Turkey Short-Term Rental Market Review 2025: Revenue, Occupancy & Supply Growth
Turkey Short-Term Rental Market Overview 2025
Number of Airbnb Listings Changes in Turkey 2025
Which markets are experiencing rapid saturation?
A key consideration when entering a new short-term rental market is assessing whether it may become oversaturated. To evaluate this, we analyze the year-over-year supply change in Airbnb listings. The national average YoY supply change in Turkey was 32.73% in 2025, indicating the overall growth trajectory of the market.
Markets with Largest Absolute Supply Increases in Turkey
In absolute terms, Istanbul experienced the largest increase with +3,150 new listings added in 2025. This was followed by Izmir (+871 listings) and Fethiye (+869 listings).
Markets with Fastest Relative Growth in Turkey
In relative terms, Alanya experienced the most significant growth, with 59.19% more supply added over the 12-month period in 2025. Other rapidly expanding markets include Trabzon (+51.20%) and Çeşme (+39.45%).
Short-Term Rental Revenue Trend in Turkey 2025, and Future Outlook for 2026
Does increased supply necessarily indicate market saturation?
To assess market saturation, we examine year-over-year revenue trends. A decline in revenue per listing typically indicates heightened competition and potential oversaturation. The Turkey average YoY change in revenue was 9.94% in 2025, representing an increase from $18,874 in 2024 to TRY671,890 in 2025.
Top Markets Revenue Performance
Istanbul
Izmir
Fethiye
For more detailed revenue YoY change analysis by market, access the Airbtics dashboard to explore specific market performance metrics.
Easiest Markets for Hosts in Turkey 2025
Markets with high occupancy rates provide hosts with greater booking consistency, while markets with high booking volumes offer expanded opportunities across various property types and sizes.
Highest Occupancy Rate Markets in Turkey 2025
Istanbul recorded a year-round occupancy rate of 59.00%, which is among the highest in Turkey. This was followed by Kaş (58.00%) and Fethiye (56.00%).
Highest Booking Volume Market in Turkey 2025
Markets with high booking volumes present additional advantages, as they offer diverse opportunities across various property types and price points. The market that recorded the highest booking volume in Turkey is Istanbul, with approximately 2,874,922 nights booked in 2025.
Regulatory Landscape
We define a professionalized or strictly regulated market as one where over 50% of active Airbnb listings hold valid license information, indicating consistent enforcement and higher compliance. Markets below this threshold are considered unregulated or lenient.
In Turkey, 12 out of 12 markets fall into the professionalized / strict regulation category. For detailed license compliance data and market-specific regulatory insights, the Airbtics dashboard provides the percentage of listings with valid licenses for each market, enabling investors to assess regulatory risk at a granular level.
Which Turkey Markets Are Growing Healthily vs Overheating?
Understanding market saturation requires looking at both supply growth and revenue trends together. Markets are categorized by comparing their YoY supply and revenue changes against Turkey's national averages. Markets where supply is growing faster than revenue (relative to national averages) may be approaching saturation, while markets with below-average supply growth but above-average revenue growth may present hidden opportunities.
Benchmark: Markets are categorized relative to Turkey's national averages (Supply: 32.7%, Revenue: 9.9%). Markets above the national average are marked with ↑, while those below are marked with ↓.
Healthy Growth
Supply > avg, Revenue > avg
Expansion with demand keeping up
- Trabzon Supply: +51.2% | Revenue: +30.0%
- Bodrum Supply: +34.9% | Revenue: +19.7%
- Alanya Supply: +59.2% | Revenue: +13.9%
- Izmir Supply: +34.7% | Revenue: +10.4%
Early Saturation
Supply > avg, Revenue ≤ avg
Competition rising
- Çeşme Supply: +39.5% | Revenue: +8.3%
Under-the-Radar
Supply ≤ avg, Revenue > avg
Hidden opportunities
- Kaş Supply: +18.3% | Revenue: +37.0%
- Fethiye Supply: +26.2% | Revenue: +28.9%
Declining
Supply ≤ avg, Revenue ≤ avg
Risky markets
- Nevsehir Supply: +18.8% | Revenue: -13.0%
- Istanbul Supply: +30.9% | Revenue: -9.4%
- Marmaris Supply: +19.6% | Revenue: -4.1%
- Sapanca Supply: +28.9% | Revenue: -2.0%
- Antalya Supply: +30.8% | Revenue: -0.6%
For the latest updates of the market data in Turkey, check out our Best Airbnb Markets in Turkey.
All metrics are calculated using active short-term rental listings tracked weekly by Airbtics. Revenue, occupancy rate, ADR, and supply growth are estimated from historical booking calendars, listing activity, and proprietary aggregation models.
Source: Airbtics
Learn data methodology →
Cite this report
Airbtics (2026). Turkey Short-Term Rental Market Review 2025: Revenue, Occupancy & Supply Growth. https://airbtics.com/short-term-rental-market-report-2025-turkey
Need Programmatic Access to Short-Term Rental Data?
Integrate accurate Airbnb market data directly into your applications, dashboards, and investment models with the Airbtics API. Access 12+ million listings, 12 months of historical data, and industry-leading revenue accuracy through clean, developer-friendly endpoints.
Explore Airbnb API →