,95012.3%34.5%
18CBordeaux
Strict
3,57472%$114$30,51812.3%34.5%
19CMunich
Lenient
3,53963%$146$33,97312.3%34.5%
20C+Montpellier
Strict
3,46572%$84$22,56712.3%34.5%
21BLa teste-de-buch
Strict
3,43654%$139$28,07212.3%34.5%
22B+Soustons
Strict
3,38655%$133$27,45012.3%34.5%
23D+Vaud
Lenient
3,01862%$174$40,34412.3%34.5%
24CTrouville sur mer
Strict
2,99746%$140$24,15412.3%34.5%
25BAudenge
Strict
2,97055%$163$33,58212.3%34.5%
26BSaint-denis
Lenient
2,94366%$110$27,14412.3%34.5%
27B+Porto-vecchio
Lenient
2,93067%$162$40,04712.3%34.5%
28CGrimaud
Strict
2,90058%$168$36,39412.3%34.5%
29CRugen island
Lenient
2,84650%$150$28,34712.3%34.5%
30C+La rochelle
Strict
2,71766%$104$25,54412.3%34.5%
31C+Cologne
Strict
2,68267%$125$31,06312.3%34.5%
32BChamonix-mont-blanc
Strict
2,67665%$197$47,49412.3%34.5%
33C+Le mans
Lenient
2,67443%$110$17,70012.3%34.5%
34C+Arcachon
Strict
2,61354%$142$28,73812.3%34.5%
35CSaint pierre d'oléron
Strict
2,61256%$124$26,20612.3%34.5%
36BInterlaken-oberhasli
Lenient
2,59974%$291$79,87912.3%34.5%
37C+Hamburg
Strict
2,55874%$130$35,62912.3%34.5%
38C+Saint-raphael
Lenient
2,55859%$123$27,00812.3%34.5%
39C+Mauguio
Lenient
2,49256%$97$20,41012.3%34.5%
40BAvignon
Lenient
2,48359%$101$22,22312.3%34.5%
41D+Region hannover
Lenient
2,47852%$116$22,53312.3%34.5%
42C+Strasbourg
Strict
2,44973%$114$30,95112.3%34.5%
43CAix-en-provence
Strict
2,40571%$113$29,81212.3%34.5%
44BAjaccio
Lenient
2,33362%$117$26,85512.3%34.5%
45C+Bozel
Lenient
2,33262%$208$47,61012.3%34.5%
46DNantes
Strict
2,32367%$78$19,58712.3%34.5%
47D+Lille
Strict
2,32367%$94$23,67212.3%34.5%
48C+Aigues mortes
Lenient
2,30153%$102$20,44012.3%34.5%
49CAntwerpen
Lenient
2,27166%$115$28,31212.3%34.5%
50D+Hyeres
Lenient
2,24559%$115$25,25112.3%34.5%
51BSete
Strict
2,24156%$104$21,78612.3%34.5%
52D+Saint gilles croix de vie
Lenient
2,22152%$104$20,27912.3%34.5%
53C+Ollioules
Strict
2,17855%$122$25,14212.3%34.5%
54C+Annecy
Strict
2,13672%$128$34,39412.3%34.5%
55BMoutiers
Lenient
2,05962%$153$35,14012.3%34.5%
56CRouen
Lenient
2,04363%$74$17,56012.3%34.5%
57BSallanches
Lenient
2,04254%$169$34,28012.3%34.5%
58C+Arles
Strict
2,02659%$117$25,72612.3%34.5%
59E+Les sables d’olonne
Strict
2,01551%$113$21,57512.3%34.5%
60C+Aime
Lenient
2,01063%$132$30,78312.3%34.5%
61B+Saint vincent de tyrosse
Strict
1,98657%$132$28,17812.3%34.5%
62C+Quiberon
Lenient
1,98460%$118$26,42712.3%34.5%
63CLeipzig
Lenient
1,96961%$98$22,31412.3%34.5%
64D+Grenoble
Lenient
1,92663%$67$15,98312.3%34.5%
65BCoursan
Lenient
1,92450%$97$18,40412.3%34.5%
66CToulon
Lenient
1,91860%$90$20,22612.3%34.5%
67C+La baule-escoublac
Strict
1,91351%$122$23,29512.3%34.5%
68DThones
Lenient
1,91153%$152$29,96412.3%34.5%
69CArgeles sur mer
Lenient
1,82951%$98$18,83712.3%34.5%
70DSaint gervais les bains
Lenient
1,82558%$121$26,24612.3%34.5%
71CDijon
Lenient
1,81464%$79$19,06212.3%34.5%
72B+Collobrieres
Strict
1,80256%$124$25,97612.3%34.5%
73DZurich
Lenient
1,79674%$183$50,46012.3%34.5%
74C+Saint laurent de la salanque
Lenient
1,76649%$95$17,63912.3%34.5%
75BSaint-malo
Strict
1,76066%$116$28,47212.3%34.5%
76B+Visp
Lenient
1,73468%$263$66,38112.3%34.5%
77CReims
Strict
1,70660%$85$19,27512.3%34.5%
78BParentis en born
Lenient
1,69554%$114$23,11912.3%34.5%
79B+Ortenaukreis
Lenient
1,69364%$121$28,91112.3%34.5%
80CCanet en roussillon
Lenient
1,69055%$95$19,71912.3%34.5%
81C+Saint martin de re
Strict
1,68560%$178$39,83812.3%34.5%
82B+Castelnau de medoc
Lenient
1,68552%$129$25,23412.3%34.5%
83BSigean
Lenient
1,67549%$97$17,99612.3%34.5%
84AThorigny sur marne
Strict
1,67072%$130$35,18812.3%34.5%
85BSierre
Lenient
1,65159%$215$48,94012.3%34.5%
86BLocarno
Strict
1,64357%$194$41,46212.3%34.5%
87C+Biarritz
Strict
1,63771%$158$41,50612.3%34.5%
88BLa ciotat
Strict
1,63263%$118$27,72812.3%34.5%
89C+Morzine
Lenient
1,61961%$258$57,98412.3%34.5%
90D+Dusseldorf
Strict
1,61558%$119$25,70812.3%34.5%
91C+Nimes
Strict
1,60757%$87$18,56212.3%34.5%
92C+Perros guirec
Lenient
1,60458%$109$23,56112.3%34.5%
93D+Rochefort montagne
Lenient
1,59352%$85$16,56512.3%34.5%
94C+Bourg-saint-maurice
Lenient
1,58065%$154$37,05212.3%34.5%
95C+Bodenseekreis
Lenient
1,57859%$130$28,53612.3%34.5%
96CGerardmer
Lenient
1,57153%$130$25,79912.3%34.5%
97B+Hochsauerlandkreis
Lenient
1,55551%$128$24,73712.3%34.5%
98D+Vielle aure
Strict
1,55551%$102$19,68712.3%34.5%
99CRennes
Strict
1,55173%$77$21,09312.3%34.5%
100DMontreuil
Lenient
1,52949%$141$25,92612.3%34.5%

Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in Western Europe. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

Explore Interactive Tool

📊 Want a deeper dive into Western Europe's STR market?

Explore our comprehensive 2025 Short-Term Rental Market Report for Western Europe, featuring detailed market trends, supply analysis, and year-over-year insights.

View 2025 Market Report

Why Invest in Airbnb Western Europe in 2026?

In recent years, Western Europe has emerged as one of the best locations for investing in short-term rentals thanks to its popular tourist attractions, thriving business activities, growing digital nomad presence, and vibrant cities like Interlaken-oberhasli, Amsterdam and Visp. With millions of international visitors coming each year, the demand for vacation rental accommodations is growing, making Airbnb Western Europe a lucrative option for both local and foreign investors.

Due to strong demand from travelers, Western Europe offers competitive average daily rates (ADR), healthy occupancy rates, and attractive revenue potential in the best Airbnb markets. Whether you're looking to start your first Airbnb business with a modest budget or to add a luxury short-term rental property to your portfolio, Western Europe has a profitable location to meet your budget and aspirations as an investor.

Market Saturation Analysis: Western Europe

Benchmark: Markets are categorized relative to Western Europe's national averages (Supply: +23.2%, Revenue: +16.2%). Markets above the national average are marked with ↑, while those below are marked with ↓.

🟢

Healthy Growth

Supply > avg, Revenue > avg
Expansion with demand keeping up

  • Soustons Supply: +28.9% | Revenue: +30.6%
  • Sete Supply: +27.3% | Revenue: +28.6%
  • Saint vincent de tyrosse Supply: +29.7% | Revenue: +28.6%
  • Cannes Supply: +25.3% | Revenue: +28.0%
  • Agde Supply: +36.8% | Revenue: +27.5%
  • Toulon Supply: +32.7% | Revenue: +26.7%
  • Antibes Supply: +38.9% | Revenue: +24.7%
  • Nice Supply: +34.1% | Revenue: +24.5%
  • La teste-de-buch Supply: +23.8% | Revenue: +24.5%
  • Frejus Supply: +34.0% | Revenue: +24.4%
  • +21 more markets
🟡

Early Saturation

Supply > avg, Revenue ≤ avg
Competition rising

  • Le mans Supply: +44.6% | Revenue: +6.8%
  • Saint gilles croix de vie Supply: +33.6% | Revenue: +12.0%
  • Reims Supply: +28.7% | Revenue: +8.8%
  • Rugen island Supply: +28.3% | Revenue: +10.7%
  • Zurich Supply: +28.0% | Revenue: +12.1%
  • Amsterdam Supply: +27.7% | Revenue: +5.9%
  • Munich Supply: +27.3% | Revenue: -13.8%
  • Coursan Supply: +27.2% | Revenue: +15.7%
  • Ortenaukreis Supply: +26.2% | Revenue: +11.2%
  • Les sables d’olonne Supply: +26.1% | Revenue: +8.9%
  • +5 more markets
🔵

Under-the-Radar

Supply ≤ avg, Revenue > avg
Hidden opportunities

  • Biarritz Supply: +19.1% | Revenue: +33.5%
  • Porto-vecchio Supply: +19.3% | Revenue: +31.6%
  • Saint martin de re Supply: +13.4% | Revenue: +31.4%
  • Locarno Supply: +16.8% | Revenue: +27.8%
  • Marseille Supply: +17.8% | Revenue: +27.3%
  • Annecy Supply: +21.1% | Revenue: +26.6%
  • La ciotat Supply: +22.5% | Revenue: +26.5%
  • Ticino Supply: +18.1% | Revenue: +25.9%
  • Chamonix-mont-blanc Supply: +9.0% | Revenue: +25.7%
  • Ajaccio Supply: +20.6% | Revenue: +24.1%
  • +13 more markets
🔴

Declining

Supply ≤ avg, Revenue ≤ avg
Risky markets

  • Region hannover Supply: +21.3% | Revenue: -3.0%
  • Aime Supply: +15.0% | Revenue: +0.7%
  • Berlin Supply: +21.3% | Revenue: +1.4%
  • Leipzig Supply: +20.9% | Revenue: +1.7%
  • Nantes Supply: +20.4% | Revenue: +2.1%
  • Strasbourg Supply: +17.5% | Revenue: +2.3%
  • Bordeaux Supply: +20.7% | Revenue: +2.4%
  • Thones Supply: +21.9% | Revenue: +2.4%
  • Dusseldorf Supply: +21.0% | Revenue: +2.6%
  • Hamburg Supply: +22.3% | Revenue: +2.9%
  • +21 more markets

Top 3 Premium Airbnb Markets: $500,000-$1,000,000

These markets represent mid-to-high-end investment opportunities with strong potential for steady returns and property appreciation.

  1. Berlin
    • Property price: $500,000
    • STR revenue: $38,255/year
    • Yield: 12.1%
  2. Vienna
    • Property price: $550,000
    • STR revenue: $35,138/year
    • Yield: 8.4%
  3. Chamonix-mont-blanc
    • Property price: $550,000
    • STR revenue: $47,494/year
    • Yield: 9.6%

Top 3 Luxury Airbnb Markets: $1,000,000 & Above

These markets feature high-end properties in prime locations, offering premium returns for investors with significant capital and long-term investment goals.

  1. Zurich
    • Property price: $1,200,000
    • STR revenue: $50,460/year
    • Yield: 6.3%

Top 3 Best Places for Airbnb Arbitrage in Western Europe

  1. Amsterdam
    • STR revenue: $75,876/year
    • Rent gap: $5,086
  2. Interlaken-oberhasli
    • STR revenue: $79,879/year
    • Rent gap: $5,020
  3. Moutiers
    • STR revenue: $35,140/year
    • Rent gap: $4,936



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