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Best Airbnb Markets in Balkans (2026)

Based on Airbtics data from September 2025 to August 2026, this page ranks the best Airbnb markets in Balkans by Market Grade. The grade compares short-term rental yield, year-over-year revenue growth, and occupancy (demand), then adjusts for local regulation. The table also shows listing count, average daily rate, and annual revenue for every market.

Markets on this page are ranked by the Airbtics Market Grade, not by the number of listings. The grade compares each market with the other markets in this ranking on three measures, then adjusts for local short-term rental regulation.

  1. Yield: Annual short-term rental revenue divided by property price. A higher yield ranks higher.
  2. Growth: Year-over-year change in revenue. Faster revenue growth ranks higher.
  3. Demand: Average occupancy rate over the last 12 months. Higher occupancy ranks higher.

Stricter short-term rental regulation lowers the letter grade. Occupancy, average daily rate, and annual revenue are shown for every market. Exact yield and revenue growth are published for the three highest-graded markets. For every other market those two figures are in Market Explorer. The rankboard plots the same markets by occupancy and average daily rate, and the table under the chart lists those values in text.

Learn more about how we collect the data and accuracy

Last updated: 16th October, 2026

Balkans Short-Term Rental Market Overview (September 2025 to August 2026)

National averages across all Balkans markets
Average Occupancy Rate i
60.42%
Average Annual Revenue i
$26,403
Average Daily Rate (ADR) i
$115
YoY Supply Growth i
37.55%
YoY Revenue Change i
1.27%

Top 72 Balkans Cities for Airbnb in 2026

Tick the markets you like to track their revenue, occupancy, and ADR in your Airbtics watchlist. Free to start, up to 10 markets.

Position Market Grade Market Name Regulation No of Listings Avg. Occupancy Rate Avg. Daily Rate Revenue Short-term Rental Yield Revenue Growth
1ASifnos
Strict
59078% 🚀$183$52,56046.7%+13.4%
2BAthens
Strict
12,13969%$99$25,79716.4%+9.4%
3BBucharest
Lenient
5,36364%$69$16,71215.9%+9.3%
4BFethiye
Strict
3,72954%$172$34,281Unlock in Market ExplorerUnlock in Market Explorer
5BPula Airport Area
Lenient
3,69163%$124$28,770Unlock in Market ExplorerUnlock in Market Explorer
6BZakinthos
Strict
2,86372%$166$43,913Unlock in Market ExplorerUnlock in Market Explorer
7BSarande
Lenient
2,78259%$75$16,371Unlock in Market ExplorerUnlock in Market Explorer
8BHvar
Lenient
2,52471%$136$35,564Unlock in Market ExplorerUnlock in Market Explorer
9BAntalya
Strict
2,42752%$69$13,512Unlock in Market ExplorerUnlock in Market Explorer
10BBrasov
Lenient
1,96451%$76$14,547Unlock in Market ExplorerUnlock in Market Explorer
11BDurres
Lenient
1,78755%$60$12,232Unlock in Market ExplorerUnlock in Market Explorer
12BLjubljana
Lenient
1,69276%$131$37,139Unlock in Market ExplorerUnlock in Market Explorer
13BNovalja
Lenient
1,57465%$174$41,842Unlock in Market ExplorerUnlock in Market Explorer
14BKalymnos and Kos
Strict
1,51667%$127$31,388Unlock in Market ExplorerUnlock in Market Explorer
15BAlanya
Strict
1,30154%$78$15,718Unlock in Market ExplorerUnlock in Market Explorer
16BNevsehir
Strict
1,28542%$95$14,838Unlock in Market ExplorerUnlock in Market Explorer
17BOkrug Gornji
Lenient
1,05367%$146$36,082Unlock in Market ExplorerUnlock in Market Explorer
18BSibiu
Lenient
90047%$63$11,176Unlock in Market ExplorerUnlock in Market Explorer
19BMarmaris
Strict
75348%$128$22,646Unlock in Market ExplorerUnlock in Market Explorer
20B+Kefalonia
Strict
2,85773%$166$44,575Unlock in Market ExplorerUnlock in Market Explorer
21B+Rethymno
Strict
92571%$121$31,708Unlock in Market ExplorerUnlock in Market Explorer
22B+Nafplio
Strict
64054%$118$23,852Unlock in Market ExplorerUnlock in Market Explorer
23B+Samos
Strict
63966%$115$28,024Unlock in Market ExplorerUnlock in Market Explorer
24CSplit
Lenient
6,25272%$136$36,092Unlock in Market ExplorerUnlock in Market Explorer
25CDubrovnik
Lenient
4,25579% 🚀$154$44,848Unlock in Market ExplorerUnlock in Market Explorer
26CKaş
Strict
3,82456%$176$36,444Unlock in Market ExplorerUnlock in Market Explorer
27CZadar
Lenient
3,07068%$120$30,108Unlock in Market ExplorerUnlock in Market Explorer
28CRovinj
Lenient
1,86366%$122$29,720Unlock in Market ExplorerUnlock in Market Explorer
29CLefkadas
Strict
1,83065%$172$41,063Unlock in Market ExplorerUnlock in Market Explorer
30CCorfu Gr
Strict
1,48571%$134$35,206Unlock in Market ExplorerUnlock in Market Explorer
31CSapanca
Strict
1,44737%$200$27,447Unlock in Market ExplorerUnlock in Market Explorer
32CHeraklion
Strict
1,22268%$86$21,785Unlock in Market ExplorerUnlock in Market Explorer
33CMamaia-Sat
Lenient
1,17550%$109$20,360Unlock in Market ExplorerUnlock in Market Explorer
34CRijeka
Lenient
1,08657%$99$20,807Unlock in Market ExplorerUnlock in Market Explorer
35CKassandra East Coast
Strict
1,01462%$165$37,772Unlock in Market ExplorerUnlock in Market Explorer
36CTrabzon
Strict
80640%$96$14,126Unlock in Market ExplorerUnlock in Market Explorer
37CŽabljak
Lenient
68056%$92$18,959Unlock in Market ExplorerUnlock in Market Explorer
38CBar
Lenient
59852%$68$13,050Unlock in Market ExplorerUnlock in Market Explorer
39CBaška
Lenient
56169%$107$27,249Unlock in Market ExplorerUnlock in Market Explorer
40CVolos
Strict
45151%$78$14,952Unlock in Market ExplorerUnlock in Market Explorer
41C+Istanbul
Strict
7,09752%$70$13,718Unlock in Market ExplorerUnlock in Market Explorer
42C+Belgrade
Lenient
4,77862%$65$15,045Unlock in Market ExplorerUnlock in Market Explorer
43C+Kotor-Tivat
Lenient
4,74964%$110$26,047Unlock in Market ExplorerUnlock in Market Explorer
44C+Rhodes
Strict
4,03171%$150$39,202Unlock in Market ExplorerUnlock in Market Explorer
45C+Tirana
Lenient
3,79062%$54$12,462Unlock in Market ExplorerUnlock in Market Explorer
46C+Budva
Lenient
2,81260%$95$21,075Unlock in Market ExplorerUnlock in Market Explorer
47C+Zagreb
Lenient
2,76264%$87$20,961Unlock in Market ExplorerUnlock in Market Explorer
48C+Thessaloniki
Strict
2,74260%$80$18,158Unlock in Market ExplorerUnlock in Market Explorer
49C+Chania
Strict
1,77875%$115$31,859Unlock in Market ExplorerUnlock in Market Explorer
50C+Bodrum
Strict
1,33746%$144$24,601Unlock in Market ExplorerUnlock in Market Explorer
51C+Kastela
Lenient
1,26166%$139$33,789Unlock in Market ExplorerUnlock in Market Explorer
52C+Crikvenica
Lenient
89562%$126$28,815Unlock in Market ExplorerUnlock in Market Explorer
53C+Albania Riviera
Lenient
62263%$84$19,526Unlock in Market ExplorerUnlock in Market Explorer
54C+Naxos
Strict
60975%$144$39,826Unlock in Market ExplorerUnlock in Market Explorer
55C+Kalamata
Strict
45859%$94$20,683Unlock in Market ExplorerUnlock in Market Explorer
56DMykonos
Strict
2,59165%$275$65,946Unlock in Market ExplorerUnlock in Market Explorer
57DMakarska
Lenient
1,35866%$126$30,507Unlock in Market ExplorerUnlock in Market Explorer
58DRhodes Town
Strict
1,16171%$130$34,106Unlock in Market ExplorerUnlock in Market Explorer
59DEastern Athens
Strict
81857%$99$21,081Unlock in Market ExplorerUnlock in Market Explorer
60DCorinthia
Strict
67347%$107$18,772Unlock in Market ExplorerUnlock in Market Explorer
61DPiraeus
Strict
66258%$92$20,276Unlock in Market ExplorerUnlock in Market Explorer
62D+Izmir
Strict
2,53241%$108$16,462Unlock in Market ExplorerUnlock in Market Explorer
63D+Cluj-Napoca
Lenient
1,39657%$65$13,887Unlock in Market ExplorerUnlock in Market Explorer
64D+Novi Sad
Lenient
97650%$52$9,706Unlock in Market ExplorerUnlock in Market Explorer
65D+Porec
Lenient
87263%$116$26,930Unlock in Market ExplorerUnlock in Market Explorer
66D+Glyfada
Strict
55067%$149$37,358Unlock in Market ExplorerUnlock in Market Explorer
67D+Paros
Strict
46375%$139$38,467Unlock in Market ExplorerUnlock in Market Explorer
68D+Skopje
Lenient
19449%$47$8,602Unlock in Market ExplorerUnlock in Market Explorer
69E+Santorini
Strict
4,36065%$190$45,724Unlock in Market ExplorerUnlock in Market Explorer
70E+Vlora
Lenient
1,70051%$66$12,446Unlock in Market ExplorerUnlock in Market Explorer
71E+Çeşme
Strict
1,21041%$127$19,402Unlock in Market ExplorerUnlock in Market Explorer
72E+Sarajevo
Lenient
1,07049%$68$12,402Unlock in Market ExplorerUnlock in Market Explorer

Data Seen By

BiggerPockets
Trustpilot

Market Explorer

Filter markets by occupancy, price, and yield

Filter Balkans by occupancy, ADR, yield, rent gap, and property price, then compare markets side by side.

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Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in Balkans. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

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Why Invest in Airbnb Balkans in 2026?

The highest-graded short-term rental markets in Balkans are Sifnos, Athens and Bucharest. The table ranks every tracked market by Airbtics Market Grade. Occupancy, average daily rate, annual revenue, yield, and revenue growth are the figures behind that grade.

Top 3 Airbnb markets in Balkans by Market Grade

These are the three highest-graded Airbnb markets in Balkans. Market Grade compares yield, revenue growth, and occupancy (demand) with the other markets on this page, then adjusts for short-term rental regulation. The chart repeats those three percentiles in text so the ranking is readable without the graphic.

Rank 1 — Sifnos (Grade A)

Sifnos is rank 1 of 72 markets in this Balkans ranking by Airbtics Market Grade A, with 46.7% short-term rental yield, 78.0% occupancy, and +13.4% year-over-year revenue growth.

Compared with the other markets on this page, Sifnos ranks top 1% for yield, top 3% for growth, and top 2% for demand. The market shows an average daily rate of $183, annual revenue of $52,560, a rent gap of 10683.1%, 590 active listings, strict short-term rental regulation, and a typical 2-bedroom property price of $150,000.

  • Market gradeA
  • Yield46.7%
  • Revenue growth+13.4%
  • Occupancy78.0%
  • Average daily rate$183
  • Annual revenue$52,560
  • Rent gap10683.1%
  • Active listings590
  • 2-bedroom price$150,000
  • RegulationStrict
top 1%Yieldtop 3%Growthtop 2%Demand

Percentile versus other Balkans markets on this page. Farther from the center is stronger.

  • Yield: top 1%
  • Growth: top 3%
  • Demand: top 2%

Rank 2 — Athens (Grade B)

Athens is rank 2 of 72 markets in this Balkans ranking by Airbtics Market Grade B, with 16.4% short-term rental yield, 69.0% occupancy, and +9.4% year-over-year revenue growth.

Compared with the other markets on this page, Athens ranks lowest 47% for yield, top 9% for growth, and top 21% for demand. The market shows an average daily rate of $99, annual revenue of $25,797, a rent gap of 3344.5%, 12,139 active listings, strict short-term rental regulation, and a typical 2-bedroom property price of $200,000.

  • Market gradeB
  • Yield16.4%
  • Revenue growth+9.4%
  • Occupancy69.0%
  • Average daily rate$99
  • Annual revenue$25,797
  • Rent gap3344.5%
  • Active listings12,139
  • 2-bedroom price$200,000
  • RegulationStrict
lowest 47%Yieldtop 9%Growthtop 21%Demand

Percentile versus other Balkans markets on this page. Farther from the center is stronger.

  • Yield: lowest 47%
  • Growth: top 9%
  • Demand: top 21%

Rank 3 — Bucharest (Grade B)

Bucharest is rank 3 of 72 markets in this Balkans ranking by Airbtics Market Grade B, with 15.9% short-term rental yield, 64.0% occupancy, and +9.3% year-over-year revenue growth.

Compared with the other markets on this page, Bucharest ranks lowest 41% for yield, top 10% for growth, and top 42% for demand. The market shows an average daily rate of $69, annual revenue of $16,712, a rent gap of 3311.7%, 5,363 active listings, lenient short-term rental regulation, and a typical 2-bedroom property price of $150,000.

  • Market gradeB
  • Yield15.9%
  • Revenue growth+9.3%
  • Occupancy64.0%
  • Average daily rate$69
  • Annual revenue$16,712
  • Rent gap3311.7%
  • Active listings5,363
  • 2-bedroom price$150,000
  • RegulationLenient
lowest 41%Yieldtop 10%Growthtop 42%Demand

Percentile versus other Balkans markets on this page. Farther from the center is stronger.

  • Yield: lowest 41%
  • Growth: top 10%
  • Demand: top 42%

Market Rankboard: Balkans

Each dot is a vacation rental market in Balkans, plotted by occupancy rate (x-axis) and average daily rate (ADR) (y-axis). Dashed lines mark the national median.

Balkans Airbnb markets rankboard scatter chart showing occupancy rate versus average daily rate (ADR)
Occupancy rate and average daily rate for each Balkans market plotted in the chart above, in Market Grade order.
MarketOccupancy rateAverage daily rate
Sifnos78.0%$183
Athens69.0%$99
Bucharest64.0%$69
Fethiye54.0%$172
Pula Airport Area63.0%$124
Zakinthos72.0%$166
Sarande59.0%$75
Hvar71.0%$136
Antalya52.0%$69
Brasov51.0%$76
Durres55.0%$60
Ljubljana76.0%$131
Novalja65.0%$174
Kalymnos and Kos67.0%$127
Alanya54.0%$78
Nevsehir42.0%$95
Okrug Gornji67.0%$146
Sibiu47.0%$63
Marmaris48.0%$128
Kefalonia73.0%$166
Rethymno71.0%$121
Nafplio54.0%$118
Samos66.0%$115
Split72.0%$136
Dubrovnik79.0%$154
Kaş56.0%$176
Zadar68.0%$120
Rovinj66.0%$122
Lefkadas65.0%$172
Corfu Gr71.0%$134
Sapanca37.0%$200
Heraklion68.0%$86
Mamaia-Sat50.0%$109
Rijeka57.0%$99
Kassandra East Coast62.0%$165
Trabzon40.0%$96
Žabljak56.0%$92
Bar52.0%$68
Baška69.0%$107
Volos51.0%$78
Istanbul52.0%$70
Belgrade62.0%$65
Kotor-Tivat64.0%$110
Rhodes71.0%$150
Tirana62.0%$54
Budva60.0%$95
Zagreb64.0%$87
Thessaloniki60.0%$80
Chania75.0%$115
Bodrum46.0%$144
Kastela66.0%$139
Crikvenica62.0%$126
Albania Riviera63.0%$84
Naxos75.0%$144
Kalamata59.0%$94
Mykonos65.0%$275
Makarska66.0%$126
Rhodes Town71.0%$130
Eastern Athens57.0%$99
Corinthia47.0%$107
Piraeus58.0%$92
Izmir41.0%$108
Cluj-Napoca57.0%$65
Novi Sad50.0%$52
Porec63.0%$116
Glyfada67.0%$149
Paros75.0%$139
Skopje49.0%$47
Santorini65.0%$190
Vlora51.0%$66
Çeşme41.0%$127
Sarajevo49.0%$68

Compare property prices, short-term rental yield, rent gap, annual revenue, and supply growth in the Airbtics Market Explorer watchlist.

See all Airbnb markets in Balkans

Browse all 72 markets we track in Balkans. Each link opens the market's Airbnb revenue and performance data page.

Balkans Airbnb market FAQs

  • What are the best Airbnb markets in Balkans?

    Airbtics ranks short-term rental markets in Balkans by Market Grade. The grade compares yield (annual revenue divided by property price), year-over-year revenue growth, and occupancy, then adjusts for regulation. The highest-graded market in this dataset is Sifnos. The main table lists markets in that order; use the Market Explorer to filter by budget, regulations, and more.

  • How many Airbnb markets does Airbtics track in Balkans?

    We currently analyze 72 active short-term rental markets in Balkans with listing supply, median occupancy, ADR, and revenue estimates.

  • What is the average Airbnb occupancy rate in Balkans?

    The national average occupancy rate across tracked markets is 60.42% (LTM). Rates differ by city. Use the rankboard on this page, or open a market page for that city's numbers.

  • How do I compare Airbnb markets in Balkans?

    Use the occupancy vs ADR rankboard on this page for a quick view, or open the Market Explorer to compare markets side by side, change chart axes, export to Excel, and save markets to a watchlist.

  • How can I estimate Airbnb income in Balkans?

    Use our Airbnb income calculator to estimate revenue for a specific address, or open any market link below for median revenue and occupancy benchmarks.




Estimate Your Airbnb Income in Balkans



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For trends, supply, and year-over-year changes, see the 2025 short-term rental report for Balkans.