Is it profitable to do Airbnb in Koh Samui, Thailand?
What is the occupancy rate of Airbnb in Koh Samui, Thailand?
What is the average daily rate of Airbnb in Koh Samui, Thailand?
Airbnb Revenue in Koh Samui, Thailand: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Koh Samui
A typical short-term rental in Koh Samui is booked for 245 nights per year, generating a medium Airbnb occupancy rate of 67% and an average daily rate (ADR) of THB5,040 in local currency ($136). In June, 2024 - May, 2025, the average annual short-term rental revenue in Koh Samui was THB1M in local currency ($32K). As of 4th July, 2025, there are 4,446 active Airbnb listings in Koh Samui.
Koh Samui Airbnb Income Data Summary
Koh Samui Average Monthly Revenue
THB99,209 ($2,677)
Koh Samui YoY Revenue Change
17.44%
Koh Samui Average Airbnb Occupancy Rate
67%
Koh Samui Average Daily Rate
THB5,040 ($136)
Mid Scale
Koh Samui Number of Listings
5,840
Big
Airbnb Seasonality in Koh Samui
Strong
Most Profitable Month for Airbnb in Koh Samui
February
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Koh Samui Airbnb Revenue by Month
June, 2024 - May, 2025
Low
THB60,156
Average
THB107,820
High
THB186,504
Is Airbnb Profitable in Koh Samui, Thailand?
Yes, starting an Airbnb business in Koh Samui can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of THB1,190,626 in local currency ($32,127) and a median occupancy rate of 67% are considered good in the hospitality space. With 5,840 active listings, the Koh Samui Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Koh Samui are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Koh Samui is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Koh Samui Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Koh Samui
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Koh Samui listing recorded a 67% average short-term rental occupancy between June, 2024 - May, 2025. The Koh Samui vacation rental market has Strong seasonality, with February and January being the busiest months for Airbnb hosts.
About 94.63% of Koh Samui Airbnb guests are international guests, and visitors from Germany constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Koh Samui market dashboard.
About 94.63% of Koh Samui Airbnb guests are international guests, and visitors from Germany constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Koh Samui market dashboard.
Occupancy Rate: 67%
4,446 Active Listings
Starting an Airbnb in Koh Samui: Short-Term Rental Regulations
Before launching an Airbnb in Koh Samui, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Koh Samui, the legal landscape can be complex, especially for a beginner host.
In general, Koh Samui Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Koh Samui vacation rental business legally compliant.
In general, Koh Samui Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Koh Samui vacation rental business legally compliant.
Signup and check out more in-depth vacation rental data for free.
Explore Koh Samui's Airbnb Data ⟶
Most Profitable Areas for Vacation Rentals in Koh Samui
Wondering where to invest in Koh Samui for the best Airbnb returns? Look no further!
The best Airbnb markets in Koh Samui are:
The best Airbnb markets in Koh Samui are:
- Ang Thong
- Airbnb Annual Revenue: THB2,024,773 in local currency ($54,635)
- Airbnb Occupancy Rate: 64%
- Airbnb Average Daily Rate: THB8,597 in local currency ($232)
- Na Mueang
- Airbnb Annual Revenue: THB1,381,337 in local currency ($37,273)
- Airbnb Occupancy Rate: 64%
- Airbnb Average Daily Rate: THB5,855 in local currency ($158)
- Lipa Noi
- Airbnb Annual Revenue: THB1,200,744 in local currency ($32,400)
- Airbnb Occupancy Rate: 53%
- Airbnb Average Daily Rate: THB6,151 in local currency ($166)
- Taling Ngam
- Maret
Find the top Airbnb location in Koh Samui for your specific needs and aspirations.
Most Popular Airbnbs in Koh Samui
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 4,446 listings.
See Airbnb Statistics on All 4,446 Listings
Professional Airbnb Property Managers in Koh Samui
You can turn your Koh Samui Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Koh Samui with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Koh Samui with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| The French Concierge | 115 | 4.6★ | $1,23,234 |
| Elite Havens Thailand | 87 | 4.8★ | $1,23,234 |
| Kim (金) | 50 | 5.0★ | $1,23,234 |
| Samui Jungle Villas | 36 | 4.9★ | $1,23,234 |
| UniQue | 29 | 4.6★ | $1,23,234 |
Find out the top Airbnb management company in Koh Samui, Thailand for your needs.
Other short-term rental market data in Koh Samui
Here is a breakdown of short-let properties in Koh Samui. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Koh Samui Airbnb Listings by Property Size
Koh Samui Airbnb Listings by Property Type
Koh Samui Airbnb Listings by Cancelation Policy Type
Koh Samui Vacation Rentals by Channel
Estimate Your Potential Earnings in Koh Samui with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Koh Samui?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Koh Samui Airbnb FAQs
How Much Can You Make on Airbnb in Koh Samui, Thailand?
The average Koh Samui Airbnb host was able to make THB1M in local currency ($32K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Koh Samui Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Koh Samui?
With an ADR of THB5,040 local currency ($136) and a median occupancy rate of 67%, short-term rentals in Koh Samui can be very profitable. However, exactly how much money you can make from Airbnb in Koh Samui is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Koh Samui.
What Is the ROI on Airbnb in Koh Samui?
The return on investment (ROI) on Airbnb properties in Koh Samui depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Koh Samui, the annual Airbnb revenue is THB1M in local currency ($32K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Koh Samui?
The median Airbnb occupancy rate in Koh Samui was 67% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Koh Samui?
As of March 2025, there are 4,446 active listings on the Airbnb platform in Koh Samui.