Best Airbnb Markets East Asia in 2025

Based on our data, this page shows the top Airbnb locations to invest in East Asia with key statistics and information, like short-term rental regulations, number of listings, occupancy rate, average daily rate, and annual revenue. This allows you to discover the most profitable cities to invest in, buy, and own Airbnb rental properties in East Asia.

Why Invest in Airbnb East Asia in 2025?

In recent years, East Asia has emerged as one of the best locations for investing in short-term rentals thanks to its popular tourist attractions, thriving business activities, growing digital nomad presence, and vibrant cities like Yamanashi, Tokyo and Nagano. With millions of international visitors coming each year, the demand for vacation rental accommodations is growing, making Airbnb East Asia a lucrative option for both local and foreign investors.

Due to strong demand from travelers, East Asia offers competitive average daily rates (ADR), healthy occupancy rates, and attractive revenue potential in the best Airbnb markets. Whether you’re looking to start your first Airbnb business with a modest budget or to add a luxury short-term rental property to your portfolio, East Asia has a profitable location to meet your budget and aspirations as an investor.

Note on Methodology: The Airbtics Market Score indicates how attractive a location is for investing in an Airbnb rental property. We determine this score based on the following criteria:

  1. Short-term rental yield: The ratio between annual revenue and property price, as a percentage. Locations with higher Airbnb rental yield score better.
  2. Short-term rental regulations: How STR-friendly the local Airbnb rules and laws are. Markets with more lenient regulations get a higher score.
  3. Market size: The number of Airbnb listings. Larger vacation rental markets get a higher score as it is easier for investors to buy and sell properties.
  4. Growth: How fast the market is becoming saturated. Priority is given to markets that are already developed but are not approaching saturation yet.
  5. Seasonality: To what degree Airbnb performance is affected by seasonality. Less seasonal impact is preferred as investors can enjoy a more stable short-term rental performance throughout the year.

Based on this methodology, the best places to buy Airbnb in East Asia are:



Learn more about how we collect the data and accuracy



Top 50 East Asia Cities for Airbnb in 2025

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Seoul
Lenient
23,67779%$66$19,31712.3%34.5%
2Tokyo
Strict
19,40792%$124$42,14512.3%34.5%
3Jeju island
Lenient
14,60850%$81$15,08212.3%34.5%
4Osaka
Strict
11,64584%$77$24,12812.3%34.5%
5Busan station
Lenient
8,81461%$64$14,65512.3%34.5%
6Taipei
Lenient
5,01077%$67$19,17112.3%34.5%
7Kyoto
Strict
4,24282%$133$40,48712.3%34.5%
8Hong kong
Lenient
3,45066%$78$19,20812.3%34.5%
9Okinawa
Strict
3,41065%$125$30,61012.3%34.5%
10Incheon
Lenient
3,23844%$59$9,80512.3%34.5%
11Gangneung
Lenient
3,22146%$84$14,55412.3%34.5%
12Gyeongju
Lenient
2,66541%$92$14,15812.3%34.5%
13Yeosu
Lenient
2,47235%$75$9,81212.3%34.5%
14Sokcho
Lenient
2,07540%$67$9,97412.3%34.5%
15Jeonju
Lenient
2,01140%$62$9,24112.3%34.5%
16Nagano
Strict
1,88061%$185$41,57412.3%34.5%
17Sapporo
Strict
1,75171%$107$28,49412.3%34.5%
18Daegu
Lenient
1,51655%$48$9,97712.3%34.5%
19Kanagawa
Strict
1,44668%$123$31,55412.3%34.5%
20Fukuoka
Strict
1,43784%$91$28,49912.3%34.5%
21Chiba
Strict
1,42554%$131$26,74012.3%34.5%
22Shizuoka
Strict
1,39050%$164$31,09112.3%34.5%
23Geoje
Lenient
1,31830%$87$9,76012.3%34.5%
24Taichung
Lenient
1,27442%$61$9,54312.3%34.5%
25Yamanashi
Strict
1,17972%$185$49,77912.3%34.5%
26Daejeon
Lenient
1,15261%$46$10,46712.3%34.5%
27Hualien city
Lenient
95230%$60$6,68712.3%34.5%
28Hiroshima
Strict
94263%$74$17,97612.3%34.5%
29Suwon
Lenient
77460%$52$11,70312.3%34.5%
30Aichi
Strict
76275%$94$26,58812.3%34.5%
31Naha
Strict
72766%$78$19,56412.3%34.5%
32Hiroshima
Strict
65365%$75$18,67412.3%34.5%
33Tongyeong
Lenient
63534%$73$9,27912.3%34.5%
34Hyōgo
Strict
62758%$112$24,56812.3%34.5%
35Ulsan
Lenient
62142%$66$10,46312.3%34.5%
36Wakayama
Strict
59352%$102$20,08812.3%34.5%
37Kagawa
Strict
56670%$92$24,02612.3%34.5%
38Ishikawa
Strict
55165%$104$25,15812.3%34.5%
39Gifu
Strict
54875%$120$33,37912.3%34.5%
40Ulaanbaatar
Lenient
53950%$43$8,03412.3%34.5%
41Tochigi
Strict
52759%$172$38,47112.3%34.5%
42Kumamoto
Strict
51568%$77$19,53612.3%34.5%
43Kagoshima
Strict
50661%$89$20,27612.3%34.5%
44Ōita
Strict
49664%$123$29,48912.3%34.5%
45Seongnam
Lenient
48078%$60$17,41212.3%34.5%
46Niigata
Strict
44854%$138$27,71212.3%34.5%
47Nara
Strict
42467%$76$19,00412.3%34.5%
48Saitama
Strict
40567%$71$17,90312.3%34.5%
49Okayama
Strict
38863%$86$20,21812.3%34.5%
50Hwaseong
Lenient
38655%$88$17,96612.3%34.5%

Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in COUNTRY. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

Explore Interactive Tool

Best Cities for Airbnb in East Asia by Budget

Affordable Airbnb Markets: Under $150,000

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Ulaanbaatar
Lenient
53950%$43$8,03412.3%34.5%

Mid-Range Airbnb Markets: $150,000-$300,000

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Gyeongju
Lenient
2,66541%$92$14,15812.3%34.5%
2Yeosu
Lenient
2,47235%$75$9,81212.3%34.5%
3Jeonju
Lenient
2,01140%$62$9,24112.3%34.5%
4Daegu
Lenient
1,51655%$48$9,97712.3%34.5%
5Yamanashi
Strict
1,17972%$185$49,77912.3%34.5%
6Hualien city
Lenient
95230%$60$6,68712.3%34.5%
7Tongyeong
Lenient
63534%$73$9,27912.3%34.5%
8Wakayama
Strict
59352%$102$20,08812.3%34.5%
9Kagawa
Strict
56670%$92$24,02612.3%34.5%
10Gifu
Strict
54875%$120$33,37912.3%34.5%
11Tochigi
Strict
52759%$172$38,47112.3%34.5%
12Kumamoto
Strict
51568%$77$19,53612.3%34.5%
13Ōita
Strict
49664%$123$29,48912.3%34.5%
14Niigata
Strict
44854%$138$27,71212.3%34.5%
15Okayama
Strict
38863%$86$20,21812.3%34.5%
16Gunma
Strict
35651%$212$40,22312.3%34.5%
17Nagasaki
Strict
34159%$75$16,63112.3%34.5%
18Hengchun
Lenient
30030%$72$8,06412.3%34.5%
19Andong
Lenient
27544%$117$19,16512.3%34.5%
20Miyazaki
Strict
27549%$69$12,74112.3%34.5%
21Pyeongtaek
Lenient
24755%$55$11,30512.3%34.5%
22Hakodate
Strict
17157%$68$14,56312.3%34.5%
23Chungju
Lenient
15338%$110$15,46712.3%34.5%
24Ishikawa
Strict
55165%$104$25,15812.3%34.5%
25Kagoshima
Strict
50661%$89$20,27612.3%34.5%
26Shiga
Strict
34056%$112$23,71812.3%34.5%
27Gangneung
Lenient
3,22146%$84$14,55412.3%34.5%
28Nagano
Strict
1,88061%$185$41,57412.3%34.5%
29Sapporo
Strict
1,75171%$107$28,49412.3%34.5%
30Shizuoka
Strict
1,39050%$164$31,09112.3%34.5%
31Geoje
Lenient
1,31830%$87$9,76012.3%34.5%
32Daejeon
Lenient
1,15261%$46$10,46712.3%34.5%
33Ulsan
Lenient
62142%$66$10,46312.3%34.5%
34Nara
Strict
42467%$76$19,00412.3%34.5%
35Jeju island
Lenient
14,60850%$81$15,08212.3%34.5%
36Busan station
Lenient
8,81461%$64$14,65512.3%34.5%
37Okinawa
Strict
3,41065%$125$30,61012.3%34.5%
38Incheon
Lenient
3,23844%$59$9,80512.3%34.5%
39Sokcho
Lenient
2,07540%$67$9,97412.3%34.5%
40Chiba
Strict
1,42554%$131$26,74012.3%34.5%
41Taichung
Lenient
1,27442%$61$9,54312.3%34.5%
42Hiroshima
Strict
94263%$74$17,97612.3%34.5%
43Aichi
Strict
76275%$94$26,58812.3%34.5%
44Naha
Strict
72766%$78$19,56412.3%34.5%
45Hiroshima
Strict
65365%$75$18,67412.3%34.5%
46Hyōgo
Strict
62758%$112$24,56812.3%34.5%
47Saitama
Strict
40567%$71$17,90312.3%34.5%
48Hwaseong
Lenient
38655%$88$17,96612.3%34.5%

Upper-Mid Airbnb Markets: $300,000-$500,000

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Osaka
Strict
11,64584%$77$24,12812.3%34.5%
2Kanagawa
Strict
1,44668%$123$31,55412.3%34.5%
3Fukuoka
Strict
1,43784%$91$28,49912.3%34.5%
4Suwon
Lenient
77460%$52$11,70312.3%34.5%
5Kyoto
Strict
4,24282%$133$40,48712.3%34.5%
6Seongnam
Lenient
48078%$60$17,41212.3%34.5%

Premium Airbnb Markets: $500,000-$1,000,000

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Seoul
Lenient
23,67779%$66$19,31712.3%34.5%
2Tokyo
Strict
19,40792%$124$42,14512.3%34.5%
3Taipei
Lenient
5,01077%$67$19,17112.3%34.5%

Luxury Airbnb Markets: $1,000,000 & Above

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Hong kong
Lenient
3,45066%$78$19,20812.3%34.5%

Emerging vs Established Airbnb Markets in East Asia

Top 20 Emerging Short-Term Rental Markets in East Asia

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Ulaanbaatar
Lenient
53950%$43$8,03412.3%34.5%
2Miyazaki
Strict
27549%$69$12,74112.3%34.5%
3Kumamoto
Strict
51568%$77$19,53612.3%34.5%
4Gunma
Strict
35651%$212$40,22312.3%34.5%
5Saitama
Strict
40567%$71$17,90312.3%34.5%
6Tokyo
Strict
19,40792%$124$42,14512.3%34.5%
7Wakayama
Strict
59352%$102$20,08812.3%34.5%
8Chiba
Strict
1,42554%$131$26,74012.3%34.5%
9Kagoshima
Strict
50661%$89$20,27612.3%34.5%
10Shizuoka
Strict
1,39050%$164$31,09112.3%34.5%
11Tochigi
Strict
52759%$172$38,47112.3%34.5%
12Kanagawa
Strict
1,44668%$123$31,55412.3%34.5%
13Shiga
Strict
34056%$112$23,71812.3%34.5%
14Hyōgo
Strict
62758%$112$24,56812.3%34.5%
15Yamanashi
Strict
1,17972%$185$49,77912.3%34.5%
16Osaka
Strict
11,64584%$77$24,12812.3%34.5%
17Kagawa
Strict
56670%$92$24,02612.3%34.5%
18Fukuoka
Strict
1,43784%$91$28,49912.3%34.5%
19Daejeon
Lenient
1,15261%$46$10,46712.3%34.5%
20Andong
Lenient
27544%$117$19,16512.3%34.5%

Top 11 Established Short-Term Rental Markets in East Asia

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Tokyo
Strict
19,40792%$124$42,14512.3%34.5%
2Osaka
Strict
11,64584%$77$24,12812.3%34.5%
3Taipei
Lenient
5,01077%$67$19,17112.3%34.5%
4Busan station
Lenient
8,81461%$64$14,65512.3%34.5%
5Okinawa
Strict
3,41065%$125$30,61012.3%34.5%
6Seoul
Lenient
23,67779%$66$19,31712.3%34.5%
7Hong kong
Lenient
3,45066%$78$19,20812.3%34.5%
8Kyoto
Strict
4,24282%$133$40,48712.3%34.5%
9Incheon
Lenient
3,23844%$59$9,80512.3%34.5%
10Jeju island
Lenient
14,60850%$81$15,08212.3%34.5%
11Gangneung
Lenient
3,22146%$84$14,55412.3%34.5%

50 Best Places for Airbnb Arbitrage in East Asia

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1Nagano
Strict
1,88061%$185$41,57412.3%34.5%
2Yamanashi
Strict
1,17972%$185$49,77912.3%34.5%
3Gunma
Strict
35651%$212$40,22312.3%34.5%
4Gifu
Strict
54875%$120$33,37912.3%34.5%
5Ishikawa
Strict
55165%$104$25,15812.3%34.5%
6Niigata
Strict
44854%$138$27,71212.3%34.5%
7Nagasaki
Strict
34159%$75$16,63112.3%34.5%
8Tochigi
Strict
52759%$172$38,47112.3%34.5%
9Andong
Lenient
27544%$117$19,16512.3%34.5%
10Kagoshima
Strict
50661%$89$20,27612.3%34.5%
11Hengchun
Lenient
30030%$72$8,06412.3%34.5%
12Fukuoka
Strict
1,43784%$91$28,49912.3%34.5%
13Ōita
Strict
49664%$123$29,48912.3%34.5%
14Okayama
Strict
38863%$86$20,21812.3%34.5%
15Sapporo
Strict
1,75171%$107$28,49412.3%34.5%
16Chungju
Lenient
15338%$110$15,46712.3%34.5%
17Kagawa
Strict
56670%$92$24,02612.3%34.5%
18Shizuoka
Strict
1,39050%$164$31,09112.3%34.5%
19Kumamoto
Strict
51568%$77$19,53612.3%34.5%
20Shiga
Strict
34056%$112$23,71812.3%34.5%
21Kyoto
Strict
4,24282%$133$40,48712.3%34.5%
22Hyōgo
Strict
62758%$112$24,56812.3%34.5%
23Gyeongju
Lenient
2,66541%$92$14,15812.3%34.5%
24Aichi
Strict
76275%$94$26,58812.3%34.5%
25Nara
Strict
42467%$76$19,00412.3%34.5%
26Miyazaki
Strict
27549%$69$12,74112.3%34.5%
27Saitama
Strict
40567%$71$17,90312.3%34.5%
28Gangneung
Lenient
3,22146%$84$14,55412.3%34.5%
29Hiroshima
Strict
65365%$75$18,67412.3%34.5%
30Chiba
Strict
1,42554%$131$26,74012.3%34.5%
31Okinawa
Strict
3,41065%$125$30,61012.3%34.5%
32Kanagawa
Strict
1,44668%$123$31,55412.3%34.5%
33Ulsan
Lenient
62142%$66$10,46312.3%34.5%
34Wakayama
Strict
59352%$102$20,08812.3%34.5%
35Jeonju
Lenient
2,01140%$62$9,24112.3%34.5%
36Hiroshima
Strict
94263%$74$17,97612.3%34.5%
37Naha
Strict
72766%$78$19,56412.3%34.5%
38Taichung
Lenient
1,27442%$61$9,54312.3%34.5%
39Tokyo
Strict
19,40792%$124$42,14512.3%34.5%
40Yeosu
Lenient
2,47235%$75$9,81212.3%34.5%
41Sokcho
Lenient
2,07540%$67$9,97412.3%34.5%
42Daegu
Lenient
1,51655%$48$9,97712.3%34.5%
43Jeju island
Lenient
14,60850%$81$15,08212.3%34.5%
44Tongyeong
Lenient
63534%$73$9,27912.3%34.5%
45Busan station
Lenient
8,81461%$64$14,65512.3%34.5%
46Osaka
Strict
11,64584%$77$24,12812.3%34.5%
47Hualien city
Lenient
95230%$60$6,68712.3%34.5%
48Taipei
Lenient
5,01077%$67$19,17112.3%34.5%
49Geoje
Lenient
1,31830%$87$9,76012.3%34.5%
50Daejeon
Lenient
1,15261%$46$10,46712.3%34.5%


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