Best Airbnb Markets The United Kingdom

Based on data from Airbtics, this page shows the largest Airbnb markets with key statistics like regulations, average occupancy rate and daily rate. This allows you to discover the most profitable locations to buy, own or invest in rental properties.

Top 20 Largest Airbnb Markets in The United Kingdom
Updated August 2024

The occupancy rate, daily rate, and revenue are averages from the last twelve months, starting from the last updated period. Methodology for Airbtics Market Score: The Airbtics Market Score indicates how attractive a location is for Airbnb investment. The primary criterion is short-term rental yield, which is the percentage of revenue relative to property price. The second criterion is regulation, with markets that have STR-friendly rules receiving a higher score. The remaining three criteria are:

  1. Market size (larger markets score higher due to the ease of acquiring and selling properties)
  2. Growth (whether the market is becoming saturated)
  3. Seasonality (less seasonality is preferred)
Learn more about how we collect the data and accuracy

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenue
1London
Lenient
55,48474%£136£34,198
2Cornwall
Lenient
13,30562%£121£26,848
3Scottish highlands
Lenient
6,20975%£120£31,853
4Kent
Lenient
5,69858%£115£24,184
5Edinburgh
Lenient
5,52785%£139£41,284
6Edinburgh
Lenient
4,63985%£132£38,904
7Dorset
Lenient
3,98363%£120£26,325
8Gwynedd
Lenient
3,73264%£120£26,867
9Suffolk
Lenient
3,70762%£138£29,111
10Somerset
Lenient
3,56262%£110£23,924
11Brighton
Lenient
3,48066%£124£28,848
12Pembrokeshire
Lenient
3,35862%£120£26,493
13Liverpool
Lenient
3,12854%£93£18,200
14Birmingham
Lenient
2,99658%£94£18,099
15Northumberland
Lenient
2,86268%£124£29,224
16Bournemouth
Lenient
2,65661%£125£27,262
17Manchester
Lenient
2,55664%£96£20,728
18East suffolk
Lenient
2,35862%£132£27,946
19Powys
Lenient
2,26761%£112£23,895
20Wiltshire
Lenient
2,26262%£108£24,348


  1. Starting an Airbnb in The United Kingdom? Check out our guide on how to start an Airbnb in The United Kingdom (Startup cost, profitability, and nationwide vacation rental statistics)
  2. For short-term rental market analysis, visit our Airbnb Analytics app.