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Best Airbnb Markets in Croatia (2026)

Based on Airbtics data from January 2025 to December 2025, this page shows the top Airbnb locations to invest in Croatia with key statistics and information, like short-term rental regulations, number of listings, occupancy rate, average daily rate, and annual revenue. This allows you to discover the most profitable cities to invest in, buy, and own Airbnb rental properties in Croatia.

The Airbtics Market Score indicates how attractive a location is for investing in an Airbnb rental property. We determine this score based on the following criteria:

  1. Short-term rental yield: The ratio between annual revenue and property price, as a percentage. Locations with higher Airbnb rental yield score better.
  2. Short-term rental regulations: How STR-friendly the local Airbnb rules and laws are. Markets with more lenient regulations get a higher score.
  3. Market size: The number of Airbnb listings. Larger vacation rental markets get a higher score as it is easier for investors to buy and sell properties.
  4. Growth: How fast the market is becoming saturated. Priority is given to markets that are already developed but are not approaching saturation yet.
  5. Seasonality: To what degree Airbnb performance is affected by seasonality. Less seasonal impact is preferred as investors can enjoy a more stable short-term rental performance throughout the year.
Learn more about how we collect the data and accuracy

Last updated: February, 2026

Croatia Short-Term Rental Market Overview (Full-Year 2025 Analysis)

National averages across all Croatia markets
Average Occupancy Rate i
69.33%
Average Annual Revenue i
€28,247
Average Daily Rate (ADR) i
€110
YoY Supply Growth i
23.57%
YoY Revenue Change i
7.53%

Top 15 Croatia Cities for Airbnb in 2026

Position Market Grade Market Name Regulation No of Listings Avg. Occupancy Rate Avg. Daily Rate Revenue Short-term Rental Yield Rent Gap
1BSplit
Lenient
6,90375%€116€31,97412.3%34.5%
2C+Dubrovnik
Lenient
4,48184%€131€40,36712.3%34.5%
3BPula airport area
Lenient
4,10666%€107€26,13612.3%34.5%
4C+Zadar
Lenient
3,38971%€103€26,90312.3%34.5%
5CZagreb
Lenient
2,94466%€75€18,55612.3%34.5%
6C+Hvar
Lenient
2,73573%€115€30,82712.3%34.5%
7CRovinj
Lenient
2,07268%€105€26,23212.3%34.5%
8C+Novalja
Lenient
1,72769%€143€36,25112.3%34.5%
9D+Makarska
Lenient
1,52868%€111€27,78012.3%34.5%
10BKastela
Lenient
1,31067%€118€29,02512.3%34.5%
11B+Rijeka
Lenient
1,27962%€86€19,72112.3%34.5%
12COkrug gornji
Lenient
1,10967%€130€31,99112.3%34.5%
13DPorec
Lenient
1,02465%€100€23,94812.3%34.5%
14CCrikvenica
Lenient
95167%€109€26,95612.3%34.5%
15CBaška
Lenient
58472%€102€27,03612.3%34.5%

Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in Croatia. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

Explore Interactive Tool

📊 Want a deeper dive into Croatia's STR market?

Explore our comprehensive 2025 Short-Term Rental Market Report for Croatia, featuring detailed market trends, supply analysis, and year-over-year insights.

View 2025 Market Report

Why Invest in Airbnb Croatia in 2026?

In recent years, Croatia has emerged as one of the best locations for investing in short-term rentals thanks to its popular tourist attractions, thriving business activities, growing digital nomad presence, and vibrant cities like Dubrovnik, Novalja and Okrug gornji. With millions of international visitors coming each year, the demand for vacation rental accommodations is growing, making Airbnb Croatia a lucrative option for both local and foreign investors.

Due to strong demand from travelers, Croatia offers competitive average daily rates (ADR), healthy occupancy rates, and attractive revenue potential in the best Airbnb markets. Whether you're looking to start your first Airbnb business with a modest budget or to add a luxury short-term rental property to your portfolio, Croatia has a profitable location to meet your budget and aspirations as an investor.

Market Saturation Analysis: Croatia

Benchmark: Markets are categorized relative to Croatia's national averages (Supply: +23.6%, Revenue: +7.5%). Markets above the national average are marked with ↑, while those below are marked with ↓.

🟢

Healthy Growth

Supply > avg, Revenue > avg
Expansion with demand keeping up

  • Kastela Supply: +30.0% | Revenue: +11.8%
  • Okrug gornji Supply: +37.5% | Revenue: +10.3%
  • Pula airport area Supply: +26.9% | Revenue: +8.5%
🟡

Early Saturation

Supply > avg, Revenue ≤ avg
Competition rising

  • Novalja Supply: +34.1% | Revenue: -17.1%
  • Crikvenica Supply: +31.3% | Revenue: -5.4%
  • Makarska Supply: +28.7% | Revenue: +5.0%
  • Baška Supply: +27.0% | Revenue: -30.1%
🔵

Under-the-Radar

Supply ≤ avg, Revenue > avg
Hidden opportunities

  • Rijeka Supply: +21.3% | Revenue: +33.9%
  • Split Supply: +18.4% | Revenue: +31.9%
  • Zadar Supply: +20.6% | Revenue: +19.9%
  • Hvar Supply: +14.8% | Revenue: +12.8%
  • Zagreb Supply: +13.0% | Revenue: +12.0%
  • Rovinj Supply: +16.9% | Revenue: +9.4%
🔴

Declining

Supply ≤ avg, Revenue ≤ avg
Risky markets

  • Dubrovnik Supply: +9.7% | Revenue: +4.0%
  • Porec Supply: +23.3% | Revenue: +6.2%

Best Cities for Airbnb in Croatia by Budget

Top 3 Affordable & Mid-Range Airbnb Markets: $500,000 & Below

These markets offer accessible investment opportunities with lower to moderate property prices, suitable for investors seeking entry-level or mid-range options.

  1. Pula airport area
    • Property price: €139,500
    • STR revenue: €26,136/year
    • Yield: 20.0%
  2. Rijeka
    • Property price: €139,500
    • STR revenue: €19,721/year
    • Yield: 19.1%
  3. Baška
    • Property price: €139,500
    • STR revenue: €27,036/year
    • Yield: 21.6%

Top 3 Best Places for Airbnb Arbitrage in Croatia

  1. Novalja
    • STR revenue: €36,251/year
    • Rent gap: €5,691
  2. Okrug gornji
    • STR revenue: €31,991/year
    • Rent gap: €4,663
  3. Makarska
    • STR revenue: €27,780/year
    • Rent gap: €4,503



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