Airbnb Revenue in Tokyo: 2026 Short-Term Rental Data & Insights

Use real short-term rental data to evaluate revenue potential, occupancy rates, and the best investment areas in Tokyo.
Map of Tokyo

Tokyo market summaryโ“˜

Key indicators as of August 2026

Metric Market 1Y Change 3Y Change
Revenue JPY6.2M/yr +0.7% +4.3%
Occupancy Rate 84% -5.6% -8.7%
Nightly Rate JPY19,602 +5.0% +12.5%
Active Listings 25,217 +54.2% +129.3%
Regulations License enforced โ€“ โ€“
Source: Airbtics
Last updated: 16th October, 2026

Is Airbnb Profitable in Tokyo?

How the market grade works

A typical short-term rental in Tokyo has a median revenue of JPY6.2M in September, 2025 - August 2026, with 25,217 active listings and an occupancy rate of 84%.

Short-term rentals combine two key benefits of real estate investing: long-term property appreciation and relatively high rental yields.

Our market investability grade evaluates how attractive a city is for short-term rental investors. The score is based on factors such as short-term rental yields and year-over-year market trends, compared with other similar markets.

This grade is designed specifically for short-term rental investors looking to evaluate market opportunities.

Tokyo market overview

D+
Challenging

Low margins, higher risk for starting an Airbnb.

Why grade D+

Tokyo ranks in the bottom % for short-term rental yield and the top % for year-over-year revenue growth.

Regulation

Strict regulations100% of listings show a short-term rental license.

Compared to other markets in Japan: top % for revenue, bottom % for ADR, and top % for occupancy.

โ€”YieldGrowthโ€”Demandโ€” Unlock percentiles

Percentile rank vs other Japan markets

To see the top yield, demand, or growth markets in Japan, go to Market Explorer.

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Tokyo Airbnb Market: Key Takeaways

Occupancy

84%

-5.6% 1Y

ADR

JPY19,602

+5.0% 1Y

Revenue

JPY6.2M/yr

+0.7% 1Y

Listings

25,217

+54.2% 1Y

12-Month Seasonality

Seasonality is high; demand peaks in Oct, Nov and is weakest in Aug.

vs. market average (Sep 2025 โ€“ Aug 2026)

Which Property Types Perform Best?

Studios achieve the highest occupancy rate in Tokyo, at 82%.

When it comes to property types, the size of the property is usually the biggest factor. This is most commonly represented by the number of bedrooms. In some cases, the number of beds or bathrooms can matter too, but across most markets bedroom count explains demand the best.

The next important factor is amenities. Pools are often the most impactful, followed by views, outdoor space (balcony or terrace), and hot tubs. Depending on the type of guest a property targets, practical amenities such as kitchens, laundry, or parking can also play an important role โ€” especially for longer stays.

Below is how occupancy rates vary by number of bedrooms in Tokyo.

Looking at property size together with pricing segments (budget / mid-scale / luxury) often reveals what guests are actually looking for in a market. In some markets demand concentrates on large but affordable homes, while in others smaller luxury listings perform better.

Full property type and pricing data is available in the Airbtics app.

When Are Airbnb Listings Most Occupied in Tokyo?

Short-term rental occupancy can vary significantly depending on seasonality, day of the week, and major events. Looking at daily data helps reveal these patterns and shows when demand is strongest in a market.

The chart below shows the daily Airbnb occupancy rate in Tokyo, representing the percentage of listings that were booked on each day.

Inside the Airbtics platform, you can explore nearly five years of historical daily occupancy data, starting from July 2021.

Top International Guest Origin United States ๐Ÿ‡บ๐Ÿ‡ธ
International Guest 76.8%

Who Operates Short-Term Rentals in Tokyo?

Professional Hosts Airbnb

  • Zaito147 listings ยท 4.8 โ˜…โ˜…โ˜…โ˜…โ˜…
  • Zaitoๅฎ…ๆฑ105 listings ยท 4.9 โ˜…โ˜…โ˜…โ˜…โ˜…
  • Ken'S Place104 listings ยท 4.7 โ˜…โ˜…โ˜…โ˜…โ˜…
  • House102 listings ยท 4.7 โ˜…โ˜…โ˜…โ˜…โ˜…
  • Hiro101 listings ยท 4.6 โ˜…โ˜…โ˜…โ˜…โ˜…
See top Airbnb Management Companies in Tokyo

Hotels Booking.com

Boutique Hotels (5โ€“30 rooms) 649
Large Hotels (30+ rooms) 503

Explore Nearby Markets

Comparing Tokyo with nearby markets helps put its performance in context. Some neighboring markets offer higher yields or lower entry prices within a short drive.

Learn How to Analyze Airbnb Markets

Want to go deeper than this report? This free tutorial walks you through how to evaluate a short-term rental market step by step, from reading occupancy and revenue data to picking the right property type and location.

Watch more tutorials on our YouTube channel โ†’

Tokyo Airbnb FAQs

  • How Much Can You Make on Airbnb in Tokyo?

    The average Tokyo Airbnb host was able to make JPY6.2M ($39K) in September, 2025 - August 2026. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Tokyo Airbnb data to see how different factors affect revenue and estimate your potential income.

  • How Profitable Is Airbnb in Tokyo?

    With an ADR of JPY19,602 ($125) and a median occupancy rate of 84%, short-term rentals in Tokyo can be very profitable. However, exactly how much money you can make from Airbnb in Tokyo is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Tokyo.

  • What Is the ROI on Airbnb in Tokyo?

    The return on investment (ROI) on Airbnb properties in Tokyo depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy. In Tokyo, the annual Airbnb revenue is JPY6.2M ($39K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.

  • What Is the Average Occupancy Rate for Airbnb in Tokyo?

    The median Airbnb occupancy rate in Tokyo was 84% in September, 2025 - August 2026. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.

  • How Many Airbnbs Are There in Tokyo?

    As of 16th October, 2026, there are 25,217 active listings on the Airbnb platform in Tokyo.

Listing-Level Airbnb Data You Can Trace

Explore individual Airbnb listings in Tokyo with historical revenue, occupancy and nightly rates, then look at the evidence behind those estimates. Airbtics lets you inspect weekly calendar snapshots showing which nights were open or unavailable and the prices recorded, so you can assess the assumptions behind the numbers. Compare similar properties and build your investment case on data you can trace.

Airbnb listing page in Airbtics: revenue, occupancy, nightly rate, and a monthly occupancy chart
Listing overview: revenue, occupancy, nightly rate, and monthly performance, traced from weekly calendar snapshots of which nights were open or unavailable and the prices recorded.
Airbnb listing page in Airbtics: forward booking calendar, length of stay, and host insights
Booking details and host insights for the same listing.
Explore listing-level data in Tokyo