Is it profitable to do Airbnb in Ghent, Belgium?
What is the occupancy rate of Airbnb in Ghent, Belgium?
What is the average daily rate of Airbnb in Ghent, Belgium?
Belgium / Ghent
Airbnb Revenue in Ghent, Belgium: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Ghent
A typical short-term rental in Ghent is booked for 277 nights per year, generating a medium Airbnb occupancy rate of 76% and an average daily rate (ADR) of €106 in local currency ($114). In June, 2024 - May, 2025, the average annual short-term rental revenue in Ghent was €28K in local currency ($30K). As of 4th July, 2025, there are 1,218 active Airbnb listings in Ghent.
Ghent Airbnb Income Data Summary
Ghent Average Monthly Revenue
€2,341 ($2,518)
Ghent YoY Revenue Change
3.42%
Ghent Average Airbnb Occupancy Rate
76%
Ghent Average Daily Rate
€106 ($114)
Mid Scale
Ghent Number of Listings
1,753
Medium
Airbnb Seasonality in Ghent
Strong
Most Profitable Month for Airbnb in Ghent
May
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Ghent Airbnb Revenue by Month
June, 2024 - May, 2025
Low
€1,577
Average
€2,460
High
€3,274
Is Airbnb Profitable in Ghent, Belgium?
Yes, starting an Airbnb business in Ghent can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of €28,100 in local currency ($30,216) and a median occupancy rate of 76% are considered good in the hospitality space. With 1,753 active listings, the Ghent Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Ghent are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Ghent is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Ghent Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Ghent
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Ghent listing recorded a 76% average short-term rental occupancy between June, 2024 - May, 2025. The Ghent vacation rental market has Strong seasonality, with May and April being the busiest months for Airbnb hosts.
About 82.54% of Ghent Airbnb guests are international guests, and visitors from Netherlands constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Ghent market dashboard.
About 82.54% of Ghent Airbnb guests are international guests, and visitors from Netherlands constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Ghent market dashboard.
Occupancy Rate: 76%
1,218 Active Listings
Starting an Airbnb in Ghent: Short-Term Rental Regulations
Before launching an Airbnb in Ghent, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Ghent, the legal landscape can be complex, especially for a beginner host.
In general, Ghent Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Ghent vacation rental business legally compliant.
Learn more about the Airbnb rules in Ghent, Belgium.
In general, Ghent Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Ghent vacation rental business legally compliant.
Learn more about the Airbnb rules in Ghent, Belgium.
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Explore Ghent's Airbnb Data ⟶
Most Popular Airbnbs in Ghent
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 1,218 listings.
See Airbnb Statistics on All 1,218 Listings
Professional Airbnb Property Managers in Ghent
You can turn your Ghent Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Ghent with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Ghent with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Francis | 8 | 4.8★ | $1,23,234 |
| Jan-Pieter | 8 | 4.5★ | $1,23,234 |
| Zoia | 6 | 4.4★ | $1,23,234 |
| Mathieu | 5 | 4.5★ | $1,23,234 |
| Jan | 5 | 4.8★ | $1,23,234 |
Find out the top Airbnb management company in Ghent, Belgium for your needs.
Other short-term rental market data in Ghent
Here is a breakdown of short-let properties in Ghent. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Ghent Airbnb Listings by Property Size
Ghent Airbnb Listings by Property Type
Ghent Airbnb Listings by Cancelation Policy Type
Ghent Vacation Rentals by Channel
Estimate Your Potential Earnings in Ghent with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Ghent?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Ghent Airbnb FAQs
How Much Can You Make on Airbnb in Ghent, Belgium?
The average Ghent Airbnb host was able to make €28K in local currency ($30K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Ghent Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Ghent?
With an ADR of €106 local currency ($114) and a median occupancy rate of 76%, short-term rentals in Ghent can be very profitable. However, exactly how much money you can make from Airbnb in Ghent is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Ghent.
What Is the ROI on Airbnb in Ghent?
The return on investment (ROI) on Airbnb properties in Ghent depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Ghent, the annual Airbnb revenue is €28K in local currency ($30K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Ghent?
The median Airbnb occupancy rate in Ghent was 76% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Ghent?
As of March 2025, there are 1,218 active listings on the Airbnb platform in Ghent.