Is it profitable to do Airbnb in Wiltshire, The United Kingdom?
What is the occupancy rate of Airbnb in Wiltshire, The United Kingdom?
What is the average daily rate of Airbnb in Wiltshire, The United Kingdom?
The United Kingdom / Wiltshire
Airbnb Revenue in Wiltshire, The United Kingdom: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Wiltshire
A typical short-term rental in Wiltshire is booked for 223 nights per year, generating a medium Airbnb occupancy rate of 61% and an average daily rate (ADR) of £120 in local currency ($150). In June, 2024 - May, 2025, the average annual short-term rental revenue in Wiltshire was £26K in local currency ($33K). As of 4th July, 2025, there are 2,297 active Airbnb listings in Wiltshire.
Wiltshire Airbnb Income Data Summary
Wiltshire Average Monthly Revenue
£2,238 ($2,798)
Wiltshire YoY Revenue Change
8.79%
Wiltshire Average Airbnb Occupancy Rate
61%
Wiltshire Average Daily Rate
£120 ($150)
Mid Scale
Wiltshire Number of Listings
2,814
Medium
Airbnb Seasonality in Wiltshire
Strong
Most Profitable Month for Airbnb in Wiltshire
May
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Wiltshire Airbnb Revenue by Month
June, 2024 - May, 2025
Low
£1,453
Average
£2,256
High
£3,171
Is Airbnb Profitable in Wiltshire, The United Kingdom?
Yes, starting an Airbnb business in Wiltshire can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of £26,868 in local currency ($33,585) and a median occupancy rate of 61% are considered good in the hospitality space. With 2,814 active listings, the Wiltshire Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Wiltshire are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Wiltshire is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Wiltshire Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Wiltshire
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Wiltshire listing recorded a 61% average short-term rental occupancy between June, 2024 - May, 2025. The Wiltshire vacation rental market has Strong seasonality, with May and August being the busiest months for Airbnb hosts.
About 10.62% of Wiltshire Airbnb guests are international guests, and visitors from United kingdom constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Wiltshire market dashboard.
About 10.62% of Wiltshire Airbnb guests are international guests, and visitors from United kingdom constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Wiltshire market dashboard.
Occupancy Rate: 61%
2,297 Active Listings
Starting an Airbnb in Wiltshire: Short-Term Rental Regulations
Before launching an Airbnb in Wiltshire, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Wiltshire, the legal landscape can be complex, especially for a beginner host.
In general, Wiltshire Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Wiltshire vacation rental business legally compliant.
In general, Wiltshire Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Wiltshire vacation rental business legally compliant.
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Explore Wiltshire's Airbnb Data ⟶
Most Profitable Areas for Vacation Rentals in Wiltshire
Wondering where to invest in Wiltshire for the best Airbnb returns? Look no further!
The best Airbnb markets in Wiltshire are:
The best Airbnb markets in Wiltshire are:
- Erlestoke
- Airbnb Annual Revenue: £53,996 in local currency ($67,496)
- Airbnb Occupancy Rate: 92%
- Airbnb Average Daily Rate: £160 in local currency ($201)
- Ashton Keynes
- Airbnb Annual Revenue: £35,796 in local currency ($44,746)
- Airbnb Occupancy Rate: 52%
- Airbnb Average Daily Rate: £184 in local currency ($231)
- Box
- Airbnb Annual Revenue: £30,352 in local currency ($37,940)
- Airbnb Occupancy Rate: 63%
- Airbnb Average Daily Rate: £128 in local currency ($160)
- Salisbury
- East Dean
- Vernhams Dean
- Baydon
- Berwick St. Leonard
- Bradford-on-Avon
- Braydon
Find the top Airbnb location in Wiltshire for your specific needs and aspirations.
Most Popular Airbnbs in Wiltshire
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 2,297 listings.
See Airbnb Statistics on All 2,297 Listings
Professional Airbnb Property Managers in Wiltshire
You can turn your Wiltshire Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Wiltshire with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Wiltshire with the most Airbnb properties.
Find out the top Airbnb management company in Wiltshire, United Kingdom for your needs.
Other short-term rental market data in Wiltshire
Here is a breakdown of short-let properties in Wiltshire. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Wiltshire Airbnb Listings by Property Size
Wiltshire Airbnb Listings by Property Type
Wiltshire Airbnb Listings by Cancelation Policy Type
Wiltshire Vacation Rentals by Channel
Estimate Your Potential Earnings in Wiltshire with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Wiltshire?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Wiltshire Airbnb FAQs
How Much Can You Make on Airbnb in Wiltshire, The United Kingdom?
The average Wiltshire Airbnb host was able to make £26K in local currency ($33K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Wiltshire Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Wiltshire?
With an ADR of £120 local currency ($150) and a median occupancy rate of 61%, short-term rentals in Wiltshire can be very profitable. However, exactly how much money you can make from Airbnb in Wiltshire is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Wiltshire.
What Is the ROI on Airbnb in Wiltshire?
The return on investment (ROI) on Airbnb properties in Wiltshire depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Wiltshire, the annual Airbnb revenue is £26K in local currency ($33K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Wiltshire?
The median Airbnb occupancy rate in Wiltshire was 61% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Wiltshire?
As of March 2025, there are 2,297 active listings on the Airbnb platform in Wiltshire.