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Best Airbnb Markets in Bulgaria (2026)

Based on Airbtics data from September 2025 to August 2026, this page ranks the best Airbnb markets in Bulgaria by Market Grade. The grade compares short-term rental yield, year-over-year revenue growth, and occupancy (demand), then adjusts for local regulation. The table also shows listing count, average daily rate, and annual revenue for every market.

Markets on this page are ranked by the Airbtics Market Grade, not by the number of listings. The grade compares each market with the other markets in this ranking on three measures, then adjusts for local short-term rental regulation.

  1. Yield: Annual short-term rental revenue divided by property price. A higher yield ranks higher.
  2. Growth: Year-over-year change in revenue. Faster revenue growth ranks higher.
  3. Demand: Average occupancy rate over the last 12 months. Higher occupancy ranks higher.

Stricter short-term rental regulation lowers the letter grade. Occupancy, average daily rate, and annual revenue are shown for every market. Exact yield and revenue growth are published for the three highest-graded markets. For every other market those two figures are in Market Explorer. The rankboard plots the same markets by occupancy and average daily rate, and the table under the chart lists those values in text.

Learn more about how we collect the data and accuracy

Last updated: 16th October, 2026

Bulgaria Short-Term Rental Market Overview (September 2025 to August 2026)

National averages across all Bulgaria markets
Average Occupancy Rate i
57.25%
Average Annual Revenue i
лв27,351
Average Daily Rate (ADR) i
лв127
YoY Supply Growth i
47.03%
YoY Revenue Change i
8.85%

Top 4 Bulgaria Cities for Airbnb in 2026

Tick the markets you like to track their revenue, occupancy, and ADR in your Airbtics watchlist. Free to start, up to 10 markets.

Position Market Grade Market Name Regulation No of Listings Avg. Occupancy Rate Avg. Daily Rate Revenue Short-term Rental Yield Revenue Growth
1BSofia
Lenient
2,88767% 🚀лв123лв31,52316.3%+18.1%
2BBurgas
Lenient
57751%лв132лв25,04221.8%+1.6%
3B+Plodiv
Lenient
86655%лв113лв23,69123.7%+14.8%
4C+Varna
Lenient
1,61756% 🚀лв139лв29,146Unlock in Market ExplorerUnlock in Market Explorer

Data Seen By

BiggerPockets
Trustpilot

Market Explorer

Filter markets by occupancy, price, and yield

Filter Bulgaria by occupancy, ADR, yield, rent gap, and property price, then compare markets side by side.

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Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in Bulgaria. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

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Why Invest in Airbnb Bulgaria in 2026?

The highest-graded short-term rental markets in Bulgaria are Sofia, Burgas and Plodiv. The table ranks every tracked market by Airbtics Market Grade. Occupancy, average daily rate, annual revenue, yield, and revenue growth are the figures behind that grade.

Top 3 Airbnb markets in Bulgaria by Market Grade

These are the three highest-graded Airbnb markets in Bulgaria. Market Grade compares yield, revenue growth, and occupancy (demand) with the other markets on this page, then adjusts for short-term rental regulation. The chart repeats those three percentiles in text so the ranking is readable without the graphic.

Rank 1 — Sofia (Grade B)

Sofia is rank 1 of 4 markets in this Bulgaria ranking by Airbtics Market Grade B, with 16.3% short-term rental yield, 67.0% occupancy, and +18.1% year-over-year revenue growth.

Compared with the other markets on this page, Sofia ranks lowest 38% for yield, top 12% for growth, and top 12% for demand. The market shows an average daily rate of лв123, annual revenue of лв31,523, a rent gap of 3157.3%, 2,887 active listings, lenient short-term rental regulation, and a typical 2-bedroom property price of лв261,750.

  • Market gradeB
  • Yield16.3%
  • Revenue growth+18.1%
  • Occupancy67.0%
  • Average daily rateлв123
  • Annual revenueлв31,523
  • Rent gap3157.3%
  • Active listings2,887
  • 2-bedroom priceлв261,750
  • RegulationLenient
lowest 38%Yieldtop 12%Growthtop 12%Demand

Percentile versus other Bulgaria markets on this page. Farther from the center is stronger.

  • Yield: lowest 38%
  • Growth: top 12%
  • Demand: top 12%

Rank 2 — Burgas (Grade B)

Burgas is rank 2 of 4 markets in this Bulgaria ranking by Airbtics Market Grade B, with 21.8% short-term rental yield, 51.0% occupancy, and +1.6% year-over-year revenue growth.

Compared with the other markets on this page, Burgas ranks top 38% for yield, lowest 38% for growth, and lowest 12% for demand. The market shows an average daily rate of лв132, annual revenue of лв25,042, a rent gap of 3611.0%, 577 active listings, lenient short-term rental regulation, and a typical 2-bedroom property price of лв148,325.

  • Market gradeB
  • Yield21.8%
  • Revenue growth+1.6%
  • Occupancy51.0%
  • Average daily rateлв132
  • Annual revenueлв25,042
  • Rent gap3611.0%
  • Active listings577
  • 2-bedroom priceлв148,325
  • RegulationLenient
top 38%Yieldlowest 38%Growthlowest 12%Demand

Percentile versus other Bulgaria markets on this page. Farther from the center is stronger.

  • Yield: top 38%
  • Growth: lowest 38%
  • Demand: lowest 12%

Rank 3 — Plodiv (Grade B+)

Plodiv is rank 3 of 4 markets in this Bulgaria ranking by Airbtics Market Grade B+, with 23.7% short-term rental yield, 55.0% occupancy, and +14.8% year-over-year revenue growth.

Compared with the other markets on this page, Plodiv ranks top 12% for yield, top 38% for growth, and lowest 38% for demand. The market shows an average daily rate of лв113, annual revenue of лв23,691, a rent gap of 3845.3%, 866 active listings, lenient short-term rental regulation, and a typical 2-bedroom property price of лв130,875.

  • Market gradeB+
  • Yield23.7%
  • Revenue growth+14.8%
  • Occupancy55.0%
  • Average daily rateлв113
  • Annual revenueлв23,691
  • Rent gap3845.3%
  • Active listings866
  • 2-bedroom priceлв130,875
  • RegulationLenient
top 12%Yieldtop 38%Growthlowest 38%Demand

Percentile versus other Bulgaria markets on this page. Farther from the center is stronger.

  • Yield: top 12%
  • Growth: top 38%
  • Demand: lowest 38%

Market Rankboard: Bulgaria

Each dot is a vacation rental market in Bulgaria, plotted by occupancy rate (x-axis) and average daily rate (ADR) (y-axis). Dashed lines mark the national median.

Bulgaria Airbnb markets rankboard scatter chart showing occupancy rate versus average daily rate (ADR)
Occupancy rate and average daily rate for each Bulgaria market plotted in the chart above, in Market Grade order.
MarketOccupancy rateAverage daily rate
Sofia67.0%лв123
Burgas51.0%лв132
Plodiv55.0%лв113
Varna56.0%лв139

Compare property prices, short-term rental yield, rent gap, annual revenue, and supply growth in the Airbtics Market Explorer watchlist.

See all Airbnb markets in Bulgaria

Browse all 4 markets we track in Bulgaria. Each link opens the market's Airbnb revenue and performance data page.

Bulgaria Airbnb market FAQs

  • What are the best Airbnb markets in Bulgaria?

    Airbtics ranks short-term rental markets in Bulgaria by Market Grade. The grade compares yield (annual revenue divided by property price), year-over-year revenue growth, and occupancy, then adjusts for regulation. The highest-graded market in this dataset is Sofia. The main table lists markets in that order; use the Market Explorer to filter by budget, regulations, and more.

  • How many Airbnb markets does Airbtics track in Bulgaria?

    We currently analyze 4 active short-term rental markets in Bulgaria with listing supply, median occupancy, ADR, and revenue estimates.

  • What is the average Airbnb occupancy rate in Bulgaria?

    The national average occupancy rate across tracked markets is 57.25% (LTM). Rates differ by city. Use the rankboard on this page, or open a market page for that city's numbers.

  • How do I compare Airbnb markets in Bulgaria?

    Use the occupancy vs ADR rankboard on this page for a quick view, or open the Market Explorer to compare markets side by side, change chart axes, export to Excel, and save markets to a watchlist.

  • How can I estimate Airbnb income in Bulgaria?

    Use our Airbnb income calculator to estimate revenue for a specific address, or open any market link below for median revenue and occupancy benchmarks.




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For trends, supply, and year-over-year changes, see the 2025 short-term rental report for Bulgaria.