Last updated on June 19th, 2023
While creating a listing, it’s important to write a fantastic Airbnb description. More importantly, a strong listing description does not need you to be a writer. All it takes is for it to be on target. Understandably, writing a description for your Airbnb listing requires effort, but you should never overlook it.
So spend just as much care in describing your lovely Airbnb as you did in hiring a great photographer. Despite listing photographs attracting attention, your Airbnb listing description is what gets your property booked.
What is the significance of Airbnb listing descriptions?
An excellent listing description is one of your best tools for securing bookings and setting guests’ expectations. It doesn’t have to be perfect, but it should tell guests what they may expect when they arrive at your resort. Furthermore, it is critical to note that potential guests will not be able to chat with you about your home. As a result, it is necessary to convey a good impression through writing. Take note of how potential guests judge your listings based on your listing photo, description, and profile. Due to the rise of holiday rental sites like Airbnb, Airbnb listings are now more important than ever before.
Tips to write Airbnb description
Before you get started, keep these points in mind when you’re writing about your property on the page.
- Identify and communicate with your target audience. Are you a business traveller? Families?
- Make your title stand out from the rest of the page.
- Keep it short but not generic.
- Make sure your words are in sync with your images.
- Organize your description such that it is simple to understand.
- Avoid using useless adjectives like “wonderful,” “good,” or “beautiful.”
- Be inventive to get people’s attention.
- Don’t oversell.
Airbnb Listing description
When people click on your listing, the first thing they see is your description. As a result, it must emphasize all the reasons why they should rent from you in the first place. We’ll teach you exactly how to do this!
First and foremost…
What should you add to your Airbnb description?
Let’s be clear about something… Airbnb limits the length of your description. As a result, you must keep your writing concise while still delving into as much information as workable.
Before they ever ask, make sure your listing addresses their inquiries
You want to make sure that your listing anticipates all their questions so that you don’t complicate their journey by having an unclear page.
Sell them an experience rather than an apartment.
We tell using a combination of verbs and positive adjectives. Do not state, “The home features one master bedroom with an ensuite bathroom and bed.” Instead, add something like, “Enjoy our opulent, spacious master bedroom with a king-size bed and your ensuite bathroom.”
Understand your intended audience.
You know your vacation rental’s target audience better than anyone else. Use that information to fine-tune your description.
If your description is long, break it up into sections.
Many folks will most likely only skim your description. As a result, we recommend breaking up your explanation into pieces.
Highlight your unique selling points.
“What makes my place stand out?” ask yourself. Is it the setting? What are your distinguishing features?
Imagine yourself as a guest in your space and describe it.
Don’t only provide information about the space. Pretend you’re the visitor, and you’re seeing your home for the first time. What do you think they’d like to see? How will your visitors notice your site in the first place? What will pique their curiosity the most?
Include a call to action.
This is an unusual occurrence on Airbnb. Make sure that your Airbnb listing ends with a call to action so that your guests know how to contact you.
References | guestready.com | hostway.com
Top Airbnb listing description examples
Example 1 Large & Lively Noho Studio in the heart of it all
Key points:
- The host is precise about the property’s surroundings.
- It appeals to guests who share similar interests.
- The photographs are fascinating and show certain aspects of the property.
- It generates the tone and environment that grabs the reader’s imagination.
Example 2 Modern 2 Bdr Apartment in Canary Wharf London
Key points:
- Highlights the property’s location and surrounding attractions.
- The host catches the reader’s attention by describing what they may expect from the property.
- Property’s unique selling point is its balinese-style design, which presents a vibrant image.
Example 3 3 Bedroom Apartment | Front & Wall Street
Key points:
- Host is quite particular about the property’s location and amenities.
- The photographs transport the reader to a sophisticated suite with facilities for visitors.
- It evokes the old-school elegance of New York, captivating the reader’s imagination.
Catchy Airbnb description examples
Example 1 Elegant Art Deco Home with Garden in Condesa
- It creates a mood/atmosphere that grabs the reader’s imagination.
- Stained-glassed windows, vintage furnishings, and a sweeping staircase are all emphasized in the initial lines to highlight this property’s distinct features.
- The host is particular about feature items.
- Reader learns about why the location is suitable.
Example 2 Unique and Secluded AirShip with Breathtaking Highland Views
Key points:
- It’s written with an eco-conscious, nature-loving audience in mind, and the words used are great for persuading that audience to stay.
- We are immediately struck by quirkiness, which distinguishes this Airbnb from the rest.
- The host manages expectations skillfully in the opening few words.
Example 3 Luxury City Center Loft on a Traffic-Free Street
Key points:
- Mentioning the traffic-free street is a brilliant marketing strategy because so many visitors want to experience everything Rome has to offer but don’t want to stay on a chaotic and crowded street. It says why it’s distinct from other located apartments.
Example 4 Romantic Stone House with Ocean Views
Key points:
- It uses words to construct a clear image of the type of style and design that may be found inside the home.
- Outside attractions (such as a pool or a garden) attracts customers.
- The usage of the words ‘locals-only’ creates a sensation of exclusivity.
- Everything is done to persuade the reader that this Airbnb would provide them with rest and tranquillity.
Example 5 Forest-and-Heaven Themed Apartment close to the Heart of the CBD
- The title makes it ‘pop’ off the page when compared to comparable Melbourne CBD flats.
- It uses creativity to grab travellers’ curiosity and entice them to book.
- Unique features (swinging chair) are highlighted to add to the listing’s point of distinction.
- Readers may imagine taking a bath in space, sleeping under the stars, and preparing a cup of coffee in the vacuum of space.
