Is it profitable to do Airbnb in Gent, Belgium?

What is the occupancy rate of Airbnb in Gent, Belgium?

What is the average daily rate of Airbnb in Gent, Belgium?

Airbnb Revenue in Gent, Belgium: 2025 Short-Term Rental Data & Insights

Average Airbnb Revenue in Gent

A typical short-term rental in Gent is booked for 277 nights per year, generating a medium Airbnb occupancy rate of 76% and an average daily rate (ADR) of €106 in local currency ($114). In June, 2024 - May, 2025, the average annual short-term rental revenue in Gent was €28K in local currency ($30K). As of 4th July, 2025, there are 1,224 active Airbnb listings in Gent.

Gent Airbnb Income Data Summary

Gent Average Monthly Revenue
€2,340 ($2,517)
Gent YoY Revenue Change
3.57%
Gent Average Airbnb Occupancy Rate
76%
Gent Average Daily Rate
€106 ($114)
Mid Scale
Gent Number of Listings
1,761
Medium
Airbnb Seasonality in Gent
Strong
Most Profitable Month for Airbnb in Gent
May
Airbnb Laws in Gent
Lenient
Learn More >
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025

Gent Airbnb Revenue by Month

June, 2024 - May, 2025
Low
€1,573
Average
€2,454
High
€3,267



Is Airbnb Profitable in Gent, Belgium?

Yes, starting an Airbnb business in Gent can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of €28,089 in local currency ($30,204) and a median occupancy rate of 76% are considered good in the hospitality space. With 1,761 active listings, the Gent Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Gent are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Gent is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Gent Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities

Average Airbnb Occupancy Rate in Gent

You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Gent listing recorded a 76% average short-term rental occupancy between June, 2024 - May, 2025. The Gent vacation rental market has Strong seasonality, with May and April being the busiest months for Airbnb hosts.

About 83.88% of Gent Airbnb guests are international guests, and visitors from Netherlands constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.

On the graph below, you can see the occupancy rate distribution per number of listings.

To view the distribution of average daily rates and annual revenue, refer to our Gent market dashboard.
Occupancy Rate: 76%
1,224 Active Listings

Starting an Airbnb in Gent: Short-Term Rental Regulations

Before launching an Airbnb in Gent, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Gent, the legal landscape can be complex, especially for a beginner host.

In general, Gent Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Gent vacation rental business legally compliant.
Signup and check out more in-depth vacation rental data for free.
Explore Gent's Airbnb Data
market map image

Most Popular Airbnbs in Gent

Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 1,224 listings.
listing_image
Entire home & 2 Bed
⭐5.0 (362)
Butterflies&Bees
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
€89
Daily Rate
View Listing
listing_image
Entire home & 2 Bed
⭐5.0 (57)
Nyte garden lodge
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
€277
Daily Rate
View Listing
listing_image
Entire home & 5 Bed
⭐5.0 (27)
Nyte estate. Rural familyhouse (4-12p) near Ghent.
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
€820
Daily Rate
View Listing
listing_image
Entire home & 2 Bed
⭐5.0 (15)
Cosy house in Afsnee
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
€260
Daily Rate
View Listing
listing_image
Entire home & 3 Bed
⭐5.0 (45)
Unieke loft dicht bij Gent
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
€141
Daily Rate
View Listing
listing_image
Entire home & 2 Bed
⭐5.0 (35)
Stijlvol huis in de groene long van Gent
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
€141
Daily Rate
View Listing
See Airbnb Statistics on All 1,224 Listings

Professional Airbnb Property Managers in Gent

You can turn your Gent Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Gent with the most Airbnb properties.
NameListingsRatingRevenue
Francis84.8$1,23,234
Jan-Pieter84.5$1,23,234
Zoia64.4$1,23,234
Mathieu54.5$1,23,234
Jan54.8$1,23,234

Find out the top Airbnb management company in Gent, Belgium for your needs.

Other short-term rental market data in Gent

Here is a breakdown of short-let properties in Gent. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Gent Airbnb Listings by Property Size


Gent Airbnb Listings by Property Type
Gent Airbnb Listings by Cancelation Policy Type


Gent Vacation Rentals by Channel

Estimate Your Potential Earnings in Gent with the Airbtics Airbnb Calculator

Ready to start looking for the most profitable Airbnb investment opportunities in Gent?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.

Gent Airbnb FAQs

How Much Can You Make on Airbnb in Gent, Belgium?

The average Gent Airbnb host was able to make €28K in local currency ($30K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Gent Airbnb data to see how different factors affect revenue and estimate your potential income.

How Profitable Is Airbnb in Gent?

With an ADR of €106 local currency ($114) and a median occupancy rate of 76%, short-term rentals in Gent can be very profitable. However, exactly how much money you can make from Airbnb in Gent is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Gent.

What Is the ROI on Airbnb in Gent?

The return on investment (ROI) on Airbnb properties in Gent depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.
In Gent, the annual Airbnb revenue is €28K in local currency ($30K). To estimate your ROI, compare this income against your property's purchase price and operating expenses.
Our Airbnb calculator can help you run the numbers based on your investment and strategy.

What Is the Average Occupancy Rate for Airbnb in Gent?

The median Airbnb occupancy rate in Gent was 76% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.

How Many Airbnbs Are There in Gent?

As of March 2025, there are 1,224 active listings on the Airbnb platform in Gent.