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Best Airbnb Markets in The United Kingdom (2026)

Based on Airbtics data from September 2025 to August 2026, this page ranks the best Airbnb markets in The United Kingdom by Market Grade. The grade compares short-term rental yield, year-over-year revenue growth, and occupancy (demand), then adjusts for local regulation. The table also shows listing count, average daily rate, and annual revenue for every market.

Markets on this page are ranked by the Airbtics Market Grade, not by the number of listings. The grade compares each market with the other markets in this ranking on three measures, then adjusts for local short-term rental regulation.

  1. Yield: Annual short-term rental revenue divided by property price. A higher yield ranks higher.
  2. Growth: Year-over-year change in revenue. Faster revenue growth ranks higher.
  3. Demand: Average occupancy rate over the last 12 months. Higher occupancy ranks higher.

Stricter short-term rental regulation lowers the letter grade. Occupancy, average daily rate, and annual revenue are shown for every market. Exact yield and revenue growth are published for the three highest-graded markets. For every other market those two figures are in Market Explorer. The rankboard plots the same markets by occupancy and average daily rate, and the table under the chart lists those values in text.

Learn more about how we collect the data and accuracy

Last updated: 16th October, 2026

The United Kingdom Short-Term Rental Market Overview (September 2025 to August 2026)

National averages across all The United Kingdom markets
Average Occupancy Rate i
60.56%
Average Annual Revenue i
£30,716
Average Daily Rate (ADR) i
£134
YoY Supply Growth i
34.04%
YoY Revenue Change i
0.88%

Top 71 The United Kingdom Cities for Airbnb in 2026

Tick the markets you like to track their revenue, occupancy, and ADR in your Airbtics watchlist. Free to start, up to 10 markets.

Position Market Grade Market Name Regulation No of Listings Avg. Occupancy Rate Avg. Daily Rate Revenue Short-term Rental Yield Revenue Growth
1ACotswold
Lenient
2,01863%£216£50,80320.0%+5.0%
2AGlasgow
Lenient
1,42971%£140£37,24524.4%+9.9%
3BPowys
Lenient
2,33360%£133£29,92020.2%+0.7%
4BArgyll and bute
Lenient
1,91767%£149£37,248Unlock in Market ExplorerUnlock in Market Explorer
5BShropshire
Lenient
1,81760%£123£27,762Unlock in Market ExplorerUnlock in Market Explorer
6BBath and North East Somerset
Lenient
1,71168%£154£39,456Unlock in Market ExplorerUnlock in Market Explorer
7BFife
Lenient
1,69562%£159£37,047Unlock in Market ExplorerUnlock in Market Explorer
8BCarmarthenshire
Lenient
1,18156%£116£24,421Unlock in Market ExplorerUnlock in Market Explorer
9BEden
Lenient
1,14261%£136£31,179Unlock in Market ExplorerUnlock in Market Explorer
10BNewcastle Upon Tyne
Lenient
82856%£111£23,725Unlock in Market ExplorerUnlock in Market Explorer
11BPlymouth
Lenient
57663%£105£25,142Unlock in Market ExplorerUnlock in Market Explorer
12B+City of Edinburgh
Lenient
4,67982% 🚀£183£56,082Unlock in Market ExplorerUnlock in Market Explorer
13B+Belfast
Lenient
1,54866%£123£30,621Unlock in Market ExplorerUnlock in Market Explorer
14B+Dumfries And Galloway
Lenient
1,23961%£127£29,137Unlock in Market ExplorerUnlock in Market Explorer
15B+Norwich
Lenient
54968%£108£27,854Unlock in Market ExplorerUnlock in Market Explorer
16CLondon
Lenient
46,56871%£154£40,747Unlock in Market ExplorerUnlock in Market Explorer
17CCornwall
Lenient
12,66260%£144£32,244Unlock in Market ExplorerUnlock in Market Explorer
18CPembrokeshire
Lenient
3,22661%£135£30,951Unlock in Market ExplorerUnlock in Market Explorer
19CNorthumberland
Lenient
2,92266%£138£34,137Unlock in Market ExplorerUnlock in Market Explorer
20CBirmingham
Lenient
2,42555%£105£21,757Unlock in Market ExplorerUnlock in Market Explorer
21CSouth Hams
Lenient
1,79656%£156£32,642Unlock in Market ExplorerUnlock in Market Explorer
22CDerbyshire Dales
Lenient
1,69665%£144£35,279Unlock in Market ExplorerUnlock in Market Explorer
23CEast Riding Of Yorkshire
Lenient
1,67355%£126£26,232Unlock in Market ExplorerUnlock in Market Explorer
24CIsle Of Anglesey
Lenient
1,42453%£160£31,804Unlock in Market ExplorerUnlock in Market Explorer
25CSouth Cambridgeshire
Lenient
1,37168%£108£27,555Unlock in Market ExplorerUnlock in Market Explorer
26CHarrogate
Lenient
1,20364%£135£32,424Unlock in Market ExplorerUnlock in Market Explorer
27CMendip
Lenient
1,17061%£125£28,613Unlock in Market ExplorerUnlock in Market Explorer
28CCounty Durham
Lenient
1,12057%£110£23,564Unlock in Market ExplorerUnlock in Market Explorer
29CNottingham
Lenient
1,11054%£95£19,486Unlock in Market ExplorerUnlock in Market Explorer
30CBlackpool
Lenient
99444%£99£16,797Unlock in Market ExplorerUnlock in Market Explorer
31C+Scottish Highlands
Lenient
5,89772% 🚀£152£40,723Unlock in Market ExplorerUnlock in Market Explorer
32C+Gwynedd
Lenient
3,64659%£142£31,500Unlock in Market ExplorerUnlock in Market Explorer
33C+South Lakeland
Lenient
3,18961%£168£38,564Unlock in Market ExplorerUnlock in Market Explorer
34C+Liverpool
Lenient
2,67550%£108£20,803Unlock in Market ExplorerUnlock in Market Explorer
35C+Wiltshire
Lenient
2,09061%£127£29,100Unlock in Market ExplorerUnlock in Market Explorer
36C+York
Lenient
1,81365%£144£35,446Unlock in Market ExplorerUnlock in Market Explorer
37C+Leeds
Lenient
1,65457%£102£21,762Unlock in Market ExplorerUnlock in Market Explorer
38C+Causeway Coast And Glens
Lenient
1,65353%£146£29,095Unlock in Market ExplorerUnlock in Market Explorer
39C+Conwy
Lenient
1,63961%£132£30,231Unlock in Market ExplorerUnlock in Market Explorer
40C+Chichester
Lenient
1,51856%£156£32,784Unlock in Market ExplorerUnlock in Market Explorer
41C+Herefordshire
Lenient
1,45557%£125£26,742Unlock in Market ExplorerUnlock in Market Explorer
42C+Ceredigion
Lenient
1,38857%£126£27,082Unlock in Market ExplorerUnlock in Market Explorer
43C+New Forest
Lenient
1,37164%£152£36,428Unlock in Market ExplorerUnlock in Market Explorer
44C+Perth And Kinross
Lenient
1,36866%£156£38,454Unlock in Market ExplorerUnlock in Market Explorer
45C+Kings Lynn And West Norfolk
Lenient
1,28559%£151£33,570Unlock in Market ExplorerUnlock in Market Explorer
46C+Oxford
Lenient
1,27269%£123£31,978Unlock in Market ExplorerUnlock in Market Explorer
47C+Swansea
Lenient
1,25860%£126£28,539Unlock in Market ExplorerUnlock in Market Explorer
48C+Allerdale
Lenient
1,24868%£149£37,794Unlock in Market ExplorerUnlock in Market Explorer
49C+West Northamptonshire
Lenient
1,20855%£114£23,398Unlock in Market ExplorerUnlock in Market Explorer
50C+Sheffield
Lenient
1,11655%£93£19,476Unlock in Market ExplorerUnlock in Market Explorer
51C+Salford
Lenient
1,03158%£108£23,590Unlock in Market ExplorerUnlock in Market Explorer
52C+Cheshire West And Chester
Lenient
1,01363%£132£31,425Unlock in Market ExplorerUnlock in Market Explorer
53C+Newquay
Lenient
99762%£156£36,146Unlock in Market ExplorerUnlock in Market Explorer
54DEast Suffolk
Lenient
2,35758%£160£34,961Unlock in Market ExplorerUnlock in Market Explorer
55DBournemouth
Lenient
2,11059%£133£29,599Unlock in Market ExplorerUnlock in Market Explorer
56DTorridge
Lenient
1,20457%£138£29,550Unlock in Market ExplorerUnlock in Market Explorer
57DBuckinghamshire
Lenient
1,13156%£118£24,815Unlock in Market ExplorerUnlock in Market Explorer
58DCambridge
Lenient
88270%£114£29,839Unlock in Market ExplorerUnlock in Market Explorer
59D+Brighton And Hove
Lenient
2,74461%£135£30,998Unlock in Market ExplorerUnlock in Market Explorer
60D+Scarborough
Lenient
2,53557%£140£30,171Unlock in Market ExplorerUnlock in Market Explorer
61D+Manchester
Lenient
2,39658%£116£25,593Unlock in Market ExplorerUnlock in Market Explorer
62D+North Norfolk
Lenient
2,23662%£164£37,939Unlock in Market ExplorerUnlock in Market Explorer
63D+North Devon
Lenient
1,97957%£160£34,195Unlock in Market ExplorerUnlock in Market Explorer
64D+Bristol
Lenient
1,97466%£114£28,271Unlock in Market ExplorerUnlock in Market Explorer
65D+Isle Of Wight
Lenient
1,74655%£147£30,369Unlock in Market ExplorerUnlock in Market Explorer
66D+Cardiff
Lenient
1,73553%£121£24,329Unlock in Market ExplorerUnlock in Market Explorer
67D+East Lindsey
Lenient
1,64359%£105£23,334Unlock in Market ExplorerUnlock in Market Explorer
68D+East Devon
Lenient
1,39360%£133£29,911Unlock in Market ExplorerUnlock in Market Explorer
69D+Torbay
Lenient
1,11154%£127£25,886Unlock in Market ExplorerUnlock in Market Explorer
70D+Rother
Lenient
1,02957%£151£32,361Unlock in Market ExplorerUnlock in Market Explorer
71E+Dorset
Lenient
3,94659%£145£32,188Unlock in Market ExplorerUnlock in Market Explorer

Data Seen By

BiggerPockets
Trustpilot

Market Explorer

Filter markets by occupancy, price, and yield

Filter The United Kingdom by occupancy, ADR, yield, rent gap, and property price, then compare markets side by side.

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Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in The United Kingdom. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

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Why Invest in Airbnb The United Kingdom in 2026?

The highest-graded short-term rental markets in The United Kingdom are Cotswold, Glasgow and Powys. The table ranks every tracked market by Airbtics Market Grade. Occupancy, average daily rate, annual revenue, yield, and revenue growth are the figures behind that grade.

Top 3 Airbnb markets in The United Kingdom by Market Grade

These are the three highest-graded Airbnb markets in The United Kingdom. Market Grade compares yield, revenue growth, and occupancy (demand) with the other markets on this page, then adjusts for short-term rental regulation. The chart repeats those three percentiles in text so the ranking is readable without the graphic.

Rank 1 — Cotswold (Grade A)

Cotswold is rank 1 of 71 markets in this The United Kingdom ranking by Airbtics Market Grade A, with 20.0% short-term rental yield, 63.0% occupancy, and +5.0% year-over-year revenue growth.

Compared with the other markets on this page, Cotswold ranks top 16% for yield, top 15% for growth, and top 29% for demand. The market shows an average daily rate of £216, annual revenue of £50,803, a rent gap of 4571.1%, 2,018 active listings, lenient short-term rental regulation, and a typical 2-bedroom property price of £262,500.

  • Market gradeA
  • Yield20.0%
  • Revenue growth+5.0%
  • Occupancy63.0%
  • Average daily rate£216
  • Annual revenue£50,803
  • Rent gap4571.1%
  • Active listings2,018
  • 2-bedroom price£262,500
  • RegulationLenient
top 16%Yieldtop 15%Growthtop 29%Demand

Percentile versus other The United Kingdom markets on this page. Farther from the center is stronger.

  • Yield: top 16%
  • Growth: top 15%
  • Demand: top 29%

Rank 2 — Glasgow (Grade A)

Glasgow is rank 2 of 71 markets in this The United Kingdom ranking by Airbtics Market Grade A, with 24.4% short-term rental yield, 71.0% occupancy, and +9.9% year-over-year revenue growth.

Compared with the other markets on this page, Glasgow ranks top 1% for yield, top 2% for growth, and top 4% for demand. The market shows an average daily rate of £140, annual revenue of £37,245, a rent gap of 3974.4%, 1,429 active listings, lenient short-term rental regulation, and a typical 2-bedroom property price of £187,500.

  • Market gradeA
  • Yield24.4%
  • Revenue growth+9.9%
  • Occupancy71.0%
  • Average daily rate£140
  • Annual revenue£37,245
  • Rent gap3974.4%
  • Active listings1,429
  • 2-bedroom price£187,500
  • RegulationLenient
top 1%Yieldtop 2%Growthtop 4%Demand

Percentile versus other The United Kingdom markets on this page. Farther from the center is stronger.

  • Yield: top 1%
  • Growth: top 2%
  • Demand: top 4%

Rank 3 — Powys (Grade B)

Powys is rank 3 of 71 markets in this The United Kingdom ranking by Airbtics Market Grade B, with 20.2% short-term rental yield, 60.0% occupancy, and +0.7% year-over-year revenue growth.

Compared with the other markets on this page, Powys ranks top 15% for yield, lowest 46% for growth, and top 50% for demand. The market shows an average daily rate of £133, annual revenue of £29,920, a rent gap of 4794.5%, 2,333 active listings, lenient short-term rental regulation, and a typical 2-bedroom property price of £172,500.

  • Market gradeB
  • Yield20.2%
  • Revenue growth+0.7%
  • Occupancy60.0%
  • Average daily rate£133
  • Annual revenue£29,920
  • Rent gap4794.5%
  • Active listings2,333
  • 2-bedroom price£172,500
  • RegulationLenient
top 15%Yieldlowest 46%Growthtop 50%Demand

Percentile versus other The United Kingdom markets on this page. Farther from the center is stronger.

  • Yield: top 15%
  • Growth: lowest 46%
  • Demand: top 50%

Market Rankboard: The United Kingdom

Each dot is a vacation rental market in The United Kingdom, plotted by occupancy rate (x-axis) and average daily rate (ADR) (y-axis). Dashed lines mark the national median.

The United Kingdom Airbnb markets rankboard scatter chart showing occupancy rate versus average daily rate (ADR)
Occupancy rate and average daily rate for each The United Kingdom market plotted in the chart above, in Market Grade order.
MarketOccupancy rateAverage daily rate
Cotswold63.0%£216
Glasgow71.0%£140
Powys60.0%£133
Argyll and bute67.0%£149
Shropshire60.0%£123
Bath and North East Somerset68.0%£154
Fife62.0%£159
Carmarthenshire56.0%£116
Eden61.0%£136
Newcastle Upon Tyne56.0%£111
Plymouth63.0%£105
City of Edinburgh82.0%£183
Belfast66.0%£123
Dumfries And Galloway61.0%£127
Norwich68.0%£108
London71.0%£154
Cornwall60.0%£144
Pembrokeshire61.0%£135
Northumberland66.0%£138
Birmingham55.0%£105
South Hams56.0%£156
Derbyshire Dales65.0%£144
East Riding Of Yorkshire55.0%£126
Isle Of Anglesey53.0%£160
South Cambridgeshire68.0%£108
Harrogate64.0%£135
Mendip61.0%£125
County Durham57.0%£110
Nottingham54.0%£95
Blackpool44.0%£99
Scottish Highlands72.0%£152
Gwynedd59.0%£142
South Lakeland61.0%£168
Liverpool50.0%£108
Wiltshire61.0%£127
York65.0%£144
Leeds57.0%£102
Causeway Coast And Glens53.0%£146
Conwy61.0%£132
Chichester56.0%£156
Herefordshire57.0%£125
Ceredigion57.0%£126
New Forest64.0%£152
Perth And Kinross66.0%£156
Kings Lynn And West Norfolk59.0%£151
Oxford69.0%£123
Swansea60.0%£126
Allerdale68.0%£149
West Northamptonshire55.0%£114
Sheffield55.0%£93
Salford58.0%£108
Cheshire West And Chester63.0%£132
Newquay62.0%£156
East Suffolk58.0%£160
Bournemouth59.0%£133
Torridge57.0%£138
Buckinghamshire56.0%£118
Cambridge70.0%£114
Brighton And Hove61.0%£135
Scarborough57.0%£140
Manchester58.0%£116
North Norfolk62.0%£164
North Devon57.0%£160
Bristol66.0%£114
Isle Of Wight55.0%£147
Cardiff53.0%£121
East Lindsey59.0%£105
East Devon60.0%£133
Torbay54.0%£127
Rother57.0%£151
Dorset59.0%£145

Compare property prices, short-term rental yield, rent gap, annual revenue, and supply growth in the Airbtics Market Explorer watchlist.

See all Airbnb markets in The United Kingdom

Browse all 71 markets we track in The United Kingdom. Each link opens the market's Airbnb revenue and performance data page.

The United Kingdom Airbnb market FAQs

  • What are the best Airbnb markets in The United Kingdom?

    Airbtics ranks short-term rental markets in The United Kingdom by Market Grade. The grade compares yield (annual revenue divided by property price), year-over-year revenue growth, and occupancy, then adjusts for regulation. The highest-graded market in this dataset is Cotswold. The main table lists markets in that order; use the Market Explorer to filter by budget, regulations, and more.

  • How many Airbnb markets does Airbtics track in The United Kingdom?

    We currently analyze 71 active short-term rental markets in The United Kingdom with listing supply, median occupancy, ADR, and revenue estimates.

  • What is the average Airbnb occupancy rate in The United Kingdom?

    The national average occupancy rate across tracked markets is 60.56% (LTM). Rates differ by city. Use the rankboard on this page, or open a market page for that city's numbers.

  • How do I compare Airbnb markets in The United Kingdom?

    Use the occupancy vs ADR rankboard on this page for a quick view, or open the Market Explorer to compare markets side by side, change chart axes, export to Excel, and save markets to a watchlist.

  • How can I estimate Airbnb income in The United Kingdom?

    Use our Airbnb income calculator to estimate revenue for a specific address, or open any market link below for median revenue and occupancy benchmarks.




Estimate Your Airbnb Income in The United Kingdom



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Use our Airbnb calculator to quickly and accurately estimate the earning and profitability potential of any city, neighborhood, and area.

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For trends, supply, and year-over-year changes, see the 2025 short-term rental report for The United Kingdom.