The United Kingdom Short-Term Rental Market Review 2025: Revenue, Occupancy & Supply Growth
The United Kingdom Short-Term Rental Market Overview 2025
Number of Airbnb Listings Changes in The United Kingdom 2025
Which markets are experiencing rapid saturation?
A key consideration when entering a new short-term rental market is assessing whether it may become oversaturated. To evaluate this, we analyze the year-over-year supply change in Airbnb listings. The national average YoY supply change in The United Kingdom was 19.94% in 2025, indicating the overall growth trajectory of the market.
Markets with Largest Absolute Supply Increases in The United Kingdom
In absolute terms, London experienced the largest increase with +13,694 new listings added in 2025. This was followed by Cornwall (+1,696 listings) and City Of Edinburgh (+845 listings).
Markets with Fastest Relative Growth in The United Kingdom
In relative terms, Birmingham experienced the most significant growth, with 44.00% more supply added over the 12-month period in 2025. Other rapidly expanding markets include Salford (+39.69%) and Manchester (+39.20%).
Short-Term Rental Revenue Trend in The United Kingdom 2025, and Future Outlook for 2026
Does increased supply necessarily indicate market saturation?
To assess market saturation, we examine year-over-year revenue trends. A decline in revenue per listing typically indicates heightened competition and potential oversaturation. The The United Kingdom average YoY change in revenue was 8.95% in 2025, representing an increase from $36,200 in 2024 to £31,550 in 2025.
Top Markets Revenue Performance
London
Cornwall
City Of Edinburgh
For more detailed revenue YoY change analysis by market, access the Airbtics dashboard to explore specific market performance metrics.
Easiest Markets for Hosts in The United Kingdom 2025
Markets with high occupancy rates provide hosts with greater booking consistency, while markets with high booking volumes offer expanded opportunities across various property types and sizes.
Highest Occupancy Rate Markets in The United Kingdom 2025
City Of Edinburgh recorded a year-round occupancy rate of 84.00%, which is among the highest in The United Kingdom. This was followed by Scottish Highlands (75.00%) and Glasgow (75.00%).
Highest Booking Volume Market in The United Kingdom 2025
Markets with high booking volumes present additional advantages, as they offer diverse opportunities across various property types and price points. The market that recorded the highest booking volume in The United Kingdom is London, with approximately 13,711,626 nights booked in 2025.
Regulatory Landscape
We define a professionalized or strictly regulated market as one where over 50% of active Airbnb listings hold valid license information, indicating consistent enforcement and higher compliance. Markets below this threshold are considered unregulated or lenient.
In The United Kingdom, 0 out of 71 markets fall into the professionalized / strict regulation category. For detailed license compliance data and market-specific regulatory insights, the Airbtics dashboard provides the percentage of listings with valid licenses for each market, enabling investors to assess regulatory risk at a granular level.
Which The United Kingdom Markets Are Growing Healthily vs Overheating?
Understanding market saturation requires looking at both supply growth and revenue trends together. Markets are categorized by comparing their YoY supply and revenue changes against The United Kingdom's national averages. Markets where supply is growing faster than revenue (relative to national averages) may be approaching saturation, while markets with below-average supply growth but above-average revenue growth may present hidden opportunities.
Benchmark: Markets are categorized relative to The United Kingdom's national averages (Supply: 19.9%, Revenue: 8.9%). Markets above the national average are marked with ↑, while those below are marked with ↓.
Healthy Growth
Supply > avg, Revenue > avg
Expansion with demand keeping up
- City Of Edinburgh Supply: +20.9% | Revenue: +22.8%
- Newquay Supply: +23.2% | Revenue: +21.3%
- East Lindsey Supply: +32.3% | Revenue: +17.7%
- Brighton And Hove Supply: +24.4% | Revenue: +13.5%
- Conwy Supply: +20.6% | Revenue: +11.9%
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+4 more markets
West Northamptonshire, Causeway Coast And Glens, Cardiff, Kings Lynn And West Norfolk ×
Early Saturation
Supply > avg, Revenue ≤ avg
Competition rising
- Birmingham Supply: +44.0% | Revenue: +6.3%
- Salford Supply: +39.7% | Revenue: -0.9%
- Manchester Supply: +39.2% | Revenue: +4.8%
- Leeds Supply: +37.8% | Revenue: -0.4%
- London Supply: +36.9% | Revenue: +4.3%
-
+11 more markets
Liverpool, Newcastle Upon Tyne, Sheffield, Nottingham, Bristol, Fife, Oxford, Allerdale, Belfast, County Durham, Swansea ×
Under-the-Radar
Supply ≤ avg, Revenue > avg
Hidden opportunities
- Cotswold Supply: +15.6% | Revenue: +22.3%
- Torbay Supply: +10.8% | Revenue: +21.3%
- South Hams Supply: +17.1% | Revenue: +19.3%
- Isle Of Wight Supply: +15.0% | Revenue: +19.1%
- Cheshire West And Chester Supply: +13.8% | Revenue: +17.2%
-
+21 more markets
Cornwall, Bournemouth, Ceredigion, Chichester, New Forest, Isle Of Anglesey, Pembrokeshire, Torridge, Carmarthenshire, North Devon, East Devon, Blackpool, Glasgow, Scottish Highlands, Wiltshire, Plymouth, Mendip, Powys, North Norfolk, Dorset, Argyll And Bute ×
Declining
Supply ≤ avg, Revenue ≤ avg
Risky markets
- East Suffolk Supply: +19.2% | Revenue: -3.2%
- Norwich Supply: +15.9% | Revenue: +2.4%
- East Riding Of Yorkshire Supply: +19.5% | Revenue: +3.0%
- York Supply: +13.2% | Revenue: +3.1%
- Perth And Kinross Supply: +9.4% | Revenue: +3.4%
-
+15 more markets
South Cambridgeshire, Buckinghamshire, Northumberland, Herefordshire, Scarborough, Cambridge, Eden, Derbyshire Dales, Dumfries And Galloway, Shropshire, Bath And North East Somerset, Harrogate, Rother, Gwynedd, South Lakeland ×
For the latest updates of the market data in The United Kingdom, check out our Best Airbnb Markets in The United Kingdom.
All metrics are calculated using active short-term rental listings tracked weekly by Airbtics. Revenue, occupancy rate, ADR, and supply growth are estimated from historical booking calendars, listing activity, and proprietary aggregation models.
Source: Airbtics
Learn data methodology →
Cite this report
Airbtics (2026). The United Kingdom Short-Term Rental Market Review 2025: Revenue, Occupancy & Supply Growth. https://airbtics.com/short-term-rental-market-report-2025-the-united-kingdom
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