Best Airbnb Markets The United Kingdom in 2025

Name: Best Airbnb Markets in The United Kingdom
Creator: Airbtics

Based on Airbtics data from September 2024 to August 2025, this page shows the top Airbnb locations to invest in The United Kingdom with key statistics and information, like short-term rental regulations, number of listings, occupancy rate, average daily rate, and annual revenue. This allows you to discover the most profitable cities to invest in, buy, and own Airbnb rental properties in The United Kingdom.

Why Invest in Airbnb The United Kingdom in 2025?

** Last updated: 2025-10-04

In recent years, The United Kingdom has emerged as one of the best locations for investing in short-term rentals thanks to its popular tourist attractions, thriving business activities, growing digital nomad presence, and vibrant cities like City of edinburgh, Cotswold and West oxfordshire. With millions of international visitors coming each year, the demand for vacation rental accommodations is growing, making Airbnb The United Kingdom a lucrative option for both local and foreign investors.

Due to strong demand from travelers, The United Kingdom offers competitive average daily rates (ADR), healthy occupancy rates, and attractive revenue potential in the best Airbnb markets. Whether you’re looking to start your first Airbnb business with a modest budget or to add a luxury short-term rental property to your portfolio, The United Kingdom has a profitable location to meet your budget and aspirations as an investor.

Note on Methodology: The Airbtics Market Score indicates how attractive a location is for investing in an Airbnb rental property. We determine this score based on the following criteria:

Short-term rental yield: The ratio between annual revenue and property price, as a percentage. Locations with higher Airbnb rental yield score better.
Short-term rental regulations: How STR-friendly the local Airbnb rules and laws are. Markets with more lenient regulations get a higher score.
Market size: The number of Airbnb listings. Larger vacation rental markets get a higher score as it is easier for investors to buy and sell properties.
Growth: How fast the market is becoming saturated. Priority is given to markets that are already developed but are not approaching saturation yet.
Seasonality: To what degree Airbnb performance is affected by seasonality. Less seasonal impact is preferred as investors can enjoy a more stable short-term rental performance throughout the year.

Based on this methodology, the best places to buy Airbnb in The United Kingdom are:

Learn more about how we collect the data and accuracy

Top 20 The United Kingdom Cities for Airbnb in 2025

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	London	Lenient	51,638	73%	£152	£40,953	12.3%	34.5%
2	Cornwall	Lenient	12,992	62%	£143	£32,809	12.3%	34.5%
3	Scottish highlands	Lenient	6,001	75%	£156	£43,021	12.3%	34.5%
4	Kent	Lenient	5,802	59%	£133	£29,375	12.3%	34.5%
5	City of edinburgh	Lenient	4,827	84%	£180	£55,930	12.3%	34.5%
6	West midlands	Lenient	4,821	58%	£100	£21,859	12.3%	34.5%
7	Dorset	Lenient	4,000	64%	£144	£34,078	12.3%	34.5%
8	Suffolk	Lenient	3,835	63%	£148	£34,821	12.3%	34.5%
9	Gwynedd	Lenient	3,751	64%	£144	£34,140	12.3%	34.5%
10	Pembrokeshire	Lenient	3,418	62%	£140	£32,319	12.3%	34.5%
11	Brighton and hove	Lenient	3,199	64%	£134	£32,000	12.3%	34.5%
12	South lakeland	Lenient	3,138	63%	£175	£40,841	12.3%	34.5%
13	Northumberland	Lenient	2,900	70%	£146	£37,854	12.3%	34.5%
14	Liverpool	Lenient	2,762	55%	£106	£21,840	12.3%	34.5%
15	Birmingham	Lenient	2,666	59%	£105	£23,250	12.3%	34.5%
16	Manchester	Lenient	2,549	60%	£117	£26,368	12.3%	34.5%
17	Bournemouth	Lenient	2,394	62%	£132	£30,607	12.3%	34.5%
18	Powys	Lenient	2,338	62%	£139	£31,926	12.3%	34.5%
19	East suffolk	Lenient	2,322	64%	£168	£39,907	12.3%	34.5%
20	Scarborough	Lenient	2,295	63%	£147	£34,403	12.3%	34.5%

Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in COUNTRY. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

Explore Interactive Tool

Best Cities for Airbnb in The United Kingdom by Budget

Affordable Airbnb Markets: Under $150,000

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Hartlepool	Lenient	126	58%	£108	£23,536	12.3%	34.5%
2	Burnley	Lenient	81	52%	£96	£18,676	12.3%	34.5%
3	Blaenau gwent	Lenient	73	56%	£115	£23,995	12.3%	34.5%

Mid-Range Airbnb Markets: $150,000-$300,000

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Na h-eileanan siar	Lenient	555	69%	£130	£33,081	12.3%	34.5%
2	North ayrshire	Lenient	402	70%	£142	£36,937	12.3%	34.5%
3	Stockton-on-tees	Lenient	307	55%	£107	£22,225	12.3%	34.5%
4	Merthyr tydfil	Lenient	238	52%	£115	£22,392	12.3%	34.5%
5	Middlesbrough	Lenient	225	53%	£76	£15,067	12.3%	34.5%
6	Barnsley	Lenient	164	60%	£112	£25,264	12.3%	34.5%
7	East ayrshire	Lenient	135	68%	£168	£42,275	12.3%	34.5%
8	Blackburn with darwen	Lenient	71	56%	£66	£14,052	12.3%	34.5%
9	Hyndburn	Lenient	62	58%	£97	£21,482	12.3%	34.5%
10	Kingston upon hull	Lenient	395	56%	£95	£20,164	12.3%	34.5%
11	North east lincolnshire	Lenient	382	56%	£102	£21,317	12.3%	34.5%
12	Redcar and cleveland	Lenient	366	60%	£112	£25,183	12.3%	34.5%
13	North lanarkshire	Lenient	256	66%	£116	£28,616	12.3%	34.5%
14	Inverclyde	Lenient	97	71%	£104	£27,256	12.3%	34.5%
15	Causeway coast and glens	Lenient	1,650	55%	£156	£31,756	12.3%	34.5%
16	East lindsey	Lenient	1,481	63%	£111	£25,957	12.3%	34.5%
17	Dumfries and galloway	Lenient	1,258	62%	£131	£30,170	12.3%	34.5%
18	Carmarthenshire	Lenient	1,219	56%	£123	£25,604	12.3%	34.5%
19	County durham	Lenient	1,144	60%	£117	£26,212	12.3%	34.5%
20	Blackpool	Lenient	1,028	46%	£106	£18,392	12.3%	34.5%
21	Bradford	Lenient	779	57%	£105	£22,463	12.3%	34.5%
22	Moray	Lenient	657	67%	£137	£34,106	12.3%	34.5%
23	South ayrshire	Lenient	525	68%	£145	£36,792	12.3%	34.5%
24	Fermanagh and omagh	Lenient	498	50%	£134	£24,960	12.3%	34.5%
25	Derry city and strabane	Lenient	412	59%	£116	£25,524	12.3%	34.5%
26	Angus	Lenient	383	66%	£133	£32,664	12.3%	34.5%
27	Orkney islands	Lenient	359	72%	£132	£34,841	12.3%	34.5%
28	Flintshire	Lenient	312	61%	£128	£29,013	12.3%	34.5%
29	Mid and east antrim	Lenient	299	58%	£123	£26,416	12.3%	34.5%
30	Rhondda cynon taff	Lenient	298	55%	£102	£21,049	12.3%	34.5%
31	Stoke-on-trent	Lenient	295	55%	£104	£21,561	12.3%	34.5%
32	Neath port talbot	Lenient	288	56%	£100	£21,258	12.3%	34.5%
33	Mid ulster	Lenient	279	54%	£121	£24,332	12.3%	34.5%
34	Sunderland	Lenient	277	64%	£93	£22,354	12.3%	34.5%
35	Doncaster	Lenient	273	57%	£95	£20,366	12.3%	34.5%
36	South lanarkshire	Lenient	269	65%	£120	£28,950	12.3%	34.5%
37	West lindsey	Lenient	262	56%	£124	£25,873	12.3%	34.5%
38	Darlington	Lenient	210	60%	£92	£21,004	12.3%	34.5%
39	Shetland islands	Lenient	204	68%	£124	£31,175	12.3%	34.5%
40	Wigan	Lenient	202	58%	£95	£20,848	12.3%	34.5%
41	Armagh city	Lenient	198	51%	£120	£22,660	12.3%	34.5%
42	North lincolnshire	Lenient	195	57%	£92	£19,987	12.3%	34.5%
43	Renfrewshire	Lenient	187	69%	£125	£32,088	12.3%	34.5%
44	Boston	Lenient	161	46%	£112	£19,329	12.3%	34.5%
45	Bassetlaw	Lenient	159	59%	£115	£25,233	12.3%	34.5%
46	South tyneside	Lenient	150	54%	£105	£21,253	12.3%	34.5%
47	Falkirk	Lenient	148	75%	£132	£36,833	12.3%	34.5%
48	Pendle	Lenient	142	62%	£110	£25,444	12.3%	34.5%
49	Rotherham	Lenient	127	56%	£95	£20,097	12.3%	34.5%
50	Rochdale	Lenient	123	50%	£92	£17,540	12.3%	34.5%

Upper-Mid Airbnb Markets: $300,000-$500,000

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Manchester	Lenient	2,549	60%	£117	£26,368	12.3%	34.5%
2	North norfolk	Lenient	2,212	67%	£168	£41,586	12.3%	34.5%
3	Derbyshire dales	Lenient	1,733	68%	£152	£38,166	12.3%	34.5%
4	Cheshire west and chester	Lenient	1,016	68%	£129	£32,726	12.3%	34.5%
5	Teignbridge	Lenient	955	60%	£133	£29,618	12.3%	34.5%
6	Trafford	Lenient	709	63%	£107	£25,305	12.3%	34.5%
7	Plymouth	Lenient	637	59%	£105	£23,300	12.3%	34.5%
8	Hastings	Lenient	592	61%	£103	£23,497	12.3%	34.5%
9	Wychavon	Lenient	511	64%	£146	£34,636	12.3%	34.5%
10	Vale of glamorgan	Lenient	452	58%	£131	£28,268	12.3%	34.5%
11	Huntingdonshire	Lenient	281	60%	£114	£25,448	12.3%	34.5%
12	Rushcliffe	Lenient	224	59%	£108	£23,838	12.3%	34.5%
13	Gloucester	Lenient	207	68%	£130	£32,890	12.3%	34.5%
14	Rugby	Lenient	148	60%	£105	£23,766	12.3%	34.5%
15	Lichfield	Lenient	129	61%	£104	£23,713	12.3%	34.5%
16	Havant	Lenient	176	63%	£119	£27,957	12.3%	34.5%
17	Stevenage	Lenient	106	60%	£131	£29,438	12.3%	34.5%
18	Harlow	Lenient	68	67%	£100	£25,550	12.3%	34.5%
19	Cornwall	Lenient	12,992	62%	£143	£32,809	12.3%	34.5%
20	Suffolk	Lenient	3,835	63%	£148	£34,821	12.3%	34.5%
21	South lakeland	Lenient	3,138	63%	£175	£40,841	12.3%	34.5%
22	East suffolk	Lenient	2,322	64%	£168	£39,907	12.3%	34.5%
23	Wiltshire	Lenient	2,213	63%	£130	£30,443	12.3%	34.5%
24	North devon	Lenient	2,086	61%	£173	£39,105	12.3%	34.5%
25	Isle of wight	Lenient	1,839	59%	£148	£32,447	12.3%	34.5%
26	York	Lenient	1,789	67%	£155	£38,547	12.3%	34.5%
27	Torbay	Lenient	1,267	56%	£128	£26,616	12.3%	34.5%
28	Mendip	Lenient	1,230	65%	£126	£30,411	12.3%	34.5%
29	Rother	Lenient	1,080	61%	£152	£34,291	12.3%	34.5%
30	Somerset west and taunton	Lenient	963	64%	£128	£30,265	12.3%	34.5%
31	Cheshire east	Lenient	784	65%	£115	£27,788	12.3%	34.5%
32	Milton keynes	Lenient	772	58%	£110	£23,852	12.3%	34.5%
33	Dover	Lenient	695	58%	£140	£30,243	12.3%	34.5%
34	Arun	Lenient	691	58%	£136	£29,409	12.3%	34.5%
35	South gloucestershire	Lenient	661	63%	£113	£26,580	12.3%	34.5%
36	West devon	Lenient	646	58%	£121	£26,129	12.3%	34.5%
37	North somerset	Lenient	557	66%	£113	£27,852	12.3%	34.5%
38	South norfolk	Lenient	528	63%	£118	£27,621	12.3%	34.5%
39	Malvern hills	Lenient	513	63%	£126	£29,430	12.3%	34.5%
40	East lothian	Lenient	497	69%	£155	£39,641	12.3%	34.5%
41	Eastbourne	Lenient	387	62%	£122	£28,099	12.3%	34.5%
42	Southend-on-sea	Lenient	360	58%	£112	£24,240	12.3%	34.5%
43	Stockport	Lenient	324	67%	£100	£25,072	12.3%	34.5%
44	Bedford	Lenient	315	59%	£116	£25,672	12.3%	34.5%
45	Rutland	Lenient	206	59%	£137	£30,072	12.3%	34.5%
46	Basildon	Lenient	146	51%	£131	£25,078	12.3%	34.5%
47	Fareham	Lenient	133	65%	£98	£23,905	12.3%	34.5%
48	Rochford	Lenient	75	49%	£126	£23,032	12.3%	34.5%
49	Kent	Lenient	5,802	59%	£133	£29,375	12.3%	34.5%
50	City of bristol	Lenient	1,941	70%	£117	£30,606	12.3%	34.5%

Premium Airbnb Markets: $500,000-$1,000,000

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Brighton and hove	Lenient	3,199	64%	£134	£32,000	12.3%	34.5%
2	South oxfordshire	Lenient	646	63%	£130	£30,545	12.3%	34.5%
3	Oxford	Lenient	1,230	74%	£126	£34,686	12.3%	34.5%
4	Cambridge	Lenient	994	73%	£118	£32,203	12.3%	34.5%
5	Windsor and maidenhead	Lenient	801	65%	£148	£35,900	12.3%	34.5%
6	St albans	Lenient	273	67%	£136	£33,864	12.3%	34.5%
7	London	Lenient	51,638	73%	£152	£40,953	12.3%	34.5%

Emerging vs Established Airbnb Markets in The United Kingdom

Top 20 Emerging Short-Term Rental Markets in The United Kingdom

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Blackburn with darwen	Lenient	71	56%	£66	£14,052	12.3%	34.5%
2	Rochdale	Lenient	123	50%	£92	£17,540	12.3%	34.5%
3	Hartlepool	Lenient	126	58%	£108	£23,536	12.3%	34.5%
4	Wigan	Lenient	202	58%	£95	£20,848	12.3%	34.5%
5	Harlow	Lenient	68	67%	£100	£25,550	12.3%	34.5%
6	Ashfield	Lenient	61	55%	£88	£18,183	12.3%	34.5%
7	Wokingham	Lenient	221	58%	£100	£21,771	12.3%	34.5%
8	Tameside	Lenient	187	59%	£85	£18,747	12.3%	34.5%
9	Trafford	Lenient	709	63%	£107	£25,305	12.3%	34.5%
10	Knowsley	Lenient	69	53%	£108	£21,681	12.3%	34.5%
11	Leicester	Lenient	570	56%	£99	£20,836	12.3%	34.5%
12	Middlesbrough	Lenient	225	53%	£76	£15,067	12.3%	34.5%
13	Darlington	Lenient	210	60%	£92	£21,004	12.3%	34.5%
14	Leeds	Lenient	1,758	59%	£105	£23,136	12.3%	34.5%
15	Rotherham	Lenient	127	56%	£95	£20,097	12.3%	34.5%
16	Newcastle-under-lyme	Lenient	100	57%	£109	£23,457	12.3%	34.5%
17	Birmingham	Lenient	2,666	59%	£105	£23,250	12.3%	34.5%
18	St. helens	Lenient	90	57%	£106	£22,696	12.3%	34.5%
19	Manchester	Lenient	2,549	60%	£117	£26,368	12.3%	34.5%
20	West lothian	Lenient	203	68%	£134	£33,675	12.3%	34.5%

Top 12 Established Short-Term Rental Markets in The United Kingdom

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	West midlands	Lenient	4,821	58%	£100	£21,859	12.3%	34.5%
2	London	Lenient	51,638	73%	£152	£40,953	12.3%	34.5%
3	Brighton and hove	Lenient	3,199	64%	£134	£32,000	12.3%	34.5%
4	City of edinburgh	Lenient	4,827	84%	£180	£55,930	12.3%	34.5%
5	South lakeland	Lenient	3,138	63%	£175	£40,841	12.3%	34.5%
6	Kent	Lenient	5,802	59%	£133	£29,375	12.3%	34.5%
7	Suffolk	Lenient	3,835	63%	£148	£34,821	12.3%	34.5%
8	Dorset	Lenient	4,000	64%	£144	£34,078	12.3%	34.5%
9	Pembrokeshire	Lenient	3,418	62%	£140	£32,319	12.3%	34.5%
10	Gwynedd	Lenient	3,751	64%	£144	£34,140	12.3%	34.5%
11	Cornwall	Lenient	12,992	62%	£143	£32,809	12.3%	34.5%
12	Scottish highlands	Lenient	6,001	75%	£156	£43,021	12.3%	34.5%

50 Best Places for Airbnb Arbitrage in The United Kingdom

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Mansfield	Lenient	80	58%	£92	£20,420	12.3%	34.5%
2	City of edinburgh	Lenient	4,827	84%	£180	£55,930	12.3%	34.5%
3	East ayrshire	Lenient	135	68%	£168	£42,275	12.3%	34.5%
4	Clackmannanshire	Lenient	87	76%	£135	£38,004	12.3%	34.5%
5	Midlothian	Lenient	189	69%	£152	£38,646	12.3%	34.5%
6	North ayrshire	Lenient	402	70%	£142	£36,937	12.3%	34.5%
7	Scottish highlands	Lenient	6,001	75%	£156	£43,021	12.3%	34.5%
8	East renfrewshire	Lenient	54	78%	£133	£38,511	12.3%	34.5%
9	Staffordshire moorlands	Lenient	612	62%	£145	£33,442	12.3%	34.5%
10	East lindsey	Lenient	1,481	63%	£111	£25,957	12.3%	34.5%
11	Powys	Lenient	2,338	62%	£139	£31,926	12.3%	34.5%
12	Allerdale	Lenient	1,170	72%	£148	£39,544	12.3%	34.5%
13	Kings lynn and west norfolk	Lenient	1,268	66%	£158	£38,763	12.3%	34.5%
14	Perth and kinross	Lenient	1,358	70%	£171	£44,173	12.3%	34.5%
15	Orkney islands	Lenient	359	72%	£132	£34,841	12.3%	34.5%
16	Flintshire	Lenient	312	61%	£128	£29,013	12.3%	34.5%
17	Wychavon	Lenient	511	64%	£146	£34,636	12.3%	34.5%
18	Derbyshire dales	Lenient	1,733	68%	£152	£38,166	12.3%	34.5%
19	Na h-eileanan siar	Lenient	555	69%	£130	£33,081	12.3%	34.5%
20	South ayrshire	Lenient	525	68%	£145	£36,792	12.3%	34.5%
21	North east derbyshire	Lenient	218	59%	£131	£28,653	12.3%	34.5%
22	Moray	Lenient	657	67%	£137	£34,106	12.3%	34.5%
23	Stirling	Lenient	808	69%	£158	£40,292	12.3%	34.5%
24	Angus	Lenient	383	66%	£133	£32,664	12.3%	34.5%
25	Dumfries and galloway	Lenient	1,258	62%	£131	£30,170	12.3%	34.5%
26	South lakeland	Lenient	3,138	63%	£175	£40,841	12.3%	34.5%
27	East lothian	Lenient	497	69%	£155	£39,641	12.3%	34.5%
28	South derbyshire	Lenient	165	64%	£128	£30,464	12.3%	34.5%
29	Torfaen	Lenient	63	67%	£111	£27,649	12.3%	34.5%
30	Eden	Lenient	1,094	62%	£140	£32,161	12.3%	34.5%
31	West lindsey	Lenient	262	56%	£124	£25,873	12.3%	34.5%
32	Fife	Lenient	1,558	65%	£171	£41,121	12.3%	34.5%
33	Cotswold	Lenient	1,927	64%	£219	£51,708	12.3%	34.5%
34	Northumberland	Lenient	2,900	70%	£146	£37,854	12.3%	34.5%
35	High peak	Lenient	737	69%	£132	£33,868	12.3%	34.5%
36	Newark and sherwood	Lenient	372	59%	£129	£28,389	12.3%	34.5%
37	Rossendale	Lenient	79	57%	£121	£25,827	12.3%	34.5%
38	Antrim and newtownabbey	Lenient	148	61%	£104	£23,580	12.3%	34.5%
39	North devon	Lenient	2,086	61%	£173	£39,105	12.3%	34.5%
40	Blaenau gwent	Lenient	73	56%	£115	£23,995	12.3%	34.5%
41	Scarborough	Lenient	2,295	63%	£147	£34,403	12.3%	34.5%
42	East riding of yorkshire	Lenient	1,642	60%	£130	£29,077	12.3%	34.5%
43	Harlow	Lenient	68	67%	£100	£25,550	12.3%	34.5%
44	Ryedale	Lenient	806	58%	£156	£33,594	12.3%	34.5%
45	North norfolk	Lenient	2,212	67%	£168	£41,586	12.3%	34.5%
46	Amber valley	Lenient	233	64%	£127	£30,139	12.3%	34.5%
47	East suffolk	Lenient	2,322	64%	£168	£39,907	12.3%	34.5%
48	Falkirk	Lenient	148	75%	£132	£36,833	12.3%	34.5%
49	Bridgend	Lenient	283	60%	£129	£28,902	12.3%	34.5%
50	Bath and north east somerset	Lenient	1,773	69%	£159	£40,687	12.3%	34.5%

Starting an Airbnb in The United Kingdom? Check out our guide on how to start an Airbnb in The United Kingdom (Startup cost, profitability, and nationwide vacation rental statistics)
For short-term rental market analysis, visit our Airbnb Analytics app.

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