Best Airbnb Markets in Balkans (2026)
Based on Airbtics data from September 2025 to August 2026, this page shows the top Airbnb locations to invest in Balkans with
key
statistics and information, like short-term rental regulations, number of listings, occupancy rate,
average daily rate, and annual revenue. This allows you to discover the most profitable cities to
invest in, buy, and own Airbnb rental properties in Balkans.
The Airbtics Market Score indicates how attractive a location is for investing in an Airbnb rental property. We determine this score based on the following criteria:
- Short-term rental yield: The ratio between annual revenue and property price, as a percentage. Locations with higher Airbnb rental yield score better.
- Short-term rental regulations: How STR-friendly the local Airbnb rules and laws are. Markets with more lenient regulations get a higher score.
- Market size: The number of Airbnb listings. Larger vacation rental markets get a higher score as it is easier for investors to buy and sell properties.
- Growth: How fast the market is becoming saturated. Priority is given to markets that are already developed but are not approaching saturation yet.
- Seasonality: To what degree Airbnb performance is affected by seasonality. Less seasonal impact is preferred as investors can enjoy a more stable short-term rental performance throughout the year.
Last updated: 16th October, 2026
Balkans Short-Term Rental Market Overview (September 2025 to August 2026)
Top 72 Balkans Cities for Airbnb in 2026
Tick the markets you like to track their revenue, occupancy, and ADR in your Airbtics watchlist. Free to start, up to 10 markets.
| Position | Market Grade | Market Name | Regulation | No of Listings | Avg. Occupancy Rate | Avg. Daily Rate | Revenue | Short-term Rental Yield | Rent Gap | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | B | Athens | Strict | 12,139 | 69% | $99 | $25,797 | 12.3% | 34.5% | |
| 2 | C+ | Istanbul | Strict | 7,097 | 52% | $70 | $13,718 | 12.3% | 34.5% | |
| 3 | C | Split | Lenient | 6,252 | 72% | $136 | $36,092 | 12.3% | 34.5% | |
| 4 | B | Bucharest | Lenient | 5,363 | 64% | $69 | $16,712 | 12.3% | 34.5% | |
| 5 | C+ | Belgrade | Lenient | 4,778 | 62% | $65 | $15,045 | 12.3% | 34.5% | |
| 6 | C+ | Kotor-tivat | Lenient | 4,749 | 64% | $110 | $26,047 | 12.3% | 34.5% | |
| 7 | E+ | Santorini | Strict | 4,360 | 65% | $190 | $45,724 | 12.3% | 34.5% | |
| 8 | C | Dubrovnik | Lenient | 4,255 | 79% 🚀 | $154 | $44,848 | 12.3% | 34.5% | |
| 9 | C+ | Rhodes | Strict | 4,031 | 71% | $150 | $39,202 | 12.3% | 34.5% | |
| 10 | C | Kaş | Strict | 3,824 | 56% | $176 | $36,444 | 12.3% | 34.5% | |
| 11 | C+ | Tirana | Lenient | 3,790 | 62% | $54 | $12,462 | 12.3% | 34.5% | |
| 12 | B | Fethiye | Strict | 3,729 | 54% | $172 | $34,281 | 12.3% | 34.5% | |
| 13 | B | Pula airport area | Lenient | 3,691 | 63% | $124 | $28,770 | 12.3% | 34.5% | |
| 14 | C | Zadar | Lenient | 3,070 | 68% | $120 | $30,108 | 12.3% | 34.5% | |
| 15 | B | Zakinthos | Strict | 2,863 | 72% | $166 | $43,913 | 12.3% | 34.5% | |
| 16 | B+ | Kefalonia | Strict | 2,857 | 73% | $166 | $44,575 | 12.3% | 34.5% | |
| 17 | C+ | Budva | Lenient | 2,812 | 60% | $95 | $21,075 | 12.3% | 34.5% | |
| 18 | B | Sarande | Lenient | 2,782 | 59% | $75 | $16,371 | 12.3% | 34.5% | |
| 19 | C+ | Zagreb | Lenient | 2,762 | 64% | $87 | $20,961 | 12.3% | 34.5% | |
| 20 | C+ | Thessaloniki | Strict | 2,742 | 60% | $80 | $18,158 | 12.3% | 34.5% | |
| 21 | D | Mykonos | Strict | 2,591 | 65% | $275 | $65,946 | 12.3% | 34.5% | |
| 22 | D+ | Izmir | Strict | 2,532 | 41% | $108 | $16,462 | 12.3% | 34.5% | |
| 23 | B | Hvar | Lenient | 2,524 | 71% | $136 | $35,564 | 12.3% | 34.5% | |
| 24 | B | Antalya | Strict | 2,427 | 52% | $69 | $13,512 | 12.3% | 34.5% | |
| 25 | B | Brasov | Lenient | 1,964 | 51% | $76 | $14,547 | 12.3% | 34.5% | |
| 26 | C | Rovinj | Lenient | 1,863 | 66% | $122 | $29,720 | 12.3% | 34.5% | |
| 27 | C | Lefkadas | Strict | 1,830 | 65% | $172 | $41,063 | 12.3% | 34.5% | |
| 28 | B | Durres | Lenient | 1,787 | 55% | $60 | $12,232 | 12.3% | 34.5% | |
| 29 | C+ | Chania | Strict | 1,778 | 75% | $115 | $31,859 | 12.3% | 34.5% | |
| 30 | E+ | Vlora | Lenient | 1,700 | 51% | $66 | $12,446 | 12.3% | 34.5% | |
| 31 | B | Ljubljana | Lenient | 1,692 | 76% | $131 | $37,139 | 12.3% | 34.5% | |
| 32 | B | Novalja | Lenient | 1,574 | 65% | $174 | $41,842 | 12.3% | 34.5% | |
| 33 | B | Kalymnos and kos | Strict | 1,516 | 67% | $127 | $31,388 | 12.3% | 34.5% | |
| 34 | C | Corfu gr | Strict | 1,485 | 71% | $134 | $35,206 | 12.3% | 34.5% | |
| 35 | C | Sapanca | Strict | 1,447 | 37% | $200 | $27,447 | 12.3% | 34.5% | |
| 36 | D+ | Cluj-napoca | Lenient | 1,396 | 57% | $65 | $13,887 | 12.3% | 34.5% | |
| 37 | D | Makarska | Lenient | 1,358 | 66% | $126 | $30,507 | 12.3% | 34.5% | |
| 38 | C+ | Bodrum | Strict | 1,337 | 46% | $144 | $24,601 | 12.3% | 34.5% | |
| 39 | B | Alanya | Strict | 1,301 | 54% | $78 | $15,718 | 12.3% | 34.5% | |
| 40 | B | Nevsehir | Strict | 1,285 | 42% | $95 | $14,838 | 12.3% | 34.5% | |
| 41 | C+ | Kastela | Lenient | 1,261 | 66% | $139 | $33,789 | 12.3% | 34.5% | |
| 42 | C | Heraklion | Strict | 1,222 | 68% | $86 | $21,785 | 12.3% | 34.5% | |
| 43 | E+ | Çeşme | Strict | 1,210 | 41% | $127 | $19,402 | 12.3% | 34.5% | |
| 44 | C | Mamaia-sat | Lenient | 1,175 | 50% | $109 | $20,360 | 12.3% | 34.5% | |
| 45 | D | Rhodes town | Strict | 1,161 | 71% | $130 | $34,106 | 12.3% | 34.5% | |
| 46 | C | Rijeka | Lenient | 1,086 | 57% | $99 | $20,807 | 12.3% | 34.5% | |
| 47 | E+ | Sarajevo | Lenient | 1,070 | 49% | $68 | $12,402 | 12.3% | 34.5% | |
| 48 | B | Okrug gornji | Lenient | 1,053 | 67% | $146 | $36,082 | 12.3% | 34.5% | |
| 49 | C | Kassandra east coast | Strict | 1,014 | 62% | $165 | $37,772 | 12.3% | 34.5% | |
| 50 | D+ | Novi sad | Lenient | 976 | 50% | $52 | $9,706 | 12.3% | 34.5% | |
| 51 | B+ | Rethymno | Strict | 925 | 71% | $121 | $31,708 | 12.3% | 34.5% | |
| 52 | B | Sibiu | Lenient | 900 | 47% | $63 | $11,176 | 12.3% | 34.5% | |
| 53 | C+ | Crikvenica | Lenient | 895 | 62% | $126 | $28,815 | 12.3% | 34.5% | |
| 54 | D+ | Porec | Lenient | 872 | 63% | $116 | $26,930 | 12.3% | 34.5% | |
| 55 | D | Eastern athens | Strict | 818 | 57% | $99 | $21,081 | 12.3% | 34.5% | |
| 56 | C | Trabzon | Strict | 806 | 40% | $96 | $14,126 | 12.3% | 34.5% | |
| 57 | B | Marmaris | Strict | 753 | 48% | $128 | $22,646 | 12.3% | 34.5% | |
| 58 | C | Žabljak | Lenient | 680 | 56% | $92 | $18,959 | 12.3% | 34.5% | |
| 59 | D | Corinthia | Strict | 673 | 47% | $107 | $18,772 | 12.3% | 34.5% | |
| 60 | D | Piraeus | Strict | 662 | 58% | $92 | $20,276 | 12.3% | 34.5% | |
| 61 | B+ | Nafplio | Strict | 640 | 54% | $118 | $23,852 | 12.3% | 34.5% | |
| 62 | B+ | Samos | Strict | 639 | 66% | $115 | $28,024 | 12.3% | 34.5% | |
| 63 | C+ | Albania riviera | Lenient | 622 | 63% | $84 | $19,526 | 12.3% | 34.5% | |
| 64 | C+ | Naxos | Strict | 609 | 75% | $144 | $39,826 | 12.3% | 34.5% | |
| 65 | C | Bar | Lenient | 598 | 52% | $68 | $13,050 | 12.3% | 34.5% | |
| 66 | A | Sifnos | Strict | 590 | 78% 🚀 | $183 | $52,560 | 12.3% | 34.5% | |
| 67 | C | Baška | Lenient | 561 | 69% | $107 | $27,249 | 12.3% | 34.5% | |
| 68 | D+ | Glyfada | Strict | 550 | 67% | $149 | $37,358 | 12.3% | 34.5% | |
| 69 | D+ | Paros | Strict | 463 | 75% | $139 | $38,467 | 12.3% | 34.5% | |
| 70 | C+ | Kalamata | Strict | 458 | 59% | $94 | $20,683 | 12.3% | 34.5% | |
| 71 | C | Volos | Strict | 451 | 51% | $78 | $14,952 | 12.3% | 34.5% | |
| 72 | D+ | Skopje | Lenient | 194 | 49% | $47 | $8,602 | 12.3% | 34.5% |
Market Explorer
Filter markets by occupancy, price, and yield
Filter Balkans by occupancy, ADR, yield, rent gap, and property price, then compare markets side by side.
Find the Best Airbnb Markets with Our Interactive Tool
Use our interactive Market Explorer to find the best places to start an Airbnb in Balkans. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.
Explore Interactive Tool2025 short-term rental report for Balkans
Trends, supply, and year-over-year changes for Balkans.
View 2025 Market ReportWhy Invest in Airbnb Balkans in 2026?
The short-term rental markets we track in Balkans include Mykonos, Sifnos and Santorini.
The tables on this page list occupancy, average daily rate, and annual revenue for each city.
Property prices and rental rules differ by city. The budget sections below group markets by purchase price.
Market Rankboard: Balkans
Each dot is a vacation rental market in Balkans, plotted by occupancy rate (x-axis) and average daily rate (ADR) (y-axis). Dashed lines mark the national median.
Compare property prices, short-term rental yield, rent gap, annual revenue, and supply growth in the Airbtics Market Explorer watchlist.
Best Cities for Airbnb in Balkans by Budget
Top 3 Affordable Airbnb Markets: Under $150,000
Property prices in these markets are under $150,000.
Top 3 Best Places for Airbnb Arbitrage in Balkans
Balkans Airbnb market FAQs
What are the best Airbnb markets in Balkans?
Airbtics ranks short-term rental markets in Balkans using revenue, occupancy, regulation, yield, and growth. The top market in our latest dataset is Athens. The main table on this page lists the highest-scoring markets; use the Market Explorer to filter by budget, regulations, and more.
How many Airbnb markets does Airbtics track in Balkans?
We currently analyze 72 active short-term rental markets in Balkans with listing supply, median occupancy, ADR, and revenue estimates.
What is the average Airbnb occupancy rate in Balkans?
The national average occupancy rate across tracked markets is 60.42% (LTM). Rates differ by city. Use the rankboard on this page, or open a market page for that city's numbers.
How do I compare Airbnb markets in Balkans?
Use the occupancy vs ADR rankboard on this page for a quick view, or open the Market Explorer to compare markets side by side, change chart axes, export to Excel, and save markets to a watchlist.
How can I estimate Airbnb income in Balkans?
Use our Airbnb income calculator to estimate revenue for a specific address, or open any market link below for median revenue and occupancy benchmarks.
See all Airbnb markets in Balkans
Browse all 72 markets we track in Balkans. Each link opens the market's Airbnb revenue and performance data page.
- Alanya
- Albania riviera
- Antalya
- Athens
- Bar
- Baška
- Belgrade
- Bodrum
- Brasov
- Bucharest
- Budva
- Chania
- Cluj-napoca
- Corfu gr
- Corinthia
- Crikvenica
- Dubrovnik
- Durres
- Eastern athens
- Fethiye
- Glyfada
- Heraklion
- Hvar
- Istanbul
- Izmir
- Kalamata
- Kalymnos and kos
- Kassandra east coast
- Kastela
- Kaş
- Kefalonia
- Kotor-tivat
- Lefkadas
- Ljubljana
- Makarska
- Mamaia-sat
- Marmaris
- Mykonos
- Nafplio
- Naxos
- Nevsehir
- Novalja
- Novi sad
- Okrug gornji
- Paros
- Piraeus
- Porec
- Pula airport area
- Rethymno
- Rhodes
- Rhodes town
- Rijeka
- Rovinj
- Samos
- Santorini
- Sapanca
- Sarajevo
- Sarande
- Sibiu
- Sifnos
- Skopje
- Split
- Thessaloniki
- Tirana
- Trabzon
- Vlora
- Volos
- Zadar
- Zagreb
- Zakinthos
- Çeşme
- Žabljak
- For short-term rental market analysis, visit our Airbnb Analytics app.
Estimate Your Airbnb Income in Balkans
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Use our Airbnb calculator to quickly and accurately estimate the earning and profitability potential of any city, neighborhood, and area.
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