Is it profitable to do Airbnb in Luton, The United Kingdom?
What is the occupancy rate of Airbnb in Luton, The United Kingdom?
What is the average daily rate of Airbnb in Luton, The United Kingdom?
The United Kingdom / Luton
Airbnb Revenue in Luton, The United Kingdom: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Luton
A typical short-term rental in Luton is booked for 197 nights per year, generating a medium Airbnb occupancy rate of 54% and an average daily rate (ADR) of £83 in local currency ($104). In June, 2024 - May, 2025, the average annual short-term rental revenue in Luton was £14K in local currency ($18K). As of 4th July, 2025, there are 506 active Airbnb listings in Luton.
Luton Airbnb Income Data Summary
Luton Average Monthly Revenue
£1,236 ($1,546)
Luton YoY Revenue Change
15.89%
Luton Average Airbnb Occupancy Rate
54%
Luton Average Daily Rate
£83 ($104)
Mid Scale
Luton Number of Listings
735
Small
Airbnb Seasonality in Luton
Strong
Most Profitable Month for Airbnb in Luton
July
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Luton Airbnb Revenue by Month
June, 2024 - May, 2025
Low
£968
Average
£1,202
High
£1,531
Is Airbnb Profitable in Luton, The United Kingdom?
Yes, starting an Airbnb business in Luton can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of £14,850 in local currency ($18,563) and a median occupancy rate of 54% are considered good in the hospitality space. With 735 active listings, the Luton Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Luton are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Luton is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Luton Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Luton
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Luton listing recorded a 54% average short-term rental occupancy between June, 2024 - May, 2025. The Luton vacation rental market has Strong seasonality, with July and June being the busiest months for Airbnb hosts.
About 36.36% of Luton Airbnb guests are international guests, and visitors from United kingdom constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Luton market dashboard.
About 36.36% of Luton Airbnb guests are international guests, and visitors from United kingdom constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Luton market dashboard.
Occupancy Rate: 54%
506 Active Listings
Starting an Airbnb in Luton: Short-Term Rental Regulations
Before launching an Airbnb in Luton, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Luton, the legal landscape can be complex, especially for a beginner host.
In general, Luton Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Luton vacation rental business legally compliant.
In general, Luton Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Luton vacation rental business legally compliant.
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Explore Luton's Airbnb Data ⟶
Most Popular Airbnbs in Luton
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 506 listings.
See Airbnb Statistics on All 506 Listings
Professional Airbnb Property Managers in Luton
You can turn your Luton Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Luton with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Luton with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Ccjn Homes | 47 | 4.6★ | $1,23,234 |
| Livestay | 148 | 4.5★ | $1,23,234 |
| LiveStay | 77 | 4.7★ | $1,23,234 |
| Short And Long Stays Apartments | 23 | 4.2★ | $1,23,234 |
| Matthew | 14 | 4.6★ | $1,23,234 |
Find out the top Airbnb management company in Luton, United Kingdom for your needs.
Other short-term rental market data in Luton
Here is a breakdown of short-let properties in Luton. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Luton Airbnb Listings by Property Size
Luton Airbnb Listings by Property Type
Luton Airbnb Listings by Cancelation Policy Type
Luton Vacation Rentals by Channel
Estimate Your Potential Earnings in Luton with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Luton?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Luton Airbnb FAQs
How Much Can You Make on Airbnb in Luton, The United Kingdom?
The average Luton Airbnb host was able to make £14K in local currency ($18K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Luton Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Luton?
With an ADR of £83 local currency ($104) and a median occupancy rate of 54%, short-term rentals in Luton can be very profitable. However, exactly how much money you can make from Airbnb in Luton is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Luton.
What Is the ROI on Airbnb in Luton?
The return on investment (ROI) on Airbnb properties in Luton depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Luton, the annual Airbnb revenue is £14K in local currency ($18K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Luton?
The median Airbnb occupancy rate in Luton was 54% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Luton?
As of March 2025, there are 506 active listings on the Airbnb platform in Luton.