Is it profitable to do Airbnb in Gatlinburg, The United States?
What is the occupancy rate of Airbnb in Gatlinburg, The United States?
What is the average daily rate of Airbnb in Gatlinburg, The United States?
Airbnb Revenue in Gatlinburg, The United States: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Gatlinburg
A typical short-term rental in Gatlinburg is booked for 234 nights per year, generating a medium Airbnb occupancy rate of 64% and an average daily rate (ADR) of $225 . In June, 2024 - May, 2025, the average annual short-term rental revenue in Gatlinburg was $53K . As of 4th July, 2025, there are 1,959 active Airbnb listings in Gatlinburg.
Gatlinburg Airbnb Income Data Summary
Gatlinburg Average Monthly Revenue
$4,424
Gatlinburg YoY Revenue Change
6.61%
Gatlinburg Average Airbnb Occupancy Rate
64%
Gatlinburg Average Daily Rate
$225
Upscale
Gatlinburg Number of Listings
2,447
Medium
Airbnb Seasonality in Gatlinburg
Strong
Most Profitable Month for Airbnb in Gatlinburg
October
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Gatlinburg Airbnb Revenue by Month
June, 2024 - May, 2025
Low
$1,998
Average
$4,269
High
$5,764
Is Airbnb Profitable in Gatlinburg, The United States?
Yes, starting an Airbnb business in Gatlinburg can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of $53,095 and a median occupancy rate of 64% are considered good in the hospitality space. With 2,447 active listings, the Gatlinburg Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Gatlinburg are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Gatlinburg is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Gatlinburg Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Gatlinburg
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Gatlinburg listing recorded a 64% average short-term rental occupancy between June, 2024 - May, 2025. The Gatlinburg vacation rental market has Strong seasonality, with October and July being the busiest months for Airbnb hosts.
About 2.36% of Gatlinburg Airbnb guests are international guests, and visitors from United states constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Gatlinburg market dashboard.
About 2.36% of Gatlinburg Airbnb guests are international guests, and visitors from United states constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Gatlinburg market dashboard.
Occupancy Rate: 64%
1,959 Active Listings
Starting an Airbnb in Gatlinburg: Short-Term Rental Regulations
Before launching an Airbnb in Gatlinburg, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Gatlinburg, the legal landscape can be complex, especially for a beginner host.
In general, Gatlinburg Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Gatlinburg vacation rental business legally compliant.
Learn more about the Airbnb rules in Gatlinburg, United States.
In general, Gatlinburg Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Gatlinburg vacation rental business legally compliant.
Learn more about the Airbnb rules in Gatlinburg, United States.
Signup and check out more in-depth vacation rental data for free.
Explore Gatlinburg's Airbnb Data ⟶
Most Profitable Areas for Vacation Rentals in Gatlinburg
Wondering where to invest in Gatlinburg for the best Airbnb returns? Look no further!
The best Airbnb markets in Gatlinburg are:
The best Airbnb markets in Gatlinburg are:
- Chalet Village, Gatlinburg
- Airbnb Annual Revenue: $52,849
- Airbnb Occupancy Rate: 63%
- Airbnb Average Daily Rate: $222
Find the top Airbnb location in Gatlinburg for your specific needs and aspirations.
Most Popular Airbnbs in Gatlinburg
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 1,959 listings.
See Airbnb Statistics on All 1,959 Listings
Professional Airbnb Property Managers in Gatlinburg
You can turn your Gatlinburg Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Gatlinburg with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Gatlinburg with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Evolve | 36934 | 4.73★ | $1,23,234 |
| ITrip | 2257 | 4.78★ | $1,23,234 |
| Heather | 663 | 4.73★ | $1,23,234 |
| Cabins For YOU | 460 | 4.3★ | $1,23,234 |
| Bear Camp Cabin Rentals | 303 | 4.4★ | $1,23,234 |
Find out the top Airbnb management company in Gatlinburg, United States for your needs.
Other short-term rental market data in Gatlinburg
Here is a breakdown of short-let properties in Gatlinburg. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Gatlinburg Airbnb Listings by Property Size
Gatlinburg Airbnb Listings by Property Type
Gatlinburg Airbnb Listings by Cancelation Policy Type
Gatlinburg Vacation Rentals by Channel
Estimate Your Potential Earnings in Gatlinburg with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Gatlinburg?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Gatlinburg Airbnb FAQs
How Much Can You Make on Airbnb in Gatlinburg, The United States?
The average Gatlinburg Airbnb host was able to make $53K in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Gatlinburg Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Gatlinburg?
With an ADR of $225 and a median occupancy rate of 64%, short-term rentals in Gatlinburg can be very profitable. However, exactly how much money you can make from Airbnb in Gatlinburg is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Gatlinburg.
What Is the ROI on Airbnb in Gatlinburg?
The return on investment (ROI) on Airbnb properties in Gatlinburg depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Gatlinburg, the annual Airbnb revenue is $53K . To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Gatlinburg?
The median Airbnb occupancy rate in Gatlinburg was 64% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Gatlinburg?
As of March 2025, there are 1,959 active listings on the Airbnb platform in Gatlinburg.