Homepage / Top Airbnb Cities / Europe / Northern Europe / The United Kingdom

Best Airbnb Markets in The United Kingdom (2026)

Based on Airbtics data from September 2025 to August 2026, this page shows the top Airbnb locations to invest in The United Kingdom with key statistics and information, like short-term rental regulations, number of listings, occupancy rate, average daily rate, and annual revenue. This allows you to discover the most profitable cities to invest in, buy, and own Airbnb rental properties in The United Kingdom.

The Airbtics Market Score indicates how attractive a location is for investing in an Airbnb rental property. We determine this score based on the following criteria:

  1. Short-term rental yield: The ratio between annual revenue and property price, as a percentage. Locations with higher Airbnb rental yield score better.
  2. Short-term rental regulations: How STR-friendly the local Airbnb rules and laws are. Markets with more lenient regulations get a higher score.
  3. Market size: The number of Airbnb listings. Larger vacation rental markets get a higher score as it is easier for investors to buy and sell properties.
  4. Growth: How fast the market is becoming saturated. Priority is given to markets that are already developed but are not approaching saturation yet.
  5. Seasonality: To what degree Airbnb performance is affected by seasonality. Less seasonal impact is preferred as investors can enjoy a more stable short-term rental performance throughout the year.
Learn more about how we collect the data and accuracy

Last updated: 16th October, 2026

The United Kingdom Short-Term Rental Market Overview (September 2025 to August 2026)

National averages across all The United Kingdom markets
Average Occupancy Rate i
60.56%
Average Annual Revenue i
£32,763
Average Daily Rate (ADR) i
£143
YoY Supply Growth i
34.04%
YoY Revenue Change i
0.88%

Top 71 The United Kingdom Cities for Airbnb in 2026

Tick the markets you like to track their revenue, occupancy, and ADR in your Airbtics watchlist. Free to start, up to 10 markets.

Position Market Grade Market Name Regulation No of Listings Avg. Occupancy Rate Avg. Daily Rate Revenue Short-term Rental Yield Rent Gap
1CLondon
Lenient
46,56871%£164£43,46412.3%34.5%
2CCornwall
Lenient
12,66260%£153£34,39412.3%34.5%
3C+Scottish highlands
Lenient
5,89772% 🚀£162£43,43812.3%34.5%
4B+City of edinburgh
Lenient
4,67982% 🚀£196£59,82112.3%34.5%
5E+Dorset
Lenient
3,94659%£155£34,33412.3%34.5%
6C+Gwynedd
Lenient
3,64659%£152£33,60012.3%34.5%
7CPembrokeshire
Lenient
3,22661%£144£33,01512.3%34.5%
8C+South lakeland
Lenient
3,18961%£180£41,13512.3%34.5%
9CNorthumberland
Lenient
2,92266%£148£36,41212.3%34.5%
10D+Brighton and hove
Lenient
2,74461%£144£33,06412.3%34.5%
11C+Liverpool
Lenient
2,67550%£116£22,19012.3%34.5%
12D+Scarborough
Lenient
2,53557%£149£32,18212.3%34.5%
13CBirmingham
Lenient
2,42555%£112£23,20812.3%34.5%
14D+Manchester
Lenient
2,39658%£124£27,29912.3%34.5%
15DEast suffolk
Lenient
2,35758%£171£37,29212.3%34.5%
16BPowys
Lenient
2,33360%£142£31,91512.3%34.5%
17D+North norfolk
Lenient
2,23662%£175£40,46812.3%34.5%
18DBournemouth
Lenient
2,11059%£142£31,57212.3%34.5%
19C+Wiltshire
Lenient
2,09061%£136£31,04012.3%34.5%
20ACotswold
Lenient
2,01863%£230£54,19012.3%34.5%
21D+North devon
Lenient
1,97957%£171£36,47512.3%34.5%
22D+Bristol
Lenient
1,97466%£121£30,15612.3%34.5%
23BArgyll and bute
Lenient
1,91767%£159£39,73212.3%34.5%
24BShropshire
Lenient
1,81760%£131£29,61212.3%34.5%
25C+York
Lenient
1,81365%£153£37,80912.3%34.5%
26CSouth hams
Lenient
1,79656%£166£34,81812.3%34.5%
27D+Isle of wight
Lenient
1,74655%£157£32,39412.3%34.5%
28D+Cardiff
Lenient
1,73553%£129£25,95112.3%34.5%
29BBath and north east somerset
Lenient
1,71168%£164£42,08612.3%34.5%
30CDerbyshire dales
Lenient
1,69665%£154£37,63112.3%34.5%
31BFife
Lenient
1,69562%£169£39,51612.3%34.5%
32CEast riding of yorkshire
Lenient
1,67355%£135£27,98112.3%34.5%
33C+Leeds
Lenient
1,65457%£108£23,21312.3%34.5%
34C+Causeway coast and glens
Lenient
1,65353%£156£31,03512.3%34.5%
35D+East lindsey
Lenient
1,64359%£112£24,88912.3%34.5%
36C+Conwy
Lenient
1,63961%£140£32,24612.3%34.5%
37B+Belfast
Lenient
1,54866%£131£32,66212.3%34.5%
38C+Chichester
Lenient
1,51856%£166£34,96912.3%34.5%
39C+Herefordshire
Lenient
1,45557%£133£28,52412.3%34.5%
40AGlasgow
Lenient
1,42971%£149£39,72812.3%34.5%
41CIsle of anglesey
Lenient
1,42453%£171£33,92412.3%34.5%
42D+East devon
Lenient
1,39360%£142£31,90512.3%34.5%
43C+Ceredigion
Lenient
1,38857%£135£28,88812.3%34.5%
44CSouth cambridgeshire
Lenient
1,37168%£115£29,39212.3%34.5%
45C+New forest
Lenient
1,37164%£162£38,85612.3%34.5%
46C+Perth and kinross
Lenient
1,36866%£166£41,01812.3%34.5%
47C+Kings lynn and west norfolk
Lenient
1,28559%£161£35,80812.3%34.5%
48C+Oxford
Lenient
1,27269%£132£34,11012.3%34.5%
49C+Swansea
Lenient
1,25860%£134£30,44112.3%34.5%
50C+Allerdale
Lenient
1,24868%£159£40,31312.3%34.5%
51B+Dumfries and galloway
Lenient
1,23961%£136£31,08012.3%34.5%
52C+West northamptonshire
Lenient
1,20855%£121£24,95812.3%34.5%
53DTorridge
Lenient
1,20457%£148£31,52012.3%34.5%
54CHarrogate
Lenient
1,20364%£144£34,58512.3%34.5%
55BCarmarthenshire
Lenient
1,18156%£124£26,04912.3%34.5%
56CMendip
Lenient
1,17061%£133£30,52012.3%34.5%
57BEden
Lenient
1,14261%£145£33,25712.3%34.5%
58DBuckinghamshire
Lenient
1,13156%£126£26,46912.3%34.5%
59CCounty durham
Lenient
1,12057%£117£25,13512.3%34.5%
60C+Sheffield
Lenient
1,11655%£100£20,77412.3%34.5%
61D+Torbay
Lenient
1,11154%£136£27,61212.3%34.5%
62CNottingham
Lenient
1,11054%£101£20,78512.3%34.5%
63C+Salford
Lenient
1,03158%£115£25,16312.3%34.5%
64D+Rother
Lenient
1,02957%£161£34,51812.3%34.5%
65C+Cheshire west and chester
Lenient
1,01363%£141£33,52012.3%34.5%
66C+Newquay
Lenient
99762%£166£38,55612.3%34.5%
67CBlackpool
Lenient
99444%£105£17,91612.3%34.5%
68DCambridge
Lenient
88270%£121£31,82812.3%34.5%
69BNewcastle upon tyne
Lenient
82856%£119£25,30712.3%34.5%
70BPlymouth
Lenient
57663%£112£26,81812.3%34.5%
71B+Norwich
Lenient
54968%£116£29,71112.3%34.5%

Market Explorer

Filter markets by occupancy, price, and yield

Filter The United Kingdom by occupancy, ADR, yield, rent gap, and property price, then compare markets side by side.

Open Explorer

Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in The United Kingdom. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

Explore Interactive Tool

2025 short-term rental report for The United Kingdom

Trends, supply, and year-over-year changes for The United Kingdom.

View 2025 Market Report

Why Invest in Airbnb The United Kingdom in 2026?

The short-term rental markets we track in The United Kingdom include City of edinburgh, Cotswold and London. The tables on this page list occupancy, average daily rate, and annual revenue for each city.

Property prices and rental rules differ by city. The budget sections below group markets by purchase price.

Market Rankboard: The United Kingdom

Each dot is a vacation rental market in The United Kingdom, plotted by occupancy rate (x-axis) and average daily rate (ADR) (y-axis). Dashed lines mark the national median.

The United Kingdom Airbnb markets rankboard scatter chart showing occupancy rate versus average daily rate (ADR)

Compare property prices, short-term rental yield, rent gap, annual revenue, and supply growth in the Airbtics Market Explorer watchlist.

Top 3 Premium Airbnb Markets: $500,000-$1,000,000

Property prices in these markets are $500,000 to $1,000,000.

  1. Brighton and hove
    • Property price: £400,000
    • STR revenue: £33,064/year
    • Yield: 11.1%
  2. Oxford
    • Property price: £440,000
    • STR revenue: £34,110/year
    • Yield: 11.3%
  3. Cambridge
    • Property price: £440,000
    • STR revenue: £31,828/year
    • Yield: 11.0%

Top 3 Best Places for Airbnb Arbitrage in The United Kingdom

  1. City of edinburgh
    • STR revenue: £59,821/year
    • Rent gap: £4,664
  2. Allerdale
    • STR revenue: £40,313/year
    • Rent gap: £3,949
  3. Powys
    • STR revenue: £31,915/year
    • Rent gap: £3,835

The United Kingdom Airbnb market FAQs

  • What are the best Airbnb markets in The United Kingdom?

    Airbtics ranks short-term rental markets in The United Kingdom using revenue, occupancy, regulation, yield, and growth. The top market in our latest dataset is London. The main table on this page lists the highest-scoring markets; use the Market Explorer to filter by budget, regulations, and more.

  • How many Airbnb markets does Airbtics track in The United Kingdom?

    We currently analyze 71 active short-term rental markets in The United Kingdom with listing supply, median occupancy, ADR, and revenue estimates.

  • What is the average Airbnb occupancy rate in The United Kingdom?

    The national average occupancy rate across tracked markets is 60.56% (LTM). Rates differ by city. Use the rankboard on this page, or open a market page for that city's numbers.

  • How do I compare Airbnb markets in The United Kingdom?

    Use the occupancy vs ADR rankboard on this page for a quick view, or open the Market Explorer to compare markets side by side, change chart axes, export to Excel, and save markets to a watchlist.

  • How can I estimate Airbnb income in The United Kingdom?

    Use our Airbnb income calculator to estimate revenue for a specific address, or open any market link below for median revenue and occupancy benchmarks.

See all Airbnb markets in The United Kingdom

Browse all 71 markets we track in The United Kingdom. Each link opens the market's Airbnb revenue and performance data page.




Estimate Your Airbnb Income in The United Kingdom



Ready to start looking for the most profitable short-term rental investment opportunities in The United Kingdom?

Use our Airbnb calculator to quickly and accurately estimate the earning and profitability potential of any city, neighborhood, and area.

Try Our Airbnb Calculator