Airbnb Revenue in Okinawa: 2026 Short-Term Rental Data & Insights
Use real short-term rental data to evaluate revenue potential, occupancy rates, and the best investment areas in Okinawa.
Key indicators as of August 2026
| Metric | Market | 1Y Change | 3Y Change |
|---|---|---|---|
| Revenue | JPY5.7M/yr | +4.1% | +20.9% |
| Occupancy Rate | 69% | -2.8% | +7.8% |
| Nightly Rate | JPY21,641 | +4.5% | +9.5% |
| Active Listings | 3,728 | +30.4% | +68.8% |
| Regulations | License enforced | – | – |
A typical short-term rental in Okinawa has a median revenue of JPY5.7M in September, 2025 - August 2026, with 3,728 active listings and an occupancy rate of 69%.
Short-term rentals combine two key benefits of real estate investing: long-term property appreciation and relatively high rental yields.
Our market investability grade evaluates how attractive a city is for short-term rental investors. The score is based on factors such as short-term rental yields and year-over-year market trends, compared with other similar markets.
This grade is designed specifically for short-term rental investors looking to evaluate market opportunities.
Reliable, attractive investment market for starting an Airbnb.
Okinawa ranks in the top % for short-term rental yield and the top % for year-over-year revenue growth.
Regulation
Compared to other markets in Japan: top % for revenue, top % for ADR, and top % for occupancy.
Percentile rank vs other Japan markets
To see the top yield, demand, or growth markets in Japan, go to Market Explorer.
Sign up for freeOccupancy
69%
-2.8% 1Y
ADR
JPY21,641
+4.5% 1Y
Revenue
JPY5.7M/yr
+4.1% 1Y
Listings
3,728
+30.4% 1Y
Seasonality is high; demand peaks in Oct, Jul and is weakest in Jan.
Listings near Yonaha Maehama Beach earn a +62% location premium.
Location, location, location. When it comes to short-term rentals, location plays a crucial role, but often in a different way than in traditional real estate.
For Airbnb properties, being close to tourist attractions, business districts, or popular neighborhoods usually matters more than being in a quiet residential area with good schools.
This is an important distinction for investors. In many cases, relatively affordable properties can perform very well as short-term rentals if they are located in areas with strong travel demand.
Studios achieve the highest occupancy rate in Okinawa, at 75%.
When it comes to property types, the size of the property is usually the biggest factor. This is most commonly represented by the number of bedrooms. In some cases, the number of beds or bathrooms can matter too, but across most markets bedroom count explains demand the best.
The next important factor is amenities. Pools are often the most impactful, followed by views, outdoor space (balcony or terrace), and hot tubs. Depending on the type of guest a property targets, practical amenities such as kitchens, laundry, or parking can also play an important role — especially for longer stays.
Below is how occupancy rates vary by number of bedrooms in Okinawa.
Looking at property size together with pricing segments (budget / mid-scale / luxury) often reveals what guests are actually looking for in a market. In some markets demand concentrates on large but affordable homes, while in others smaller luxury listings perform better.
Full property type and pricing data is available in the Airbtics app.
Short-term rental occupancy can vary significantly depending on seasonality, day of the week, and major events. Looking at daily data helps reveal these patterns and shows when demand is strongest in a market.
The chart below shows the daily Airbnb occupancy rate in Okinawa, representing the percentage of listings that were booked on each day.
Inside the Airbtics platform, you can explore nearly five years of historical daily occupancy data, starting from July 2021.
Airbtics has been tracking all Airbnb listings globally since 2019. Below are three of the top guest favorite listings in Okinawa — properties that guests consistently rate among the best in the market. Go to the app to find detailed information about 3,728 listings.
Listing details for this market are currently unavailable.
Comparing Okinawa with nearby markets helps put its performance in context. Some neighboring markets offer higher yields or lower entry prices within a short drive.
Want to go deeper than this report? This free tutorial walks you through how to evaluate a short-term rental market step by step, from reading occupancy and revenue data to picking the right property type and location.
The average Okinawa Airbnb host was able to make JPY5.7M ($37K) in September, 2025 - August 2026. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Okinawa Airbnb data to see how different factors affect revenue and estimate your potential income.
With an ADR of JPY21,641 ($138) and a median occupancy rate of 69%, short-term rentals in Okinawa can be very profitable. However, exactly how much money you can make from Airbnb in Okinawa is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Okinawa.
The return on investment (ROI) on Airbnb properties in Okinawa depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy. In Okinawa, the annual Airbnb revenue is JPY5.7M ($37K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
The median Airbnb occupancy rate in Okinawa was 69% in September, 2025 - August 2026. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
As of 16th October, 2026, there are 3,728 active listings on the Airbnb platform in Okinawa.
Explore individual Airbnb listings in Okinawa with historical revenue, occupancy and nightly rates, then look at the evidence behind those estimates. Airbtics lets you inspect weekly calendar snapshots showing which nights were open or unavailable and the prices recorded, so you can assess the assumptions behind the numbers. Compare similar properties and build your investment case on data you can trace.
