Best Airbnb Markets East Asia

Based on data from Airbtics, this page shows the largest Airbnb markets with key statistics like regulations, average occupancy rate and daily rate. This allows you to discover the most profitable locations to buy, own or invest in rental properties.

Top 40 Largest Airbnb Markets in East Asia
Updated May, 2025

The occupancy rate, daily rate, and revenue are averages from the last twelve months, starting from the last updated period. Methodology for Airbtics Market Score: The Airbtics Market Score indicates how attractive a location is for Airbnb investment. The primary criterion is short-term rental yield, which is the percentage of revenue relative to property price. The second criterion is regulation, with markets that have STR-friendly rules receiving a higher score. The remaining three criteria are:

  1. Market size (larger markets score higher due to the ease of acquiring and selling properties)
  2. Growth (whether the market is becoming saturated)
  3. Seasonality (less seasonality is preferred)
Learn more about how we collect the data and accuracy

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1 Seoul
lenient
23,54379%$64$18,74012.3%34.5%
2 Tokyo
strict
19,17392%$122$41,47412.3%34.5%
3 Kr-174
lenient
14,50751%$80$15,20712.3%34.5%
4 Osaka
strict
11,50982%$73$22,40912.3%34.5%
5 Busan station
lenient
8,73561%$62$14,20912.3%34.5%
6 Taipei
lenient
5,02578%$64$18,56212.3%34.5%
7 Kyoto
strict
4,23482%$129$39,29012.3%34.5%
8 Hong kong
lenient
3,50366%$77$19,00512.3%34.5%
9 Okinawa
strict
3,38564%$123$29,68712.3%34.5%
10 Incheon
lenient
3,21144%$58$9,64512.3%34.5%
11 Gangneung
lenient
3,19746%$85$14,72212.3%34.5%
12 Gyeongju
lenient
2,62741%$91$14,02312.3%34.5%
13 Yeosu
lenient
2,42635%$75$9,82312.3%34.5%
14 Sokcho
lenient
2,09141%$65$9,91912.3%34.5%
15 Jeonju
lenient
1,99740%$61$9,09512.3%34.5%
16 Nagano
strict
1,86961%$180$40,46812.3%34.5%
17 Sapporo
strict
1,72271%$102$27,19812.3%34.5%
18 Daegu
lenient
1,53755%$46$9,56412.3%34.5%
19 Kanagawa
strict
1,43768%$120$30,78412.3%34.5%
20 Fukuoka
strict
1,42484%$88$27,57912.3%34.5%
21 Chiba
strict
1,41754%$126$25,75512.3%34.5%
22 Shizuoka
strict
1,36550%$165$31,31612.3%34.5%
23 Geoje
lenient
1,29930%$86$9,68312.3%34.5%
24 Taichung
lenient
1,29942%$59$9,25312.3%34.5%
25 Yamanashi
strict
1,16672%$183$49,25312.3%34.5%
26 Daejeon
lenient
1,13561%$45$10,23512.3%34.5%
27 Hualien city
lenient
95029%$59$6,36212.3%34.5%
28 Hiroshima
strict
93161%$71$16,76812.3%34.5%
29 Suwon
lenient
76461%$51$11,67012.3%34.5%
30 Aichi
strict
73477%$87$25,35112.3%34.5%
31 Naha
strict
72063%$74$17,79012.3%34.5%
32 Hiroshima
strict
64664%$71$17,50612.3%34.5%
33 Tongyeong
lenient
62935%$73$9,54612.3%34.5%
34 Hyōgo
strict
61857%$104$22,52812.3%34.5%
35 Ulsan
lenient
60741%$66$10,26712.3%34.5%
36 Wakayama
strict
59550%$96$18,24812.3%34.5%
37 Kagawa
strict
56070%$85$22,23712.3%34.5%
38 Ishikawa
strict
54465%$108$26,10712.3%34.5%
39 Gifu
strict
53974%$113$31,07312.3%34.5%
40 Ulaanbaatar
lenient
53650%$42$7,85212.3%34.5%


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