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Best Airbnb Markets in Mexico (2026)

Based on Airbtics data from January 2025 to December 2025, this page shows the top Airbnb locations to invest in Mexico with key statistics and information, like short-term rental regulations, number of listings, occupancy rate, average daily rate, and annual revenue. This allows you to discover the most profitable cities to invest in, buy, and own Airbnb rental properties in Mexico.

The Airbtics Market Score indicates how attractive a location is for investing in an Airbnb rental property. We determine this score based on the following criteria:

  1. Short-term rental yield: The ratio between annual revenue and property price, as a percentage. Locations with higher Airbnb rental yield score better.
  2. Short-term rental regulations: How STR-friendly the local Airbnb rules and laws are. Markets with more lenient regulations get a higher score.
  3. Market size: The number of Airbnb listings. Larger vacation rental markets get a higher score as it is easier for investors to buy and sell properties.
  4. Growth: How fast the market is becoming saturated. Priority is given to markets that are already developed but are not approaching saturation yet.
  5. Seasonality: To what degree Airbnb performance is affected by seasonality. Less seasonal impact is preferred as investors can enjoy a more stable short-term rental performance throughout the year.
Learn more about how we collect the data and accuracy

Last updated: February, 2026

Mexico Short-Term Rental Market Overview (Full-Year 2025 Analysis)

National averages across all Mexico markets
Average Occupancy Rate i
46.97%
Average Annual Revenue i
MXN247,353
Average Daily Rate (ADR) i
MXN1,454
YoY Supply Growth i
21.35%
YoY Revenue Change i
9.29%

Top 60 Mexico Cities for Airbnb in 2026

Position Market Grade Market Name Regulation No of Listings Avg. Occupancy Rate Avg. Daily Rate Revenue Short-term Rental Yield Rent Gap
1AMexico city
Lenient
20,81570%MXN1,115MXN291,17012.3%34.5%
2C+Playa del carmen
Lenient
8,79057%MXN1,287MXN272,08812.3%34.5%
3BGuanajuato city
Lenient
8,67855%MXN875MXN181,08912.3%34.5%
4C+Puerto vallarta
Lenient
7,02359%MXN2,007MXN436,56712.3%34.5%
5BBahia de banderas
Lenient
6,83053%MXN2,385MXN466,92312.3%34.5%
6D+Tulum
Lenient
6,63547%MXN1,355MXN236,67012.3%34.5%
7CCancun
Lenient
5,94557%MXN1,201MXN255,58112.3%34.5%
8C+Guadalajara
Lenient
5,28756%MXN875MXN184,28112.3%34.5%
9DMazatlan
Lenient
5,26036%MXN1,544MXN206,17712.3%34.5%
10BMérida
Lenient
5,21356%MXN943MXN197,85412.3%34.5%
11C+Los cabos
Lenient
4,91456%MXN3,037MXN630,85312.3%34.5%
12CAcapulco
Lenient
4,77037%MXN1,939MXN266,97512.3%34.5%
13D+Oaxaca de juárez
Lenient
4,07244%MXN995MXN162,93412.3%34.5%
14AMonterrey
Lenient
3,37254%MXN943MXN191,79712.3%34.5%
15B+Miguel hidalgo
Lenient
3,15572%MXN1,475MXN395,24612.3%34.5%
16D+Cuernavaca
Lenient
2,99635%MXN1,939MXN253,74412.3%34.5%
17BCoahuila de zaragoza
Lenient
2,93038%MXN1,063MXN151,57412.3%34.5%
18CPuerto penasco
Lenient
2,86836%MXN3,672MXN492,83512.3%34.5%
19DSan miguel de allende
Lenient
2,49942%MXN1,904MXN297,14212.3%34.5%
20CSantiago de querétaro
Lenient
2,19053%MXN686MXN137,15912.3%34.5%
21BZapopan
Lenient
2,18456%MXN995MXN209,47212.3%34.5%
22E+San miguel de allende
Lenient
2,14944%MXN1,887MXN308,81112.3%34.5%
23CHeróica puebla de zaragoza
Lenient
2,12646%MXN720MXN124,61512.3%34.5%
24BPuebla
Lenient
2,12546%MXN703MXN121,97312.3%34.5%
25C+Tijuana
Lenient
1,98946%MXN1,201MXN207,70412.3%34.5%
26CZihuatanejo
Lenient
1,95741%MXN2,076MXN314,02812.3%34.5%
27C+León
Lenient
1,94142%MXN772MXN121,57812.3%34.5%
28B+Benito juarez
Lenient
1,91367%MXN875MXN219,15012.3%34.5%
29BLa paz
Lenient
1,86057%MXN1,218MXN259,49312.3%34.5%
30C+Playas de rosarito
Lenient
1,78133%MXN2,659MXN328,95712.3%34.5%
31D+Leon
Lenient
1,76141%MXN789MXN121,14912.3%34.5%
32BSanta maria colotepec
Lenient
1,74858%MXN1,287MXN276,58412.3%34.5%
33CLeón de los aldama
Lenient
1,67042%MXN772MXN121,20112.3%34.5%
34C+Morelia
Lenient
1,64740%MXN772MXN116,60212.3%34.5%
35C+Hermosillo
Lenient
1,56843%MXN840MXN136,61012.3%34.5%
36C+Aguascalientes
Lenient
1,55642%MXN892MXN139,88812.3%34.5%
37BMazamitla
Lenient
1,52331%MXN2,162MXN249,90112.3%34.5%
38C+Sayulita
Lenient
1,51857%MXN2,299MXN482,72712.3%34.5%
39E+Valle de bravo
Lenient
1,46331%MXN2,659MXN307,12912.3%34.5%
40D+Ensenada mx
Lenient
1,30140%MXN1,561MXN233,99312.3%34.5%
41B+Santa maría huatulco
Lenient
1,28846%MXN1,647MXN280,29112.3%34.5%
42BCoyoacán
Lenient
1,22666%MXN823MXN202,74512.3%34.5%
43B+Guaymas
Lenient
1,21738%MXN3,003MXN424,74412.3%34.5%
44D+San miguel de cozumel
Lenient
1,20651%MXN1,355MXN255,64912.3%34.5%
45CSan luis potosi
Lenient
1,15449%MXN720MXN132,50912.3%34.5%
46BManzanillo
Lenient
1,11741%MXN1,784MXN272,02012.3%34.5%
47C+Tepoztlán
Lenient
1,11333%MXN1,475MXN183,16512.3%34.5%
48DCozumel
Lenient
1,09150%MXN1,218MXN225,65412.3%34.5%
49DSan cristobal de las casas
Lenient
1,08541%MXN669MXN102,61612.3%34.5%
50B+Rosarito
Lenient
1,08234%MXN2,642MXN335,66612.3%34.5%
51C+Chihuahua
Lenient
1,06347%MXN806MXN142,99412.3%34.5%
52CMexicali
Lenient
1,05438%MXN1,441MXN205,59312.3%34.5%
53DIxtapa zihuatanejo
Lenient
1,04140%MXN2,350MXN347,09512.3%34.5%
54C+Veracruz
Lenient
98941%MXN858MXN133,02412.3%34.5%
55D+Cabo san lucas
Lenient
97553%MXN1,527MXN301,62112.3%34.5%
56CIsla mujeres
Lenient
93858%MXN1,990MXN426,06512.3%34.5%
57C+Boca del rio veracruz
Lenient
92444%MXN1,184MXN195,09212.3%34.5%
58ABacalar
Lenient
85749%MXN1,424MXN260,50512.3%34.5%
59D+Valladolid
Lenient
74840%MXN772MXN115,83012.3%34.5%
60BBoca del rio
Lenient
70443%MXN1,166MXN188,09012.3%34.5%

Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in Mexico. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

Explore Interactive Tool

📊 Want a deeper dive into Mexico's STR market?

Explore our comprehensive 2025 Short-Term Rental Market Report for Mexico, featuring detailed market trends, supply analysis, and year-over-year insights.

View 2025 Market Report

Why Invest in Airbnb Mexico in 2026?

In recent years, Mexico has emerged as one of the best locations for investing in short-term rentals thanks to its popular tourist attractions, thriving business activities, growing digital nomad presence, and vibrant cities like Los cabos, Puerto penasco and Sayulita. With millions of international visitors coming each year, the demand for vacation rental accommodations is growing, making Airbnb Mexico a lucrative option for both local and foreign investors.

Due to strong demand from travelers, Mexico offers competitive average daily rates (ADR), healthy occupancy rates, and attractive revenue potential in the best Airbnb markets. Whether you're looking to start your first Airbnb business with a modest budget or to add a luxury short-term rental property to your portfolio, Mexico has a profitable location to meet your budget and aspirations as an investor.

Market Saturation Analysis: Mexico

Benchmark: Markets are categorized relative to Mexico's national averages (Supply: +21.4%, Revenue: +9.3%). Markets above the national average are marked with ↑, while those below are marked with ↓.

🟢

Healthy Growth

Supply > avg, Revenue > avg
Expansion with demand keeping up

  • Aguascalientes Supply: +32.8% | Revenue: +17.3%
  • Guanajuato city Supply: +28.4% | Revenue: +16.4%
  • Veracruz Supply: +32.6% | Revenue: +15.6%
  • Monterrey Supply: +30.9% | Revenue: +14.8%
  • Guadalajara Supply: +30.1% | Revenue: +14.8%
  • Guaymas Supply: +22.1% | Revenue: +14.4%
  • Mérida Supply: +24.5% | Revenue: +14.3%
  • Hermosillo Supply: +33.6% | Revenue: +14.0%
  • Zapopan Supply: +24.5% | Revenue: +13.8%
  • Morelia Supply: +27.1% | Revenue: +12.4%
  • +6 more markets
🟡

Early Saturation

Supply > avg, Revenue ≤ avg
Competition rising

  • Coahuila de zaragoza Supply: +34.4% | Revenue: +5.4%
  • Boca del rio Supply: +30.7% | Revenue: +8.2%
  • San luis potosi Supply: +29.5% | Revenue: +8.5%
  • Acapulco Supply: +25.7% | Revenue: +7.8%
  • Santiago de querétaro Supply: +25.4% | Revenue: +5.9%
  • Leon Supply: +23.9% | Revenue: +9.1%
  • Tulum Supply: +23.4% | Revenue: +2.5%
  • Mexicali Supply: +22.8% | Revenue: -2.5%
  • Puebla Supply: +22.0% | Revenue: +6.8%
  • Oaxaca de juárez Supply: +21.6% | Revenue: +6.9%
🔵

Under-the-Radar

Supply ≤ avg, Revenue > avg
Hidden opportunities

  • Bacalar Supply: +14.7% | Revenue: +20.4%
  • La paz Supply: +21.2% | Revenue: +20.1%
  • Benito juarez Supply: +20.8% | Revenue: +18.6%
  • Coyoacán Supply: +18.6% | Revenue: +18.2%
  • Miguel hidalgo Supply: +16.6% | Revenue: +17.9%
  • Mexico city Supply: +18.5% | Revenue: +17.7%
  • Rosarito Supply: +19.4% | Revenue: +17.3%
  • Santa maría huatulco Supply: +21.1% | Revenue: +17.0%
  • Cancun Supply: +18.8% | Revenue: +14.4%
  • Playas de rosarito Supply: +20.1% | Revenue: +13.9%
  • +2 more markets
🔴

Declining

Supply ≤ avg, Revenue ≤ avg
Risky markets

  • Mazatlan Supply: +16.8% | Revenue: -9.2%
  • Valladolid Supply: +17.2% | Revenue: -2.7%
  • Puerto penasco Supply: +16.2% | Revenue: -1.6%
  • Cozumel Supply: +9.5% | Revenue: +1.2%
  • Zihuatanejo Supply: +19.5% | Revenue: +1.8%
  • Los cabos Supply: +19.4% | Revenue: +3.0%
  • San cristobal de las casas Supply: +17.9% | Revenue: +3.2%
  • Ixtapa zihuatanejo Supply: +20.2% | Revenue: +3.6%
  • Cuernavaca Supply: +18.4% | Revenue: +4.0%
  • Valle de bravo Supply: +18.0% | Revenue: +4.6%
  • +12 more markets

Best Cities for Airbnb in Mexico by Budget

Top 3 Affordable Airbnb Markets: Under $150,000

These markets offer entry-level investment opportunities with lower property prices, making them ideal for first-time investors or those with limited capital.

  1. Puebla
    • Property price: MXN1,201,200
    • STR revenue: MXN121,973/year
    • Yield: 13.1%
  2. Coahuila de zaragoza
    • Property price: MXN1,458,600
    • STR revenue: MXN151,574/year
    • Yield: 11.5%
  3. Guaymas
    • Property price: MXN1,458,600
    • STR revenue: MXN424,744/year
    • Yield: 23.4%

Top 3 Best Places for Airbnb Arbitrage in Mexico

  1. Santa maria colotepec
    • STR revenue: MXN276,584/year
    • Rent gap: MXN84,833
  2. Guaymas
    • STR revenue: MXN424,744/year
    • Rent gap: MXN66,587
  3. Bacalar
    • STR revenue: MXN260,505/year
    • Rent gap: MXN65,494



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