Best Airbnb Markets Northern Europe

Based on data from Airbtics, this page shows the largest Airbnb markets with key statistics like regulations, average occupancy rate and daily rate. This allows you to discover the most profitable locations to buy, own or invest in rental properties.

Top 40 Largest Airbnb Markets in Northern Europe
Updated May, 2025

The occupancy rate, daily rate, and revenue are averages from the last twelve months, starting from the last updated period. Methodology for Airbtics Market Score: The Airbtics Market Score indicates how attractive a location is for Airbnb investment. The primary criterion is short-term rental yield, which is the percentage of revenue relative to property price. The second criterion is regulation, with markets that have STR-friendly rules receiving a higher score. The remaining three criteria are:

  1. Market size (larger markets score higher due to the ease of acquiring and selling properties)
  2. Growth (whether the market is becoming saturated)
  3. Seasonality (less seasonality is preferred)
Learn more about how we collect the data and accuracy

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1 London
lenient
60,30672%$176$46,75712.3%34.5%
2 Cornwall
lenient
13,40361%$156$35,23712.3%34.5%
3 Copenhagen
lenient
10,07180%$168$49,46212.3%34.5%
4 Stockholm
lenient
6,89362%$121$27,94212.3%34.5%
5 Oslo
lenient
6,64369%$118$30,17812.3%34.5%
6 Kent
lenient
6,22857%$150$31,96312.3%34.5%
7 Scottish highlands
lenient
6,03774%$173$47,12312.3%34.5%
8 West midlands
lenient
5,57557%$117$24,97812.3%34.5%
9 City of edinburgh
lenient
5,12883%$185$56,61312.3%34.5%
10 Dublin
lenient
4,42873%$156$41,99812.3%34.5%
11 Dorset
lenient
4,12462%$162$37,21112.3%34.5%
12 Suffolk
lenient
3,96361%$171$38,89212.3%34.5%
13 Gwynedd
lenient
3,83963%$163$38,10912.3%34.5%
14 Brighton and hove
lenient
3,55963%$152$35,64512.3%34.5%
15 Pembrokeshire
lenient
3,51061%$155$35,08112.3%34.5%
16 Liverpool
lenient
3,21955%$122$25,04212.3%34.5%
17 Birmingham
lenient
3,21858%$121$26,22812.3%34.5%
18 South lakeland
lenient
3,15963%$194$45,30312.3%34.5%
19 Helsinki
lenient
3,11570%$92$23,90212.3%34.5%
20 Northumberland
lenient
2,93968%$170$42,75512.3%34.5%
21 Manchester
lenient
2,75660%$128$28,83812.3%34.5%
22 Bergen
lenient
2,74271%$122$32,03012.3%34.5%
23 Bournemouth
lenient
2,59060%$146$32,66712.3%34.5%
24 Riga
lenient
2,50566%$58$14,32312.3%34.5%
25 Reykjavik
lenient
2,44876%$194$54,23612.3%34.5%
26 Powys
lenient
2,41760%$158$35,09612.3%34.5%
27 East suffolk
lenient
2,36763%$194$45,50712.3%34.5%
28 Surrey
lenient
2,34464%$138$32,83712.3%34.5%
29 Scarborough
lenient
2,34062%$164$37,86912.3%34.5%
30 Wiltshire
lenient
2,29361%$147$33,34612.3%34.5%
31 North norfolk
lenient
2,27565%$192$46,17912.3%34.5%
32 Tallinn
lenient
2,26967%$70$17,52212.3%34.5%
33 Bristol
lenient
2,19370%$132$34,38912.3%34.5%
34 City of bristol
lenient
2,18370%$132$34,38912.3%34.5%
35 North devon
lenient
2,17959%$189$41,26812.3%34.5%
36 Tromso
lenient
2,15677%$174$49,22512.3%34.5%
37 Cardiff
lenient
1,99757%$136$28,98412.3%34.5%
38 Cotswold
lenient
1,98561%$242$54,52112.3%34.5%
39 Bath and north east somerset
lenient
1,90869%$187$47,83712.3%34.5%
40 Isle of wight
lenient
1,90357%$162$34,20812.3%34.5%


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  2. For short-term rental market analysis, visit our Airbnb Analytics app.