Best Airbnb Markets East Asia in 2025

Based on Airbtics data from September 2024 to August 2025, this page shows the top Airbnb locations to invest in East Asia with key statistics and information, like short-term rental regulations, number of listings, occupancy rate, average daily rate, and annual revenue. This allows you to discover the most profitable cities to invest in, buy, and own Airbnb rental properties in East Asia.

Why Invest in Airbnb East Asia in 2025?

** Last updated: 2025-10-04

In recent years, East Asia has emerged as one of the best locations for investing in short-term rentals thanks to its popular tourist attractions, thriving business activities, growing digital nomad presence, and vibrant cities like Yamanashi, Nagano and Gunma. With millions of international visitors coming each year, the demand for vacation rental accommodations is growing, making Airbnb East Asia a lucrative option for both local and foreign investors.

Due to strong demand from travelers, East Asia offers competitive average daily rates (ADR), healthy occupancy rates, and attractive revenue potential in the best Airbnb markets. Whether you’re looking to start your first Airbnb business with a modest budget or to add a luxury short-term rental property to your portfolio, East Asia has a profitable location to meet your budget and aspirations as an investor.

Note on Methodology: The Airbtics Market Score indicates how attractive a location is for investing in an Airbnb rental property. We determine this score based on the following criteria:

  1. Short-term rental yield: The ratio between annual revenue and property price, as a percentage. Locations with higher Airbnb rental yield score better.
  2. Short-term rental regulations: How STR-friendly the local Airbnb rules and laws are. Markets with more lenient regulations get a higher score.
  3. Market size: The number of Airbnb listings. Larger vacation rental markets get a higher score as it is easier for investors to buy and sell properties.
  4. Growth: How fast the market is becoming saturated. Priority is given to markets that are already developed but are not approaching saturation yet.
  5. Seasonality: To what degree Airbnb performance is affected by seasonality. Less seasonal impact is preferred as investors can enjoy a more stable short-term rental performance throughout the year.

Based on this methodology, the best places to buy Airbnb in East Asia are:



Learn more about how we collect the data and accuracy



Top 50 East Asia Cities for Airbnb in 2025

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Seoul
Lenient
20,92480%$71$21,04012.3%34.5%
2Tokyo
Strict
19,80790%$124$41,19412.3%34.5%
3Jeju island
Strict
12,92053%$85$16,77312.3%34.5%
4Osaka
Strict
11,74886%$85$27,24112.3%34.5%
5Busan station
Lenient
7,37662%$69$16,05012.3%34.5%
6Taipei
Lenient
4,71677%$72$20,60812.3%34.5%
7Kyoto
Strict
4,11882%$139$42,28312.3%34.5%
8Okinawa
Strict
3,38268%$136$34,76212.3%34.5%
9Hong kong
Lenient
3,01765%$78$18,96212.3%34.5%
10Gangneung
Lenient
2,63849%$91$16,78512.3%34.5%
11Incheon
Lenient
2,63245%$60$10,20012.3%34.5%
12Gyeongju
Strict
2,26043%$98$15,80112.3%34.5%
13Yeosu
Strict
1,87135%$74$9,68412.3%34.5%
14Sapporo
Strict
1,85773%$112$30,56212.3%34.5%
15Jeonju
Lenient
1,81740%$64$9,54012.3%34.5%
16Nagano
Strict
1,80763%$202$46,86612.3%34.5%
17Fukuoka
Strict
1,47882%$95$29,03112.3%34.5%
18Kanagawa
Strict
1,44070%$134$35,26912.3%34.5%
19Chiba
Strict
1,43355%$142$29,38712.3%34.5%
20Sokcho
Lenient
1,42339%$76$10,98012.3%34.5%
21Shizuoka
Strict
1,40153%$170$34,04812.3%34.5%
22Daegu
Lenient
1,21552%$54$10,63412.3%34.5%
23Yamanashi
Strict
1,20372%$182$48,94812.3%34.5%
24Geoje
Lenient
1,07832%$95$11,34312.3%34.5%
25Taichung
Lenient
1,00046%$58$9,99012.3%34.5%
26Daejeon
Lenient
98961%$52$11,82112.3%34.5%
27Hiroshima
Strict
95766%$82$20,71412.3%34.5%
28Hualien city
Lenient
83331%$62$7,15012.3%34.5%
29Aichi
Strict
78474%$116$32,16812.3%34.5%
30Naha
Strict
72369%$86$22,45912.3%34.5%
31Hiroshima
Strict
68269%$83$21,78412.3%34.5%
32Suwon
Lenient
65662%$59$13,69712.3%34.5%
33Hyōgo
Strict
62559%$125$27,81012.3%34.5%
34Kagawa
Strict
61971%$111$29,24612.3%34.5%
35Wakayama
Strict
59653%$112$22,42012.3%34.5%
36Ulaanbaatar
Lenient
55852%$49$9,48712.3%34.5%
37Kumamoto
Strict
55668%$82$20,76012.3%34.5%
38Gifu
Strict
55176%$130$36,59112.3%34.5%
39Ishikawa
Strict
52967%$101$25,22912.3%34.5%
40Tochigi
Strict
52259%$176$39,28012.3%34.5%
41Tongyeong
Lenient
50536%$79$10,64512.3%34.5%
42Kagoshima
Strict
50461%$98$22,20012.3%34.5%
43Ōita
Strict
49863%$124$29,26812.3%34.5%
44Niigata
Strict
44054%$128$25,77312.3%34.5%
45Saitama
Strict
43266%$78$19,30012.3%34.5%
46Ulsan
Lenient
40538%$86$12,19812.3%34.5%
47Okayama
Strict
40365%$95$22,98112.3%34.5%
48Nara
Strict
38768%$69$17,62612.3%34.5%
49Seongnam
Lenient
37879%$62$18,23012.3%34.5%
50Gunma
Strict
37754%$221$44,31812.3%34.5%

Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in COUNTRY. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

Explore Interactive Tool

Best Cities for Airbnb in East Asia by Budget

Affordable Airbnb Markets: Under $150,000

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Ulaanbaatar
Lenient
55852%$49$9,48712.3%34.5%

Mid-Range Airbnb Markets: $150,000-$300,000

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Gyeongju
Strict
2,26043%$98$15,80112.3%34.5%
2Yeosu
Strict
1,87135%$74$9,68412.3%34.5%
3Jeonju
Lenient
1,81740%$64$9,54012.3%34.5%
4Daegu
Lenient
1,21552%$54$10,63412.3%34.5%
5Yamanashi
Strict
1,20372%$182$48,94812.3%34.5%
6Hualien city
Lenient
83331%$62$7,15012.3%34.5%
7Kagawa
Strict
61971%$111$29,24612.3%34.5%
8Wakayama
Strict
59653%$112$22,42012.3%34.5%
9Kumamoto
Strict
55668%$82$20,76012.3%34.5%
10Gifu
Strict
55176%$130$36,59112.3%34.5%
11Tochigi
Strict
52259%$176$39,28012.3%34.5%
12Tongyeong
Lenient
50536%$79$10,64512.3%34.5%
13Ōita
Strict
49863%$124$29,26812.3%34.5%
14Niigata
Strict
44054%$128$25,77312.3%34.5%
15Okayama
Strict
40365%$95$22,98112.3%34.5%
16Gunma
Strict
37754%$221$44,31812.3%34.5%
17Nagasaki
Strict
34460%$79$17,74112.3%34.5%
18Miyazaki
Strict
28448%$76$13,69512.3%34.5%
19Hengchun
Lenient
27530%$84$9,39012.3%34.5%
20Andong
Strict
25546%$118$20,21712.3%34.5%
21Pyeongtaek
Lenient
19955%$63$12,92012.3%34.5%
22Hakodate
Strict
16860%$78$17,49812.3%34.5%
23Chungju
Strict
14840%$122$18,01512.3%34.5%
24Ishikawa
Strict
52967%$101$25,22912.3%34.5%
25Kagoshima
Strict
50461%$98$22,20012.3%34.5%
26Shiga
Strict
35158%$123$26,81412.3%34.5%
27Gangneung
Lenient
2,63849%$91$16,78512.3%34.5%
28Sapporo
Strict
1,85773%$112$30,56212.3%34.5%
29Nagano
Strict
1,80763%$202$46,86612.3%34.5%
30Shizuoka
Strict
1,40153%$170$34,04812.3%34.5%
31Geoje
Lenient
1,07832%$95$11,34312.3%34.5%
32Daejeon
Lenient
98961%$52$11,82112.3%34.5%
33Ulsan
Lenient
40538%$86$12,19812.3%34.5%
34Nara
Strict
38768%$69$17,62612.3%34.5%
35Jeju island
Strict
12,92053%$85$16,77312.3%34.5%
36Busan station
Lenient
7,37662%$69$16,05012.3%34.5%
37Okinawa
Strict
3,38268%$136$34,76212.3%34.5%
38Incheon
Lenient
2,63245%$60$10,20012.3%34.5%
39Chiba
Strict
1,43355%$142$29,38712.3%34.5%
40Sokcho
Lenient
1,42339%$76$10,98012.3%34.5%
41Taichung
Lenient
1,00046%$58$9,99012.3%34.5%
42Hiroshima
Strict
95766%$82$20,71412.3%34.5%
43Aichi
Strict
78474%$116$32,16812.3%34.5%
44Naha
Strict
72369%$86$22,45912.3%34.5%
45Hiroshima
Strict
68269%$83$21,78412.3%34.5%
46Hyōgo
Strict
62559%$125$27,81012.3%34.5%
47Saitama
Strict
43266%$78$19,30012.3%34.5%
48Hwaseong
Lenient
24152%$71$13,77612.3%34.5%

Upper-Mid Airbnb Markets: $300,000-$500,000

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Osaka
Strict
11,74886%$85$27,24112.3%34.5%
2Fukuoka
Strict
1,47882%$95$29,03112.3%34.5%
3Kanagawa
Strict
1,44070%$134$35,26912.3%34.5%
4Suwon
Lenient
65662%$59$13,69712.3%34.5%
5Kyoto
Strict
4,11882%$139$42,28312.3%34.5%
6Seongnam
Lenient
37879%$62$18,23012.3%34.5%

Premium Airbnb Markets: $500,000-$1,000,000

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Seoul
Lenient
20,92480%$71$21,04012.3%34.5%
2Tokyo
Strict
19,80790%$124$41,19412.3%34.5%
3Taipei
Lenient
4,71677%$72$20,60812.3%34.5%

Luxury Airbnb Markets: $1,000,000 & Above

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Hong kong
Lenient
3,01765%$78$18,96212.3%34.5%

Emerging vs Established Airbnb Markets in East Asia

Top 20 Emerging Short-Term Rental Markets in East Asia

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Ulaanbaatar
Lenient
55852%$49$9,48712.3%34.5%
2Incheon
Lenient
2,63245%$60$10,20012.3%34.5%
3Kumamoto
Strict
55668%$82$20,76012.3%34.5%
4Tokyo
Strict
19,80790%$124$41,19412.3%34.5%
5Daejeon
Lenient
98961%$52$11,82112.3%34.5%
6Suwon
Lenient
65662%$59$13,69712.3%34.5%
7Gunma
Strict
37754%$221$44,31812.3%34.5%
8Aichi
Strict
78474%$116$32,16812.3%34.5%
9Saitama
Strict
43266%$78$19,30012.3%34.5%
10Ulsan
Lenient
40538%$86$12,19812.3%34.5%
11Osaka
Strict
11,74886%$85$27,24112.3%34.5%
12Seoul
Lenient
20,92480%$71$21,04012.3%34.5%
13Sapporo
Strict
1,85773%$112$30,56212.3%34.5%
14Yeosu
Strict
1,87135%$74$9,68412.3%34.5%
15Gyeongju
Strict
2,26043%$98$15,80112.3%34.5%
16Busan station
Lenient
7,37662%$69$16,05012.3%34.5%
17Yamanashi
Strict
1,20372%$182$48,94812.3%34.5%
18Shiga
Strict
35158%$123$26,81412.3%34.5%
19Kanagawa
Strict
1,44070%$134$35,26912.3%34.5%
20Fukuoka
Strict
1,47882%$95$29,03112.3%34.5%

Top 9 Established Short-Term Rental Markets in East Asia

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Tokyo
Strict
19,80790%$124$41,19412.3%34.5%
2Osaka
Strict
11,74886%$85$27,24112.3%34.5%
3Seoul
Lenient
20,92480%$71$21,04012.3%34.5%
4Busan station
Lenient
7,37662%$69$16,05012.3%34.5%
5Taipei
Lenient
4,71677%$72$20,60812.3%34.5%
6Hong kong
Lenient
3,01765%$78$18,96212.3%34.5%
7Okinawa
Strict
3,38268%$136$34,76212.3%34.5%
8Jeju island
Strict
12,92053%$85$16,77312.3%34.5%
9Kyoto
Strict
4,11882%$139$42,28312.3%34.5%

50 Best Places for Airbnb Arbitrage in East Asia

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Nagano
Strict
1,80763%$202$46,86612.3%34.5%
2Gunma
Strict
37754%$221$44,31812.3%34.5%
3Hengchun
Lenient
27530%$84$9,39012.3%34.5%
4Yamanashi
Strict
1,20372%$182$48,94812.3%34.5%
5Niigata
Strict
44054%$128$25,77312.3%34.5%
6Gifu
Strict
55176%$130$36,59112.3%34.5%
7Andong
Strict
25546%$118$20,21712.3%34.5%
8Ishikawa
Strict
52967%$101$25,22912.3%34.5%
9Kagoshima
Strict
50461%$98$22,20012.3%34.5%
10Fukuoka
Strict
1,47882%$95$29,03112.3%34.5%
11Nagasaki
Strict
34460%$79$17,74112.3%34.5%
12Tochigi
Strict
52259%$176$39,28012.3%34.5%
13Sapporo
Strict
1,85773%$112$30,56212.3%34.5%
14Kagawa
Strict
61971%$111$29,24612.3%34.5%
15Shizuoka
Strict
1,40153%$170$34,04812.3%34.5%
16Okayama
Strict
40365%$95$22,98112.3%34.5%
17Ōita
Strict
49863%$124$29,26812.3%34.5%
18Chungju
Strict
14840%$122$18,01512.3%34.5%
19Shiga
Strict
35158%$123$26,81412.3%34.5%
20Gyeongju
Strict
2,26043%$98$15,80112.3%34.5%
21Hyōgo
Strict
62559%$125$27,81012.3%34.5%
22Kyoto
Strict
4,11882%$139$42,28312.3%34.5%
23Kumamoto
Strict
55668%$82$20,76012.3%34.5%
24Aichi
Strict
78474%$116$32,16812.3%34.5%
25Miyazaki
Strict
28448%$76$13,69512.3%34.5%
26Saitama
Strict
43266%$78$19,30012.3%34.5%
27Gangneung
Lenient
2,63849%$91$16,78512.3%34.5%
28Okinawa
Strict
3,38268%$136$34,76212.3%34.5%
29Hiroshima
Strict
68269%$83$21,78412.3%34.5%
30Wakayama
Strict
59653%$112$22,42012.3%34.5%
31Nara
Strict
38768%$69$17,62612.3%34.5%
32Chiba
Strict
1,43355%$142$29,38712.3%34.5%
33Kanagawa
Strict
1,44070%$134$35,26912.3%34.5%
34Naha
Strict
72369%$86$22,45912.3%34.5%
35Hiroshima
Strict
95766%$82$20,71412.3%34.5%
36Jeonju
Lenient
1,81740%$64$9,54012.3%34.5%
37Ulsan
Lenient
40538%$86$12,19812.3%34.5%
38Taichung
Lenient
1,00046%$58$9,99012.3%34.5%
39Tokyo
Strict
19,80790%$124$41,19412.3%34.5%
40Tongyeong
Lenient
50536%$79$10,64512.3%34.5%
41Sokcho
Lenient
1,42339%$76$10,98012.3%34.5%
42Yeosu
Strict
1,87135%$74$9,68412.3%34.5%
43Jeju island
Strict
12,92053%$85$16,77312.3%34.5%
44Busan station
Lenient
7,37662%$69$16,05012.3%34.5%
45Hualien city
Lenient
83331%$62$7,15012.3%34.5%
46Osaka
Strict
11,74886%$85$27,24112.3%34.5%
47Daegu
Lenient
1,21552%$54$10,63412.3%34.5%
48Geoje
Lenient
1,07832%$95$11,34312.3%34.5%
49Taipei
Lenient
4,71677%$72$20,60812.3%34.5%
50Daejeon
Lenient
98961%$52$11,82112.3%34.5%


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