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Best Airbnb Markets in East Asia (2026)

Based on Airbtics data from September 2025 to August 2026, this page ranks the best Airbnb markets in East Asia by Market Grade. The grade compares short-term rental yield, year-over-year revenue growth, and occupancy (demand), then adjusts for local regulation. The table also shows listing count, average daily rate, and annual revenue for every market.

Markets on this page are ranked by the Airbtics Market Grade, not by the number of listings. The grade compares each market with the other markets in this ranking on three measures, then adjusts for local short-term rental regulation.

  1. Yield: Annual short-term rental revenue divided by property price. A higher yield ranks higher.
  2. Growth: Year-over-year change in revenue. Faster revenue growth ranks higher.
  3. Demand: Average occupancy rate over the last 12 months. Higher occupancy ranks higher.

Stricter short-term rental regulation lowers the letter grade. Occupancy, average daily rate, and annual revenue are shown for every market. Exact yield and revenue growth are published for the three highest-graded markets. For every other market those two figures are in Market Explorer. The rankboard plots the same markets by occupancy and average daily rate, and the table under the chart lists those values in text.

Learn more about how we collect the data and accuracy

Last updated: 16th October, 2026

East Asia Short-Term Rental Market Overview (September 2025 to August 2026)

National averages across all East Asia markets
Average Occupancy Rate i
57.25%
Average Annual Revenue i
$22,145
Average Daily Rate (ADR) i
$99
YoY Supply Growth i
44.72%
YoY Revenue Change i
-1.59%

Top 28 East Asia Cities for Airbnb in 2026

Tick the markets you like to track their revenue, occupancy, and ADR in your Airbtics watchlist. Free to start, up to 10 markets.

Position Market Grade Market Name Regulation No of Listings Avg. Occupancy Rate Avg. Daily Rate Revenue Short-term Rental Yield Revenue Growth
1BJeju Island
Strict
11,73859%$85$18,80011.9%+8.1%
2BOkinawa
Strict
3,72869%$138$36,61017.0%+4.1%
3BSapporo
Strict
2,64063%$112$27,05919.9%-6.7%
4BNagano
Strict
2,14956%$189$39,308Unlock in Market ExplorerUnlock in Market Explorer
5BFukuoka
Strict
2,05679%$100$29,787Unlock in Market ExplorerUnlock in Market Explorer
6BGyeongju
Strict
2,04745%$105$17,771Unlock in Market ExplorerUnlock in Market Explorer
7BJeonju
Strict
1,48937%$63$8,746Unlock in Market ExplorerUnlock in Market Explorer
8BDaejeon
Lenient
81059%$58$12,853Unlock in Market ExplorerUnlock in Market Explorer
9B+Busan
Strict
6,32667%$82$20,548Unlock in Market ExplorerUnlock in Market Explorer
10CSeoul
Lenient
17,74983% 🚀$85$26,213Unlock in Market ExplorerUnlock in Market Explorer
11CKyoto
Strict
4,60973%$144$39,569Unlock in Market ExplorerUnlock in Market Explorer
12CHong Kong
Lenient
2,80266%$74$18,397Unlock in Market ExplorerUnlock in Market Explorer
13CGangneung
Strict
2,05843%$94$15,233Unlock in Market ExplorerUnlock in Market Explorer
14CKanagawa
Strict
1,73864%$131$32,304Unlock in Market ExplorerUnlock in Market Explorer
15CShizuoka
Strict
1,70349%$160$30,250Unlock in Market ExplorerUnlock in Market Explorer
16CYeosu
Strict
1,61631%$69$8,060Unlock in Market ExplorerUnlock in Market Explorer
17CUlaanbaatar
Lenient
64347%$50$8,798Unlock in Market ExplorerUnlock in Market Explorer
18C+Chiba
Strict
1,77251%$147$28,684Unlock in Market ExplorerUnlock in Market Explorer
19C+Yamanashi
Strict
1,48765%$172$42,699Unlock in Market ExplorerUnlock in Market Explorer
20C+Hiroshima
Strict
1,14064%$93$23,405Unlock in Market ExplorerUnlock in Market Explorer
21C+Daegu
Strict
1,13650%$56$10,616Unlock in Market ExplorerUnlock in Market Explorer
22C+Taichung
Lenient
83248%$66$11,963Unlock in Market ExplorerUnlock in Market Explorer
23DSokcho
Lenient
1,02937%$67$9,360Unlock in Market ExplorerUnlock in Market Explorer
24D+Tokyo
Strict
25,21784% 🚀$125$39,429Unlock in Market ExplorerUnlock in Market Explorer
25D+Taipei
Lenient
4,44476%$80$22,906Unlock in Market ExplorerUnlock in Market Explorer
26D+Incheon
Strict
2,21441%$60$9,384Unlock in Market ExplorerUnlock in Market Explorer
27D+Geoje
Lenient
77331%$97$11,306Unlock in Market ExplorerUnlock in Market Explorer
28EOsaka
Strict
13,55266%$79$20,015Unlock in Market ExplorerUnlock in Market Explorer

Data Seen By

BiggerPockets
Trustpilot

Market Explorer

Filter markets by occupancy, price, and yield

Filter East Asia by occupancy, ADR, yield, rent gap, and property price, then compare markets side by side.

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Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in East Asia. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

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Why Invest in Airbnb East Asia in 2026?

The highest-graded short-term rental markets in East Asia are Jeju Island, Okinawa and Sapporo. The table ranks every tracked market by Airbtics Market Grade. Occupancy, average daily rate, annual revenue, yield, and revenue growth are the figures behind that grade.

Top 3 Airbnb markets in East Asia by Market Grade

These are the three highest-graded Airbnb markets in East Asia. Market Grade compares yield, revenue growth, and occupancy (demand) with the other markets on this page, then adjusts for short-term rental regulation. The chart repeats those three percentiles in text so the ranking is readable without the graphic.

Rank 1 — Jeju Island (Grade B)

Jeju Island is rank 1 of 28 markets in this East Asia ranking by Airbtics Market Grade B, with 11.9% short-term rental yield, 59.0% occupancy, and +8.1% year-over-year revenue growth.

Compared with the other markets on this page, Jeju Island ranks lowest 48% for yield, top 27% for growth, and top 50% for demand. The market shows an average daily rate of $85, annual revenue of $18,800, a rent gap of 3391.4%, 11,738 active listings, strict short-term rental regulation, and a typical 2-bedroom property price of $250,000.

  • Market gradeB
  • Yield11.9%
  • Revenue growth+8.1%
  • Occupancy59.0%
  • Average daily rate$85
  • Annual revenue$18,800
  • Rent gap3391.4%
  • Active listings11,738
  • 2-bedroom price$250,000
  • RegulationStrict
lowest 48%Yieldtop 27%Growthtop 50%Demand

Percentile versus other East Asia markets on this page. Farther from the center is stronger.

  • Yield: lowest 48%
  • Growth: top 27%
  • Demand: top 50%

Rank 2 — Okinawa (Grade B)

Okinawa is rank 2 of 28 markets in this East Asia ranking by Airbtics Market Grade B, with 17.0% short-term rental yield, 69.0% occupancy, and +4.1% year-over-year revenue growth.

Compared with the other markets on this page, Okinawa ranks top 20% for yield, top 38% for growth, and top 20% for demand. The market shows an average daily rate of $138, annual revenue of $36,610, a rent gap of 4621.0%, 3,728 active listings, strict short-term rental regulation, and a typical 2-bedroom property price of $250,000.

  • Market gradeB
  • Yield17.0%
  • Revenue growth+4.1%
  • Occupancy69.0%
  • Average daily rate$138
  • Annual revenue$36,610
  • Rent gap4621.0%
  • Active listings3,728
  • 2-bedroom price$250,000
  • RegulationStrict
top 20%Yieldtop 38%Growthtop 20%Demand

Percentile versus other East Asia markets on this page. Farther from the center is stronger.

  • Yield: top 20%
  • Growth: top 38%
  • Demand: top 20%

Rank 3 — Sapporo (Grade B)

Sapporo is rank 3 of 28 markets in this East Asia ranking by Airbtics Market Grade B, with 19.9% short-term rental yield, 63.0% occupancy, and -6.7% year-over-year revenue growth.

Compared with the other markets on this page, Sapporo ranks top 9% for yield, lowest 41% for growth, and top 45% for demand. The market shows an average daily rate of $112, annual revenue of $27,059, a rent gap of 5196.9%, 2,640 active listings, strict short-term rental regulation, and a typical 2-bedroom property price of $200,000.

  • Market gradeB
  • Yield19.9%
  • Revenue growth-6.7%
  • Occupancy63.0%
  • Average daily rate$112
  • Annual revenue$27,059
  • Rent gap5196.9%
  • Active listings2,640
  • 2-bedroom price$200,000
  • RegulationStrict
top 9%Yieldlowest 41%Growthtop 45%Demand

Percentile versus other East Asia markets on this page. Farther from the center is stronger.

  • Yield: top 9%
  • Growth: lowest 41%
  • Demand: top 45%

Market Rankboard: East Asia

Each dot is a vacation rental market in East Asia, plotted by occupancy rate (x-axis) and average daily rate (ADR) (y-axis). Dashed lines mark the national median.

East Asia Airbnb markets rankboard scatter chart showing occupancy rate versus average daily rate (ADR)
Occupancy rate and average daily rate for each East Asia market plotted in the chart above, in Market Grade order.
MarketOccupancy rateAverage daily rate
Jeju Island59.0%$85
Okinawa69.0%$138
Sapporo63.0%$112
Nagano56.0%$189
Fukuoka79.0%$100
Gyeongju45.0%$105
Jeonju37.0%$63
Daejeon59.0%$58
Busan67.0%$82
Seoul83.0%$85
Kyoto73.0%$144
Hong Kong66.0%$74
Gangneung43.0%$94
Kanagawa64.0%$131
Shizuoka49.0%$160
Yeosu31.0%$69
Ulaanbaatar47.0%$50
Chiba51.0%$147
Yamanashi65.0%$172
Hiroshima64.0%$93
Daegu50.0%$56
Taichung48.0%$66
Sokcho37.0%$67
Tokyo84.0%$125
Taipei76.0%$80
Incheon41.0%$60
Geoje31.0%$97
Osaka66.0%$79

Compare property prices, short-term rental yield, rent gap, annual revenue, and supply growth in the Airbtics Market Explorer watchlist.

See all Airbnb markets in East Asia

Browse all 28 markets we track in East Asia. Each link opens the market's Airbnb revenue and performance data page.

East Asia Airbnb market FAQs

  • What are the best Airbnb markets in East Asia?

    Airbtics ranks short-term rental markets in East Asia by Market Grade. The grade compares yield (annual revenue divided by property price), year-over-year revenue growth, and occupancy, then adjusts for regulation. The highest-graded market in this dataset is Jeju Island. The main table lists markets in that order; use the Market Explorer to filter by budget, regulations, and more.

  • How many Airbnb markets does Airbtics track in East Asia?

    We currently analyze 28 active short-term rental markets in East Asia with listing supply, median occupancy, ADR, and revenue estimates.

  • What is the average Airbnb occupancy rate in East Asia?

    The national average occupancy rate across tracked markets is 57.25% (LTM). Rates differ by city. Use the rankboard on this page, or open a market page for that city's numbers.

  • How do I compare Airbnb markets in East Asia?

    Use the occupancy vs ADR rankboard on this page for a quick view, or open the Market Explorer to compare markets side by side, change chart axes, export to Excel, and save markets to a watchlist.

  • How can I estimate Airbnb income in East Asia?

    Use our Airbnb income calculator to estimate revenue for a specific address, or open any market link below for median revenue and occupancy benchmarks.




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For trends, supply, and year-over-year changes, see the 2025 short-term rental report for East Asia.