Pillow Company Profile: Airbnb Reviews, Listings & Performance in London
Data note: These figures are estimates based on Airbtics' tracked Airbnb and short-term rental data. Actual occupancy, ADR, revenue, and listing counts may differ from a company's internal PMS or owner reports. We have refined this methodology over 6 years and use our best effort to keep the data accurate and useful.
Pillow Airbnb Listings in London
Locations of 8 Pillow short-term rentals tracked in London. Hover a pin to see its average daily rate and size.
How Do Pillow Listings Compare to the Average London Airbnb Market Performance?
To make an informed decision whether Pillow is the best Airbnb property manager for your
London short-term rental, it’s important to compare its listings performance with
the average metrics for the market. Airbtics data-driven analysis covers average daily rate (ADR),
occupancy rate, annual revenue, and more to help you.
Whether you’re an established vacation rental investor or a beginner host, find out if Pillow is
the best choice for your Airbnb business.
| Average Daily Rate (ADR) | Occupancy Rate | Average Annual Revenue | |
|---|---|---|---|
| Pillow | £154 | 58% | £22,532 |
| London (Market average) | £152 | 74% | £38,101 |
| Competitive Positioning | +2% | -22% | -41% |
Note: Average annual revenue is the mean per listing over the last 12 months, based on each listing's active days, occupancy, ADR, and cleaning fees. It is not calculated as ADR × 365 × occupancy rate.
Top alternatives to Pillow
Compare other verified managers in London, or browse the full London Airbnb management companies list.
| Alternative manager | Listings | Rating | Occupancy | ADR | Revenue/listing |
|---|---|---|---|---|---|
| City Relay | 249 | 4.5 | 60% | £246 | £27,716 |
| Veeve | 172 | 4.5 | 33% | £436 | £38,761 |
| Hello Guest | 165 | 4.6 | 75% | £274 | £38,258 |
Pillow Airbnb Guest Reviews
Pillow has an average rating on Airbnb of 4.4. This Airbnb rating indicates that Pillow provides an adequate experience, but there are areas for improvement to fully meet guest expectations.
The “hosts” were responsive and mostly helpful, but I don’t like AI responses to questions, especially when they give inaccurate information.
Great location for dogs, but garden is not dog entirely dog friendly as no...
Explore vacation rental manager analytics on Airbtics
You can access detailed analytics on vacation rental managers, including their KPIs and their listings’ historical performance, on the Airbtics platform. Top operators use this data for benchmarking and to stay ahead of the market.
Pillow Growth: 55.86% More Airbnb Listings Under Management YoY
Over the last 12 months, Pillow has increased the number of short-term rentals it manages by 55.86%. This expansion indicates growing demand and a strong market presence. 🏖️
Pillow Airbnb Market Coverage
Pillow operates in some of the best Airbnb markets including:
Pillow Airbnb Management Fees
The average London Airbnb property manager charges 10-15% of short-term rental income for
half-service management and 20-30% for full-service management. Premium London Airbnb
management companies charge up to 40-45% of the booking total. The exact rate depends on your exact
location, property type and size, and required vacation rental management services.
To get a custom quote from Pillow about their Airbnb management fees, get in touch with the
team.
Is Pillow a Good Airbnb Property Manager Option in London?
Considering Pillow property management services, fees, and performance vs market average, it
could be a good option for some Airbnb hosts and owners looking for passive short-term rental
property investments in London.
To decide if Pillow is the best choice for you, take into account the costs and benefits.
Evaluate whether the expected boost in rental revenue due to professional services and the elevated
level of comfort for you exceed or not the monthly Airbnb management fees charged by Pillow.
It’s best to schedule a call with Pillow to discuss your particular situation, what the Airbnb
manager can do for your property, and how much exactly you’d need to pay them.