Homepage / Top Airbnb Cities / Europe / Balkans / Croatia

Best Airbnb Markets in Croatia (2026)

Based on Airbtics data from September 2025 to August 2026, this page ranks the best Airbnb markets in Croatia by Market Grade. The grade compares short-term rental yield, year-over-year revenue growth, and occupancy (demand), then adjusts for local regulation. The table also shows listing count, average daily rate, and annual revenue for every market.

Markets on this page are ranked by the Airbtics Market Grade, not by the number of listings. The grade compares each market with the other markets in this ranking on three measures, then adjusts for local short-term rental regulation.

  1. Yield: Annual short-term rental revenue divided by property price. A higher yield ranks higher.
  2. Growth: Year-over-year change in revenue. Faster revenue growth ranks higher.
  3. Demand: Average occupancy rate over the last 12 months. Higher occupancy ranks higher.

Stricter short-term rental regulation lowers the letter grade. Occupancy, average daily rate, and annual revenue are shown for every market. Exact yield and revenue growth are published for the three highest-graded markets. For every other market those two figures are in Market Explorer. The rankboard plots the same markets by occupancy and average daily rate, and the table under the chart lists those values in text.

Learn more about how we collect the data and accuracy

Last updated: 16th October, 2026

Croatia Short-Term Rental Market Overview (September 2025 to August 2026)

National averages across all Croatia markets
Average Occupancy Rate i
66.53%
Average Annual Revenue i
€28,076
Average Daily Rate (ADR) i
€113
YoY Supply Growth i
21.53%
YoY Revenue Change i
0.29%

Top 15 Croatia Cities for Airbnb in 2026

Tick the markets you like to track their revenue, occupancy, and ADR in your Airbtics watchlist. Free to start, up to 10 markets.

Position Market Grade Market Name Regulation No of Listings Avg. Occupancy Rate Avg. Daily Rate Revenue Short-term Rental Yield Revenue Growth
1BPula Airport Area
Lenient
3,69163%€110€25,66520.4%+1.0%
2BHvar
Lenient
2,52471%€121€31,72615.6%+6.2%
3BNovalja
Lenient
1,57465%€155€37,32723.4%-1.8%
4BOkrug Gornji
Lenient
1,05367%€130€32,188Unlock in Market ExplorerUnlock in Market Explorer
5CSplit
Lenient
6,25272% 🚀€121€32,197Unlock in Market ExplorerUnlock in Market Explorer
6CDubrovnik
Lenient
4,25579% 🚀€137€40,008Unlock in Market ExplorerUnlock in Market Explorer
7CZadar
Lenient
3,07068%€107€26,859Unlock in Market ExplorerUnlock in Market Explorer
8CRovinj
Lenient
1,86366%€108€26,513Unlock in Market ExplorerUnlock in Market Explorer
9CRijeka
Lenient
1,08657%€88€18,561Unlock in Market ExplorerUnlock in Market Explorer
10CBaška
Lenient
56169%€95€24,308Unlock in Market ExplorerUnlock in Market Explorer
11C+Zagreb
Lenient
2,76264%€77€18,699Unlock in Market ExplorerUnlock in Market Explorer
12C+Kastela
Lenient
1,26166%€124€30,143Unlock in Market ExplorerUnlock in Market Explorer
13C+Crikvenica
Lenient
89562%€112€25,705Unlock in Market ExplorerUnlock in Market Explorer
14DMakarska
Lenient
1,35866%€112€27,215Unlock in Market ExplorerUnlock in Market Explorer
15D+Porec
Lenient
87263%€103€24,024Unlock in Market ExplorerUnlock in Market Explorer

Data Seen By

BiggerPockets
Trustpilot

Market Explorer

Filter markets by occupancy, price, and yield

Filter Croatia by occupancy, ADR, yield, rent gap, and property price, then compare markets side by side.

Open Explorer

Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in Croatia. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

Explore Interactive Tool

Why Invest in Airbnb Croatia in 2026?

The highest-graded short-term rental markets in Croatia are Pula Airport Area, Hvar and Novalja. The table ranks every tracked market by Airbtics Market Grade. Occupancy, average daily rate, annual revenue, yield, and revenue growth are the figures behind that grade.

Top 3 Airbnb markets in Croatia by Market Grade

These are the three highest-graded Airbnb markets in Croatia. Market Grade compares yield, revenue growth, and occupancy (demand) with the other markets on this page, then adjusts for short-term rental regulation. The chart repeats those three percentiles in text so the ranking is readable without the graphic.

Rank 1 — Pula Airport Area (Grade B)

Pula Airport Area is rank 1 of 15 markets in this Croatia ranking by Airbtics Market Grade B, with 20.4% short-term rental yield, 63.0% occupancy, and +1.0% year-over-year revenue growth.

Compared with the other markets on this page, Pula Airport Area ranks top 10% for yield, top 50% for growth, and lowest 20% for demand. The market shows an average daily rate of €110, annual revenue of €25,665, a rent gap of 4616.5%, 3,691 active listings, lenient short-term rental regulation, and a typical 2-bedroom property price of €133,815.

  • Market gradeB
  • Yield20.4%
  • Revenue growth+1.0%
  • Occupancy63.0%
  • Average daily rate€110
  • Annual revenue€25,665
  • Rent gap4616.5%
  • Active listings3,691
  • 2-bedroom price€133,815
  • RegulationLenient
top 10%Yieldtop 50%Growthlowest 20%Demand

Percentile versus other Croatia markets on this page. Farther from the center is stronger.

  • Yield: top 10%
  • Growth: top 50%
  • Demand: lowest 20%

Rank 2 — Hvar (Grade B)

Hvar is rank 2 of 15 markets in this Croatia ranking by Airbtics Market Grade B, with 15.6% short-term rental yield, 71.0% occupancy, and +6.2% year-over-year revenue growth.

Compared with the other markets on this page, Hvar ranks top 43% for yield, top 10% for growth, and top 17% for demand. The market shows an average daily rate of €121, annual revenue of €31,726, a rent gap of 3791.2%, 2,524 active listings, lenient short-term rental regulation, and a typical 2-bedroom property price of €267,630.

  • Market gradeB
  • Yield15.6%
  • Revenue growth+6.2%
  • Occupancy71.0%
  • Average daily rate€121
  • Annual revenue€31,726
  • Rent gap3791.2%
  • Active listings2,524
  • 2-bedroom price€267,630
  • RegulationLenient
top 43%Yieldtop 10%Growthtop 17%Demand

Percentile versus other Croatia markets on this page. Farther from the center is stronger.

  • Yield: top 43%
  • Growth: top 10%
  • Demand: top 17%

Rank 3 — Novalja (Grade B)

Novalja is rank 3 of 15 markets in this Croatia ranking by Airbtics Market Grade B, with 23.4% short-term rental yield, 65.0% occupancy, and -1.8% year-over-year revenue growth.

Compared with the other markets on this page, Novalja ranks top 3% for yield, lowest 30% for growth, and lowest 37% for demand. The market shows an average daily rate of €155, annual revenue of €37,327, a rent gap of 6593.3%, 1,574 active listings, lenient short-term rental regulation, and a typical 2-bedroom property price of €178,420.

  • Market gradeB
  • Yield23.4%
  • Revenue growth-1.8%
  • Occupancy65.0%
  • Average daily rate€155
  • Annual revenue€37,327
  • Rent gap6593.3%
  • Active listings1,574
  • 2-bedroom price€178,420
  • RegulationLenient
top 3%Yieldlowest 30%Growthlowest 37%Demand

Percentile versus other Croatia markets on this page. Farther from the center is stronger.

  • Yield: top 3%
  • Growth: lowest 30%
  • Demand: lowest 37%

Market Rankboard: Croatia

Each dot is a vacation rental market in Croatia, plotted by occupancy rate (x-axis) and average daily rate (ADR) (y-axis). Dashed lines mark the national median.

Croatia Airbnb markets rankboard scatter chart showing occupancy rate versus average daily rate (ADR)
Occupancy rate and average daily rate for each Croatia market plotted in the chart above, in Market Grade order.
MarketOccupancy rateAverage daily rate
Pula Airport Area63.0%€110
Hvar71.0%€121
Novalja65.0%€155
Okrug Gornji67.0%€130
Split72.0%€121
Dubrovnik79.0%€137
Zadar68.0%€107
Rovinj66.0%€108
Rijeka57.0%€88
Baška69.0%€95
Zagreb64.0%€77
Kastela66.0%€124
Crikvenica62.0%€112
Makarska66.0%€112
Porec63.0%€103

Compare property prices, short-term rental yield, rent gap, annual revenue, and supply growth in the Airbtics Market Explorer watchlist.

See all Airbnb markets in Croatia

Browse all 15 markets we track in Croatia. Each link opens the market's Airbnb revenue and performance data page.

Croatia Airbnb market FAQs

  • What are the best Airbnb markets in Croatia?

    Airbtics ranks short-term rental markets in Croatia by Market Grade. The grade compares yield (annual revenue divided by property price), year-over-year revenue growth, and occupancy, then adjusts for regulation. The highest-graded market in this dataset is Pula Airport Area. The main table lists markets in that order; use the Market Explorer to filter by budget, regulations, and more.

  • How many Airbnb markets does Airbtics track in Croatia?

    We currently analyze 15 active short-term rental markets in Croatia with listing supply, median occupancy, ADR, and revenue estimates.

  • What is the average Airbnb occupancy rate in Croatia?

    The national average occupancy rate across tracked markets is 66.53% (LTM). Rates differ by city. Use the rankboard on this page, or open a market page for that city's numbers.

  • How do I compare Airbnb markets in Croatia?

    Use the occupancy vs ADR rankboard on this page for a quick view, or open the Market Explorer to compare markets side by side, change chart axes, export to Excel, and save markets to a watchlist.

  • How can I estimate Airbnb income in Croatia?

    Use our Airbnb income calculator to estimate revenue for a specific address, or open any market link below for median revenue and occupancy benchmarks.




Estimate Your Airbnb Income in Croatia



Ready to start looking for the most profitable short-term rental investment opportunities in Croatia?

Use our Airbnb calculator to quickly and accurately estimate the earning and profitability potential of any city, neighborhood, and area.

Try Our Airbnb Calculator

For trends, supply, and year-over-year changes, see the 2025 short-term rental report for Croatia.