Is it profitable to do Airbnb in West Midlands, The United Kingdom?
What is the occupancy rate of Airbnb in West Midlands, The United Kingdom?
What is the average daily rate of Airbnb in West Midlands, The United Kingdom?
The United Kingdom / West Midlands
Airbnb Revenue in West Midlands, The United Kingdom: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in West Midlands
A typical short-term rental in West Midlands is booked for 204 nights per year, generating a medium Airbnb occupancy rate of 56% and an average daily rate (ADR) of £95 in local currency ($119). In June, 2024 - May, 2025, the average annual short-term rental revenue in West Midlands was £17K in local currency ($22K). As of 4th July, 2025, there are 5,580 active Airbnb listings in West Midlands.
West Midlands Airbnb Income Data Summary
West Midlands Average Monthly Revenue
£1,474 ($1,843)
West Midlands YoY Revenue Change
10.22%
West Midlands Average Airbnb Occupancy Rate
56%
West Midlands Average Daily Rate
£95 ($119)
Mid Scale
West Midlands Number of Listings
8,087
Big
Airbnb Seasonality in West Midlands
Strong
Most Profitable Month for Airbnb in West Midlands
September
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
West Midlands Airbnb Revenue by Month
June, 2024 - May, 2025
Low
£1,080
Average
£1,434
High
£1,702
Is Airbnb Profitable in West Midlands, The United Kingdom?
Yes, starting an Airbnb business in West Midlands can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of £17,699 in local currency ($22,124) and a median occupancy rate of 56% are considered good in the hospitality space. With 8,087 active listings, the West Midlands Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like West Midlands are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like West Midlands is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a West Midlands Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in West Midlands
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical West Midlands listing recorded a 56% average short-term rental occupancy between June, 2024 - May, 2025. The West Midlands vacation rental market has Strong seasonality, with September and July being the busiest months for Airbnb hosts.
About 16.79% of West Midlands Airbnb guests are international guests, and visitors from United kingdom constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our West Midlands market dashboard.
About 16.79% of West Midlands Airbnb guests are international guests, and visitors from United kingdom constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our West Midlands market dashboard.
Occupancy Rate: 56%
5,580 Active Listings
Starting an Airbnb in West Midlands: Short-Term Rental Regulations
Before launching an Airbnb in West Midlands, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in West Midlands, the legal landscape can be complex, especially for a beginner host.
In general, West Midlands Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your West Midlands vacation rental business legally compliant.
In general, West Midlands Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your West Midlands vacation rental business legally compliant.
Signup and check out more in-depth vacation rental data for free.
Explore West Midlands's Airbnb Data ⟶
Most Profitable Areas for Vacation Rentals in West Midlands
Wondering where to invest in West Midlands for the best Airbnb returns? Look no further!
The best Airbnb markets in West Midlands are:
The best Airbnb markets in West Midlands are:
- Cannock Chase
- Airbnb Annual Revenue: £25,797 in local currency ($32,247)
- Airbnb Occupancy Rate: 67%
- Airbnb Average Daily Rate: £103 in local currency ($129)
- Solihull
- Airbnb Annual Revenue: £22,492 in local currency ($28,116)
- Airbnb Occupancy Rate: 60%
- Airbnb Average Daily Rate: £100 in local currency ($125)
- Wolverhampton
- Airbnb Annual Revenue: £21,276 in local currency ($26,596)
- Airbnb Occupancy Rate: 57%
- Airbnb Average Daily Rate: £99 in local currency ($124)
- Dudley
- Sutton Coldfield
- Sandwell
- Nuneaton and Bedworth
- Walsall
- Hammerwich
- Essington
Find the top Airbnb location in West Midlands for your specific needs and aspirations.
Most Popular Airbnbs in West Midlands
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 5,580 listings.
See Airbnb Statistics on All 5,580 Listings
Professional Airbnb Property Managers in West Midlands
You can turn your West Midlands Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in West Midlands with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in West Midlands with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Finest Retreats | 393 | 4.7★ | $1,23,234 |
| Pass The Property | 357 | 4.1★ | $1,23,234 |
| Pillow Property Partners | 296 | 4.3★ | $1,23,234 |
| CoHost | 178 | 4.4★ | $1,23,234 |
| Guest Homes | 176 | 4.4★ | $1,23,234 |
Find out the top Airbnb management company in West Midlands, United Kingdom for your needs.
Other short-term rental market data in West Midlands
Here is a breakdown of short-let properties in West Midlands. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
West Midlands Airbnb Listings by Property Size
West Midlands Airbnb Listings by Property Type
West Midlands Airbnb Listings by Cancelation Policy Type
West Midlands Vacation Rentals by Channel
Estimate Your Potential Earnings in West Midlands with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in West Midlands?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
West Midlands Airbnb FAQs
How Much Can You Make on Airbnb in West Midlands, The United Kingdom?
The average West Midlands Airbnb host was able to make £17K in local currency ($22K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed West Midlands Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in West Midlands?
With an ADR of £95 local currency ($119) and a median occupancy rate of 56%, short-term rentals in West Midlands can be very profitable. However, exactly how much money you can make from Airbnb in West Midlands is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in West Midlands.
What Is the ROI on Airbnb in West Midlands?
The return on investment (ROI) on Airbnb properties in West Midlands depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In West Midlands, the annual Airbnb revenue is £17K in local currency ($22K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in West Midlands?
The median Airbnb occupancy rate in West Midlands was 56% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in West Midlands?
As of March 2025, there are 5,580 active listings on the Airbnb platform in West Midlands.